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  • product-configurator-allows-fashion-houses-to-embrace-the-latest-technological-shifts-in-retail

    Explore The Expertise Of Top Product Designers-

    The pandemic has dominated everyone’s thoughts and minds; as a result, fashion executives need to plan a range of scenarios that help them expedite global recovery. However, brands must act decisively to prepare for the next normal season amid the changing consumer shopping pattern, increasing pressure performance, and accelerating demand for digital solutions. Our Top Product Designers allows fashion and luxury brands to attain all the desired business goals. Our customization solution enables your buyers to seamlessly customize their apparel, footwear, handbags, ornaments, backpacks, and many other products. Since the tool comes with built-in digital features, it assists them to preview the product as they design it and helps them change even the tiny bit of designs, style, and fabric of the product they wish to buy.  

    Product Configurator Offers Solutions to Brands to Comply with Latest Trends 

    Year after the fashion industry showed all-time low economic profits; business leaders had to brace themselves to seek innovation while continuing to engage their core constituencies. The disruptions in the supply chain in the past few months have also compelled them to make some tough decisions, including ROIs at the store level, upscaling omnichannel services, and others. The last year has been a learning episode for many fashion brands and retailers as things are expected to change in a snap. There is absolutely no guarantee that any trend will be forever and buyers will continuously evolve and get better; and therefore, brands need to up their game and revamp their business models so that they can expand their customer base and grow. However, brands must rest assured that technology has become a big part of buyers shopping behavior, and those that don’t comply with this transformation will fall flat in the coming days. It is imperative that fashion houses regularly evolve and update themselves with the latest technologies that will help them recover fast and enable them to make a permanent place in customers’ minds and hearts.  

    If you wonder what you should do to register yourself forever in the fashion industry, you have come to the correct destination. As in the current piece, we shall highlight various trends and techniques that brands and retailers must accommodate in their business plans.  

    Here are various factors that companies need to consider when planning to reinvent and re-establish themselves in the fashion market:  

    • Live Commerce Becoming the Talk of the Town  

    Live commerce is exponentially gaining traction among buyers as it offers instant purchasing options while featuring a product. It combines quick buying of a featured product and audience participation through a chat function or reaction button. This phenomenon has especially worked in countries where stepping out for unthinkable, such as China. In the country, live commerce has transformed the retail industry and established itself as a major sales channel in less than five years. In a 2020 survey, two-thirds of Chinese consumers said they had bought products via live stream in the past year. Though the trend is gradually picking up in the west, it is still far behind China in pursuing live streams. The new-age technology helps brands, retailers, and marketplaces in accelerating conversion rates because of its entertaining and immersive nature. It keeps viewers enticed for a longer period and also telescopes customer decision journeys from awareness to purchase. Time-limited tactics such as one-off coupons can be used to generate a sense of urgency. Companies report conversion rates should approach 50 per cent—up to ten times higher than in conventional e-commerce.  

    Mckinsey dived more into the demographic factors that lead to an increase in the acceptance of live commerce; they found that Millennials and Gen Z dominate the sopping trends in comparison to other shopping age groups. It was revealed in their study that live streaming was used by 265 million people, which is almost 30 per cent of Chinese Internet users. Thus, it makes it clear that even in the western world, Top Product Designers must target this age group as they are more likely to try new technology and shop through it. Several fashion companies have already started this process after tasting success in the Asian market. For instance, Tommy Hilfiger has extended its live stream program to Europe and North America following success in China, where one show has reportedly enticed 14 million viewers and sold 1,300 hoodies in two minutes. Seeing this trend, a plethora of specialists have also emerged, such as NTWRK, which features shows and allows guests to talk about the limited-availability streetwear. Another tech company Buywith enables viewers to watch hosts browsing through various eCommerce platforms chatting via webcam. It indicates that as consumers demand increases, many brands are looking forward to adding the live stream feature in their apps or website. 

    • Flagship Stores Creating New Emotional Connections 

    In the last one year, we have seen that physical stores were under immense pressure. In the US alone, around 20,000 to 25,000 stores were expected to close in 2020, and the pandemic wasn’t the sole reason for their closing. In 2019, more than double stores closed; however, COVID-19 acted as a catalyst for many Top Product Designers to shut down their store last year. The scenario also allowed brands and retailers to think about new strategies that would help them recover the losses they have surfaced in the last couple of years. Some brands embarked on strategic reviews, while some compressed on multi-layer transformation. Zara, a leading name in the fast-fashion company, had planned to cut 1,200 stores over two years and invest €2.7 billion in store-based digital.  

    Indeed, digital stores are gaining more leads, but it is untrue that they will be able to take over brick-and-mortar stores completely. Instead, many experts believe that sleeker and more focused offerings will emerge and help brands re-establish themselves. For this mode of business to work, brands need to blend the best qualities of human and automated services. Physical stores now have an opportunity to mark the beginning of a truly “bionic” customer experience. Many brands will now rethink the store formats and leverage data and analytics to predict footfall, manage assortments, and build personalized offerings. To help Top Product Designers accomplish this target, flagship stores are branded as discovery zone to create emotional bonds with customers. Fashion houses, including Blackberry and digitally native brand ARIAS New York, heavily invest in hybrid spaces and deploy technologies, such as apps and body scans, to offer exceptional shopping experiences. Meanwhile, the fashion industry is also ready to adopt a combination of physical and digital lenses as brands can engage even more closely with social media to offer shoppers exclusive content and personalized experiences.  

    Likewise, the 3D configurator software allows brands to capitalize phytigal business models as the customization solution can also be implemented on a website or offline store. It comes with the latest virtual solutions that enable your buyers to preview the Top Product Designers as they design it. The tool is the epitome of establishing transparency because it brings end-users and brands on the same page. Additionally, it acts as a medium for brands and customers to collaborate and order and receive products in real-time.   

    • Neutral Platform Helping Brands to Expand Customer Base  

    Gender neutrality is becoming the talk of the town, with more people becoming accepting of others as who they are and willing to bring down the age-old societal norms of what should men wear and shouldn’t. Also, these days falling into a particular gender is a big no-no because people rightly believe that fashion shouldn’t have gender. It’s a creative and innovative sector that offers a strong platform for people to express themselves. Then why should we juggle between the genders? Therefore, Yoox Net-a-Porter, the Richemont-owned online multi-brand e-commerce player that pioneered luxury digital sales, is moving closer to a new future as a “neutral platform” with no controlling shareholder. The company released a statement stating that it is in advanced talks with the YNAP owner and exploring options that include a minority stake and using its technology to boost YNAP. Despite many brands moving towards collaboration and using each other’s advantages, it is yet unsure whether this model works or not. Matchesfashion, another Top Product Designers, announced losses of £36.6 million in the year to end-January. However, Farfetch and Mytheresa, which offer a marketplace model and e-concessions, reported a surge in sales during the pandemic.  

    Gender Neutrality and multi-brand model benefits brands and retailers and help their buyers explore new possible Top Product Designers and experiment with their looks. The gender-fluid notion is gradually becoming more popular among young buyers as they are increasingly searching for clothes that make them embrace all the differences. In fact, many celebrities, such as Harry Styles, have never shied away from wearing gender-fluid clothes to concerts, magazine covers, and gatherings. Moreover, studies, such as The Advocate, revealed that 33 per cent of those in Gen Z identify as something other than exclusively heterosexual, the highest number of any generation up. A quick search on Tik Tok shows that the hashtag for polysexuality has almost 10,000 views and is still growing as content creators produce more videos surrounding polysexual identity and polysexual people. On Instagram, the hashtag has over 1,000,000 tags.  

    During this year’s New York Men’s Day, gender-fluid fashion was one of the biggest highlights of the digital events. Brands, including Ka Wa Key, Apotts, Official Rebrand, and Wataru Tominaga, all presented gender-fluid collections. Brands and Top Product Designers have been conveying the message that regardless of race and gender, everyone should play dress up. For MI Leggett of Official Rebrand, gender-fluid fashion has never been a trend but the entire antithesis of their brand DNA. This season, the designer, who identifies as non-binary and uses they/them/their pronouns, focused their collection on anti-waste urgency and social unrest throughout history.  

    Also, it is essential that gender-fluidity is not limited to males and females; it is about focusing on other diverse groups, including LGBTQ. In many parts of the world, the LGBT and gender-neutral community still face hostility and violence. Gucci had decided to release a short film, “The Future is Fluid“, to highlight their grievances and the leading fashion brand. It has already been premiered during Sundance Film Festival 2019 along with The Irregular Report, a biannual report on and by Gen Z. The voices used in the film represent modern buyers’ tenacity, curiosity, empathy, optimism, and hope. The film aims to redefine and represent the world through the fluidity prism. In the video, one Gen Zer expressed, “I hold myself responsible for continuing advocating and fighting for the rights of trans and non-binary youth because I have the privilege to. If we start seeing this fluid approach, we can start seeing all the barriers open up.”  

    Closing Comments-  

    As the world around us changes and navigates itself out of the pandemic, the way people buy, what they value, and how they perceive the world is fundamentally changed. As they say, nothing stays permanent, but the pandemic has proved that fashion brands and retailers have to revisit and rethink their business model to make it workable under any circumstances. The product configurator tool by iDesigniBuy offers a similar set of solutions to fashion companies and help them to leave a permanent mark on their buyers’ psychology. Its customization and digital features allow brands and retailers to attract and retain consumers in an “omnichannel world” and earn your hard-won loyalty.   

    Connect with us now!

  • apparel-design-software-helps-clothing-brands-to-spur-sales-on-thanksgiving

    Apparel Design Helps Clothing Brands To Sales On Thanks giving

    Thanksgiving calls for unapologetic indulgence, and while people will transform into ravenous gluttons gorging traditional festival meals from roasted turkey to pecan pie, it is imperative that brands offer a platform to their buyers to their looks ahead of the time. Offering fashion choices that are both chic and comfortable could be an overwhelming task, but if you have a smart and robust customization solution, such as 3d clothing design software, your job will be a lot easier. The tailored solution allows fashion brands and retailers to let their customers Apparel Design their clothes, including pants, shirts, blazers, jeans, suits, or any dress. It enables them to customize the apparel’s style, fabric, and pattern and give it their personal touch and let others talk about your brand. Its 3d solutions help your buyers preview the product they have designed and make the slightest changes in it before placing the order.  

    Apparel Design Software Enables Brands to Boost Online Sales During the Festive Season  

    Everyone loves to dress up, whether to show off to friends and family members or to make ourselves feel better. Fashion is a healthy way to express self. With fall ensembles here to evade wardrobes once again, one can be rest assured that this year’s Thanksgiving outfits are not only cosy during the crisp-weather months but at par with the season’s biggest trends. This holds true especially when people have finally overcome the fear of the pandemic, and the holiday season is expected to return to its glory days of the pre-COVID era. It was reported that last, 90 per cent of the US consumers shopped online, and it is a trend that is unlikely to change anytime soon. And as more people are taking their jabs, for instance, 52.5 per cent of Americans are vaccinated, it is more likely that restrictions shall be lifted; these will include the reopening of borders to international tourists. However, online shopping is forecast to see larger spending. A study by DealAid.org, “Holiday Shopping in the Second Year Of COVID-19 Pandemic“, surveyed 1060 American consumers and asked them when and how they plan to shop in Q4 of 2021. The research showed that 80.8 per cent of consumers would continue to shop more online due to pandemic effects during the holiday season, even this year. Approximately 45.3 per cent of respondents have said that they still fear the pandemic, while others have shown inclination towards online shopping to many other concerns, such as inflation, low stock availability, shipping times, and availability of personal funds. According to the research, consumers plan to spend 974 dollars on average (a 4.7 per cent increase vs 2020), of which 670 dollars will be spent online. Shoppers expect to spend 10.1 per cent more, on average, in-store during the 2021 holiday shopping season compared to 2020. Online shoppers expect to spend 2.4 per cent more. Amazon and Target will remain the most popular retailers for online (79.4 per cent) and in-store (33.9 per cent), respectively.  

    It is evident from the statistics mentioned above that buyers have made their minds for online shopping. Despite it bringing good news to fashion brands, it also makes things extremely intense and competitive. Therefore, in the current blog, we have highlighted various elements and case studies that will inspire brands to change their gameplan and entice more buyers to their eStores.  

    Here are some factors helping Apparel Design to be at their top game or redeem themselves: 

    • Apparel Tops the Gift Buying List During the Festive Season  

    Consumers are busy planning their shopping and buying gifts for their loved ones. They are ready to defy all odds brought in by disrupted supply chain, rising inflation, and lingering concerns of new waves of coronavirus variants. Only the fashion industry is the one that helps brands to stream during the gloomy and low economic activity period, especially in the time when buyers finally have the chance to meet and greet their loved ones. And in fact, you will be surprised to know that clothing will continue to top the list of purchasing items for Americans. It has been reported in a survey that almost 53 per cent of shoppers are gifting clothes during the holiday season, followed by gift cards at 46 per cent, toys at 39 per cent, books/music/movies/video games at 35 per cent, and food/candy at 31 per cent as the top five categories. Michael Baker, Analyst at D.A. Davidson, while talking with “The Street“, revealed that post last year’s lockdown, every business has moved online, but there is a great desire among people to go back to in-person shopping. They are craving to shop from brick-and-mortar stores, and as Apparel Design will reopen their stores and people will be out in stores, that’s helpful for margins because you don’t have to absorb the shipping cost. Apparel brands and retailers will also have an opportunity for add-on purchases that will help them to boost their sales even when the economy is slow.   

    However, inflationary trends and demands have left consumers with weaker seasonal discounts, and as a result, we saw lesser seasonal discounts during Memorial Day and Labor Day. This year, with prices impacted by inflation, the total realized savings for consumers are being reduced for online categories going into the holiday season. The market expects early discounting trends will persist, but the strongest discounts will kick in over Thanksgiving week and Cyber Monday. If you don’t want to give any discounts and still want to lure in your customers, here is your golden opportunity to do so. Our clothes designing software, a customization solution, allows brands and retailers to let their customers take control in designing their clothes. Since they are emotionally and physically invested in customizing their clothes, they are more likely to spend extravagantly for the experience. Also, when buyers are customizing their outfits, they are more likely to turn more heads and subtly promote your brand as everyone will keep asking them where they bought the unique Apparel Design. Additionally, you won’t have to worry about supply chain disruptions, inventory management, or anything, as you will be receiving orders in real-time.   

    • NFT and Other Digital Solutions Drive the Sales  

    The significance of digitization in the fashion industry is known to everyone, and its good adaptation by many leading brands indicates that its days are not numbered here. As each day passes, the industry is witnessing the emergence of some new technology that will help the sector sustain the trend and keep it going and take the sector to new heights. For instance, Macy, the leading retailer Macy, in celebration of the 95th Macy’s Thanksgiving Day Parade, is releasing one-of-a-kind digital collectables with the launch of 9510 limited edition NFTs (non-fungible tokens) powered by Sweet. The parade with nine-decade history will feature balloons, and the NFTs will support Make-A-Wish Foundation with a special auction and after-market donations made to benefit the organization. The NFTs are designed by REOMETRY, a digital agency that is headed by NFT artists REO and Seth Brown. The NFTs will be based on the retailer’s archival and creative content, and generative artwork shall feature one of ten’s Macy’s balloons that will be covered with legacy characters and ornamental figures that have already appeared in the parade.   

    On the same NFT ground, Givenchy has decided to sell its 15 NFTs designed by graphic artist Chito. The graphic designer worked with the Apparel Design brand to resort to the 2022 collection and created graphic patterns for selected pieces. The auction will be featured on OpenSea and benefit The Ocean Cleanup, a Dutch organization that combats plastic pollution in oceans. The brand has also collaborated with tech companies, such as Aura Blockchain Consortium for the contracts, Ledger for the provenance of the NFTS, and the Polygon network for minimal energy consumption. The brand has become a pioneer in the fashion industry as it continues to explore more possibilities for NFTs under its creative director Matthew Williams.  The NFTs will feature Chito’s characters, including a suspicious dog, a boy in a horned cap, and a frowning girl. The characters were prints featured from the resort collection and incorporated Givenchy’s 4G logo. The auction for the products will take place on November 23. The other brands that are also exploring new avenues in digital solutions are Gucci and Dolce & Gabbana, and they have already hopped the NFT train.  

    • Customer Experience Accelerates Conversion Rate  

    As customers have moved online, they are looking for novel experiences that make them forget in-store shopping experiences. Therefore, Checkout network company Bolt has partnered with Adobe that will allow the latter’s users to access Bolt’s one-click checkout feature. The service will enable the firm to offer an enhanced customer experience, and furthermore, Adobe merchants can also join Bolt’s merchant network, adding them to a pool of 10 million shoppers who use the service. The two companies first joined in a partnership together back in 2020, with Adobe Commerce adopting Bolt’s fast-paced payment solutions. Adobe Commerce US merchants will be able to implement the embedded Bolt checkout service from the spring of 2022.  

    Some brands are not using technology to enhance their customers’ shopping experience and help develop their business and IT, and to honor these individuals and brands, Board International has announced that Burberry has won the 2021 Ventana Research Digital Leadership Award for operations and supply chain. Burberry selected board International’s one decision-making platform to streamline and digitize its merchandising and buying processes. The organization seems to offer an integrated platform for luxury brands and aims to support the digitization of merchandising buying processes from global assortment definition to defining an initial buy by region, store and size. On a slightly different line but optimally using technology is the case of London-based designer Stefan Cooke, who recently revealed a menswear collection for the EA video game, The Sims 4. The collection consists of 23 pieces; The Sims 4 Modern Menswear Kit also features a wide range of trendy and latest menswear, available to international players as ‘Simified’ versions of Cooke’s real-world collections. Apparel Design will include virtual jackets, trousers, suits, shoes, and Varsity Coat with Skirt. Created together with his partner Jake Burt, Cooke stated that he is looking forward to seeing users implement the kit into the Sims world and in real life.  

    Conclusion-  

    The world has migrated to video chatting and virtual meetings to stay connected with friends, family, and colleagues in the last year. The virtual meeting set-up emerged as the perfect space to give thanks over good wine and a plate of food.  As Thanksgiving draws closer day by day, buyers will want to don their best party attire and gather around their friends and family members. This year festival season calls for an even grander celebration because people come together after a long time. This is the best time for fashion brands and retailers to let their customers unleash the fashionista and creativity in them and wear something that turns people heads around. The fashion design software by iDesigniBuy offers similar solutions to manufacturers and sellers and enable them to empower their customers in customizing their wide range of Apparel Design. It allows them to give their personal touch to outfits they have selected from brands’ e-catalogue in most the seamless possible way. The tool is a leading name in the fashion-tech industry, offering an online platform to your buyers and letting them embrace the glam this holiday season. 

    If you are willing to let your buyers unleash their fashion sense,  

    Connect with us now!

  • custom-design-shoes-enables-footwear-brands-to-promote-individuality-and-distinctiveness

    Empower Your Footwear Vision With Top Shoe Pattern Software-

    In the shoe market, uniqueness and weirdness have won. Look at any company’s website or brick-and-mortar store for that matter; you will come across a buffet of stylish collections. And it is not just high-end fashion and luxury labels that are providing creative Shoe Pattern Software to their buyers; the emerging brands as well have jumped to this wagon. But if we tell you that we have another solution that will help you boost your sales without spending too many resources to attain your goal. It is a shoe designer online customization solution that empowers brands to listen to their customers’ requirements and manufacture products that people want to own. The tool helps brands reverse the manufacturing trend and then sell first to sell the idea and experience and then manufacture it. It comes with digital solutions that allow buyers to preview the product before they finally decide to pay and make even the minute corrections in the designs that otherwise go unnoticed.  

    Custom Design Shoes Offers Solutions to Footwear Brands to Stand Out from the Crowd 

    As we all know the ecommerce has been rising exponentially in the past couple of years. According to Euromonitor International’s Apparel and Footwear research, it now represents 28 per cent of global apparel and footwear sales. The primary reason for such a great hike in the sector is embracing digital solutions that have opened an avenue full of possibilities for brands. The retail strategies, such as curbside pick-up and order delivery, virtual shopping appointments, livestream shopping, digital showrooms, have played a pivot role in expanding the business. In the USA, speciality footwear retailers, such asDSW and brands like Old Navy and American Eagle, have started to offer curbside pick-up options at selected locations. In Asian countries, especially in China, live streaming has become extremely popular. Therefore, leading Shoe Pattern Software brands, including Louis Vuitton and Burberry, use live streaming to demonstrate their products and interact with their customers. This is likely to continue popular, as consumers have more time to stay indoors and spend on their mobile devices.  

    Moreover, buyers have also become fitness freaks and health-conscious, and they are keen to adopt a lifestyle that keeps their health in check. According to Euromonitor International’s COVID-19 Voice of the Industry Survey, 41 per cent of professionals across all industries think about buying more health and wellness-related products. And approximately 40 per cent of the people surveyed believe that their change in purchasing behavior is permanent. That means they will continue to purchase products that help them to improve their health and immunity. While consumers are finding ways to stay active inside their homes, sportswear players like Adidas and Lululemon are offering virtual classes to support their at-home experience and continue interacting with their customer base.  

    From the facts and figures mentioned above, it is evident that the footwear industry holds great potentials as its brands welcome digital solutions and embark upon a new journey to reinvent themselves. So, let us look at the various factors that help the sector to bolster its business.  

    Here are some elements helping brands to scale up their business amid the uncertainties:  

    The Rise of Resale Market  

    As the term sustainability is gaining traction among the buyers, rental and resale markets are emerging as the two viable options in the circular business model and arbiters of next-generation fashion consumption. In fact, many leading companies are investing and forming partnerships to promote the use of resold products. For example, Kering has invested in Vestiaire Collective, Balenciaga and Simone Rocha partnered with The RealReal, and Farfetch collaborated with Thredup. Though the names can be counted on fingers, many leading businesses are yet to embrace the emerging market.   

    The rental market has its own limitations, as there are yet to receive complete participation from Shoe Pattern Software brands in comparison to the resale market. The primary reason for its failure to gain as much traction as the resale market is that it is a trickier and costlier market with cleaning, damages, wear and constant returns. According to Bain & Company published a report which estimates that by 2030, resale would account for 20 per cent of the revenue, while rental would account for only 10 per cent. However, a report commissioned by resale company Thredup revealed that rental, resale, and subscription would be the fastest-growing retail sectors in the next ten years. However, the average person is predicted to spend 18 per cent of their apparel spend on resale by 2030, while rental is expected to make up just less than 1 per cent.  

    However, for younger generations, adoption will be quicker, and renting will become more important in the luxury mix. Therefore, many rental companies are enticing fashion executives to educate them on the benefits of the rental market through the resale playbook. And they say that desperate times call desperate actions; these companies are ready to abandon the word “rental” entirely and use terms like loan, access, and club. Despite a more complex customer journey, the industry hopes a Gen Z buy-in will lure brands. The rental and resale market is a slightly newer concept, and therefore, Shoe Pattern Software brands showed a little reluctance to adopt them.  

    Luxury brands have feared that these emerging markets would compete with their full-priced sales, but as it turned out, traditional luxury shoppers refrained from buying anything second-hand. Instead, research shows that resale marketplaces attract new customers who lack access to the brand and regret buying a full-priced outfit. However, luxury is particularly well-suited to resale because it plays into the narrative of heritage quality that lasts generations — which pairs well with the new consumer attention on sustainability. Rental, for its part, has the potential to be a customer acquisition tool, especially with younger generations. It can also be used to test products and styles and drive returns on low-performing inventory. Rental subscriptions, in which people pay a set amount at regular intervals to borrow a rotating selection, is even newer. This is especially true outside the USA, where a fashion rental company on the scale ofRent the Runway, which is now valued at $750 million, is yet to emerge.   

    The Surge in Trendy and Stylish Footwear  

    Since people have spent most of their time sitting home and gazing the mobile phones, luxury brands saw it as a lucrative opportunity by offering them distinctive designs. This strategy was immediately received by users who started taking pride in donning clothes and accessories that can turn as many heads as possible. Though, this is not a new trend to emerge on the landscape, as its precursors, such as Margiela’s cloven Tabi boots, offered the same vibe to users. The weird-is-good movement has truly erupted over the past half-decade. It’s been gaining ground in the pandemic, as working remotely provides great freedom to experiment and see what suits the wearer the best. The trend has successfully turned away from co-workers’ critical eyes and coincided with a drive toward comfort at any cost. In 2017, the launch of Balenciaga‘s bulbous, pre-weathered Triple S sneakers set a new standard for intentionally ugly designer shoes. Meanwhile, frumpy Crocs and Birkenstocks were recontextualized as beloved, even covetable, shoes, spurred by collaborations with stars like Justin Bieber and luxury brands like Jil Sander.  

    The forces of casualization have made office footwear like shiny dress shoes and chaste heels—once a crucial adult investment—increasingly irrelevant. It’s now acceptable to wear startlingly informal shoes daily. With people becoming more comfortable in accessorizing themselves with more comfortable shoes, it is hard for them not to smile at a pair of wacky tie-dye Crocs or furry purple Marni mules. 

    Moreover, footwear fanatics look for style statements to stand out from the crowd. Many young buyers have got their priorities straight out that “I don’t like to wear what everybody wears“. Consequently, brands are rolling out exponentially more extreme shoes that give buyers something to be proud of. This is especially true in the case of influencers. They prefer strange sole shapes, garish color schemes. Brands are getting more and more extreme, in an almost competitive manner, as they introduce a wide of shoe collections from bulky pre-distressed sneakers to fuzzy mules, there’s an outlandish shoe for everyone.   

    Likewise, the 3D shoe design online, a customization tool, helps brands to offer more creative designs to their buyers by allowing them to create their own line of shoes that are distinctive, funky, and trendy. It enables them to make bolder fashion statements and inspire others to learn from them. Additionally, it helps brands come closer to their buyers, understand their requirements, and make them an integral part of your production process, thus, helping in forming a strong and warm relationship with customers. It also aids consumers to preview the Shoe Pattern Software they have created with the help of designers through the digital technology in the tool. This novel feature allows brands to be transparent, turn their customers into loyal ones, and reduce the cart abandonment ratio. We work closely with JuliaBo, a footwear company that provides shoes for sale, and we have integrated our shoe customization tool as per their requirement. Customers will primarily have to select the type of shoe they wish to customize, as they can select a leather/ material from the predefined ones and then choose the color as per their selected material. They can also decorate the shoe by setting up initials as well as lace colors. 

    An Increase in Sustainable Footwear  

    Sustainability isn’t a new concept in the fashion world, and it has been doing rounds since the time the reports of the industry being the largest pollution contributor came out. Though many brands have been doing their bit to reduce the impact, they have caused in the past. If you are willing to do your bit for nature, you must learn from the success stories of footwear brands presented below. Let us take them one by one. Firstly, the case of the casual footwear company, Crocs who is all set to introduce a new bio-based Croslite material into its product lines to lower its carbon footprint. The move is part of the company’s pledge to become a net-zero brand by 2030, as it targets a 50 per cent reduction in its carbon footprint per pair of Crocs shoes. 

    Crocs have collaborated with Dow, a global materials science company, to manufacture collections that are called “shoe of the future”. The new shoes will incorporate new Ecolibrium technology that transforms sustainably sourced waste and byproducts into a shoe while also ensuring that the shoe looks, feels and functions exactly like the Crocs consumers know and love, but with fewer carbon emissions. In addition, Crocs is also investing in resource use, including transitioning to renewably sourced energy in its offices and distribution centres and reducing efforts across the entire value chain by purchasing carbon credits to offset any remaining emissions, leveraging the most impactful sources available.  

    Plastics and leather are dangerous products that brands need to refrain from using, and if not completely abandoned, they should at least minimally utilize them. The Earth is currently drowning in plastic, and recent statistics reveal that over 8.5 million tons of plastic are produced every single year, so it is no surprise that the plastic pandemic is one of the biggest plagues our planet faces. Though many brands, such as Crocs, as mentioned above, are dedicating their resources to manufacture products that are recycled. And some are recycling the household plastic; however, this will come as news to you that only 9 per cent of plastic is recycled, 12 per cent is incinerated, and the remaining 79 per cent makes its way to landfills where it takes up to 500 years to break down and decompose. Therefore, Remeant, an innovative textile company from Isreal, is bridging the gap between the fashion and design industry by enabling plastic to have a second life. Giving plastic waste a new purpose by reusing and upcycling the unwanted plastic into fashionable, colorful, and high-quality textiles, you’re voting for a better world at the same time.   

    Remeant uses materials such as bubble wraps and developed them into colorful textiles that are high-quality, perfect to use in Shoe Pattern Software products. Since the materials used by the brand have already been manufactured, there is a reduction in processing as the raw materials are not needed to be made from scratch. It is much more complicated only to reuse the material instead of shredding and recycling it, and it saves a lot of energy! To add to this, using industrial packaging plastic from factories helps reduce the volume of plastic placed through alternative recycling processes.  

    The Climb of Omnichannel Strategy  

    As the world shifts from over a year of lockdown, retailers are looking for ways to ensure that their stores continue to honor the new normal with a switch to omnichannel platforms. The brands that have despised implementing these novel strategies in their business model are now looking for ways to adhere to the shift in trends and boost their sales. They have now realized the potential digital technology holds in connecting them with their buyers anytime and anywhere. Therefore, the trend-led shoe brand Steve Madden is the latest to join the long line of retailers harnessing the digital in-store commerce experience. Teaming up with PredictSpring, a Modern POS technology platform, the retailer will be introducing a range of POS omnichannel features, starting with its stores in Mexico.  

    It is noteworthy for brands that mere providing a mobile responsive layout won’t be enough to survive in this intense competition. They have to provide experiences that give them an edge over others. They should allow the store associate to access all the required information about the product and customer, including the past purchases and loyalty status. Such detailed information helps them connect with buyers better and enable them to discuss their concerns and queries with the brand openly. Besides, customers will now have the option to buy online and pick up in the store or buy products online with store associates to have the Shoe Pattern Software products delivered to their homes.  

    And with the holiday season coming around in few months, customers are seeking ways to engage with brands more. Now is the right time to invest in the technologies to upgrade your business model, connect with in-store and online shoppers, and offer them a marvellous experience.   

    Closing Comments-  

    To sum it up, the Shoe Pattern Software industry holds tremendous opportunities for brands that are willing to grab it with both hands. The custom shoe designs by iDesigniBuy help shoe manufacturers and resellers leverage recent trends and foresee emerging ones. The customization solution allows brands to give complete freedom to their buyers and let them determine what pair of shoes give them a distinctive identity. It helps them create designs that are one-of-a-kind and also preview them through digital technology.  

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  • top-4-ways-jewelry-design-software-boosts-productivity-during-the-holiday-seasons

    Ways Jewelry Design Tools Boosts Productivity During the Holiday-

    As the holiday season is approaching, people wonder what they should gift to their families and loved ones. For most people, jewelry will pop up first in their head as they try to think of something that checks all the boxes of a being a wonderful gift. Here is an opportunity for Jewelry Design Tools brands to capitalize on this trend and offer something that the buyers will forever cherish in their lives. With the help of our online jewelry design software, you can allow your customers to customize their jewelry. They can change the design, color, add initials, text, photos, or anything on their rings, necklaces, and bracelets. The cherry on the cake is the digital solutions that our tool provides, thus ensuring your customers can preview the designed product before placing the order. 

    Jewelry Design Software Offers Robust Business Solution to Spur Productivity and Sales  

    Jewelry is often viewed by many as a fashion accessory that either complements or completes an outfit. Many people think that a look is incomplete until they have the right kind of classic accessory that sets them apart from the population. For instance, a “classic” look demands pearls and diamonds for completion. Ornaments have played a crucial role in human life for thousands of years. We learn from history that ancient civilizations appreciated jewelry, and it was used to highlight the natural beauty of its wearers. Different pieces were worn to symbolize different messages such as security, wisdom, elegance, and prosperity. With the holiday season approaching, customers are more likely to indulge in shopping and gifting new products to their loved ones. And what could be better than a jewelry set or ornament that goes down memory lane and help people cherish their lives forever?  

    According to a recent report by the National Retail Federation (NRF) last week, the US holiday spending is anticipated to grow between 8.5 per cent and 10.5 per cent over 2020, between 843.4 billion and 859 billion dollars. The figures compare with a previous high of 8.2 per cent in 2020 to 777.3 billion dollars and an average increase of 4.4 per cent over the past five years. Many experts believe that there is a considerable momentum heading into the holiday shopping season, as consumers have more disposable income and as a result, they are in a better position now compared to the last few months. With the stronger household balance sheet, retailers and brands intend to make significant investments in their supply chains and spend heavily to ensure they have products on their shelves to meet this time of exceptional consumer demand.  

    Additionally, in the past year, we have seen online shopping booming, and buyers are eager to experiment with their favorite online brands and see what they have to offer. As a result, online shopping is all set to surge 15 per cent, and according to the statistics provided by NRF, online and other non-store sales will increase between 11 per cent and 15 per cent. This will rise to a total of between 218.3 billion and 226.2 billion dollars, driven by online purchases. In comparison, that number is up from 196.7 billion dollars in 2020. In the last year, the fashion industry witnessed extraordinary growth in the digital channels as consumers moved to online shopping channels to meet their holiday needs during the pandemic. While eCommerce will remain important, households are also expected to shift to in-store shopping and a more traditional holiday shopping experience.  

    From the facts mentioned above, it is evident that the future for the fashion industry during the holiday seems bright, and there is nothing that can turn the wave against retailers and brands. The same is expected for the Jewelry Design Tools, and with the holidays coming, brands shall witness an increase in their ornaments sales. But the question that remains is whether companies are willing to capitalize on this trend. In the current blog, we shall highlight various factors that propel Jewelry Design Tools during peak holiday sales. 

    Let us look at the various factors that help companies to secure growth in the accessories market:  

    • Becomes a Good Source for Investment  

    Many finance experts believe that jewelry is not merely used for decorations, but certain items are also used as great investments as they hold their value indefinitely. In some Asian countries, such as India, they act as a security fund. Additionally, buying jewelry investment pieces, especially the expensive ones, allows customers to buy what they love; however, they must ensure that they buy from reputable sources. It is not just a good investment for buyers; the jewelry sector offers immense opportunities to retailers and brands to invest in, such as our jewelry design software online. It is a customization solution allowing brands to let their customers design their ornaments in whichever they like and preview them using the tool’s digital solutions. It provides an online platform for fashion houses to display their designs and collaborate with customers to create unique designs that astonish people. 

    • Accounts for a Special Place in Every Occasion  

    Ornaments have always been special to people, especially among women, and these days, their significance is more than it ever was. With minimal style increasing, its popularity is only going to increase as time passes by and new designs and types enter the marketplace. Occasions, such as weddings, graduation ceremonies, thanksgiving dinner, and Christmas without appropriate jewelry, are not an option for most women. They would feel dull and under-dressed without some pieces of jewellery to adorn themselves. 

    • Offers Opportunity to Feel Good  

    Jewelry has an unquestionable ability to bring out the best in people, and it is true for women as it helps them bring their best features and personalities.  When the right individual wears the right piece to the right occasion, it adds more feather to their cap. It is important for women as it can make them feel beautiful, stylish, special, and confident. It ultimately plays a big role in making a woman feel good about herself, which is why it’s so valuable to many women. 

    • Provides Sentimental Value 

    Some pieces of jewelry that women own have a sentimental value much higher than their monetary value. For example, a five hundred dollars engagement ring can have infinitely greater intrinsic worth and be something to cherish forever. Moreover, its sentimental value can increase as it’s handed down to future generations.  

    Conclusion-  

    It is really a no brainer that jewelry is one of the most successful gift ideas of all time, and those who are still deliberating, never forget that the options are endless. With the help of Jewelry Design Tools by iDesigniBuy, your business will be able to fly high in the accessories market. The customization tool allows you to capitalize on the evolving landscape in the market as it makes your business model so flexible that it is easier for you to accommodate any demands that customers put forth.  

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  • custom-design-shoes-enables-brands-to-lure-in-audiences-with-virtual-shopping-solutions

    Step into Efficiency with Our Cutting-Edge Shoe Software Solutions

    The pandemic has caused consumers to drastically change their behavior and consumption pattern in the last one year. The Shoe Software industry was no exception, and it was adversely affected, which led to the halting of its growth. However, the silver lining in this whole episode was the boom in online shopping. This new age purchasing pattern emerged more as a necessity than a hobby as people were forced to live under restrictions and long lockdowns. The mounting crisis of the coronavirus pandemic challenged the Shoe Software industry to bear the burden of higher return rates and constant cancellations. People were unable to purchase anything online because they faced problems related to fitting and comfort. 

    Consequently, footwear brands came up with virtual solutions that allowed their buyers to try out the product and see how it fits them from the comfort of their homes. Likewise, our custom shoe designs, a customization solution, has a built-in digital feature enabling your customers to design and experiment with their looks and styles. They can preview the designed product through 3d technology and check whether it fits them perfectly or not while sipping coffee in their couches.  

    Custom Design Shoes Provide Robust Solutions to Brands for Leveraging Virtual Retail  

    The wholesale athletic footwear market sales in the US grew steadily from 2008-19, registering growth every year for a total 40 per cent rise over that timeframe. Imported pairs of shoes per capita increased 6 per cent from 2012 to 2019. However, the situation transformed with the pandemic’s outbreak and suddenly changed the trajectory in the past year. The second quarter in 2020 was impacted majorly. According to some researchers who surveyed the top 13 public Shoe Software companies in the US, their revenue was down by 31 per cent, while gross margins fell by 710 points. However, there was a material recovery at the back end of last year—full-year 2020 revenue declines were 4.5 per cent, gross profit fell 9.5 per cent, and gross margin declined 220 basis points. The outsized impact of reduced brick-and-mortar sales was one of the major reasons behind the decline, as buyers were unable to feel and touch the product they wanted to purchase. 

    Additionally, buyers were who were into purchasing products shifted their majority of shopping through online marketplaces. It has been reported that online shoe sales grew 10 per cent in 2020, with online penetration of sales of fashion shoes rising by12 per cent. Retailers with established omnichannel infrastructure hurriedly moved operations and inventory online at the outset of the pandemic, committing to new costs that in many cases also included expensive partnerships with delivery and returns providers.  

    Witnessing many hurdles in the way, Shoe Software brands and retailers thought of implementing a range of solutions that allow them to boost their sales under any circumstances. The embracement of virtual solutions in physical stores was hailed as a panacea by many people. This phenomenon worked especially well in China compared to the West, where brands combined their endorsements with eCommerce conveniences. However, in this new phase of the Covid-19 pandemic, brands are still waiting for prospective viewers to have the same enthusiasm, and momentum has slowed. 

    According to experts in Mckinsey. live streaming commerce was a big deal a year ago, but in terms of the number of interactions, they’ve declined. According to the company, not many buyers regularly sign up for live stream shopping events. It is believed that viewership hasn’t accelerated as quickly as predicted, and many experts conclude that live stream will be, at most, 2 per cent of digital commerce globally this year, including China. As the pandemic subsides and consumers return to live events and in-store shopping, it’s reasonable to assume that the hype will taper off. However, it would be unfair to rebuke the use of live streaming as it is one of those long-term trends that was greatly accelerated during the pandemic. And this is no new trend for fashion-tech companies as this is the common trajectory for them, people are excited early, but after some time, they are disappointed by the same technology. But brands must not get disheartened by the trend as it takes a long time to reach the masses. Many analysts and investors believe that footwear companies should have an overall positive outlook for the long term, and they should compare their solutions with the long-winded adoption of technologies, such as Facebook advertising or QR codes.  

    Amid the pandemic, retailers including Moda Operandi, Neiman Marcus, Nordstrom, and Farfetch partnered with video commerce platforms that enabled one-to-many broadcasts. They are considered to be the year’s biggest eCommerce investments as they move to video shopping. Last month, Whatnot raised $150 million at a $1.5 billion valuation; and Ntwrk received $50 million from Kering and Goldman Sachs. Klarna bought Hero for an estimated $160 million in July, while Popshop Live raised $20 million. Meanwhile, big tech players, including Instagram, Tik Tok, Snapchat, Facebook, Pinterest, YouTube, and Amazon, are investing in video commerce. While working with Ntrwk, Kering will be able to inform how the format is executed for luxury brands. Though many stakeholders believe that a successful luxury approach exists in the West, they must work towards it. The young consumers can already find product inspiration on platforms like YouTube and Tik Tok, and the relatively high penetration of e-commerce for luxury in the US and Europe, compared to China, means that it could catch up. Though video shopping is in its infancy stage, it has the potential to engage and create emotion around fashion and luxury brands, and if it is done in the right way, it could be meaningful.  

    From the cases mentioned above, it is evident that digital solutions are here to stay for a long time, and it is advisable for brands who have been reluctant to incorporate these changes. It is high time that they stream through these changes and transform their bottom line. We have brought together various factors that will inspire brands who have refrained from adopting novel business solutions in the current post.  

    Here are numerous elements that accelerate the use of digital solutions in the business model for footwear brands and retailers:  

    Omnichannel Intensifies Competition in the Footwear Market  

    Omnichannel has been the buzzword for quite some time now; it means that consumers are going to combine store visits and online interactions during the shopping journey. Now to capitalize on this trend, brands are leaving no stone unturned as they mark their presence across various platforms online and offline to gain more traction and more revenue. While multi-channel is growing its significance, a study has revealed that83 per cent of shopping journeys still happen within a single channel — overwhelmingly in traditional stores, which account for almost 80 per cent of fashion purchases today. As a result, certain brands, such as Balenciaga to JW Anderson, are quickening the pace at which they remove and add content from their social media feeds. Balenciaga first wiped its Instagram grid clean in June, ahead of unveiling its first haute couture collection in 53 years, and has since continued to clean its Instagram feed regularly. Its current feed features just 64 images from the Spring/Summer 2022 collection. JW Anderson has a mere 35 posts on Instagram featuring seasonal products such as the new Bumper bag. Nicolas Ghesquiere wiped his Instagram feed for his 921,000 followers ahead of Louis Vuitton’s spring-summer show: a video of the womenswear collection remains the only post. Meanwhile, some fashion influencers are also curating their feeds: leading creators are often opting to remove sponsored posts after some time, say marketing agencies — unless brands are willing to pay more.  

    https://twitter.com/Moschino/status/1453100675085242374

    One way to deal with this problem is to intensify the other marketing channel strategy, including offline stores. Shoe Software companies and independent retailers must continue to focus on making their brick-and-mortar stores and online stores attractive to visit. They should be aesthetically so pleasing that they become more effective contributors to brands’ financial results. Also, brands must really know their customer, and it is one of the key areas that brands need to master.  

    Online sites have a wealth of data on shoppers ranging from their tastes, as indicated by previous purchases, to demographic information and preferences. In a store, however, a sales associate tries to guess a shopper’s tastes in real-time. As a solution, technology could be used to customize the in-store experience by encouraging customers to swipe their smartphones as they enter so that their profile could then be used to tailor the experience and offers. For example, stores should also make shopping memorable — through drinks and other hospitality services and encourage customers to complete their transactions online. The customized shoes online work on a similar concept as it allows buyers to seamless design their funky pair of sneakers, shoes, or any other kind of footwear for every occasion. Once it is installed on the company’s website, using its digital technology, your buyers can easily customize their Shoe Software from your e-catalogue. It offers an easy-to-use interface and enables buyers to personalize their fashion product in just a few clicks. 

    Entice Customers with Frequent Addition to Online Shopping Features  

    Shopping journeys that conclude with online purchases are likely to increase the revenue by 25 per cent for the company on an average, compared to when someone visits a physical store and then purchases online, the effect is even more pronounced. The revenue increases by 64 per cent. This is the primary reason why many fashion brands and retailers often offer free shipping with a minimum basket size. These free shipping business strategies compel customers to select extra items to reach this threshold. Another is the greater product range available online without the need to carry inventory in a prime-location store. 

    Moreover, it is relatively easy to create impulse purchases online from information gathered about the shopper and to incentivize larger basket sizes. To benefit, retailers with physical stores should make a concerted effort to drive in-store customers to their website to make their purchases. For instance,Bonobos, a leading name in the fashion eCommerce industry, encourages shoppers to experience a product in its “no-inventory” stores and complete the order online.  

    Likewise, many brands rely on other strategies to boost their online economy; one of them is one-to-to virtual shopping appointments. Researches have revealed that several fashion houses have found success in these kinds of business approaches, especially with remote customers. In the US, live shopping is expected to reach $11 billion this year, up from $6 billion in 2020, according to management consulting firmActivate’s Technology Media Outlook 2022. Indeed, live shopping sales are growing from a very small base, but it can’t be denied that these don’t have a future. Installing a hybrid solution is the only way forward for companies.  

    Online Shopping is Crucial for Brands  

    Displaying collections on a virtual platform is any day fun and interesting; it makes shopping speedy, especially with clicks sound. Nonetheless, you will be surprised by the fact that shoppers take more time online than when shopping in physical stores, and they make more stops. In fact, 57 per cent of shopping journeys that conclude with an online purchase begin with a consumer either first looking at another website, visiting a brick-and-mortar store, or both before ultimately transacting online, constituting for 29 per cent, 15 per cent, and 13 per cent, respectively before through any particular retailer. The other 43 per cent of journeys that conclude with an online purchase are one-stop journeys that begin and end with the same online retailer.  

    These facts indicate that online shoppers are doing a lot of comparisons, so online retailers should work harder to close sales quickly while they have the consumer’s attention. They can do this by actively sending cart recovery messages or creating loyalty programs for a particular site. Removing hassles could help: More than 10 per cent of consumers indicated that they had abandoned a cart on a website and then bought the items elsewhere simply because they didn’t like the first site’s shipping or return policy. Additionally, they can learn from leading companies, such as Neiman Marcus and Moda Operandi, who described their video commerce technology as successful last year and something that the companies planned to continue. But since then, retailers have gone relatively quiet on what’s next for these initiatives. Moda Operandi shared that it is continuing to integrate Livestream shopping and shoppable video capabilities; one pre-recorded video with Paco Rabanne creative director Julien Dossena resulted in a 66 per cent increase in sales, according to the company.  

    Final Comments-  

    In a nutshell, the demand for Shoe Software will always be there, but the way people shop will keep evolving, and brands must make the business models so flexible that they can mould them as per the requirements. The custom-made shoes online by iDesigniBuy offers relevant and robust business solutions to Shoe Software brands and retailers that allow them to continue to business with a better understanding of the market. It offers novel technologies to the Shoe Software industry so that the companies working under the segment can equip themselves better with digital solutions and thrive in the market.  

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    Your Handbag Management With Cutting-Edge Handbag Software

    The global pandemic has changed the fashion industry for good, and it has helped buyers adjust to the modern solutions it has brought to the table. It has also helped fashion and luxury brands to adjust to consumer expectations and deliver under any circumstances. And as the vaccination rate goes up, consumers are still sticking with the new-age partial in-person shopping experience as they can anytime to a store to buy a Handbag Software product and select it through mobile applications or the website. Similarly, the handbag design software is a customization solution that can be installed on the website or physical store and enhances the buyers’ shopping experience. The tool is the epitome of blending in-store shopping with an online storefront. It enables buyers to customize any Handbag Software bag and give their personal fashion touch by changing its color, text, design, and pattern. 

    Handbag Software Offers Business Solutions to Brands for Staying Relevant  

    As people are more interested in stepping out and buying Handbag Software products from brick-and-mortar stores, many brands are witnessing a surge in foot traffic, which is relatively higher than pre-pandemic 2019 data. However, in the new age of commerce, luxury retailers and manufacturers increasingly use technology to support new consumer journeys in their stores. The advancement of technology, especially in the telecommunication department, has changed the way we live. Our smartphones are seemingly always within an arm’s reach and dictate our daily habits. As a result, mobile commerce trends are evolving.  

    Consumer buying behavior is drastically changed over the years, and mobile commerce is one tool that is helping brands to be in touch with their buyers, know what’s inside their head, and use it to thrive in the future. Mobile commerce is on pace to control 73 per cent of the global ecommerce market share by 2021, up from 59 per cent back in 2017. Over the last six months, 79 per cent of mobile users made an online purchase using their mobile devices. As an ecommerce store owner, you need to stay up to date with the latest mobile commerce trends; irrespective of the framework you are using to sell online, you can’t ignore mobile consumers. In the current post, we shall highlight the recent trends in the Handbag Software fashion industry and how they have helped brands overcome the hurdles from the past.  

    Let us dive in a little deeper to understand how mobile commerce is reshaping the future of the retail fashion industry and how brands can capitalize on it using smart and effective techniques.  

    Shopping Through Mobile Apps  

    Our lives depend on smartphones, and we are using them to practically do everything under the sun, such as waking up, our eating habits, watching shows, communicating, and reading news. Smartphones have made the world extremely small, which is accessible to all. This accessibility has allowed buyers to shop from brands using their mobile devices and buy anything online. We have already seen how mobile commerce is dominating the global ecommerce market share. But the way people are using those devices to shop is changing.   

    In 2019, 57 per cent of US consumers used a mobile retail app to learn more about a product. They rely more on these apps than using an internet browser to accommodate their shopping needs. This has been a game-changer for many online store owners. It is undeniable that brands first need to have a mobile-friendly website because having a mere mobile-optimized ecommerce site isn’t enough to have success in this space anymore. Apps will dominate the fashion luxury market, and brands should offer something already in demand among buyers. Besides, it is a great tool to convert higher customers retention rates than mobile websites. Studies have shown that a mobile app converts 157 per cent more than a mobile web session, and if you think about it dollars, it offers a plethora of opportunities for digitally native brands to increase their revenue and improve their conversion rate by 157 per cent.  

    Many brands have already recognized this trend and implementing it accordingly. They understand the significance of targeting mobile users, and they are developing them as the future alternative for websites. To stay competitive, you need to have an app in 2021. Creating one now puts you on the fringe of the early adopter category. But if you wait too long to make this decision, you’ll quickly fall behind the competition. 

    Selling Through Smartphones and Tablets  

    With mobile shopping becoming the new trend in the fashion and luxury industry, it is no surprise that smartphone sales will dominate in 2021. Consumers are doing more than just browsing via apps; they’re buying. The average order value from a mobile app is $102 compared to $92 from a mobile website.  But mobile apps and mobile sites can be accessed from multiple devices. For the most part, you can segment mobile devices into two categories; smartphones and tablets. Let us look at the 2021 mobile commerce volume forecast as suggested by Business Insider. As you can see, smartphones dominate this category; by the end of 2021, it is expected that $221.2 billion mobile commerce sales will come from smartphones, compared to $41.8 billion from tablets. 

    Smartphones will continue to dominate tablet sales in the future as well; based on these projections, tablet sales volume is actually on the decline. Here’s a five year stretch of tablet sales as a percentage of mobile commerce volume: 

    • 2018 — 20.5 per cent  
    • 2019 — 18.2 per cent  
    • 2020 — 16.9 per cent  
    • 2021 — 15.9 per cent  
    • 2022 — 14.8 per cent  

    As tablets trend down, it means that smartphones sales volume is on the rise, and they are the devices that consumers are using when they shop online. This is great news for ecommerce storefronts as they now have a direct way to communicate with their buyers, and their communication style may also vary depending on the devices buyers are using. For example, if your customer uses your app, you can connect with them by sending a push notification. These messages should contain real-time offers based on factors like location or behavior. But it is noteworthy that a push notification delivered to a tablet regarding the discounts or sales won’t be as effective as the same message delivered to a smartphone. The tablet message likely won’t be seen right away, whereas the smartphone notification will be seen immediately. These trends suggest that smartphone users are more likely to hit the link and check what the brand has in store for them when compared to tablet users. Likewise, the Handbag software, a customization solution in a mobile responsive layout, enables brands to target more audiences and widen their customer base.  

    The customization tool is developed to cater to unique business needs and offers an end-to-end ecommerce storefront that allows buyers to design their purses, handbags, backpacks, and many other Handbag Software products. The solution is built on three is that runs on all devices and platforms, and your buyers can seamlessly pre-load the font, change the leather texture using 3d technology. Besides, if you are a newbie venturing into the fashion and luxury industry, we can offer you a detailed user manual and training video. It has an extremely user-friendly interface, and buyers can customize their bags in a snap.   

    Providing On-Click Order Services  

    In today’s fast-paced life, nobody wants services that can slow down their living edge. And in these scenarios, mobile commerce serves the best purpose, as it eases the checkout processes. Placing an order through mobile devices is extremely swift and easy compared to the traditional method that requires taking down the history of customers, such as their names, credit card number, expiration date, card verification number, shipping address, email address, and any other contact details. Buyers would get bored by manually entering this much information each time they bought something. It was all the more tedious and inconvenient from the small screen of a mobile device. These factors led to the shopping cart abandonment rates. However, as the mobile apps were introduced, the ratio suddenly dipped to just 20 per cent as buyers now have the option of saving all the required information in the app. So when it’s time to buy, they don’t need to enter those tedious details every time manually.   

    One-click ordering enables customers to complete the entire purchase process in just a click. This is a win-win scenario for both parties. The business owners who want to control and manage the skyrocket cart abandonment issues should move to mobile commerce as they can reduce the pain points by making buying easier than ever before. They can find what they need and buy it in a matter of seconds directly from a mobile commerce app. And as we have seen the points mentioned above, customers shopping through an app spend twice as much as they do from a desktop device or mobile website. The new-age technology of one-click ordering virtually eliminates the checkout processes. In the future, we are going to see more ecommerce businesses implementing this technology. And the mobile app would emerge as a crucial checkpoint that will help brands attain this target.  

    Switching to Social Commerce  

    Brands have been using social media to campaign their brand value, market their products better, and build brand awareness. And many brands, whether working on digital platforms or physical stores, are capitalizing on social media platforms for the abovementioned reason. Despite the platform having so much potential to make the brand, it has become a powerful tool to break a brand for some reason. Also, it is challenging for fashion companies to convert social traffic into sales. There’s always been too much friction between navigating from a social post to a product page. But it will be fair to say that social commerce has evolved. With shoppable pages on Facebook and Instagram, customers have a more direct way to buy products they see on social media. This feature makes it easier for businesses to tag products in posts and search for something unique that appeals to their taste and fashion.  

    Through these shoppable pages, users can click on the product to buy directly without being forced to open a new browser, navigate to the website, and search for the product on their own. And also, when a huge number of buyers are already has a social media account and actively using it, it would be extremely unwise to not tap on the trend. It’s easier to reach them here instead of relying on them navigating to your website every day. A recent study suggests that brands using Instagram shopping have benefited from a 1,416 per cent traffic boost and a 20 per cent increase in revenue. Since shoppable posts are still relatively new, they are expected to continue trending upward in 2021, and more brands will catch on, and consumers will be looking to buy directly from social media posts.  

    Wrapping Up-  

    The recent trends in mobile commerce are helping brands to improve their customer experience. The recent developments in the field have been more engaging, as seen with augmented reality and virtual reality. This new business model is more intuitive and enhances the convenience already present with Mcommerce. These exciting trends, powered by advances in technology, have piqued the interest of many major brands. Likewise, the 3D bag design software by iDesigniBuy, which can be implemented on the website or physical store, is a powerful tool and extremely effective in drawing customers to products. It offers sure shot ways to grasp the customer’s attention and convert each visit into a sale. It’s time to consider how to implement these trends so you can watch your sales soar.  

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  • custom-design-hoodies-a-cult-tool-for-fashion-brands-to-dab-in-the-virtual-space

    Wrap Yourself in Style: Hoodie Design for Every Occasion-

    The fashion industry has embraced changes and worn them like a model would flaunt wearing Prada. This change is an integral part of the fashion industry’s identity that occurs regularly, such as seasonal trends, sustainable measures, customization, and recent digital transformation. The last change in the industry has been the most drastic one as the leading players were caught off-guard, and the year ahead may bring about more dramatic transformation yet. If these transitions seem overwhelming, implement the hoodie customization software that allows brands to accommodate the recent transformation brought in by advancements in technology. The tool allows buyers to Hoodie Design as per their choices and preview them using 3d before heading for the final payment. This is the perfect tool to be installed on the website as customers navigate the aftermath of the COVID-19 and seek a more digital, safer, and sustainable shopping mode.  

    Custom Design Hoodies

    Custom Design Hoodies Offers Robust Business Solutions to Leverage the Digital World  

    Customization has become an integral part of several brand’s business models. In the past one year, the global custom apparel market was worth about $3.64 billion, and between 2021 and 2028, it is set to grow at a CAGR of 9.7 per cent. In fact, the Asia-Pacific region, especially India and China, accounted for the highest share of 37.6 per cent, where fashion consciousness and ecommerce popularity are growing in a big way. Likewise, North American countries, such as the US and Canada, witnessed the highest demand for t-shirts due to the popularity of outdoor games in their culture. Textile printing companies that seek opportunities to expose their brands to a broader audience in 2021 can rely on the customized apparel, as it offers them a great option to expand their business primarily because personalized clothing becomes increasingly popular as a fashion choice. Everyone wants to feel special! In addition, customized apparel, such as hoodies and t-shirts, are often used to share slogans that raise awareness about social issues. Particularly during the pandemic lockdown, the fashion industry witnessed a surge in ecommerce purchases, as numerous custom clothing brands began selling products that combined comfort with fashion. As a result, the niche industry is only going to grow from here.  

    As buyers and retailers navigate their ways post the pandemic outbreak, the call for virtual solutions is even more relevant and necessary than ever with the rise in sustainable yet affordable clothing and boom in the recommerce industry with grounds to flourish further in the wake of global economic changes. The glossy fashion events that the industry has become synonymous with will be replaced instead by a growing market for seasonless items as consumers look to make the most out of each purchase, with more change occurring than that of a fashion retailer’s fitting rooms. Let us dig a little deeper and understand the factors that help brands to adhere to the recent changes and take inspiration from them to comply with the digital transformation in their business model. 

    Here are the elements helping apparel companies to scale up their businesses in the ecommerce trends:  

    Venturing into Gaming Zone for Wider Audiences  

    Technology has impacted our lives to an extent where it is unimaginable to live without one. Many leading brands are tapping on this consumer behavior and offering them platforms where buyers can virtually select and try the various products displayed. Likewise, Balenciaga, the high-end luxury label in an ongoing courtship with Epic Games’ Fortnite, has designed four virtual outfits (or “skins”) that players on the gaming platform can purchase, alongside accessories weaponry, and a virtual Balenciaga destination in-game. The activation is running for one week from 20 September and has an IRL element: a limited-edition run of Balenciaga x Fortnite hats, T-shirts, and Hoodie Design are being sold in Balenciaga stores and on its website.  

    Balenciaga didn’t start its journey in the digital gaming world with Fortnite; it originally began with its first videogame, Afterworld, which was built using Epic Games’ proprietary 3D design technology. In fact, Unreal Engine is all set to mark its debut in its Autumn 2021 collection. These developments indicate that technology and fashion have inherently had a close association, and the pandemic outbreak has blurred the lines between online and offline stores. Hoodie Design Brands are implementing new ways to creatively leverage the presence of technology in the digital space to communicate with their buyers. It shouldn’t come as a surprise that the gaming industry is one of the most lucrative industries, which reportedly made $175 billion in 2020, largely influenced by Gen Z.  

    The instance of Balenciaga presented above shows that fashion brands have launched strategic marketing games tapping into the gaming industry to promote their products. And it worked! With this, the fashion industry reaching younger and generating brand awareness. Besides the label mentioned above, many other high-end brands, such as Gucci, Louis Vuitton, and Moschino are displaying their products to dress their characters in high fashion luxury outfits. In this Cenozoic era, luxury Hoodie Design fashion brands efficiently sell digital versions of a physical product at similar price points.  

    Tapping on the New Market in the Digital Space  

    Gen Z and millennials are the dominating groups in the ecommerce space, and to survive in the market, brands must adopt strategies that lures these shopping groups more. These modern shoppers constitute 2.7 billion gamers worldwide, and Hoodie Design brands want to do everything in their capacity to tap these shoppers. Offering them products that particularly straddle between both the digital and physical worlds helps brands gain more traction. Consequently, a leading name in the fashion and luxury industry, Louis Vuitton partnered with League of Legends in 2019 on virtual and physical clothing, while Gucci partnered with Roblox on a virtual world in May. Additionally, last year, Travis Scott’s virtual concert on Fortnite attracted 45 million concurrent views, while other collaborations have included America’s NFL (National Football League), NBA (National Basketball Association), and Walt Disney-owned Marvel.   

    If one closely looks at the Asia-Pacific market, you would see that the recent wealth explosion in the Chinese consumers combined with a highly style-conscious society means that luxury is back in a big way. And the youth market is at its core. The fastest-growing China market accounts for more than 35 per cent of the global luxury spending, which will only rise in the coming days. With half of these consumers belonging to the Gen Z and millennials group, brands must entice these age groups as they become the pivotal players in extravagant purchasing – a shift the luxury industry can’t afford to ignore. 

    The statistics presented above reflect that today’s consumers demand aesthetic and symbolic meaning with elegance, reputation, and innovation. Brands must adopt solutions that allow them to tap on the emerging demands of their young buyers and swiftly close the gap. We offer fully customizable hoodies that meet all the criteria set by apparel brands through the customization solution and allow brands to communicate with the buyers in real-time. The tool empowers customers to design their prints for their clothing and help brands to become a major selling proposition by making a strong presence in the market. It offers exclusive, robust business solutions that help consumers add custom design, logo/clipart, symbols/letters, and virtual visualization of different colors gives an extra edge to customers to design their own unique hoodie. We have successfully implemented the software on numerous websites of leading fashion companies, such as FPS Apparel, a US-based successful ecommerce platform. We assisted the ecommerce brand in gaining unbelievable growth in their business. The client’s end-user found the tool to be extremely user-friendly and could seamlessly design their apparel. Today, the company is enjoying great popularity among the targeted set of the audience engaged in creating personalized hoodies. Our advanced online solution allows the user to preview their design before purchasing directly through the site by making payment through a secured payment gateway.  

    Rising Need for Creativity Mode  

    Earlier, when ecommerce was introduced to buyers, they would only use it to order the product as the product available in the store was limited or of higher prices. However, as they began showing more interest in the websites, brands also started implementing novel features to hold on to customers’ attention. The content needed to improve customer engagement led to the development of Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and other digital assistants as more shoppers choose to purchase from ecommerce storefronts that align with their values, personalization and show some relevancy to customers needs. Brands must put customers at the heart of their marketing strategies, and as a result, Ai is emerging as one of the significant features that can help attain their target.   

    According to a survey conducted by Hubspot, 48 per cent of consumers would rather connect with a company via live chat than any other means of contact, and 35 per cent of consumers would be happy to see more companies using chatbots. 

    Brands such as ASOS, Burberry, Levi’s, and Tommy Hilfiger have all adopted retail chatbots in order to bridge the gap between the customer and the retailer in a more convenient and personalized way. Additionally, as the digital world grows and evolves, more fashion retailers and manufacturers attempt to retain their existing customers through AR and VR experiences. According to Gartner, 46 per cent of retailers have responded that they were planning to deploy either AR or VR solutions to meet customer experience requirements. Another aspect that fashion brands have been focusing on is using these technologies in providing a top-notch dressing room experience. These will allow visitors to see themselves in a brand’s clothing without necessarily needing to visit the store in a persuasive attempt to buy. A notable success story of VR experiences was Rhone Apparel, who partnered with Rakuten to implement a virtual try-on service, Rakuten Fits Me. The service enables customers when they are unsure of whether the product would fit them. By pressing a button, they can quickly answer a few questions and help the software better understand the body type of the buyer. Afterwards, Fit Origin would generate a final recommendation for them. 

    Likewise, Fortnite was initially best known for Battle Royale, a game mode where players fight 1 versus 100. However, the user base has evolved over the last four years, and now 50 per cent of players are spending their time in Fortnite Creative Mode, exploring different virtual experiences and creating their virtual worlds. At present, brands cannot sell items on Fortnite independently; however, brands are capitalizing on fashion activations in the game market. It helps them to reach a hard-to-target audience of young, enthusiastic, digital, and native folks.  

    Additionally, a survey conducted by eConsultancy revealed that in March 2020, a 21 per cent increase in online orders was observed compared to March 2019. In a separate survey, 41 per cent of respondents said that they were currently shopping online for things they would normally shop for in-store. This may indicate more about developments in the online storefronts, but what about the brick-and-mortar stores. Undeniably, the accessibility and convenience of online shopping have left notable impacts on retail spaces in high streets around the world, but their offline stores are still hoping to see the light of such drastic digital implementations and contribute to brands’ growth. Therefore, more retailers and manufacturers are looking for solutions that will unify shopping experiences inside and outside their stores. Especially if they wish to maintain a profitable high street presence, fashion retailers are now eyeing omnichannel strategies, such as direct-to-consumer, as these would help them blur the lines between in-store and off-store shopping.  

    Some years back, Zara gave a glimpse of what an omnichannel future could look like by opening a click and collect concept store in London. The space had a dedicated area for collecting online purchases and staff on hand with mobile devices that offered sizes, stock, and collect information for a limited selection of items available inside the store. Alongside this, there were options to avoid payment lines altogether by paying through either the Zara or Inditex group app, as well as self-service checkouts.   

    The Choice is Yours-  

    Towards the end, all can conclude that the virtual and gaming market holds numerous lucrative business opportunities for fashion brands. They must immediately tap on the creative space that allows them to create garments through virtual activations. Many big and leading Hoodie Design brands have begun to realize the significance of the digital world and its growing vitality in the fashion industry. Therefore, we can expect more collaborations between fashion and technology that will completely alter the industry’s image. Likewise, the hoodie printing online by iDesigniBuy allows brands to leverage the emerging trends of gaming and virtual technology with its customization and digitization features. The Hoodie Design tool enables brands to push the boundaries and bring technology to the website and physical store and provide a marvelous shopping experience that your customers will cherish forever in their lives.  

    Connect with us now! 

  • fashion-design-software-helps-apparel-brands-to-rethink-on-the-traditional-business-models

    Digital Fashion Software Helps Brands on the Business Models

    Consumers have forgone the flashy statements made during the darkest days of the pandemic, favoring them to wear sweatpants and t-shirts over formal apparel for offices. But as people’s lives are returning to normalcy with schools, offices, restaurants, and travel destinations reopening, many apparel investors and stakeholders view it as an opportunity to grab. People will be willing to experiment more with their looks, and brands will also seek potentials that allow them to expand their business and recover all the losses they have faced in the last year. The 3d fashion software is a customization solution that allows brands to make the most of the current opportunities and foresee the emerging trends in the Digital Fashion Software market. The tool has a built-in digitization feature that allows your buyers to preview the designed product in 3d before going ahead with the payment. 

     

    Fashion Design Software Helps Brands to Synonymous with Creativity  

    As the pandemic outbroke, the entire was shut down, with long lockdowns and curfews across major cities of the world, many experts believed that the chances of prolonged recessions were high, and some believed that personal balance sheet would take the beating. However, little did they know that they were underestimating the resiliency of the clothing retailers. While not every business in the Digital Fashion Software industry was unscathed, consumer sentiment remained elevated all along 2020, thanks to ecommerce and multiple touchpoints. Recently, the rolling out of vaccines and reopening of stores and businesses without restrictions have helped brands to see the silver lining. Though the virus is anticipated to stay in the world for a few more years, the likelihood of negative economic impact is overrated. Nearly all emerging policy changes are focused on ramping up vaccinations and encouraging masks, not forcing businesses to close. As long as that doesn’t change, strong consumer demand and easing supply chain pressures will continue to fuel a recovery.  

    The fashion industry, especially the apparel sector, seems to be the chief beneficiaries of a reopening economy; however, recently, Wall Street has underplayed the companies operating in the domain. With much of the industry easily overshooting earnings forecasts in the first and second quarters of 2021. Apart from improving the economic conditions, the recent developments in the fashion industry are bound to help brands over perform. In fact, in some parts, we shall continue to witness the firms shedding real estate expenses and slashing headcount during the pandemic, resulting in bigger margins. This will occur because as the world is resuming its normalcy, it is still in its early stage. People have just begun to travel again, attending events and heading back to the office. With millions of kids returning to school, and the holiday shopping season approaching in few days, these developments will help brands garner more profit as people will focus more on spending on clothes. 

    Meanwhile, another boost to apparel companies is the emergence of a new denim cycle. About once per decade, jean fashion undergoes an evolution. For years, the preference – especially among young people – was for a skinnier, formfitting cut. That’s beginning to change, with a looser, more high-waisted style beginning to take hold. Thus, it can be inferred that the Digital Fashion Software industry holds various lucrative opportunities for brands to capitalize on. Therefore, let us look at the various factors and success stories that will inspire others to scale up their business in the industry. 

    Here are some factors that propel the growth of the apparel industry: 

    • Joining Hands with the Local Marketers  

    Before venturing into a new market, it is always advisable to conduct a complete research on how people would react and their preferences. Most importantly, they should also look after the local shops and their owners. They are the key to help you leverage and tap on consumer behavior in the most hassle-free manner. It is a masterstroke strategy that has helped many brands to reach out to more audiences. Let us consider the case of Uniqlo, a fast-retailing Japanese brand that eyes to capture the entire world with its unique and straightforward strategy that has won million hearts. The label plans to take over the American market, as, at present, it holds only 47 stores out of the 2200 global stores. In fact, according to GlobalData, the US market is anticipated to be worth $462 billion by 2025, and the brand aims to make an estimated $324 million in sales in the US, the research firm estimates, a fraction of the sales in Japan, China, and South Korea.  

    Besides, consumers are bored with the same messages, tweets, emails, and videos; instead, they want a simpler relationship with the fashion players. And with digital technology coming into the picture, it has surpassed the previous expectations for more convenience and immediacy. As a result, many brands are switching to the digital model as it will help them market themselves as the neighbourhood brand. Besides, fashion retail retailers will ramp up their presence across various districts beyond traditional commercial zones. With the help of stores that focus on service, convenience, personalization, and the customer experience, stores can easily catch their customers’ attention. Stores are likely to be smaller than existing outlets, and each will have its look and feel depending on its location. 

    Moreover, going local plays a crucial role in widening the omnichannel strategy, which means store formats should complement both the flagship and digital environment and serve customers for sales and returns. Stores should use creative and unique designs, highly focused assortments, and experiential elements to connect with local communities. Some may be pop-ups, while others will be found in new corners of established neighbour hoods. All will seek to boost brand awareness and loyalty to create a new posture that offers freshness, friendliness, and familiarity. 

    • Tapping on Generation Z 

    Modern-day buyers seem to be disrupting the way Digital Fashion Software brands would target their audiences and market themselves. Moreover, they have altered the way they consume, buy, and interact with apparel brands in the past few years. They have forced the entire industry to shift its perception of a one-way shopping system to a need for community and exchange. The recent advancement in technology helps brands to entice their young and tech-savvy buyers. For example, Galaxy was recently launched to help brands blend with today’s customers with its live shopping experiences. It is a first of its kind to be launched for an online platform that will help brands explore the resale market as well. It’s developed with a new generation of young and video-savvy consumers in mind. The tech-giant Samsung aims to enable fashion labels to sell pre-loved fashion items through live videos orchestrated by sellers, so consumers know exactly what they buy and who they buy it from. Consequently, it helps brands offer a unique shopping experience that buyers have been craving with a solution powered by a community of Digital Fashion Software lovers.   

    Besides, millennials and gen z long for regular interactions with the brands at any time and anywhere; they can better associate themselves with brands that frequently communicate with them transparently. Likewise, the3D clothing design software, a customization solution in a mobile responsive layout, allows brands and buyers to hold freely conversations with one another across various platforms. The tool can be integrated on the website and the physical store, thus helping them collaborate and design apparel, including hoodies, jackets, sportswear, pants, shirts, t-shirts, skirts, jeans, and suits. The tools help brands get rid of the same old designs in the clothing sector as it enables users to add some attractive designs with the help of our developed features, like upload the images, set text and its fonts, shapes, and well as callouts. We have also developed some interesting design themes, stickers, and backgrounds that the customer can use for customization. We understand that custom-made products make great personalized gifts for family and friends; thus, you can let your buyers create a good line of design with the help of our Digital Fashion Software. It widens the opportunities to stay ahead in the competition.  

    • Offering Omnichannel Experience  

    The pandemic has accelerated the shift in consumer demand; as a result, when economies are reopening, the department stores are struggling to find their footprint. The challenges and disruptions lying ahead are far more daunting, and retailers can recover from them at an extremely slow rate. The disruption and challenges to the format have been felt for years, which is why legacy players from BHS, Debenhams, JC Penney, Sears, Barneys, Neiman Marcus, Hudson’s Bay, and a long list of others have all faced bankruptcy, liquidation, closures, new ownership, refinancing or new management. These stores have been dubbed the legacy laggards, as they saw an average of 18 per cent decline during the pandemic. As for those overly stuffed fashion floors, apparel saw sales plummet 25 per cent.   

    Though many stores have reopened, the traffic remains down. The primary reason attributed to these changes is the shift in shopping behavior as people want to settle with a lesser day-to-day conundrum. However, it remains to be seen which retailers will attract the most interest. Additionally, the advent of omnichannel has increased shoppers’ expectations, especially for omnichannel experiences. They would rather purchase from online storefronts or various touchpoints for the same day delivery of the products. Retailers are testing the waters for the new format by introducing the new shopping experience on their floor spaces and curating traditional departments into a hybrid showroom. They are offering a superior mix of products in order to drive traffic back to stores.  

    They now understand that not everything a retailer sells needs to be found in a physical store; therefore, they are shifting to a digital-first strategy that will enable them to convert their regular customers into loyal ones. Look at the example of Marks & Spencer, who was known as a formal clothing brand, but since the change in consumer behavior, the label has reduced selling formalwear. Instead, it has moved its collections to online, acknowledging the category has ebbed for many but will always be needed; customers are choosing to shop elsewhere because it is no longer available.  

    If fashion brands are hesitant to venture into the unexplored domain, they can always display their interesting capsule ranges by forming partnerships with other brands. This strategy will help them focus on exclusivity, which will be more impactful than legacy retailing. With luxury brands reducing wholesale accounts, finding novel ways of working together with established houses is also an opportunity to focus on new channels, lesser-known designers, smaller ranges and own-brand collections.  

    • Embracing Inclusive Culture  

    The fashion industry is synonymous with creativity should embrace inclusivity, diversity, and liberal values. Becoming inclusive doesn’t mean occasionally using black models on catwalks and magazine covers. It must show in their future endeavours. Though it is wrong to paint every brand in the same color, brands have started to alter this perception, and over the next year, we expect major brands to take giant steps toward creating a truly inclusive culture from top to bottom.  

    Though many brands are taking steps to welcome the differences among people and accept them as they are, it is happening in extremely rare situations. The change will, in part, be structural. In the coming days, diversity and inclusion will become the norm; rather than the exception, customers and stakeholders will keep a close eye on every development by apparel brands.  And if any company falls out of the strategy, buyers will take them down on social media.  

    Over the past year, we have seen several fashion brands using more models of color and partnering with icons, such as Rihanna and Zendaya. For instance, ASOS released three collaborations with GLAAD, assigning 100 per cent of the line’s profits to the LGBTQ organization. Additionally, brands are now catering to the requirements of disabled consumers. For example, IZ Adaptive to Good American, a well-known jeans label that offers them in a wide range of tailored sizes, and trans-friendly lingerie brand Carmen Liu Lingerie are working to meeting the needs of the overlooked consumer groups. One area where more work is required is in the boardroom, and Digital Fashion Software companies remained predominantly led by white males. 

    Takeaway-  

    The Digital Fashion Software industry is a constantly evolving industry. And as brands and consumers continue to adapt to an uncertain reality, many experts believe that the sector will make an exceptional comeback. Despite certain sections in the industry facing challenges, the sector’s recent developments and success stories suggest otherwise. Apparel brands should now focus on selling looks and offering top-notch customer experiences across multiple channels, and catering to the emerging requirements of the young and overlooked consumer group. It is understandable that attaining these dreams is an extremely daunting task, but don’t worry, the best fashion design software by iDesigniBuy has got your back. Its customization tool allows your consumers to design their apparel using various digital features. The tool is a leading name in the fashion-tech industry, offering robust and relevant market solutions to apparel brands that help them to boost their online sales.  

    If you are willing to join the stream, 

    Collaborate with us now