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    The Leading Best Software To Design Jewelry With Sparkle Pro-

    During the pandemic, consumers had pivoted and adopted new habits that have entirely altered the way the products were bought. At the outset of the pandemic, some business leaders wondered whether these changes, which accelerated trends already in motion, would be fleeting or permanent. And as the world transitioned towards technology-driven lifestyles and aspirations, it was imperative for brands to adapt to this new business model and deliver to these changes. The same can be observed through the changes we witness in the way a product is being tailored to a market these days. The online jewelry design software enables brands to capitalize on these seismic shifts with customization solutions and digital features. The tool is the perfect blend of fashion and technology as it allows customers to freely Best Software To Design Jewelry their ornaments using the e-catalogue services by luxury brands.  

    Jewelry Design Software

    Jewelry Design Software Offers Solutions to Revolutionize the Jewelry Industry  

    The inception of technology in the fashion sector is inevitable, and as the world is better prepared to embrace these changes, the fashion industry shouldn’t be under any pretensions that it can avoid implementing these shifts. The onset of artificial intelligence (AI) technology has enabled brands to comply and deliver these changes. The modern-day solutions help fashion brands to market their products individually to their buyers and match their personal preferences. In fact, several fashion luxury brands are utilizing big data analytics and AI to analyze and understand their customers better. These technologies help in creating demands for a product by displaying the same, again and again, on multiple online platforms. Whether we talk about digital marketing strategies or e-commerce tactics, the technology is reshaping our buying needs while revamping the retailing techniques.   

    The jewelry sector is witnessing a similar tectonic shift as the fashion and style among buyers are evolving. Fashion brands increasingly focus on customer experience and view technological adoption and enhancement as the next logical step. Face recognition software is already wooing online shoppers in the makeup and eyewear market. A similar concept is becoming more mainstream in jewelry retailing, wherein augmented reality is allowing potential customers to try out accessories, bracelets, and necklaces while being in the confines of their homes. This fun feature is successfully garnering more visibility while making browsing and shopping for online jewelry easier. E-shopping is rapidly taking over traditional catalogue-style shopping and providing a much closer to a real high street shopping experience to customers.  

    According to a recent report by McKinsey and Company, fine jewelry and premium to ultra-luxury watches are an integral part of the global luxury economy, and it leads to the combined sale of more than $330 billion every year. This domain represents the significant cultural assets that reflect people’s creativity, self-expression, and advanced technological know-how. Though, the sector witnessed the backlash when the pandemic outbroke across the globe. The uncertainty caused by the COVID-19 pandemic rippled the globe and short-circuited the entire supply chain. The jewelry industry was no different that could escape the effect and, as a result, suffered a revenue decline by 10 to 15 per cent. This was further strained by the slow-to-adopt market players who are reluctant to crystalize the emerging trends in the fashion market. The closing of physical stores for extended periods revealed various loopholes in the jewelry sector, and as a result, brands were left with no other choice than to move to the online marketplace. The gradual transition to the digital platform represented about 13 per cent of the global market for fine jewelry. Despite the industry witnessing some of the unprecedented turbulent times, the next five years will also offer significant opportunities for players and rewrite the rule book across products, distribution models, and engagement strategies. Those that anticipate or at least embrace the changes in the marketplace can participate in setting a new gold standard.  

    From 2021 and 2025, the McKinsey report expects the jewelry sector to rebound from the COVID-19 pandemic and grow globally at 3 to 4 per cent per year. The rebound is expected to be caused due to the rise of younger consumers who are willing to experiment with their looks and demand a way out from the traditional business models of companies. Besides, the rise in the domestic markets amid the continuing restrictions for travelling across borders, especially in the Asian markets, such as China. Its domestic consumers make it the biggest regional market, accounting for 45 per cent of global jewelry sales. These statistics are anticipated to further expand as the branded jewelry sales in Asia grows 10 to 14 per cent annually.  

    Let us now understand how the new-age technology will revamp the business model and enable jewelry brands to scale up their online sales.  

    Here are the latest trends that enable jewelry brands to boost their online sales and presence:  

    Creating Personal Touch  

    Ornaments have traditionally been about possessions, legacy, and status symbols; thus, customers love to leave their personal mark on what they purchase. Since buying luxury products, especially jewelry, is a personal experience, brands must involve their buyers in designing to make their collections more unique. This is a crucial factor that helps retailers and manufacturers add exact specifications received from their buyers. The advanced technologies help brands realize this dream as they help companies transform the shopping experience and make it more personal and exciting. The ground-breaking combination of 3d printing and augmented reality (AR) enables brands and their customers to customize their ornaments as per their specific requirements. Besides, virtual inventory empowers customers to visualize the product they have created and view beyond physical frontiers and contribute to forming unique and affordable pieces for themselves. 

    Additionally, the high-end technology helps brands cut down on most of the traditional labor that goes into manufacturing jewelry. This eventually leads to quicker production times at a cheaper price alternative. This new and rather ingenious design method is unimaginably reshaping the traditional jewelry industry.  

    Likewise, the jewelry design software online offers customization solutions to designers and retailers and help them to create legacies and one-of-a-kind products for buyers to cherish forever. Its customization solution empowers your buyers to design their ornaments and express themselves freely. Its digital features come with an easy-to-use interface, thus, allowing buyers to Best Software To Design Jewelry in a flash seamlessly. Buildajewel.com is a platform where users can customize jewelry with the software. They can select the jewel, such as ring, necklace, and earrings, and apply different customizations, including adding design, adding initials, mixing and matching styles for a look that suits them exactly. They can also visualize the piece with high-resolution 3D renderings and adjust every detail until it feels perfect. The website is mainly developed for USA and Canada audiences. This is an impressive tool that will allow different users to explore more and create something unique to them. Create your jewel with Buildajewel.com, as unique as you.  

    Rising Need for Sustainability  

    As we move forward, the Best Software To Design Jewelry industry is expected to become more branded, more digital, and more eco-friendly than ever. The sector that has historically been infamous for the opposite factors is now more determined than ever to embark upon the path to 2025 is poised to send waves of change throughout the industry. It is expected that the branded jewelry will be rising with a CAGR of 8 to 12 per cent from 2019 and 2025. These statistics indicate that the industry will rise three times faster as prices in the industry will surge up to six times more than the unbranded ornaments. Additionally, competition among established brands and new direct-to-consumer (DTC) companies will heat up as players compete to win customers who are turning toward brands that reflect their distinct points of view.  

    Additionally, sustainability plays a vital role in determining and influencing consumer behavior. Therefore, eco-friendly practices adopted by the leading brands offer lucrative opportunities to make real, tangible strides toward the important environment and social imperative. These opportunities will allow brands to be more traceable and transparent in their supply chain and move beyond the performative marketing that has rusted the Best Software To Design Jewelry industry in the past.  However, the move toward online must be carefully considered by jewellers not to discount the importance of humanizing digital experiences. Consumers will expect the same level of customer service and attention to detail online as they do in stores, and with about 80 per cent of fine jewellery purchases still made in stores in 2025, seamless connectivity between channels will be paramount.  

    Furthermore, adhering to sustainable solutions allows businesses to create their mission and vision statement and shows a Best Software To Design Jewelry company’s goals, products or services it aims to provide, and values it brings to the table. An ethical business should state why and how they are ethical in their business operations and within the community. The mission and vision should also be plainly visible on your website for potential customers to read.  

    Evolving Consumer Trends  

    Consumer trends are always evolving, and as a result, brands should be on their toes to match their expectations. These days, buyers are more interested in the maximalism trend; therefore, it has been found that consumers are taking things to extremes and the absurd. It has been revealed in a study that 52 per cent feel that being with their “stuff” makes them happy, and therefore, brands must do everything in their capacity to capitalize on these trends. Also, when customers are shopping through online mode, brands must make purchasing more fu, rational, engaging, and relaxing. Earlier, physically visiting stores would be counted as a fun activity, but this is not the case anymore; as a result, brands must offer solutions that can help buyers keep purchasing through ecommerce. The use of technology can be aptly put to use to attract more buyers and make shopping an event. It has been found that 25 per cent of users regularly tune into video shopping channels, such as QVC and HSN. And 51 per cent of buyers miss “going shopping” as it served as a gateway to socializing. Also, the intersectionality of meme culture, hype culture, and get-rich-quick schemes are manifesting in brand performance art. Influencers play a crucial role in compelling buyers to shop through social media, which brands must leverage.  

    Consumers now care what happens to their product after it dries, so the new circular economy is dictating who they now choose to buy from. The stats presented above indicate that these shifting consumer trends will have a pronounced impact on retail’s future. Brands must adopt strategies that help them make shopping fun and take the iteration to the next level. Platforms such as YouTube and TikTok offer brands immense opportunities to expand their business and reach out to more audiences. A massive channel shift from more conventional fare to media brands like Netflix and Amazon provides opportunities for brands to focus their energy on more niche and relevant audiences. This means better content and better conversion.  

    Offering New Payment Options  

    The rise of the pandemic compelled brands to adopt strategies that required minimum contact with each other, and to an extent, they have been successful in attaining this dream. However, things would get stuck when the payment options were discussed because not many brands hadn’t explored the unlimited options a contactless payment service can offer. With the advancing technology and need to stay relevant in the fashion market, brands moved to contactless delivery and approaches that gradually became the new norm. In fact, in Q2 last year,PayPal added 21.3 million new active accounts, and they expect it to grow even further as a cashless world appears to arrive sooner than expected. This new-age technology allowed customers to get a more automated and faster process where they don’t have to verify themselves over and over again. Biometric features like fingerprints and facial recognition as a form of payment authentication will be prominent. It is easy, fast, and convenient. 

    Aside from mobile wallets, digital wallets, debit and credit cards, brands can explore options for contactless payments. For instance, PayPal Credit — a zero-interest rate Buy Now, Pay Later feature — offers consumers the power to buy now and the flexibility to pay at a later time.  

    Mixing Offline and Online Approach  

    For a long time, brands had categorized their stores and outlets into various forms, such as factory outlets, off-the-wrack stores, physical stores, mall shops, and finally, the ecommerce storefront. But as the pandemic hit, their entire connotation collapsed as the supply chain was disrupted. Hence, it was brought to the notice of brands and their stakeholders that categorizing storefronts won’t help; instead, they need to devise a strategy that can help them blur these boundaries. A survey by Salesforce revealed that 58 per cent are more thrilled about shopping from the ecommerce stores after the pandemic hit the industry. Comparatively, 88 per cent expect businesses to accelerate digital initiatives to respond to the global health emergency. These figures don’t indicate that offline transactions will halt. In fact, consumers expect increased convenience no matter their touchpoints. Luxury brands must provide a frictionless online and offline; alike consumer experience. For that they can; 

    • Allow the information to be accessible online for products and services, discounts, and consumer rewards. 
    • Offer more online purchases through in-store and curbside pickups 
    • Enable online purchases with in-store product returns. 
    • Let consumers place orders online while in-store to minimize contacts. 

    The basic idea is to offer top-notch services to customers from both worlds without disregarding health measures. 

    Conclusion-  

    The new-age technology holds great potential for the The Leading Best Software To Design Jewelry With Sparkle Pro industry. With more clients have the power to determine the designs through virtual mediums, the seismic shift in the way people perceive brands and their online shopping experiences will be inevitable. This collectively provides long-term benefits for manufacturers and retailers, as technology offers a room full of possibilities to them for boundless creativity, reasonability, and more versatility production with quick shipment. Undoubtedly, technology is truly the next frontier in the jewelry sector. The 3D jewelry design software by iDesigniBuy offers buyers and brands similar chances to rethink and revisit their business models with its customization and digitization solutions. The tool helps brands bring the best of both worlds to buyers and brands by bridging the gap between them, allowing them to speak up their minds to create unique pieces transparently.  

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  • t-shirt-design-tool-offers-digital-solutions-for-luring-in-more-buyers

    Create Custom Best TShirt Design Like A Pro With Design Master

    Time is of great essence in an industry that is as dynamic as the fashion sector. Designing a fashion product around the year is challenging and time-consuming. The time spent by fashion brands and retailers to create a product, research, ship, and sell it are vital processes that need to be done within the deadline, or they may miss out on the selling window. Modern digital solutions help brands to stress little about meeting the timeline and focus more on creating Best tshirt Design that can entice their audience. Likewise, the customization tools enable apparel brands to take the notch a little further and provide robust business solutions that can allow them to balance the demand and offer one-of-a-kind designs. The custom tshirt design software works on a similar concept and offers a platform where buyers can design their apparel in the ways they like and order them in real-time, thus eliminating the time taken to take the order and manufacturing them.  

    Best tshirt Design Tool Provides Robust Business Solutions to Grapple with the Emerging Trends  

    The fashion industry is closely associated with emotions. Beautifully made garments can trigger an emotional response among consumers and compel them to purchase the product. However, when the industry had to adopt the digital model, the emotional quotient with buyers went for a toss, and the sense of instant gratification was compromised. Nevertheless, these modern solutions helped brands recreate and redeem their brand value and reconnect with their buyers emotionally. The latest digital technologies allow buyers to gain instant gratification and let them shop anytime and anywhere. Though, its biggest weakness in delivering the product may cause people to lose interest and desire to buy the garment, sometimes leading to cancelling or returning the product. Therefore, several leading fashion brands are investing their resources to ensure the products reach the customers on time. For this, they must have the best logistical and fulfilment solutions in place that can shorten the time products spend in the market. Moreover, these novel solutions enable brands to offer the best customer services and other features that draw more customers to the company’s website and do business with them. Let us now look at the various factors that help companies deliver the products faster and swiftly scale up their business.  

    Here are the elements of the new-age technology that help companies to strive for better customer service and enhance product quality:  

    Providing Buy-Now-Pay Later Services  

    As discussed above, in the ecommerce model, instant gratification is majorly missing either sometimes, the product is out of stock, or it has some other technical glitch. However, this problem can be resolved with the latest Buy-Now-Pay Later (BNPL) services, as it allows buyers to buy the product without having to pay upfront instantly. Many leading fashion houses and fashion weeks are recognizing the significance of adopting this novel business model that aids to sell the product instantly and earn from it in the days to come. This holds trues especially for the fashion weeks because, in the last two-three seasons, they had conducted the event using virtual reality; however, for this season, fashion weeks are back in real life — and the sense of excitement is palpable across the big four fashion capitals.  

    As the first of the four to return to real life, from 8 September, New York Fashion Week is betting on integrating in-person shows with see-now-buy-now. This allows viewers to shop or pre-order items directly from the runway of a limited number of designers, including Altuzarra, Sergio Hudson, LaQuan Smith, Jason Wu and Maison Kitsune, while their shows are live-streamed on NYFW.com. This tech integration allows brands and designers to look after their buyers and allow their viewers to shop for an array of products, including beauty and books while watching tutorials and talks hosted on the site. The latest business model has gone beyond the designers and fashion shows. Also, for designers, the model has the potential to reduce systemic risks associated with the supply chain, which continues to be riddled with fulfilment issues, delays, and cost increases. 

    Though offering BNPL services is not a new concept in the fashion industry, it was originally started to

    realign the fashion calendar with the seasons back in 2016. It was heralded as the game-changer during its onset, and many leading brands, such as Tom Ford, Rebecca Minkoff, Tommy Hilfiger, and Burberry, were also quick to realize its potential and swiftly incorporated it in their business model. It was quickly put to rest as the supply chain issues and discouraging responses from customers dimmed the enthusiasm for brands. The feature is now ready to make a comeback and offer an easier shoppable experience for buyers with technological advancement.  

    Availing On New Business Models 

    Science has progressed to an extent where tech integration isn’t a big deal to make the shoppable content integrations easier while also providing better bandwidth for smoother video streaming. As a larger swathe of consumers is now used to shopping online and through content, a behavioural shift accelerated by the Covid-19 pandemic, the modern solutions helps brands to capitalize on this trend. Last year, retail e-commerce sales worldwide surpassed $4 trillion, or 18 per cent of all retail sales. Emarketer expects this trend to continue, with online sales surpassing $6 trillion by 2024.  

    Besides, big shots in the fashion industry want to position themselves at the centre of the universe that made $175 billion in 2020. And another way to attain this target is by offering digital gaming solutions to lure in more young buyers. In fact, a report by the Entertainment Software Association found that women account for 41 per cent of all gamers in the United States. Esports are also infiltrating popular culture, with an audience that’s predicted to reach 729 million in 2021, according to research from Newzoo. Though the fashion sector has been a little slow in taking up digital and immersive technologies; however, the pandemic outbreak has compelled brands to accelerate the adoption of digital solutions. And as the regular global fashion events were cancelled, businesses adopted new ways to reach consumers. For example, Drest is a fashion styling game that helps luxury brands encash through the high fashion content via mobile and video games. Louis Vuitton partnered with Riot Games’ League of Legends on prestige skins for 2019’s League of Legends World Championship Finals.  

    Some of the more adventurous luxury Best tshirt Design brands are experimenting with immersive gaming, like Balenciaga‘s retro video game Afterworld: The Age of Tomorrow, which the brand released to showcase its fall 2021 collection. Lauded as an industry example of fashion and gaming working together beautifully, Afterworld immerses players in the brand identity using three-dimensional capture and Epic’s Unreal Engine.  

    Offering Products that Support a Cause  

    Digitization has emerged as a powerful tool to allow customers to speak up for the cause they believe in and show their solidarity with these objectives through apparel. And among the other clothes, t-shirts have allowed customers to display their support freely by using various hashtags, monograms, texts, and graphics. Many leading Best tshirt Design brands realize the depth and outreach of this new business model as they can now directly connect with their buyers and speak up on their behalf. Here is the case of an athleisure brand, “Boy Meets Girl“, who has recently announced the continuation of its #StopHate campaign, collaborating with activity box retailer InKidz on a back to school special.  

    The campaign started by the Boy Meets Girl contains a t-shirt, bracelet, and other toys to support its partnership with the National School Climate Centre, with the underlying goal of ending bullying in schools. Its 20 per cent of the sales will be donated to the NSCC Bully bust campaign, with boxes sold through Boy Meets Girl and In Kids websites. The brands have collaborated with various influencers and youth activists to drive the ongoing campaign to take the campaign further. The ambassadors sported the Boy Meets Girl #StopHate top and branded sweats in remote photoshoot locations. In fact, the brand is a regular voice for demanding societal change, with past campaigns revolving around Women’s History Month, voting information, and the Black Lives Matter movement. To help promote reformation, the label releases collections with Best tshirt Design based on the commentary it wants to make.  

    Moreover, allowing customers to freely design their apparel and giving the cloth a personal flair will help them associate with the brand closer and better. Also, it would instil in their minds that the company supports every movement undertaken by consumers and help them to sympathize and empathize with their cause. Likewise, the t-shirt design software online, a customization tool, allows customers to customize their t-shirts and show solidarity with each moment. We have also helped brands, such as Mp T-shirt, a Malaysian brand that was immensely challenged by managing and tracking its global brand. It was firm to maintain its identity, which translated into customer acceptance, awareness and ultimately sales. Our experts developed a solution that allowed users to Best tshirt Design in a step-by-step method devoid of any hassles. The printable output file formats are.PDF, PNG, JPEG and SVG & DPI of design output is 300. The online solution makes it extremely simple and practical to design t-shirts of choices. It is a very intuitive tool where users follow some easy to perform steps and symbolize their creativity. It offered an entire solution to users to apply images, clipart, texts, templates, and further customize by changing colour, formatting effects for text, etc.  

    Capitalizing on the Metaverse Model  

    Metaverse is a new business term in the fashion industry that was first coined by Neal Stephenson in his 1992 science fiction novel Snow Crash. But the concept reached its peak in April 2021 and seemed to be keeping a high score since then. But why is everyone in the fashion industry suddenly interested in the Metaverse. Going beyond the obvious race for investment – Epic Games raised $1 Billion in funding last April to support its long-term vision for the Metaverse, including many market opportunities for fashion brands. The term “metaverse” is anything where a digital asset can be easily transferred across multiple use cases. It is an extremely open-ended concept that is still in its early stages of development. Though it is not all about gaming, people recognize the platform through gaming and make it an integral part of their everyday lives. This new business model offers the centre stage to the designers, and many experts believe that today’s designers are well-versed with the new-age technology and can create apparel that is immersed in the digital world.  

    Accelerating the Digital Solutions  

    The digital shift in the Best tshirt Design industry requires a substantial overhaul of a brand’s supply chain and production process. This can be a costly and daunting process, especially when a brand doesn’t have full control of its supply chain and stores. In addition, there’s a real danger that outsourced production and early delivery to wholesalers enables Best tshirt Design to be leaked months in advance. However, with the entire supply chain and retail sector governance, the leaking and other ill-practises can be controlled using digital solutions. And these small disruptions are no biggies, especially when the industry has recently come out of the pandemic repercussions. These modern technologies are more beneficial from the fact that supply chain changes are already in a significant state of flux. The Covid-19 pandemic, which led to costly overstock, markdowns, and inventory shortages, highlighted many of the absurdities of the current system that can be countered using these techniques. The traditional processes served no good when many in the industry were caught flat-footed as they were incapable of keeping pace with fast-changing dynamics.  

    Despite several fashion brands showing reluctance to adopt the new age technology, there is a general consensus that IMG and New York Fashion Week, more broadly, are heading in the right direction by maintaining a strong digital offering and more consumer-oriented initiatives. In fact, in the upcoming New York Fashion Week, IMG plans to Livestream all shows on the calendar. However, brands have to deliver on both ends, engaging in physical events and augmented and virtual inspiring experiences. Therefore, platforms like Runway 360 have been created by the CFDA to enable brands to transition into live shows with digital experiences smoothly. Though physical and online stores hold equal significance for brands, they need to adopt solutions that can help them blur the boundaries between the two.  

    Closing Comments-  

    To sum up the blog, the fashion industry is transforming, bringing some of the changes extremely swiftly that were earlier unimaginable. The sector was unpredictable and reluctant to accept the increasing need to adopt digital solutions; however, the onset of the pandemic has accelerated the need to comply with the changes and stay relevant in the market. If this seems an overwhelming task to achieve, the t-shirt design online by iDesigniBuy has got your back. Its customization solution coupled with digital features enables apparel brands to crank up the notch and offer novel customer services that will help them flourish in the market. The custom-made tool allows brands to leverage the emerging trends of the fashion industry and stand out from the crowd.  

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  • how-bags-design-software-enables-brands-to-capitalize-on-the-resale-market

    Design Your Dream Handbag Collection with Handbag Designer

    The rental services are gradually making their way into the fashion industry. Renting a fashion luxury product, such as handbags, is more common than ever. It is helping several fashion icons and influencers to try and experiment with various brands and styles without purchasing them. It is an intriguing business model to experiment and gain insight into what would customers like. Likewise, installing a customization solution offers you a similar platform that allows customers to experiment with their looks and give their flair to the product they wish to buy. The handbag design software is a customization tool that enables brands to revamp their business model by helping their customers take the driving seat and decide and Handbag Designer, purses, and backpacks, among other bag products, as their fashion sense. With the help of a new-age model, buyers dominate what brands should manufacture and what shouldn’t be produced.  

    Bags Design Software Offers Solutions to Gain Competitive Edge  

    The fashion industry and its supply chain were hit hard by the pandemic and its events. The need for party outfits and accessories soon disappeared as people were forced to stay at home and work remotely. However, the new normal lifestyle didn’t prevent fashion brands from recognizing the potential for rental to move inventory and reach new customers, particularly to a growing demographic of digitally savvy, sustainability-minded customers. Therefore, many leading fashion houses are trying their luck with the rental services, but it is still in its budding phase and will offer more lucrative opportunities to brands in the days to come. However, brands must first ensure that they have to be financially savvy if they plan to go this route. In fact, the Wall Street Journal conducted a survey to see whether the model benefits customers or not. It was revealed that rental fees could add up quickly, especially for customers who don’t purchase a membership, which entitles them to discounts. A $29 weekly rental at one site will cost only $15 if the buyer adds a monthly $4.95 membership fee. Customers also should look beyond straight rental costs because shipping and insurance fees can add to the bill. Insurance is usually optional and can be purchased to cover potential problems such as damage, loss, or excessive wear and tear. Rates depend on the bag but could run $59 to ensure a pricey Chanel that rents for $450 a month.  

    Therefore, brands need to study how they should approach the evolving market scenario and offer new collections to consumers that don’t affect their revenues and keep the market growing.  

    So, let us dive into whether you should rent or buy a bag and the companies that offer designer bag rentals:  

    • Offers More Options to Explore  

    The decision to offer rent services or a traditional business model depends upon the fact how much you want to expand your business horizon and increase your customer base. Designer bags and purses have high quality and higher desirability, making them the best product to rent. Also, brands can charge more for their fashion items as they allow their customers to experiment with various products and can help them uplift their social status and fashion sense. Renting a designer bag is an excellent way to earn more profits for brands, but it also helps customers identify with their internal style icon and have an in-depth understanding of what they desire.  It also gives them the opportunity to assess how much they like the bag before buying it for long-term use. And lastly, they get to wear the latest trends and save money by resisting the urge to accumulate a closet full of items you rarely use. Besides, renting has helped brands and buyers experiment with their various looks and see which style suits them the best. Also,Handbag Designer providing renting a designer bag, brands can consider only doing it occasionally as it helps them to be budget-friendly. Additionally, it enables customers to enhance their lifestyles and buy expensive bags at a relatively cheaper price. For example, renting a bag at $50 per month for a year will cost them $600, and that is enough to buy them a designer piece they can keep long-term. 

    Therefore, many leading brands are investing in the fast-growing rental market. The latest luxury conglomerate to join the stream is Kering, signalling investment in upmarket handbag rental service Cocoon. The UK-based company offers new, limited-edition, and pre-owned vintage handbags that include collections from Gucci, Prada, and Bottega Veneta has raised funding from Kering. The funding is used to extend the retail brand’s inventory of luxury handbags, build operations, and extra headcounts. The brand intends to build on our position within the retail space.  

    • Taps New Age Consumers  

    Gen Zs and millennials have been on the radar of many fashion brands; however, converting these dominating age groups into loyal customers has been challenging for brands. Their requirements, expectations, tech-savvy attitude, and many other factors are hard to catch up with. In this ever-evolving landscape when companies are unsure about what their customer will like, the rental market offers the best bet to brands and allow them to tap into unexplored customers. Besides, it has been found that despite the tough trading moment during Covid, the rental models are poised to accelerate again in a post-pandemic world. In fact, a study by BCG in partnership with the Altagamma Foundation found that even during the challenging last year, 21 per cent of Gen Z and millennials rented products. This shift in the trend could be attributed to the fact that today’s buyers are highly concerned about the rising pollution caused by the fashion luxury industry. They are looking for products that show more value and respects their belief, and rental market serves the best purpose in the current scenario. Besides, it prompts them to think more about access versus ownership.  

    Moreover, rental has the potential to be a customer acquisition tool, especially with younger customers, as well as be used to test different products and styles and drive returns on low performing inventory. According to the Bain and Company report, a sustainable luxury company’s growth for the next ten years could hinge on rental and resale, with rental accounting for 10 per cent of revenue by 2030.  

    Likewise, bag design online, a customization solution, helps brands lure in more modern buyers by designing their handbags, bags, purses, and backpacks. The tool allows customers to flaunt their handbags as a status symbol and make bold fashion statements as they can customize their bags using various styles, sizes, shapes, fabrics, and patterns. The custom-made software enables customers to create stylish and unique handbags that allow them to experiment with their ideas and creativity. The tool has a built-in digital solution that enables buyers to view their designed product in real-time and also allows brands to offer a real-time engagement and Handbag Designer is creating their unique handbag design. It gives them the freedom and opportunity to select a handbag type, select the components, such as front, back, side panel, lower panel, inside shoulder strap, and metal hardware, and apply their finishing touches including, various colored leathers, even add initials or text.  

    • Offers Platform to Experiment or Join Forces  

    The fashion industry has always been about intense competition, continuous research, unique products, and those who fail to adhere to these norms fall flat in the industry. And when it comes to venturing into a new business domain or adopting a new business model, it is crucial to have someone who has your back. Joining forces with already powerful or emerging brands that have a good hold over the market can help expand your customer base. Similarly, many luxury companies are joining hands with other leading brands that will help them to learn from them about the changing landscape in the fashion industry. For instance, a leading fast-fashion company, Zara, announced a collaboration with Belgian Dutch fashion collective Kassl Editions for a capsule range of ready-to-wear, accessories, and homeware. The capsule is anticipated to debut at Milan’s interior fair, Salone del Mobile, from 5-10 September. The Kassl Editions brand launched in 2017 with coats that were made available in various fabrics, lengths, and colors. Its utilitarian appeal has since been expanded into bags and accessories. The partnership is expected to bring a certain cache to high street retailers; they are rarely profit drivers. Zara continues to invest heavily in product development under its name, but smaller collaborations may bring kudos and entice a customer who is not yet shopping at the giant Spanish retailer.  

    The collaborations offer a win-win situation for brands and allow them to capitalize on each partner’s strong points and help them expand their business. Therefore, brands are leaving no stone unturned to gain the best of both worlds. These partnerships enable them to thrive in the new domain, avoid competition with other bigshots and also aid in leveraging the existing customers and maintain their elevated status.  

    • Commences New Fashion Trends 

    Today’s buyers are all about trying anything different, unique, and more inclusive. The traditional fashion model has never accepted the people as they are; rather, it has been more critical about their personality, body type, color, and other factors. However, the rising demands for more inclusive fashion have pushed the formidable and traditional stakeholders backwards and compelled them to adopt business models that are sustainable and gender-free. Therefore, Rob Smith, after working hard for many years on his dream project Phluid Green Label, is all set to spread its wings across the USA. The new label ticks off all the pertinent boxes for inclusivity and sustainability by redesigning the entire business model for the company. The project needs to continue to lead with purpose and humanity by amplifying voices that have been long silenced and offering spotlight to those who have long been overlooked.  

    Pluid’s creative process begins with RISE, standing for responsibility, inclusion, solutions, and expressions. The intent of the label is to listen to the community and grow its commitment to the care and sustenance of our planet. In addition to apparel, there are accessories, including bags, belts, and more. It is for the first that time that the company is venturing into a domain other than apparel. This is its first time outside of Phluid producing and wholesaling things other than T-shirts and basics. 

    As we all know, the resale and rental market is being revisited and rebooted, especially post-pandemic; luxury brands must look for ways to help them look good, produce better, and sell the best. The new market is driven by a heightened desire to gain more revenue while catering to the environment and customers’ requirements. In fact, the global resale market is expected to grow by 93 per cent to $64 billion by 2024, according to Stylus. Consequently, more brands are venturing into the new market to grab and explore more lucrative opportunities that may look daunting initially but can help flourish in the market in the coming days. Starting a sustainable product comes with its share of complexities, and therefore, offering rental services can only ease the transition and kill the two birds with one arrow, that is, revenue and ethical production.   

    • Keeps the Inventory in Check  

    The biggest problem brands face when consumers like their products are the “out of stock” message they have to put against it. However, with rental services coming into the scene, brands don’t have to worry about these anymore as the buyers will be subscribing to the product or renting it out for some time, and those willing to pay the extravagant prices can also purchase it. In this scenario, brands will always have the product in the inventory and can also circulate the unsold items by renting them out. The model works especially for the customers w1ho are in glamorous one-time evening bags that they can’t normally afford, for example, a $990 Dior bag that we spotted online. The premium-priced bag was way out of the league for many customers, and the brand had already invested its resources for its design, research, and other essential elements. But it could have been more cost-effective if the label could rent it to other buyers and let them wear them every day or own them indefinitely and generate revenue through these EMIs and other payment options. Likewise, a Dooney & Bourke satchel rented can be bought online for $319, and a Coach signature bag can sell for as low as $298.   

    The rental services encourage buyers to spend more and experiment, and try all present in the market. Luxury brands can even offer discounts on their website, and buyers would be more than happy to purchase these products. Therefore, brands like LXR, a Canadian brand, buy bags from leading brands and resell or rent the products to buyers at lower prices. The budding start-up sells pre-loved Handbag Designer and eliminates the risk of selling duplicate or fake brand products. Unlike companies that work with consignment models, LXR has a network of expert luxury buyers in Tokyo and Canada who search for one-of-a-kind designer handbags, authenticate them (not only to make sure they’re genuine but also to ensure they have not been altered in any way), purchase them and then offer them to their clients.  

    LXR’s business model is also incredibly personal and very much grounded on ethics and customer satisfaction. Since it is a relatively smaller company and owns everything it sells, building close relationships with customers is crucial, and therefore, they are always upfront to negotiate prices, accept returns, and offer to consign certain items, for short periods of time, if the customer selling them is not happy with the initial purchase price LXR offers.   

    Wrapping Up- 

    Despite the rental market being in its budding stage, the signs for its prosperity in the fashion industry are extremely encouraging. In fact, more brands are coming around to try their luck in the latest landscape. Renting a Handbag Designer offers fashion lovers a way to stay in style without breaking the budget. And as long they can enhance their lifestyle, the rental bags can save money, and they can still keep up with trends. Besides, it also helps brands to cater to environmental needs and reduce carbon footprints. The bag design software online by iDesigniBuy offers brands a similar set of solutions and enables them to meet all the customer’s requirements while keeping its production in check. Also, its customization solution can help brands to revamp their business processes and become more flexible to adapt to novel trends in the fashion industry in the coming days. 

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  • shirts-design-software-helps-adopting-pre-order-solution-to-solve-overproduction-problem

    Stay Fashionable With The Latest Trending Shirt Designs

    It was a herculean task for fashion brands to understand what shoppers want and what products they desire during the last year. They tested waters by introducing various new collections on various platforms, but it didn’t match their expectations. This led to the dumping of the already manufactured clothes, which caused huge losses to brands and caused serious damage to the environment. As a result, apparel companies turned to fashion-techs to develop solutions that could allow them to provide the latest fashion to their buyers and also help them to reduce overproduction. Likewise, the custom shirt design software offers customization solutions to clothing brands and lets them Trending Shirt Designs their apparel according to their preferences and personalities. And since customers will be designing their clothes, they will be more attached to their clothes, and there will be fewer chances to throw away their apparel. Thus, help fashion companies to manufacture what customers want and control their production.  

    Trending Shirt Designs Software Helps Apparel Brands Tackling Overproduction Problems 

    In the last year, consumer preferences have transformed drastically. They demand a sustainable –yet trendy fashion collection that doesn’t harm anybody, whether we talk about the environment or revenue of the fashion industry. They are eager to align with brands that can satisfy their dynamic and fashion sense. For several brands, it is no longer about whether their sustainable clothes would sell or not. We have seen in the past that traditional selling models through multi-brand retailers or mass-production have struggled to survive in a bleak COVID-19 landscape. 

    Similarly, the traditional seasonality model is fading away as buyers are inundated with the new looks across the various apparel brands. Though, in the past, it has been invariable advantageous to the big players; however, in the changing landscape, the trend seems to have lost its ground. It is documented that more than 100 billion articles are written about clothes produced every year and how are they causing a negative impact on the environment. Many experts have highlighted that nearly20 per cent of clothes remain unsold. Thanks to problems with accurate inventory estimation, which were exacerbated during the pandemic, brands regularly overproduce. And excess clothes are often discounted, landing in a landfill if never sold. In addition to being bad for the environment, overproduction means losing money on the unsold product. Therefore, fashion brands are increasingly seeking interest in a solution that helps them counter the overproduction problem. 

    Consequently, it gave rise to new business models to come into the picture and help companies scale up their business. Pre-order is one such sales model which is gaining immense traction from buyers as it enables them to view the product on digital portals, and if they like it, they can order it.  Pre-orders are gaining momentum – and advance images of influencers wearing digital versions of the season’s must-have new fashion may hold the key to effective marketing.   

    The new-age business model allows buyers to pay upfront for the products they receive days or weeks later. Though it may sound something similar to fashion shows and other events hosted by the leading fashion brands, this approach is gaining a whole new meaning in the digital era. Various luxury brands, such as Moda Operandi and Telfar, have already championed this approach online and has doubled down on its trunk show business during the pandemic, hosting a series of virtual shopping events where clients enjoy early previews of collections and interact with designers in real-time. The on-demand fashion is helping brands to lure in more clients as they can now allow buyers to shop from the virtually displayed collection lines personally. In fact, big retailers, such asNet-a-Porter, have earned a fortune with their new revolutionary sales approach. Last February, cult UK retailer LN-CC began working with brands, such as Di Petsa, to produce on-demand pieces. Brands, such as The Vampire’s Wife, Paskho, Ultracor, Khaite,  Kitri, and Misha Nonoo, had already started offering pre-orders directly to their customers. These brands use pre-order to reduce production costs and waste, achieve profitability, strengthen their DTC sales and boost their sustainability bona fides. 

    The new sales method is crucial in grappling with the rising concern for overproduction in the fashion industry. Besides, Mckinsey had predicted in 2019 that made-to-order and pre-order would become the mainstream along with the shift to Direct-to-Consumer (DTC) model. And this all is coming true, especially in the unpredictable and unprecedented times, where the pandemic continues to strike back again and again.   

    The brands mentioned above have either adopted the pre-order sales model as their sole business strategy, or it is a supplementary approach for some time. But it is a good start to drive away from a traditional business model that was doing no good to either fashion houses, buyers, or the planet. Moreover, this model has helped many apparel companies to garner more revenue than they could have ever expected in a short span. Here are the examples of Prabal Gurung and Antonio Berardi, who attribute 20-25 per cent of their revenue to pre-order and made-to-order sales in the last one year. While the broader impact of pre-order on the environment is harder to estimate, and pre-ordered products may still end up in the trash, the amount of unsold stock that goes straight to a landfill can be cut to effectively zero.  

    Let us look at the numerous factors that prompt Trending Shirt Designs to adopt a pre-order sales approach to gain maximum traction in the industry:  

    • Offers Rewarding Incentives for Businesses  

    Incorporating a pre-order sales approach enables retailers and manufacturers to collate useful data and use it to make more informed decisions. It can help brands establish themselves better in the ever-evolving landscape. Besides, the strategy can also help in investing better during seasonal purchases, leading to higher sell-throughs and less unsold inventory at the end of the season. It helps brands plan better for the upcoming projects and gain consumer insight; instead of just dominating it. Additionally, brands have some spare time before they immediately go back to manufacturing the ordered product. They can use this time to understand more about the production cycle and create more Trending Shirt Designs that appeal to buyers. For example, Farfetch doesn’t manufacture clothes in real-time; some of its clothes are already at the end of the production cycle and either in a customs clearance process or transit to a distribution centre or wholesale doors. So, the unsold or buyers rejected after the delivery are displayed at new previews of upcoming seasons.  

    We have seen in the past that during the first outbreak of COVID-19, many brands faced manufacturing and production delays. And the trend we are seeing now in the market is the emergence of delayed styles and collections that should have come out in the last year, just before the markdown season started. These problems can be resolved using pre-order and offer more visibility to brands in the market. The tool helps brands to let their customers shop the product through digital mediums and secure it sooner.  

    Likewise, we provide the shirt design maker, a customization solution that allows your customers to Trending Shirt Designs design their favourite Shirt using digital solutions. Like pre-order, the customized tool enables buyers to select their apparel, customize it, preview it, and then go ahead with the final payment. And as consumers design their shirts, the software shows them the prices of the customizing process as they proceed along. The tool provides the best features to customize your Shirt by using different options such as collar style, sleeves cuff, sleeve & fit, pockets, plackets, pleats, and bottom. Users get options to choose fabrics as per their requirements. This tool provides an additional feature for users to add accent to the Shirt, which attracts the customized shirts. Add your body type and get a virtual view of how the Shirt will best suit them. We have developed a tool where customers will come and select the fabric, designs, accent, and size. The tool gives the liberty for buyers to design the Shirt as per their current needs without consulting designers or providing extra fees to them. Here we have provided the additional feature to choose a body type as per your personality, add an image according to your face color and select the style that suits a business meeting, pub, mall, airport or garden, and you are ready to go.  

    • Brings Less Risk to the Table  

    Pre-orders bring less risk for retailers and manufacturers as it helps them in minimizing the financial investment. It enables them to buy more products easily as they won’t have to purchase and deal with physical stock, and designers, too, won’t have to create one. Also, it increases the scope for emerging brands to widen and experiment with their collections and see what works for them. Besides, big stakeholders will be willing to invest in their brand as they won’t have to put a lump sum amount in the emerging brands. With a pre-order model, they essentially don’t have to pay for anything. They just have to invest in getting you onto their platform and help with marketing your brand. However, there is one issue with a pre-order sales approach: the potential rate of returns and cancellations. People are completely in the dark as to when they will receive their delivery, and if they are given a choice to cancel it, they will opt for it because they are remorse already about it. As a result, brands will have to keep their supply chain smooth and running or find it challenging to survive in the intense competition. And it would all come down to whether a brand can actually produce the demanded goods, do they closely resonate with what has been asked. Besides, the clock is always ticking from when the apparel was ordered to when it is delivered. 

    Nonetheless, these problems can be addressed by brands. The key is to provide customers with plenty of details about the product and maintain communication. Brands could include videos and more information on product dimensions.  

    Brands are responsible for establishing transparency with buyers, and they can attain this by ensuring the accurate product description on the product they wish to purchase. In the digital age, emphasis on the product landing page couldn’t have been any lesser; therefore, many brands bombard a lot of information on the product landing page. This provides immense power to the buyer to make a well-informed decision as they know all about the product they are buying, and the onus is on them now. Likewise, the return policy can be managed by providing all the information about the items and what and when they can be returned. This could do wonders, especially in the era of digital clienteling, as the majority of buyers opting for ecommerce are millennials and Gen Zs. Brands’ styling and customer care teams can help avoid high returns because customers will have as much information about the items as possible and can decide about a purchase.  

    Moreover, pre-ordering allows brands to match costs with revenue more precisely, and it eliminates guesswork; brands only produce what has been paid for. It results in a comparatively slower growth pattern but facilitates earlier profitability. The flipside is that it’s not a model that generates much interest from investors. VCs, especially, look for explosive high growth brands that can generate a huge return in a short amount of time. That style of growth is often damaging to creating a sustainability-focused fashion business.   

    • Offers Digital Sampling  

    We live 0in the digital era, and not using the latest technology that boosts sales would be extremely unwise. Digital technology is the biggest advantage for brands as they have to display the product or design using virtual portals. Since the collections for the pre-order exist virtually, fashion brands can use fashion-tech solutions to innovate further and attract more buyers. Digitally native brands, such as DressX and Threedium, help many fashion houses to render digital pieces and accessories on their models. It also provides enough space for brands to create new designs and display them to other buyers, thus helping them build the capability in-house.  

    Brands can also ask the influencers to pick their Trending Shirt Designs in the apparel, and this could be digitized later. The influencers can work with brands to create images of themselves wearing digital clothing. It also helps both of them come clean and disclose that the garments are digital, which could establish transparency and trust among buyers. Many leading brands are eying this new venture that emerging brands have started, and this is just the starting point where digital fashion becomes part of the business model. And as more brands will realize digital clothing as a significant part of the supply chain, creating more clothes in 3D will become the future core of the brand’s business model. And it would be inevitable to stay away from it. 

    Nevertheless, the challenge will be to hire people with those skill sets, although new courses and consultancies are starting to emerge to fill fashion’s knowledge gap. But it is nothing to be worried about as these skills can be developed once the new-age technology is incorporated in full swing. When you have those 3D assets, it allows you to market your business entirely differently. Therefore, once a destination for suits and formalwear, Marks & Spencer is betting on casual fashion and no longer selling suiting in most stores. Though it is not into offering digital clothing or pre-orders, it can flourish in the fashion market if it adopts the same technology. Though the Trending Shirt Designs brand has completely evolved from the backlash it suffered during the pandemic, it can always incorporate these novel solutions to boost sales. And as the company’s majority of bigger stores are o longer selling suiting, it can use the space to innovate and reinvent itself with the latest digital trends. The retailer focuses on categories, such as chinos and shirts, which have higher sell-thrus with the help of virtual technology.  

    The case of Zalando can inspire other Trending Shirt Designs brands to be fearless and join the stream of digital solutions. The e-tail giant has recently announced a partnership with designer platform Not Just A Label to introduce its customers to emerging brands. The deal comes as Zalando continues to step up its presence in the upmarket segment. The e-retailer has launched over 50 advanced contemporary and luxury brands on its platform in 2021. Those brands include Missoni, Christopher Kane, 032C and Mansur Gavriel.   

    • Caters to Environmental Needs  

    Pre-orders works exceptionally well for the environment, as it helps brands to control their overproduction. The planet also suffers the consequences of the excess of clothing made by brands, and this has been second by Forbes in its report “Making Climate Change Fashionable“. It states that the clothing and textile industry is the largest polluter in the world.  Also, approximately 15 per cent of fabric intended for clothing ends up on the cutting room floor. So, making one more piece of apparel that is not going to be sold, it’s huge harm to our planet. And this is where pre-order comes in handy, as it allows brands to reduce the waste in the ecosystem caused by the fashion industry. Because, as mentioned before, there won’t be overproduction. Besides, once orders are placed, they can calculate how much fabric and other supplies are going to be used, by having the information of quantities ordered, sizes, colors, etc. This way, we reduce waste at its minimum.  

    Furthermore, brands can also include a certificate stating it is a sustainable brand and reduce its negative impact on the planet. For example, the International Fur Federation, which represents and regulates the global fur sector, has unveiled Furmark, a comprehensive global certification and traceability system that guarantees animal welfare and environmental standards. It is considered a “game-changer” for the fur sector, as Furmark will offer QR-coded swing tags. These would help in mapping the history of a fur garment, from farm to dressers and dyer, manufacturer and retailers utilizing the ChainPoint traceability system. The International Fur Federation has worked closely with luxury conglomerate LVMH and other key brands to develop the Furmark label to ensure that all certified products are traceable, verified, and guaranteed to have met recognized standards.  

    The Ball is in Your Court-  

    In a nutshell, a pre-order sales approach has the potential to address the majority of fashion brands’ most glaring pain points, especially as consumers continue to advocate for a slower, more conscious model. Besides, buyers are always willing to wait for weeks for delivery if it meant the garment was created with care. Likewise, the shirt design software online by iDesigniBuy enables brands to capitalize on the trend and offer something their buyers will cherish forever in their lives. The customization solutions allow brands to offer new unique designs to their buyers and empower them to customize their shirts in the way they like freely. Also, it allows fashion houses to keep a check on their production process as the tool will help to plummet the waste of clothes and awaken emotional bond from buyers with the product they have passionately designed for themselves or loved ones.  

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  • custom-design-shoes-for-revaluating-and-adopting-changing-consumer-dynamics

    Unleash Your Creativity with the Best Shoe Design Software

    Digital trends have been reshaping the way buyers would shop from online and offline stores. All courtesy to them, customers expect fashion brands to be seen everywhere and anywhere, and they should be able to shop and connect with their brands. As a result, fashion houses are seeking alternatives that allow their buyers to get the desired service, and the omnichannel strategy is working for brands to meet all the demands put forth by the client. And another way to win over people is by offering them customization solutions that will allow them to design their fashion clothes and accessories and make a bold fashion statement. The custom shoe designing works in similar lines and enables shoe manufacturers and retailers to provide customization services to their clients and design a stylish pair of footwear that speak of their personality. The tool comes with modern digital solutions that allow buyers to view their Best Shoe Design Software and make any changes to the product before heading for the payment. Also, the tool allows customers to share their creative side with their friends and family members and promote the brand anytime and anywhere. Thus, making them the most accessible shoe brand.  

    Best Shoe Design Software Offers Solutions to Break the Norm of Traditional Business Model 

    In recent years, we have witnessed what technological advancements can bring to the table for the fashion industry. From selling online to customizing, and multiple touchpoints, the shopping experience has changed for the shoppers, and they are loving it! The more options customers get, the more their appetite for novel customer experiences increases. Therefore, brands’ stakeholders are always on their quest to find solutions that can help satisfy their customers’ needs, and having an omnichannel strategy is the way forward. In fact, studies have found that brands that offer more personalized omnichannel experiences tend to gain 4.3 times more than companies that are reluctant to embrace it. Offering multi-channel touchpoints to brands. In short, it would be scrupulous to assume that consumers are more likely to engage with a brand if the content is personalized to their interests and personality across the various channels they visit.  

    The upstream of online sales, along with the continuous surge in the digital experiences, are compelling retailers to be omnipresent has given rise to omnichannel retail, in which shoppers seamlessly move between different channels but still enjoy a unified experience. Failure to offer this multi-channel experience can cause retailers to lag behind more agile competitors. Though it is also true that omnichannel isn’t a new concept, that it has been doing rounds in the past, it may have been overused; nonetheless, the recent states the opposite. According to the research, the global omnichannel retail market will grow to $11.01 billion by 2023, from $2.99 billion in 2017, with key players including IBM, Salesforce, and Oracle. Thus, it is essential for brands to provide a rather seamless shopping experience that encourages higher sales. The concept is simple: the integration of multiple sales channels (physical retail, web, smartphone) into a cohesive brand strategy. The consumer should effortlessly navigate between the channels, experiencing a consistently high level of efficiency and service whether they’re in a store, on social media or the brand’s website.   

    Since the fashion industry is synonymous with the change and experimenting and anticipating what customers in the future would be interested in. Experts invest a lot of their time and efforts to identify the need and desires of future generations. Though the industry has always been responsive to novel demands put forth by the customers, in the last year, the sector was caught off-guard as it was pushed into an unprecedented situation, and where they had no other way other than adopting the digital solutions. The sector took the challenge on the chin and provided more goods even in the shorter span, and pivot to online and omnichannel sales to meet consumers where they are – the pace of change has only accelerated in the last year. The businesses had not only focused on increasing their efficiency but also upgrading their customer experience services. In a recent survey, one-third of consumer goods companies and nearly 40 per cent of retailers named providing customer experience, commerce and marketing as their top priority for 2021. The facts presented in the paragraph are that the ion businesses have taken their services to the next level, and if someone wills to compete with them, they have to reach their level. If you are willing to do the same for your business, you have come to the correct destination. In the blog, we shall highlight various ways brands can bring about changes in their business model and meet all their customers’ demands.  

    Let us look at the numerous ways brands can learn and inspire each other to flourish in the fashion industry. The pointers mentioned below will allow customers to connect with buyers and help them in making their dreams come true: 

    • Being Honest with Your Customers  

    Today’s buyers are smarter than the previous generation; they know what brand is all about and what they should expect. Therefore, Best Shoe Design Software should be extremely cautious about how they present themselves to the customers. Hiding some facts, manipulating them, or projecting yourself as opposed to what you believe in can put your brand value in great danger. And on top of it is the chance to access the brand anytime and anywhere; thanks to the internet, they can find about your Best Shoe Design Software and bring it down or take it to a new level. And one way to do this is by showcasing your environmental credibility, as it is one topic that helps brands connect with consumers easily. Since the demand for eco-friendly products is increasing rapidly, brands are doing everything possible in their capacity to meet these demands. Therefore, brands such as Adidas are leaving no stone unturned to appeal to the soft side of the customers. The sports giant, Adidas, recently revealed its latest shoe collection, using the natural colouring of materials. The “No-Dye” collection uses materials in their natural color form as a way to cut the use of water in the dying process of the shoes. 

    The water-wastage by the fashion sector is well-known to people, and therefore, any step to reducing the burden on the environment is welcomed with open arms. The brand aims to attain the same goal by using natural coloring, and through this method of manufacturing, the fabric will no longer require a post-treatment step for dye techniques that require more water and energy in production. However, it is noteworthy that the shoes won’t compromise the wearer’s performance while still having less impact on the environment in the process. The three models will make up the collection, each inspired by styles from the Adidas archive and primarily made for golfers.  

    Besides sustainability, customers also value high transparency, as they think brands must communicate and speak about everything they believe in. This helps consumers to trust the company they are buying products from and know more about them. Also, sustainability and transparency are closely interlinked with one another, as the more the company is translucent about its practices, the more chances are for it to become ethical and eco-friendly. In fact, a study by the IBM Institute for Business Value (IBV) among more than 14,000 consumers in nine countries, including the UK, revealed that globally, 76 per cent of respondents say sustainability is significantly important to them when choosing a brand. Therefore, it is imperative for future success that brands incorporate solutions that allow them to realize their dreams and establish a warm relationship with customers to serve them better. The custom-made shoes online work on similar grounds. It helps brands establish transparency with customers by enabling them to design their funky pair of shoes that best suits their personality. 

    Besides, it helps bridge the gap between buyers and brands as they can collaborate on various collections and create a product adored by everyone. Bringing users into the production process empowers brands to hear and respect them and make them an integral part of the process. The customization tool works in collaboration with NakedShoe, an e-commerce marketplace for women who are searching for unique and trendy shoes online. It is s a portal that has integrated the rich-featured e best customization solution along with the digital features to give a free hand to buyers in searching the shoe type and customize it by selecting the material, texture, sole, color, style, and heel specification. Further, after the personalization process, the user can preview the customized shoe product and proceed to checkout to purchase it through a payment gateway or credit/debit card.  

    • Open Revenue Stream  

    The primary purpose of starting any business is to earn profits, but it shouldn’t be the sole reason. In the past year, we have seen what had happened to brands that were only focusing on the revenue earned. These days, fashion houses need to adopt approaches that will allow them to be seen more in public doing community work. Omnichannel is the best way to keep businesses in touch with their buyers and let them know what they are up to. Likewise, they can also share their store spaces with the office units that will offer them novel businesses avenues to venture into and expand their business. Therefore, luxury lifestyle brand Saks Fifth Avenue has decided to join hands with We Work to convert a few of its department stores and offer co-working space to the start-up. Though, some experts might see this as an alliance between the popularity of remote working with a bit of hiccup of bricks-and-mortar retail. This arrangement seems to be catching the attention of many employees who prefer to work in a hybrid-work arrangement. In fact, a survey conducted by Accenture of 9,000 workers revealed that 83 per cent of respondents described a hybrid-work arrangement, with a mix of in-office and at-home work, as ideal. Many brands view this as an opportunity to invest, and as the remote working will continue in the coming days, they would very rarely opt to go to the office. In fact, many other brands are also willing to jump into the pool of opportunities to expand the customer base and display their collection to more people. Therefore, like many retailers, Hudson’s Bay has also been trying to recover from the impact of the Covid-19 pandemic by bolstering its digital business as well as forming new partnerships, including one with the fast-fashion brand Forever 21. Hudson’s Bay is hoping to profit from the rise of remote work, which most polls show many Americans want to continue doing at least part-time.  

    It wouldn’t be wrong to say that the outbreak of pandemic has been a blessing in disguise for many industries, and especially the fashion industry who was initially halted and disrupted, but as the sector showed willingness and determination to join the stream of digital transformation, the entire landscape changed and several brands saw opportunities that were otherwise seemed impossible or unattainable. Besides offering the department stores to other businesses to perform their tasks, numerous brands are growing their business by joining forces with other powerful fashion houses with a strong market presence. Their partnership can help each other boost their sales. For example, Parisian apparel brand Casablanca has announced an additional collaboration with Best Shoe Design Software powerhouse New Balance, presenting the new Casablanca x New Balance XC – 72.  

    The limited design will be available in two colourways. An orange and green colour scheme aims to pay homage to the first collaboration, while luxury car designs inspire the red and yellow style with black accents. Each model is designed with the heritage of New Balance in mind, bringing a new aesthetic to past designs. Similarly, British bootmaker Dr Martens who has been into collaborations with other brands and stores like Atmos, JJJJound and Rick Owens to expand its offer, has most recently teamed up with Japanese footwear brand Suicoke. The result is an exclusive sandal collection that pairs Suicoke’s slip-on Mura model with Dr Martens’ custom Lorsan outsole. 

    Closing Comments  

    To sum up the blog, we can say that for fashion brands to gain future success; they must be prepared to deal with future problems now and identify the Best Shoe Design Software trends that will drive the market in the coming days. Understanding future demands requires reflection on entrenched processes that may no longer be up to date and considering novel uses of technology. Many pioneers in the fashion industry are embracing the technological ABCs, that is, artificial intelligence, blockchain and cloud technologies. When these three are put to use together, they can offer top-notch outcomes to the shoe manufacturers and retailers. Thus, it would be appropriate to say that the future of the fashion sector is fashion-tech, which help brands to mold their businesses models as per the customer needs and stand tall in the market. Similarly, the Best Shoe Design Software by iDesigniBuy offers customization solutions to shoe brands and enables them to let their customers freely design a pair of sneakers that perfectly fits their personality.  

    If you are willing to dive into the ocean of possibilities,  

    Allow us to help you!

  • product-configuration-tool-for-making-strong-and-sustainable-moves

    Discover The Best Product Designers In The World-

    Manufacturing a perfect product that fits everyone’s demand is a daunting task. Every customer is unique and has specific requirements that are impossible to be met through mass production. And as more consumers are embracing the “one-size-doesn’t-fit-all”, more brands are actively looking for solutions that will help them adhere to their demands. Therefore, the need to offer customization services arose. This new business model has helped many fashion brands to stand tall in the fashion business and let their customers experiment with their looks. Likewise, the online product configurator tool enables fashion luxury brands to reinvent themselves in the ever-changing landscape and allows buyers to customize a wide range of products, such as clothes, shoes, sneakers, jewelry, hats, caps, and many other products. The tool allows customers to change the fabric, style and minute details of the product they have bought and preview it using best product designers in the world. 

    Product Configuration Tool Allows Brands to Make Strong Move on Sustainability Front 

    Fashion retail, we know it, has transformed drastically, and as a result, many customers don’t want to go with the already available products and are rather more interested in designing products for themselves. Besides, peeping into buyer’s brains and trying to understand what they will like the most has been an overwhelming task. Buyers can always find something wrong with the item they purchase; either a perfectly fitting will have an inappropriate color pattern, or the size is unavailable when the color is good. They can find even a minute mistake in beautifully designed jewelry, and it goes on. Thus, it becomes challenging for brands to satisfy their customers and meet every requirement they have put forth. Many fashion-tech experts sat down to discuss to come at a middle ground that allows them to sell faster and offer services that could be charged, and offer customization was the best bet they could have ever asked for. This solution allows them to let customers participate in their designing process and meet each person’s demands.   

    There are numerous ways fashion brands can offer customization services to their customers through their online or offline stores for clothes, shoes, and accessories. Your clients can choose various colors, fabrics, styles, and sizes, and many other things. These factors prompt more buyers to experiment with their looks and turn as many heads around as possible. Who wouldn’t like to be asked, “from where did you buy this?” Customization works in various ways for brands and customers and allows them to be unique, as lesser people would wear the same outfits. Also, it helps brands to become more inclusive and embrace people of all color, creeds, gender, and race. The new-age solution enables brands to forget about the lack of half-sizes and get perfectly fitted items. Besides, it helps buyers save some time to search various stores and come up with nothing. They can now directly tell their favorite brands about what they desire, and brands would them a wide range of options that to choose from. Custome-made products offer a lifetime opportunity to their buyers to design their clothes, footwear, handbags, and many other products that also boosts their creativity.   

    Since the fashion industry has evolved so much in the past couple of months, many new trends have ventured into the domain. And those who are reluctant to innovate fast and change with time will certainly be left behind. One of the key areas where fashion retailers need to innovate is personalization, as fashion-conscious consumers want to walk out of a store feeling that the clothes they have just bought are uniquely suited to them. Tailored fashion trend is already starting to grow upstream, and the recent technological innovations enable brands to dig deeper inside customers’ brains and understand what they like and dislike to offer better recommendations. In fact, manufacturers and retailers use data stores in their portal to analyze consumer preferences and use them to guide their designing team and satisfy their customers.  

    These developments indicate that customization offers various benefits to the brands, and those who are willing to grab it, will flourish in the fashion. The biggest feature that made-to-measure brings to the table is sustainability. As we all know, sustainability and tailored solutions go hand-in-hand. Together, they enable fashion companies to balance their revenue and nature by adhering to ethical standards of manufacturing products and ensuring that profits flow through various channels. Let us look in detail and understand how made-to-measure solutions drive the fashion sector and enable it to revamp its business module.  

    Here are some practices followed by leading and emerging fashion luxury brands follow to pace up with the eco-friendly trend:  

    • Using Naturally Occurring Products  

    Customer demands for best product designers in the world are high; they expect to be of high-quality manufactured using natural materials and ethical practices. To meet these, brands had to brainstorm and incorporate some radical techniques, and as a result, they did create collections that checked all the requirements, and the end-product was charged more. Now, this may surprise you that most people were interested in buying extravagantly priced products because they cater to the environment’s needs. According to a study by McKinsey and Company, 67 per cent of consumers are willing to pay more because they consider using sustainable products more crucial. As a result, numerous sporting goods brands lifted net new sustainable products available from 18,000 in 2012 to 72,000 in 2020. Natural materials have strong potential for growth within that landscape, as McKinsey says consumers are looking for best product designers in the world that meet current needs without jeopardizing the needs of future generations.  

    The expectations for eco-friendly apparel, especially in the activewear sector, is rising exponentially, as buyers want their athleisure to be stretchy, waterproof, sweat-wicking, machine-washable, quick-drying, breathable, and streamlined. Meeting these requirements is a daunting task, as activewear is especially regarded as a pollutive apparel category. For many years, brands have used synthetics, such as nylon and polyester, to manufacture apparel. Nylon, polyester, and other synthetics shed microplastics into waterways, a problem compounded by how frequently workout clothes are typically washed. So-called sustainable activewear that doesn’t fall short on function has proven elusive; some in the space have even said that synthetics are a necessity in performance wear. However, several fashion brands have brainstormed and worked hard to crack environmentally safer activewear, until now, they have failed miserably.  

    Many brands are positioning their products as sustainable by using recycled nylon or polyester offer limitations for their growth and the negative impact on the environment. Experts believe that synthetic materials shed microplastics, whether virgin or recycled, raising questions about how many times these garments can be recycled. However, several other fabrics are seeing the light of the day and are being incorporated into the production. Materials like wool and other natural materials are on the rise in sportswear. In fact, brands, including Lululemon, had overhauled its nylon use and offered an alternative made from plant-based, renewable inputs, including corn, cassava, and wheat. Besides,Finisterre, an outdoor brand, uses merino wool in its base layers, made with biodegradable polyamide.  

    • Developing New Materials  

    The fashion industry is considered the biggest contributor of pollution across the globe; therefore, it is the need of the hour to adopt strategies that ensure the industry refrains from harming more environment. To attain this target, brands are now focusing on developing new materials that reduce the sector’s carbon footprints. Therefore, this month, Allbirds launched sustainability sneakers made using natural materials, including its signature wool and eucalyptus fibres, unlocking a potential achievement for the activewear space — that is, if its line of bike shorts, leggings and running tops pass the performance test. After researching and developing for two years and over 70 iterations, the brand has launched its apparel collection to perfect the new collection of performance wear. The brand claims to have reduced around 700 million tonnes of carbon annually, as the natural materials carry the potential to become carbon sinks through supply chain innovations like regenerative agriculture. Unlike polyester, the naturally occurring materials have helped brands to remove stains from the environment.   

    However, the lack of certification for regenerative agriculture creates confusion among fashion houses as there is no straightforward regulation that can be followed and causes ambiguity in the market. Consequently, it is high time for the experts and leading stakeholders to come up with a set of rules to reduce this ambiguity. Nonetheless, The Savory Insititute’s Ecological Outcome Verification, headed by Kering, is one torchbearer that can inspire other brands to measure the global impact of their switch to regenerative agriculture above and below ground. However, we have to ensure we aren’t so much in offering sustainable products that we have to forget we have generations to feed, and overuse of naturally occurring materials can lead to greenwashing. There has to be the right balance in what and how much we are manufacturing. Some experts believe that moving towards natural materials is crucial to reducing the industry’s reliance on fossil fuels. But it is also true that relying solely on the naturally occurring fabric would mean upstream sustainability and downstream durability. Customization is one solution that can help brands control the over-extraction of regenerative agriculture.  

    The 3D product configurator offers personalization solutions to apparel, footwear, handbag, and jewelry brands and enables them to keep track best product designers in the world. As customers decide what kind of colour, fabric, and style they require, retailers and manufacturers won’t have to produce anything beforehand. This will enable them to manufacture products in a controlled manner and prevent any type of overactivity that is harmful to nature. And when people are so actively involved in designing their products, there are fewer chances for them to dump them in the landfill. Luxury houses should be able to encash on this emotional attachment of people and use it to make them a part of your designing team and boost their creativity.  

    • Increasing Recycling Capacity  

    Development and innovation are backbones of the fashion industry, and when brands hit the dead-end, from where there is nothing forward, they can always opt for recycling their products. Recycled products never fail to impress people as it helps them relive the memories and wear something that has never gone out of date. Old wine in a new bottle approach can help brands think beyond seasonality and trends and enable them to make strong and bold statements. In fact, many designers use a hybrid approach that will allow them to balance fashion and environment in the appropriate amount. Albion designers follow the same rules by adding harmful materials that offer longevity to the product in the otherwise sustainable product. A longer lifespan in second-hand retail ensures creating a product that will be utilized to the maximum, which means providing maintenance and repair, even upgrading products best product designers in the world.

    Similarly, many other brands, such as The North Face, is focusing on increasing their recycling capacity by reducing the number of materials per garment, whether natural or synthetic. The brand has also incentivized consumers to donate used garments at retail drop-off points in exchange for store credit in the last four years. Therefore, brands have to understand that sustainability isn’t a binary state or a single box to tick; instead, it is high time they constantly make an effort to reduce impact and improve what is commercially available. And this trend is not only common in the apparel sector, but gradually picking up pace in the jewelry sector as well. Therefore, celebrities like Linda Evangelista, Emma Watson and Olivia Wilde wear jewelry by Article 22, a brand that emerged as a cult favourite. The collections are ideal to stack and layer for a cool but sophisticated effect, from dainty hoop earrings to elegant pendant necklaces. Made from undetonated bombs dropped across Laos during the Vietnam War, jewels start at 40 pounds for the original story bangle, and a necklace can be found at 85 pounds. Each piece of jewellery helps the Mines Advisory Group to make lands safe, and the brand’s designs are now sold in more than 40 countries. 

    Leading sports brandPuma is working on similar grounds as it has launched a new ‘Down to Earth’ capsule collection. The new shoe collection is inspired by eco-friendly practices, with apparel and footwear created using recycled materials. It has been named the “do good, look good” capsule. It features apparel pieces that are clean and minimal with fun, playful graphics, created with at least 30 per cent recycled cotton. While the footwear designs feature at least 20 per cent recycled materials at the upper and bear the legend “respect mother earth”. 

    • Shunning Use to Too Much Cotton  

    We all know that plastic is infamous for its harmful effects on the environment, and therefore, plastic disposal bags have been banned by many governments. They are known to cause unnecessary environmental problems as they take centuries to decompose. They start as fossil fuels and end up in landfills and the ocean, truly one of mankind’s worst inventions best product designers in the world. We also know they create more greenhouse gas emissions and more toxic air pollution, exacerbating the climate crisis.  But did you know that excessive, or rather, single-use of cotton tote bags is dangerous for the environment? Shocking!! 

    The cotton bags have the image of a cute reusable option that became synonymous with conscious consumerism and entered best product designers in the world. And as the trend reached its peak, you must have come across many celebrities and fashionistas proudly touting their bags. It gradually became an easy advertising tool that was often freely given away without a purchase required. From magazine subscriptions like the iconic New Yorker to museums, cultural institutions, supermarkets, department stores and indie boutiques, the cotton tote is everywhere and can usually be acquired at no cost. However, a recent study it was revealed that it takes 54 years to offset one organic cotton tote bag. A finding published in The New York Time by the Danish Ministry of Environment and Food cites that an organic cotton tote needs to be used 20,000 times to deduce its overall impact of production. Most people who own more than one tote would require several lifetimes of wear and off setting. The best product designers in the world seems to have a new problem amongst its sustainability efforts. Besides, it also states that cotton by nature is extremely water-intensive, which could be interpreted that it requires between 10,000 and 20,000 litres to produce one kilogram of cotton. Therefore, it is challenging to recycle a cotton tote bag that already has many logos that remain uncut from the bag. 

    However, there is a silver lining, the Danish assessment further states that producing cotton is the best practice that one can follow, but it should be kept in mind that it should be manufactured using less fertilizer and pesticides, conventional cotton requires fewer resources and therefore also less wears for offsetting. Also, it says that single use of anything is a bad idea. The best way to reduce one’s footprint is to stop acquiring more cotton totes and bags and use those we already have until they are no longer useable. This notion has been applauded by the Ellen MacArthur Foundation‘s Make Fashion Circular campaign. They firmly believe that the cotton tot dilemma is that more people should be made aware that overusing any product can cause damage to nature in unimaginable ways. People should know about the unintended consequences of people trying to make positive choices and not understanding the full landscape. 

    • Taking Up New Initiatives  

    Sustainability isn’t a new concept in the best product designers in the world, and many of its branches, such as take-back programs, clothing rentals, and resale apps, are now the talk of the town. In uncountable articles, the sector has been blamed for its exhaustive usage and damage to the planet; as a result, we are at the beginning of the climate crisis. The planet is heating up, and brands are starting to notice that it’s time to do something about all of the clothing we have. It has been reported that about 80 per cent of clothing worldwide ends up in landfills. Though governments are implementing more stringent rules for sustainability legislation and tackling these staggering numbers, it is not enough. Brands have to seriously consider their supply chains and other ways to reduce their environmental impact, and one way to do it is by the circularity model. 

    When products are designed with circularity in mind, the end of life is considered alongside the beginning so that, at the end of its days, it can be recycled back into fibre and returned to the supply chain. Even this model indeed has some loopholes, but as this new concept is making its way in the industry, more brands are willing to transform their strategies for the better. The rise in the resale app is an example of this effect. With the upsurge in in-house reselling, more clothing sees a new life, or multiple, rather than being sent to thrift stores or landfills. The rising consumer awareness is leading brands to adopt a more transparent supply chain and sustainability metrics. The more brands seek certificates for a story, like Green Story for their Life Cycle Analysis (LCA) and transparency data, the closer we get to important changes at the manufacturing level. Yes, it is not a perfect solution, but with time, brands and buyers have gradually started to grasp the significance of diverting clothing from landfills and tracking its impact on the environment. 

    On the same note, the leading fast-fashion brand,H&M, in an effort to change its image and impact on nature, has announced that its Global Change Award for 2022. The brand is calling on early-stage innovations challenging to transform the fashion industry to apply. The award was first introduced in 2015 by non-profit H&M Foundation, in collaboration with Accenture and the KTH Royal Institute of Technology to acknowledge and reward brands and people that are contributing to a planet positive fashion industry by addressing the earth’s global commons: land, water, oceans, climate and biodiversity.  

    Closing Comments-  

    In a nutshell, the fashion industry is a continuously evolving industry best product designers in the world, and therefore brands working in it have always to be on their toes to meet the demands put forth by the customers. However, they shouldn’t become so blind in meeting these needs that they forget they have a duty towards their planet. Brands should find a middle ground where they can earn more revenue while also checking its impact on nature. Though it might seem a daunting task, the product configurator tool by iDesigniBuy has got your back. The customization tool offers digital solutions to brands and allows their customers to design their fashion products virtually and do their bit for the planet.  

    If you are willing to dive in more, 

    Contact us today!

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    How Top t shirt Designs Helps Revolutionizing In-store Experience?

    Technology has swept the fashion industry. Nobody knows what might come in the next ten to twenty years, and therefore, brands always have to be on their toes to match the latest fashion trends, and brands are reinventing themselves in the dynamic landscape. And the latest technology that has completely altered the image for apparel brands is augmented reality. The technology has enabled fashion houses to offer top-notch services to their customers and enhance their shopping experiences. Likewise, the custom t-shirt design software provides robust customization solutions to brands and gives their buyers a free hand to design t-shirts in the way they like. Besides, the tool comes with digitalization features that allow buyers to preview their top t shirt designs before moving to the final payment gateways. The solution empowers brands to establish transparency with their buyers and make them feel a part of the manufacturing process.  

    T-shirt Designer Software Offer Latest Business Solutions to Scaleup Businesses 

    Fashion goes by many names, and one of them is an experiment, and how could an experiment be good if it can’t be tested. Therefore, many researches have been conducted in the fashion industry only to reveal that technological innovation has still managed to take hold of the $2.4 trillion industry. It indicates that the recent technological innovations offer promising opportunities for brands to explore and revolutionize the entire fashion business. Among many technologies, augmented reality (A.R.) is the one that has taken the fashion industry by storm. Its wide range of adaptability makes it even more popular among buyers and brands equally, and in the last few years, we have witnessed the force with which A.R. has remodelled the fashion industry and its models. Brands that were reluctant to show any inclination to join the latest stream are now looking for various ways to dive into the changed scenario. The fashion houses that have invested in the new-age technology have by far introduced blending real-time surroundings with animated design to their business, a change that is giving their customers the opportunity to interact seamlessly with the brand, in a way that was not possible before. 

    Consequently, it wouldn’t be an exaggeration to say that A.R. shopping is the way forwards, and as more consumers get an opportunity to explore the various benefits, it offers to them. According to Vertebrae, only 20 per cent of American consumers have experienced AR-powered shopping; however, three-quarters of customers in the U.S. prefer augmented reality experiences over video content for shopping, gaming, and entertainment. Additionally, the study also reveals that the majority of customers would prefer to use A.R. technologies to help them with purchasing decisions. 

    Although augmented reality is a kind of technology that allows fashion brands and retailers to offer a personalized experience to their customers, it is also true that lesser brands have incorporated it into their business model. However, since the pandemic outbreak, the need to switch to digital solutions has never been seen before. When people stayed in their homes for months, they naturally saw ecommerce as the ray of hope that would allow them to connect with brands, shop, and virtually see all the products. Besides, it can be argued that technology adoption is slow because the solutions are still finding their feet in the online marketplace. Nonetheless, many brands are testing the waters by using these advanced solutions in the business model, and with the appropriate use of technology, they also allow their buyers to gain a user-friendly and affordable experience seamlessly. As a result, many consumers are increasingly relying on this experience and are eagerly waiting for brands to blur the lines between online and offline stores to adopt A.R. solutions rapidly. Therefore, we need to introspect and look at the various practises of digital solutions that enable brands to thrive in the intense competition of the fashion industry.  

    Here are some ways brands are navigating their ways into the digital fashion world: 

    • Exploring Numerous Untapped Opportunities  

    As we have discussed, the implementation of A.R. in the business model opens various doors for apparel brands to experiment with and rise above the competition. When the technology is adopted, it allows buyers to wear clothes in real life and view each other adventurously. Therefore, fashion has adopted an NFT approach that allows buyers to view the collection after wearing A.R. glasses, which overlay extra information onto a user’s real-world scene. To help you understand the notion better, let us look at the case study ofRtfkt, arguably the most successful NFT fashion brand recently posted a video of people walking around New York City wearing the brand’s clothing in A.R. The video included people wearing its Metajacket, from the point of view of a person wearing A.R. glasses. This promotional video became an instant hit with the consumers and offered numerous opportunities to other brands to capitalize on the trend. In fact, many experts believe that augmented reality will dominate the market, and it will be the next paradigm shift that will change buyers’ lifestyles and fashion sense in the coming years. They also suggest that NFTs combined with the future release of consumer-ready A.R. glasses will enable that revolution to happen.  

    It is true that the A.R. glasses have not yet made it into the common space for people to be comfortable with it. However, using mobile phones and their cameras are the most commonly used technology to superimpose digital clothing and share it on social media. This holds true, especially for Snapchat’s A.R. technology. Many brands and fashion influencers are capitalizing on this trend and making the foray into AR NFTs. At present, though its user experience may seem basic, it is appealing to early adopters, and crypto-savvy fashionistas with the technology are improving quickly. 

    Dolce & Gabbana is the latest luxury brand to create fashion NFTs. Augmented reality may hold the key to making them attractive to consumers. The AR component of Dolce & Gabbana’s NFTs has yet to be confirmed, but it has partnered with Unxd on the project. The brand is seriously looking at the potential of the A.R. and how it could be possibly used in the fashion space. The NFTs will include haute couture pieces with virtual components, designed personally by Domenico Dolce and Stefano Gabbana.  

    • Creating High-Value Demand  

    Consumers resist buying NFT clothes because they think the money and product bought through this platform can only be sold on the same platform. Therefore, though the Epic Games made $50 million off one set of Fortnite outfits, which were unlimited in supply, are still find their ways to make a way into customers’ minds and hearts. Though NFTs are built on public blockchain infrastructure and aren’t the provenance of a company, they hold the key to mimicking real-world scarcity and true ownership that enables goods to be sold at high prices.  If we look at the case of Larva Labs, which has used NFTs to issue CryptoPunks avatars that have sold at prices up to $11.7 million, hundreds of thousand times greater than avatars in hit games like Fortnite. The reason behind the surge in sales was that people believed in the product, and as long as brands sustain this belief, consumers are going to put a lot of money into the products. The theory is simple, the longer a customer believes it will be useful, the more places they can use it, the more they will spend on it.  

    In fact,Emma-Jane MacKinnon-Lee, CEO of fashion NFT marketplace Digitalax, says that she is focused on providing multiple use cases to NFT owners. Digitalax sold several versions of the Rtfkt Metajacket, and the buyers received a digital art piece, an A.R. version to try on digitally and a gaming skin. The t-shirt design tool works on similar lines and allows brands to offer customization solutions to their customers for top t shirt designs. Additionally, its customization features come with built-in digitization that allows buyers to preview the product they have already designed before heading for the payment. The tool empowers buyers to believe in themselves and enables brands to capitalize on the trend and charge more, which buyers would happily oblige for. This would happen because they will be a part of the designing process and feel welcomed, and this overwhelming experience will drive them to buy something extraordinary with extravagance. Besides, customization also helps them earn a name in society, and who wouldn’t want that. For example, in the past, we have helped Mp-Tshirt, a Malaysian brand that wanted help to hit the market and quickly make its mark. With the help of the tool, it became one of the leaders in selling customized T-shirt’s online. Also, the software made the ecommerce storefront highly successful in the online market as they observed a high volume of traffic to their site & marked a high rise in conversion rate.  

    • Letting People Speak their Mind  

    Top t shirt designs is the only apparel that serves multipurpose, as it allows the wearer to show support to a cause, use imprint for gift, and most importantly, used as the greatest marketing tool. Some people use to support their favourite athlete and Rockstar; therefore, we must have across many people wearing t-shirts that have some reference to the celebrities. Some wear it for fun, while many are passionate about it when donning a t-shirt for a specific celebrity. This passion can sometimes cross boundaries and upset people. Therefore, when Kourtney Kardashian was pepped wearing The Cure merch this summer, some passionate fans of the rock band behind their safeguarded I.P.s went furious and indignant. They wrote a few nasty things for the celebrity on Twitter. This trend compelled researchers to dig in a little deeper and understand why fans behave in a particular way, and it was revealed that customers believe that while wearing something that supports a cause or person, the wearer should believe in it, or else it would be considered to be a fraud. A new poll seconds this notion by Rush Order Tees, where they discovered that people are, on average, expected to know ten whole songs by any given band before wearing their merch.  

    The survey furthermore tried to investigate that why customers behave in a way they do so that they thought of bringing together 1,017 owners of bandt-shirts in a pub full of geriatric Ramones fans. It was found that there are some unspoken rules when it comes to wearing a musical allegiance on the sleeve because 43.3 per cent stipulated the significance of buying a band t-shirt before a show and wearing it during the gig. Conversely, 20.6 per cent of people thought that was the tell-tale mark of a noob. When the craze for wearing a Rockstar top t shirt designs is so high among the buyers, there has to be a way to allow them to don clothes they believe in. As a result, you must have seen various singers join hands with the designers to start a collection that caters to the customer’s specific needs. For example, Kanye West’s “Life of Pablo” had dropped, the clothes designed by Virgil Abloh bore was drip-fed to the public via hype beast pop-ups and timed releases. A similar trend was followed when Justin Bieber’s “Purpose” was released, and its clothes became the new talk of the town. Thus, this area also offers ample opportunities for brands to incorporate the latest augmented reality in their business model and help buyers virtually try on various t-shirts.  

    • Luring in Younger Buyers  

    Youngsters have been born and brought up around technology, and the millennials have actually seen the world transition. Therefore, it is crucial for brands to tap on them and get inside their brains to understand what is that they require. Moreover, in the time when going out and shopping is a risky business, offering the latest business solution will allow buyers to shop from home. Many brands, such as American Eagle, are leaning into their young ambassadors’ appeal with a back-to-school campaign that uses their digital likeness to show off new clothes on Bitmoji. The brand deploys the “Dress Yourself try-on experience” on Snapchat, thus carefully setting the ground for the buyers to experiment with their looks and offering marvellous content that can be safely linked to buying clothes. Customers can also outfit their Bitmojis in digital digs.  

    As per American Eagle’s press release, the brand is all set to test an A.R. experience with its buyers by letting them virtually try on clothes and shop selected looks directly from Snapchat using the front camera of their phone. The apparel brand, which has seen products take off in popularity thanks to creator endorsements, continues to try and blend marketing content with social commerce tools. The trend doesn’t stop with American Eagle, as there are more brands that are willing to explore the online economy through social commerce and thrive in the business. In fact, studies have shown that social commerce sales in the U.S. are forecast by eMarketer to rise 35.8% year on year to $36.62 billion this year. More brands are ready with their “back-to-school” campaign through social media platforms than there have ever been in the past years.   

    Some American Eagle products like a pair of Aerie-brand leggings have become a viral favorite on TikTok thanks to creator endorsements, a phenomenon the company could be trying to replicate elsewhere as social commerce tools proliferate. Besides, social media offers brands enormous time and space to dive in a little deep and check what customers are up to; they can introduce their collection based on it. Likewise, Ralph Lauren is all set to pitch for popped collars and sundresses to a new generation of avatars as the iconic clothing brand moves into selling digital apparel inside of the metaverse. The brand has designed virtual clothing aligned with Zepeto, a South Korean social media platform. This is the first time that Ralph Lauren will be selling its products through social commerce. Each product bought costs anywhere from 14 to 40 ZEMs—the app’s digital currency—which converts to U.S. dollars costing between $.57 to $2.86 depending on the item. There are madras shirts and Polo bear sweaters on the high end, while cheaper products include sunglasses and baseball caps.  

    Ralph Lauren isn’t the first brand to sell its product through social media; in the past, we have seen Guccicollaborate with Zepeto and offered a way for users to dress their avatars in clothing from the Italian clothing designers’ House collection while walking through an interactive Gucci Villa.  

    • Offering Virtual Trials   

    In a time when social distancing is the to keep oneself safe from the deadly coronavirus, it is essential that brands adopt strategies that enable customers to maintain this distance and keep them safe and healthy. One way to attain this target is by allowing customers to try on their clothes and then ask for payment virtually. Because, in the past, no trial rooms have been the biggest weakness for brands and their ecommerce storefronts, and offering a virtual trial room is just a way to rectify it. There are few brands that have dipped their toes inside the A.R. world. The ‘early pioneers’ of A.R. include companies, like GAP Inc., who entered the A.R. space with Dressing Room is something others should take inspiration from and learn how to cater to the evolved demands in the continuously changing times. The brand uses a Google Tango-enabled device which allows users to use the app to customize their look based on their body type. The technology also allowed GAP customers to see how different pieces of clothing looked on them at different angles before deciding whether to purchase the clothing, which they could do directly from the app. The experience allowed GAP to offer its customers a seamless shopping experience while boosting their revenue, a definite win, win.  

    The trend of using these novel technologies is not just common among bigshots, several emerging companies and startups, such as Wanna Kicks and Tenth Street Hats, investing in A.R. They are using the solution to give their buyers a golden opportunity to see how they can try various looks and purchase products they are only sure about. By investing in A.R. features, the companies conversion rates increased by one-third, which emphasizes the potential that A.R. solutions could bring to small and larger businesses in the fashion industry. 

    Closing Comments-  

    Towards the end, we can say that more consumers are demanding a seamless shopping experience, and adhering to these demands’ brands have to think out of the box and augmented reality offers them the perfect opportunity to meet them. Technological advancement is occurring rapidly, and these developments have made their way into the fashion industry. And with customers already being too much comfortable with them, provide a little space for brands to stay away from them. They don’t have much time to think and invest, as the time delay is equal to a time gone; therefore, they must act now. If you are overwhelmed by the process of venturing into an unknown domain, you must implement a t-shirt design maker online by iDesigniBuy. A customization solution is a leading name in the fashion-tech industry, offering a robust business solution to brands to scale up their business in the online economy.  

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    How Fashion Apparel Design Helps Brands To Social Selling?

    Social media has become an integral part of our lives, and many people rely on it to know what is happening around the world. These factors have accelerated the demand for social commerce in the ecommerce domain. As a result, the recent boom in social commerce also indicates that shopping is a social experience, and brands must capitalize on this trend. Of late, traction towards the online marketplace offers lucrative opportunities for brands to score sales, and with the help of advanced technology, they can quickly display their collections to customers by regularly popping up in their social feed. Likewise, the online fashion designing software enables brands to capitalize on the currents and allow customers to fashion apparel design their clothes using novel digital solutions. The customization tool helps brands bring the best out of the buyers’ creativity and aid them to feed with great collection options.   

    Clothing Design Software

    Apparel Design Software Offers Solution to Emerge Winner in Social Commerce  

    You must be wondering what is social commerce and how it is becoming the backbone of global ecommerce. As the name suggests, social commerce is about enabling shoppers to purchase the product from social media platforms directly. Though social commerce is an extension of social media; however, it comes with a twist. Mere displaying collections on the social media platform don’t come under social commerce; brands need to offer the option of “buy now” below the apparel post. It is one the most common trend evolving in the past couple of years, as it allows shoppers to click “buy now” and help them purchase anything almost instantly. Its biggest strength is immediacy, as it is a quick path to purchase, which means fewer opportunities for customers to abandon carts along the way. 

    The inclination towards ecommerce is so high thatsocial commerce sales are anticipated to rise by 35.8 per cent to reach $36.62 billion this year. It shows that sales surged by 38.9 per cent, thanks mainly to the pandemic-driven boom in ecommerce and increased social media consumption. Even so, that $36.62 billion in sales this year means that the U.S.’s social commerce market will be about one-tenth the size of China’s—$351.65 billion in 2021. Walmart conducted an experiment to test the waters and see how many people are ready to buy clothes from social media and its ways of doing business. Last year, the retailing giant sold clothes on the social media platform TikTok, and it was surprising to see that it’s only a matter of time before we’re buying products directly within our feeds, much like consumers inChina already do. Therefore, bands must understand the need to adopt a social commerce approach and use it to boost their online sales.  

    There are several reasons why social commerce is beginning to take off across the globe. In fact, consumers are more drawn towards spending more time on their phones, especially on social media networks. Research from Business Insider reveals that the average time spent on social networks increased from 56.23 minutes per day in 2019 to 65.44 minutes in 2020. The sudden rise in the last year could be attributed to global restrictions due to the pandemic outbreak. Social commerce gives customers a longer role in brands and helps their buyers discover new products. That’s why Business Insider forecasts social commerce sales in the U.S. will reach $36 billion in 2021.  Many leading brands are seeking ways to evolve to meet consumers’ changing needs and capture a chunk of those annual sales know it makes sense to at least test out social selling.  

    Let us look at the various factors that help brands to identify numerous opportunities to fly higher in the online marketplace:

    • Identifying the Right Platform  

    The biggest challenge brands face while opting to sell their products through social commerce is identifying which platform serves their purpose in the best way. However, it is interesting that there isn’t a single dominant platform that offers a shortcut to fashion houses to scale up their business in the ecommerce sector. Each platform has its specific target to address and separate customer base, allowing brands to reach out to more buyers. Platforms such as TikTok, Facebook, Instagram, Snapchat, Twitter, and Pinterest are some of the examples that allow brands and designers to expand their business and direct connection with their audiences.  

    The platform you try depends on which networks appeal to your audience. But it also depends on the types of products you sell. Fashion brands, for example, are ideally suited for visual platforms like Instagram. Coincidentally, 84 per cent of Instagram users are open to discovering new products on the platform, so it’s an ideal channel for fashion apparel design brands to tip their toes into social commerce. TikTok, the latest to join the league of social media platforms that allow rands to hire influencers and directly fashion apparel design to young buyers. This platform is considered to be the new frontier for brands as teenagers scout the social media platform for fashion inspiration. The platform became an instant hit among buyers, because of which the well-known brands, such as Abercrombie & Fitch and Gap, are looking for ways to capitalize on viral moments when posted items skyrocket in views. Many influencers use hashtags, including #fashionhauls and #OOTD which can generate high engagement rates. It is up to retailers to ensure there is sufficient stock to maximize sales when a featured product goes viral.  

    The factor mentioned above indicates that social commerce and a related tactic, social selling, can potentially reshape how fashion is bought and sold altogether. That’s because it enables more dialogue between brand and customer, much like would happen in a boutique. That helps establish connections and build relationships — while also creating opportunities for cross-selling and up-selling. 

    • Boosting Online Spending 

    Since the last year, people have been spending more time on their mobile phones, and as a result, it offers a lucrative opportunity to brands to gain more traction from their buyers and reach out to them directly. Besides, it offers instant gratification and allows them to please themselves with the aesthetic apparel collection. In turn, these help brands anticipate what customers would be demanding in the future and how they can help buyers strive for something more. As a result, they can manage their inventory according to and boost their online sales. For example, recently, the sportswear giant Asos has reportedly started searching for new warehouses in Europe to ramp up its delivery speeds in key markets. The British fashion label has informed its investors about its “early planning stages” of a fifth warehouse, as reported by The Telegraph.  

    https://twitter.com/ASOS/status/1429096277761998851

    The reason behind the need to open a new warehouse is because the lifestyle brand experienced a surge in online sales during the pandemic. And as per its chief financial officer, Matthew Dunn, Asos could become a 6 million pounds company by the end of 2023, and therefore, it needs more warehouses to meet the demands. It is also working on balancing its sea, air, and road freight amid a hike in costs linked to disruption caused by the pandemic on global supply chains. As part of this, the company has introduced more sea routes. The retailer is also using additional ports for entry into the E.U. to reduce its lead time from the U.K. to Europe, which has increased in recent months due to Brexit. 

    Likewise, the 3D clothing design software allows brands to become digitally native and offers customization solutions to help buyers fashion apparel design their clothes online. After installing the tool on the website, your buyers can conveniently customize their fashion apparel design from the comfort of their couch. The software provides the best features and allows buyers to customize their apparel, ranging from dresses, skirts, shirts, t-shirts, sportswear, jerseys, pants, hoodies, jackets, suits, and many other clothes. Besides, by using various designing options, customers can add their flair to the fabric and style. This tool provides an additional feature for users to add accent to a shirt, which attracts the customized shirt. Add your body type and get a virtual view of how the apparel will best the customer. We understand that every occasion demands a specific outfit and that “one-size-fits-all” doesn’t exist anymore. Therefore, our tool allows brands to embrace all the differences around the world and celebrate each customer with their unique demand. Additionally, we offer an additional feature that empowers buyers to choose a body type as per their personality, add an image according to their choice.  

    This system gives a great platform for customers to customize their clothes as per their requirements. Our tool lets apparel brands immensely grow in the fashion market by providing a unique idea that offers liberty to customers to get what they want. Our customers get one more idea to gift such unique customized outfits with mentioning the name & number of their loved ones. The system fulfils the necessity for both customer and vendor and allows them to integrate this tool into their website to get more traction. Whether it’s gifting your loved ones or buying it for your own, this tool will never be a disappointment for the end-users as it gives an innovative journey to apply their thoughts for designing apparel.  

    • Creating Shoppable Videos  

    Social media is all about aesthetically pleasing your customers with beautiful pictures and videos that compel them to buy fashion apparel design from your website. Many leading brands join hands with powerful social media influencers or celebrities to create content that accelerates their demand in the ecommerce domain. For example, some years back, a leading fashion brand, Kate Spade, teamed up with actress Anna Kendrick for its first shoppable video series, #MissAdventure. The aim of the video was to introduce various collections by the brands to its customers and offer a “buy now” option with a clickable link so that they can instantly buy the product they have liked. The videos generated 7.5 million views. Then, Kate Spade tapped Kendrick again to produce a shoppable video tied to New York Fashion Week four years later. Thus, it is undeniable that videos offer great for brands to experiment with their content and entice their buyers with its powerful storyline, especially when they are relying on social commerce. Research shows 84 per cent of consumers were convinced to buy a product after watching a video. The key here is to focus more on storytelling than selling in the videos. If they can connect with your story, they will come around to buy new products and try them out.  

    Another example that could help brands understand how they can sell stories in order to make themselves more sellable is the curious case of Aerie. The lifestyle and apparel brand has unveiled the new campaign for its ongoing #AerieReal initiative. The aim of this initiative is to welcome new brand ambassadors that reflect the message it hopes to convey with the #AerieReal story. Its goal is to push real voices and stories to the forefront and celebrate a community that promotes power and positivity. In fact, it has started the campaign with actresses like Antonia Gentry alongside singer Kelsea Ballerini, TikTok creators the NaeNaeTwins and wheelchair dance team the Rollettes, and gold medalist Aly Raisman in the continuing creation of the #AerieReal community. The aim is to make them feel good and comfortable with who they are and embrace life with open arms. In fact, the company has designed innerwear entirely to celebrate this comfort and revolves around retro fleeces, 70’s silhouettes and plaid pieces with items created to be transitional season styles. The brand will also be expanding its collection of underwear, including its Mom undies and cotton bralettes.  

    • Building Product Excitement Launch  

    The best way to excite people for a new product is by launching a teaser or silhouette image of the product that keeps them guessing what and when the new thing is launching in the fashion market. Gone are those days when customers would only know about starting the new collection line through physical shopping or fashion weeks. Since the inception of the internet and its interference in the fashion industry, it has become easier for brands to attract new buyers with their new product lines. Consider the case of Saweetie and McDonald’s, who have collaborated on limited merchandise collection. Together, they will feature a range of streetwear, with colourful unisex items inspired by Saweetie’s love of airbrush. By announcing the collaboration on Twitter, both bigshots have led their consumers to guess and allowed their sales to swell up in no time.

    The collection includes over ten fashion apparel design, including several oversized sweatshirts, colourful shorts and caps, each with prints representing Saweetie’s interests and lifestyle. Designs feature several 90’s aesthetic patterns and prints alongside the iconic McDonald ‘M’ logo and pictures from The Saweetie Meal on offer at the restaurants.  

    Similarly, the Chat-based commerce platform Threads Styling plans to hand over part of the power to independent businesses that will allow them to access the platform’s technology, global sourcing network, and curate style content. The aim of the service is to empower independent entrepreneurs to build up their businesses with tools aimed to provide them with the network to do so. The aim of this initiative is to target and expand its community in the U.S. and Asia-Pacific regions. Partners can then invoice and service customers across many platforms, with a bonus of accessing the company’s luxury sourcing network. Thus, it will enable them to directly connect with their buyers and launch their products through various social media platforms.  

    • Offering Direct Shopping Link to Consumers  

    As discussed above, through social commerce, brands can directly sell their products to their customers through their various social media accounts. Thus, helping them to do more business across various continents at the same time. Many retailers, such as Shien, have capitalized on this trend, and consequently, it has become the world’s largest online-only retailer. The pandemic has been the greatest contributor to the boon of the company, as the Chinese e-tailer’s app racked up more than 81 million downloads around the world. According to analytics firms App Annie and Sensor Tower, in the first half of this year, it successfully overtook Amazon as the most installed shopping app in the United States across the App Store, and Google Play combined. Statistics by Bloomberg also support the notion, as in the last year’s May, Shein’s app became the most downloaded one in the United States and worldwide with 17.5 million downloads. 

    The e-retailer has surpassed its direct competitors, such as Zara and H&M, and shave come in the intense competition with the British fast-fashion retailer’s Boohoo and ASOS. On May 11, Shein became the top shopping app on Android by new downloads in the U.S., and six days later took the top spot on iOS as well, according to App Annie. It briefly topped the Android chart in late April. Shein also climbed to the No.1 place on the App Store chart, which measures a combination of downloads, velocity and a few other signals to determine ranks, published Tech Crunch. 

    • Offering Discounts  

    Offering discounts is the best thing that fashion apparel design brands can adopt to entice their buyers. Discounts help brands to sell more products and the ones that have remained unsold in the past year. Therefore, brands such as Modcloth often share promo codes with their Twitter followers. The researches have shown that 63 per cent of consumers follow brands on social media for this purpose. It also shows shoppers are more likely to buy less expensive goods (or those under $100) via social media. However, suppose you are least interested in selling your products on sale. In that case, you can share your products with high-end customers and highlight those qualities that enable them to connect with them and offer more accessibility. You can then start to build a relationship and introduce that customer to more expensive options later on.  

    The Advantage is For Those Who Make the First Move  

    Social selling and social commerce are relatively new concepts in the fashion industry; as a result, many brands are still figuring out ways to entice their buyers using the latest trends. However, the winners will indeed be those who make the first move and never shy away from experimenting with social media, its trends, and influencers. In the last year, we have seen how much people have relied on social media, and its dependency is not anticipated to slow down anytime sooner. The online dress designer tool by iDesigniBuy enables fashion apparel design to thrive in the market through its customization solution and allow buyers to share their creative side on the social media platform. Thus, offering a subtle promotion of the company. We offer the best robust business solutions that have the potential to boost conversions.  

    If you are willing to venture into social commerce, 

    Connect with us now