The demand for customized products is at an all-time high these days, and consequently, an increasing number of tractions for ecommerce is many compelling brands to test the waters in the customization field and gradually introduce products. Leading fashion brands discovering the perks of letting their customers design for handbags their fashion sense as per their preferences and personalities. In fact, luxury labels empower shoppers that have longed to express themselves through various styles and accessories they use. Likewise, the bags designing software facilitates the transition of a mass-produced label into a mass-customized brand; its customization solution allows buyers to transform their fashion sense into something they have always admired. Besides, it helps brands to advocate and repeat purchases, completing the loyalty loop.
Design For Handbags Software Enables Brands to Bounce Back in the Luxury Market
With time, consumer preferences change, and brands have to adhere to these latest trends or fall flat. And with design for handbags becoming an integral part of wardrobe and fashion accessories, brands must buckle up to stream with the trend and offer services to their customers that they shall always cherish in their lives. The shopping group dominating the trend is Generation Z and millennials, and brands must strive harder to make them happier with their novel services and solutions. Modern-day buyers are currently more interested in shopping; however, it is noteworthy that they are highly sceptical and cautious with whom they want to be identified. According to the Vogue Survey and GQ, it has been revealed that they’re careful about how they spend their money, and they are always on their quest to find brands that offer unique products. These phenomena are essential for them as they are always on their toes for searching newness and eager to discover new trends that keep them fashion-forward.
The Vogue and GQ surveyed 18 to 65-year-old Americans to understand shopping and paying behaviours to gain greater insight that companies need to think about when engaging today’s consumers. However, it is also essential to highlight that Gen Z is recently joining the workforce. Therefore, it is tough to anticipate what brands expect and how their choices will mould future fashion preferences. Nonetheless, it is worth trying to understand what is in their minds and how they wish to shop. For example, they are more than willing to shop across channels, have an appetite for higher-quality items and are eager to stay on top of cultural trends. At the same time, they have some frugal tendencies: 70 per cent of Gen Z said they are monitoring their spending more closely as a result of the pandemic, meaning brands will have to earn their place in Gen Z wallets. Though their shopping behaviour is critical to understand, being the newest to join the workforce and having purchasing power, they are gradually emerging as a dominating group in the design for handbags industry. After forming basic concepts for the customization and millennials and GZ, let us look at the various factors that determine their influence on the customized bags.
Below are the factors that drive the growth of design for handbags in the fashion industry:
Sustainability is not alternative for the fashion industry; instead, in the past couple of years, it has been the mainstream business model which needs to be followed by the luxury brands. The fashion industry has to develop robust and powerful business solutions that will help them control all the problems they have caused to the planet and safeguard them for the coming generations. Besides, today’s buyers are also becoming increasingly aware of brands’ actions and the gravitas they are implementing their eco-friendly measures.
According to a study conducted in China revealed that almost 90 per cent of Chinese consumers prefer leather alternatives over animal leather. The study was conducted to assess how introducing high-quality bio-based leather alternatives over 501 Chinese consumers across all generations, income level, education level, religion, ethnicities, and residence. From the survey, it could be concluded that approximately 70 per cent of the buyers were enthusiastic about purchasing leather alternatives. The reason for the growing allegiance towards the planet is raising concerns about the environment, the quality of life they are living, animals harmed during manufacturing, minimum space for personal expression, and the high cost for something that leads to so much destruction. Knowing consumers’ motivations for purchasing the next-gen leather can help develop effective messaging. Additionally, 62 per cent of these enthusiastic consumers indicated that they would pay more for leather alternatives.
The reason behind the growing need for brands to become more sustainable is that the young buyers have only seen the worst, and to them, their future looks bleak, and to rectify it; they are ready to bring down any brand that fails to adhere with these demands. Also, it can’t be ignored that the rising trend for fast fashion is the reason why we all are in this mess. Besides, the fashion industry is one of the world’s biggest industries, accounting for nearly 20 per cent of the world’s population working in it and expected to generate revenue of 383 billion USD in 2021. These statistics are huge, and therefore, brands should act responsibly.
Another fascinating fact about listening to the emerging Chinese model is that the region offers incredible growth opportunities to those looking to invest in its rapidly expanding markets. And since their consumers are even more conscious of the detrimental effects of legacy materials, most notably leather, brands must take a hint from the flow of the wind.
The Material Innovation Initiative (MII), a non-profit accelerating the development of next-gen materials, conducted a study in August of this year in collaboration with North Mountain Consulting Group that shows that the scales have tipped away from animal leather and toward leather alternatives for many consumers in China, revealing a market primed for disruption.
The generation that has grown up around the technology, and therefore, it is obvious that they will identify well with the brand that incorporates the latest trends and technologies. These advanced solutions also help brands to communicate with their buyers anytime and anywhere. And therefore, it wouldn’t be an exaggeration to say that Gen Z is a truly omnichannel generation, and they view shopping as an activity that can be done wherever and whenever. Additionally, it is also true that shopping can’t be a forced activity and it should be done at their convenience. The inception of ecommerce has added another feather to brands’ caps as they can let their buyers view their products online as they like. This has also led to intense competition among brands as their customers have a wide range of possible options to choose from. And with buyers’ attention being short, it is inevitable for brands to develop solutions that can entice their buyers for a longer time. And in such scenarios, luxury brands must adopt the omnichannel strategy that will help them blur the difference between online and offline strategies. A study revealed that consumers are 56 per cent more likely to have shopped for fashion in-store over the last three months and 38 per cent more likely to have shopped online in the same timeframe.
The plausible reason behind the sudden rise of the omnichannel strategy is the outbreak of the pandemic. The unprecedented need to shift to digital commerce has compelled brands to look for alternatives that will help them stay relevant to their consumers in the days to come. And what could have been a better option than using a multichannel strategy that can boost their sales and increase conversion ratio? The multichannel approach is more holistic and is more than just a sales channel; instead, it is a way to build connection and community. Its prominence can be inferred from the way online communities, such as TikTok, have helped and inspired Gen Z to shop. Its #TikTokFashionMonth challenge hashtag garnered 5.5 billion views. This notion has been second by Cassandra Russell, fashion brand partnerships lead at TikTok, “In terms of bricks-and-mortar, this is where TikTok will come into its own. We know the power that creators have in bringing people to events. If there isn’t a big capacity in-store, we can live to stream it to a much wider audience.”
Woman Handbag Customization Software | Handbag Design Software | iDesigniBuy
Likewise, blurring the lines between the physical stores and ecommerce storefront is bag design online, a customization solution that enables brands to let their customers design for handbags, purses, handbags, and backpacks in the way they like. The tool comes with a digitization feature that allows buyers to preview the customized product before they head for the final payment. It offers a win-win situation to brands as well as consumers as they both can freely communicate with one another and share their experiences. Also, this custom-made stool can be implemented on a brick-and-mortar store as well as on the online storefront. Its solution helps your buyers to flaunt their status symbol with personalized bags and turn around many heads. Your customers can make their bags stylish and unique and can also experiment with their ideas and creativity. It provides real-time engagement and delivers the freedom of creating your unique design for handbags. It’s quite simple: You have the freedom and opportunity to select a handbag type, select the components.
Today’s buyers are fast-paced, and they lead a life where waiting for someone is like wasting time; consequently, brands have to offer solutions that allow buyers to shop and buy products instantly. The buy-now-pay-later (BNPL) is exponentially gaining traction among many young buyers as they don’t have to wait for a certain amount to be in their hands. It has been found that about 22 per cent of Gen Z rely on BNPL solutions, and as a result, many fintech companies, such as PayPal, is witnessing an increase in those wanting to buy higher-priced fashion items. Another factor that is contributing to the growth of BNPL is the need to buy more expensive, higher-quality products. In fact, it has been found that the digitally native Gen Z uses a subscription model that comes at premium prices.
Meanwhile, Gen Z’s frequency of shopping for new items is being disrupted by second-hand, a market that Gen Z respondents are 27 per cent more likely to shop. Preloved and vintage platforms, such as Depop, are arguably slowing the cycle of new purchases, with customers enjoying lots of different trends and items and then passing them on. Depop chief brand officer Peter Semple explains that “by shopping in this way, Gen Z is redefining what ‘newness’ means”.
BNPL solutions are helping to convert sales. Since the pandemic’s beginning, 123 per cent more Gen Zs have used BNPL than before, the strongest uptake of any generation. In April 2021, one-third of Gen Z said they are likely to use BNPL solutions in the future. Although people miss shopping in-store, at the same time, everyone loves the conveniences of online: online exclusives and easy returns. And as lockdown restrictions ease, omnichannel will truly be omnichannel.
The return investment in the customized luxury market is so high that even big stakeholders are not shying away from putting their money in it. Recently, Okhtein, an Egyptian accessories brand, has received an investment from Bidayat, a subsidiary of Alsara Investment Group, founded by Valentino board chairman and Mayhoola CEO, Rachid Mohamed Rachid. The investors aim to help Okhtein open more stores, expand its distribution network globally, and digitize its business. The luxury label is successfully created a celebrity following ranging from stars like Beyoncé to Gigi Hadid.
People have been restricted to their homes for one year, where stepping out was only possible when they had to buy something essential. In such scenarios, they have long to go out and look around what is happening in the world. Therefore, reopening stores will help bring a smile back on buyers’ faces and enable them to shop from the stores. Working on this strategy, many brands are reopening their stores or expanding their customer reach by starting a store in a new place. Similarly, luxury handbag resale company Rebag has opened a new store in Greenwich, Connecticut, and it is 2100 square feet big. By starting its store in this area, the brand joins the existing luxury retailers, including Hermès and Saks.
In addition to handbags, Rebag is all set to display collections of watches, fine jewelry, and accessories. And also, customers can shop from Rebag’s entirely online and in-store collections, buy a once-loved item within 60 minutes by leveraging the brand’s unique upfront payment offering, or buy and sell an item in a single, combined transaction and pay only the difference via Rebag’s recently launched service.
Another factor that brands must consider while offering the products is that when buyers shop, they do it for fun and lift their moods; therefore, brands must always ensure that the products they are manufacturing or selling appeal to the buyers both aesthetically and financially. The findings of a study revealed that more consumers prefer to buy clothes online directly from the brand’s website. And COVID-19 has played a pivotal role in triggering this demand as more than half of the 25-34-year-olds buy direct from international online brands. The new data from cross-border e-commerce company eShopWorld (ESW) reveals that reduced access to physical stores has increased cross-border e-commerce, with 46 per cent of global shoppers buying direct from international brands online, rising to 52 per cent among 25-34-year-olds.
Make an Informed Decision-
Modern buyers are the new generation that will rule and determine the fashion industry, and brands should play as their playbooks. Theirs is an influential generation that will continue to drive the cultural change on so many fronts, and as a result, their behaviour is bound to change. The social media also played a significant role in making them aware about the recent developments in the fashion world and how it impacts their immediate surroundings. Their friends and influencers have empowered them to perceive brands from a “bottom-up” approach and know in detail what their brands stand for and how well-intentioned it is to improve their business models and ethics. Therefore, in such circumstances, customization is the only way to bridge the gap between customers and labels and let them work together to create beautiful and unique products. Customization is a great tool to establish trust among your buyers and help consumers to convey their feelings, complaints, and insights to brands so that they can offer them a product that can be cherished for a lifetime.
Likewise, the digital bag design by iDesigniBuy allows brands to give a free hand to their buyers and let them express themselves. When they are free and have no one to follow, they can rely on their creativity and design for handbags a product they can proudly flaunt in front of their friends and family members. It is high time to let consumers become trendsetters with customization and digitization solutions. Through these models, your buyers can select the product’s features, colours and generate shapes and monograms they like. This helps in building emotional attachment and will force them to come back to your site for more. The same feelings may drive repeat purchases as consumers seek products that have been embedded with their personalities. In fact, advancing technology helps even SMEs to adopt customization software with easy to use and clear interfaces on their online storefronts from which consumers can create personalized products.
The data and statistics shown above indicate that product personalization is here to stay and that the companies that work on winning their loyalty now will be able to see gains from their purchases for many years to come.
Jewelry has always been close to many generations’ hearts; it has been a way to carry forward and respect one’s legacy. Besides, gifting it to someone special who can value it and gives a personal touch is a daunting task, and the perfect solution to deal with this is to adhere to the latest trend of personalized jewelry. Since the inception of innovative technology, the options for more customized products have widened, and also include services, such as personal fingerprints, engraved initials, and other endless possibilities. The online jewelry design software works on similar grounds and allows brands to let their customers enjoy the freedom of Software Used For Jewelery Designing ornaments as per their will. The customized tool enables customers to create unique jewelry styles and gift them to their loved ones on numerous occasions, such as Christmas, birthdays, anniversaries, or any other special day they wish to celebrate.
Jewelry Design Software Offers Solutions to Create Cult Fashion Trends
Customization is not a new concept in the jewelry industry; however, it continues to surprise many stakeholders in the luxury market. They might wonder what exactly is appealing about the personalized jewelry that makes it so special. The latest trend gaining so much traction from customers across the globe is that every piece of jewelry one wears; says something about their style and class, and to stand out from the crowd, people are willing to do anything. Additionally, it is worth noticing that some pieces carry a strong message and even tell a story, and people can believe in things that help them tell stories. The customized jewlery offer the same expression of telling and making them believe in themselves and fearlessly show the world their innermost desires and personalities.
Software Used For Jewellery Designing can be used to create simple and timeless fashion to let their buyers enjoy ornaments for a long time, and it should also survive various fashion trends. This means that personalized pieces of jewelry can also be combined in many ways. The bracelets are perfect style partners for analogue ladies’ watches with elegant mesh or leather straps. Although the necklaces stand on their own, they can just as easily be worn with other necklaces in a modern layering look. These factors have been instrumental in taking the customized jewelry to the next level, and several brands are taking note of it and accordingly forming strategies that enable them to tower their brand value and stand tall even when the entire market is halted. Let us look at the various factors that drive the growth of the jewelry industry.
Below are the benefits of complying with the customized jewelry trends that will help brands scale up their business:
As discussed above, offering customized jewelry pieces, such as rings, necklaces, and bracelets with a personal engraving, allows customers to connect emotionally. Besides, working on “not all designs are liked by everyone” is emerging in the fashion market, and it is appealing most to the young buyers. These services allow customers to show their skills and fashion sense to the world and turn many heads around that ultimately promotes your brand. And as they get a chance to find a design that fits their style perfectly, and allow them to mark it their own. Moreover, giving something unique to family members or friends as a memoir can also help brands establish a warm relationship with their customers. Our3D jewelry design online offers similar solutions to jewelry brands. Its robust customization solution, along with digital features that allow your consumers to personalize their pendants and rings and reshape them with their initials or any other design they like. Buildajewel.com is a platform allowing users to customize ornaments as per their choice. Through the custom-made tool, they can apply different customizations as add design, add initials etc., mix and match styles for a look that’s exactly them. In fact, they can visualize your piece with high-resolution 3D renderings and can adjust every detail until they feel it’s perfect. This is an impressive tool that will allow different users to explore more and create something unique to them.
The skilful combination of jewelry with engraving helps customers to make it more ideal for gifts. And with these engravable pieces of ornaments from the e-catalogue, brands can let their consumers freely become the designer of their own gift and upgrade a piece of jewelry – which might seem rather simple – into a very special one highlight. Here is the golden opportunity for labels and buyers to immortalize their message on the customized jewelry and be part of a celebrated milestone.
It is an open secret that the world around us is rapidly changing; technological innovations, customer-centric approaches, social commerce, inclusive fashion sentiments are quickly making their way into the fashion industry. The Software Used For Jewellery Designing brands that fail to deliver it now may face many challenges in the future if they ever wish to redeem themselves. Moreover, the expectations to gain unique experiences while shopping online gives the upper hand to customers, and they should get it because they are the king of the market. Also, the flip side of the situation is that if brands fail to adhere to these trends, customers have other options to flirt with, all thanks to the upsurge of ecommerce. The internet enables consumers to create and customize their unique shopping experience anytime and anywhere and select their purchase preferences, filter, and browse through endless stock. However, the advanced Google algorithms are blessings in disguise for brands as they can gather browsing data and target their specific audience. The notion is backed by the recent Pew research, which revealed that almost 80 per cent of Americans shop online. Consequently, it would be unwise on the brand’s part to refrain from complying with the recent demands.
Putting customers and their demands has to be the priority of every brand, and they can do so in numerous ways, such as offering customization, becoming a digitally native brand, prioritizing inclusivity, and working towards the betterment of society and nature. For example, Sotheby’s New York recently teamed up with jewelry editor and author Melanie Grant for its first-ever selling exhibition dedicated to Black contemporary jewelry designers. The show opens on September 17 and features 60 magnificent pieces by 21 US and European designers from the 1950s to the present day. Many experts view this as a watershed moment for both Black creatives and the wider jewelry industry.
Selecting a perfect engagement ring is a challenging task for people. Numerous factors need to be considered, including the family legacy, feelings, likability, and other personal factors. And most importantly, people want it to be unique and should be able to convey the message. The easiest way to diversify the ring is to give it a personal tweak or inspiration from the other celebrities in Hollywood and try to bring the style to the ring. Likewise, the LA-based accessories label, Logan Hollowell, launched a bridal jewelry collection, and it is the first-ever line of ceremonial pieces modelled by Jasmine Tookes, which includes styles like a sprinkled halo ring and oval eternity bands. The entire collection consists of 20 customizable rings for engagements and weddings that also have five sprinkled halo designs in total.
The customized jewelry allows customers and Software Used For Jewellery Designing brands to tap on the explored territory; that is, if a customer is unsure about the choice of ring and perfect design they should go for, brands and its designers can help them to understand their needs and based on it they can empower them to design on their own and be a part of the production. Additionally, it boosts the brands’ morale by enabling them to offer unique and personalized customer experiences that they have been staying away from. For example, Software Used For Jewellery Designing can also schedule a personal design consultation and custom select details to offer a fully customized, made-to-measure experience.
People have become a lot more aware of the various trends in the digital age, and they only follow them if it means something to them. The interpretation of meaning could be sustainable practises, environmental causes, and community support systems, and these all can be achieved if brands follow the customization path. This trend checks all the demands put forth by the customers and also helps them to develop a personal style that reflects their feelings and outlook on life. Moreover, the customized jewelry pays homage to the important people in their life by bearing the name, initial, anniversary date, or zodiac sign of their loved ones. As a result, these made-to-measure ornaments are rapidly becoming the talk of the town. This phenomenon is not only common among the regular buyers but also gaining prominence among celebrities, such as Game of Thrones actress Sophie Turner showed off a personalized chain from Jennifer Fisher with her daughter Willa’s birth date on Instagram, while Meghan Markle regularly wears two pieces with astrological sign pendants for her son Archie and husband Prince Harry.
Takeaway-
In a nutshell, the benefits of offering customized jewlery are immense, and the brands willing to make the most out of it will flourish in the fashion industry. Brands that show reluctance to go with the flow will it challenging to survive in the completely evolved landscape. However, the software used for jewellery designing by iDesigniBuy is here to help ornament brands to deal with future challenges. Its customization and digitization solutions will enable brands to stand tall in the market, foresee upcoming trends, and accordingly revamp their business model to maintain their bottom line.
As the world eases the lockdown, the fashion retailers are closing, watching the trends and expectations of their customers before they entirely reopen their stores. The recent turn of events has drastically impacted consumer behavior. It raises one of the biggest questions: whether consumers will continue to buy them online at the same scale they were buying during the pandemic. However, if the statistics provided by Amazon are to be believed, the trend for ecommerce will dominate the fashion industry for more years to come. Besides, using technology can help brands flock back their consumers to in-person shopping experiences by reopening their brick-and-mortar stores. Custom shoe designing enables works on similar lines and enables brands to blur the lines between physical and online stores, and allows customers to Shoe Design Tool their footwear freely. The customized solution is the leading name in the fashion-tech sector that helps footwear manufacturers and retailers to use advanced technological solutions and cloud-based business models and adapt to evolving competition and consumer behavior in the post-pandemic experience economy.
Shoe Designer Online Offers Solutions to Scale-up in the Online Footwear World
We have seen in the last year that many retailers and manufacturers had to rewrite their playbooks as the coronavirus generated an unprecedented strain on many brands’ warehouses and logistics networks. With the supply chain completely dismantled, the luxury fashion industry has to look for alternatives that will help to stream through these tough times and foresee the emerging trends and behavior. Many brands moved to the online space and adopted solutions that enabled them to become more fluid and better align their supply chains and shipping capacity with the rise of online shopping during the pandemic. The fluctuating policies and dates for massive reopenings in the physical stores needed more planning for the production and logistics with supply chain partners to match the demand. And the traditional business model was no match for the situations all fashion houses were witnessing. Many industries ran into a crunch to get components when demand picked up. An example of that is the global chip shortage which impacts several consumer products, including personal computers and phones. In addition, distribution partners, such as Amazon, needed to increase their warehouse and shipping network to fulfil their promise of fast delivery to customers.
In such scenarios, IT solutions, such as cloud technology and automation, came to the rescue for Shoe Design Tool brands and enabled them to respond to the market demands and adapt supply chains more quickly. According to McKinsey, companies that have adopted cloud platforms can bring new capabilities about 20 to 40 per cent faster to market and make scalability more efficient. In fact, these figures were second by other leading names in the ecommerce industry including, Alibaba‘s Singles Day, the world’ largest shopping event, which lasted eleven days in 2020, setting a new record with $115 billion in sales. Moreover, Amazon scheduled its sales event one month earlier at a time when some markets, including the United States, are reopening.
From the facts mentioned above, it is evident that the online market will continue to dominate the fashion industry, and therefore, brands must adopt novel strategies that will help them flourish in it. Let us look at the various strategies that shoe manufacturers and retailers adopted to stand tall even during the crisis.
Here are new evolved business practices that allow brands to increase their customer reach and flourish in the footwear market:
The online trial room is not a new concept in the fashion industry, and in the past few years, many brands have been leveraging these concepts to accelerate their journey towards an intelligent enterprise. These solutions enable them to become more resilient, agile, and sustainable using the latest technologies, such as the cloud. Using these cloud-based infrastructures enables retailers to rebuild and expand their direct-to-consumer online shops and decrease their dependency on physical store sales and boost their margins. Many other bigshots, such as Walmart, Best Buy, and Target, use these technologies to initiate sales operations and coincide and compete withAmazon Prime Day. These solutions empower enough room to act faster and capitalize on the opportunity to deal with their customers directly and tell them about their stores and new collections. Virtual Reality (V.R.V.R.) and Augmented Reality (A.R.A.R.) allows them to interact with their customers transparently. Additionally, the use of the A.R.A.R. and 3D has reached beyond allowing brands to preview purchases and takes store closures catapulted it to a new level.
In the past, the upsurge in online sales also meant that there would be an increase in the return ratio. However, the onset of technologies, such as augmented reality, artificial intelligence, and others, have enabled brands to crop the unnecessary costs and allow them to enhance their shopping experience. These new solutions allow their customers to look for products that perfectly fit them and fulfil their desires. The virtual “try-before-you-buy” offers experiences that can be applied to a wide range of products and across channels, such as apps, websites, and social media. Users can now preview their products in a real-life situation and accordingly decide whether they want to go ahead with it or not, thus reducing the cart abandonment ratio. Also, such innovations help them to identify the brand that suits their lifestyle and can deliver their promises. Let us consider the case of a sustainable shoe and apparel company Allbirds, which launched its shopping app to allow consumers to try on different styles and make them aware of its sustainability mission. Shoppers can vote where Allbirds should invest in offsetting carbon emissions to drives emissions towards zero.
Many brands view the reopening of the market as the watershed moment for ecommerce. It is anticipated by many in the U.S.U.S. market that the ease in the restriction will negatively impact retail sales. According to the U.S.U.S. Census Bureau, it is observed that by the end of May this year, the sale fell by 1.3 per cent, and this shift has been observed due to transition in the spending culture with more Americans prioritizing services over goods, and therefore, they are more interested in vacations and restaurants. However, with ecommerce gaining its foothold in the other parts of the world, the online marketplace is observed to continue to flourish, and buyers who are not confined to online shopping sites anymore will continue to use e-commerce sites at the same level in the future. But this can’t be achieved through the magic wand, and Shoe Design Tool brands have to provide exceptional online shopping experiences, such as try-before-you-buy, responsive customer service remains key differentiators and fast delivery. But we have reached a tipping point to shift the retail industry into a circular business model.
According to a recent survey conducted byAccenture revealed that 67 per cent of consumers opt for more environmentally friendly e, ethical, and sustainable products. For secondhand shopping and online thrifting, many leading brands, such as thredUP, Depop, Humana, and Thrift+. In fact, an increasing number of retailers and brands have made their mission to become zero-emission producing labels and reduce landfills with recycling programs. The recent technological innovations are helping brands to move to a circular business and offer products that people care for. Digital supply chains connected by the cloud supported by intelligent technologies enable retailers to make business processes more transparent, such as sourcing materials and ingredients and end-of-life handling.
As per a study by theMPI Group, fashion brands have more scope of improving the customer experience and satisfaction by more than 82 per cent, given they run the highly resilient supply chain. The ability to track their environmental, social, and economic impact across the supply chain and entire business networks will become the key differentiator in the recovery. Moreover, it is undeniable that the retail industry is evolving quickly and swiftly, and sometimes unpredictable technological innovations can help brands pave the sustainable path and provide a resilient business model that allows buyers to gain an exceptional customer experience and become more responsible while purchasing products.
Similarly,WAYZ, a Portuguese footwear brand, manufactures sneakers using solely local producers and ethical factories that source eco-materials. The brand, which stands for Wave At Your Zest for Life, is fully transparent about how its products are made by whom, where, and what. Additionally, a leading brand in the Shoe Design Tool industry, Clarks has debuted a vegan version of its classic shoes that includes the iconic Wallabee style, featuring vegan-friendly uppers, linings, and natural rubber crepe soles. The material is meant to mimic suede but with a considerably less environmental impact. It is well-known to the world that many brands have in the past used toxic tanning agents that leak into wastewater. And its other features that consist of soles and linings are often produced using plastic-based components of virgin, fossil-fuel-based materials. Also, the trimmings often discarded that result from the mold-injection process. These malpractices have put the footwear in a bad spot, and hence, there is a quick need to fix the issues or else like the fast-fashion, the cheaply produced footwear will also consume the entire environment. The low-quality level results in a shorter product life of the shoes, which causes problems to the planet. However, a new era of sustainable footwear is shaking up the sneaker market with innovative fabrics, circular production and high-quality craftsmanship.
Moreover, the demand by many footwear fans has been to own ethical sneakers since the easing of the pandemic restrictions at the start of 2021, especially in the men’s Shoe Design Tool market. Consequently, more bands are introducing eco-friendly products that can help them to tap on the latest customer demands. The recent brand to join the league is Vans, unveiling a more sustainable approach to its everyday classic shoes with its new Eco Theory collection. It aims to reimagine the iconic silhouettes that comprise natural rubber and water-based inks. The new collection resonates with the evolution of Vans that has been on its toes to be more responsible when it comes to using sourced materials across styles, including classics like Old Skool Decon and the Sk8-Hi Tapered.
The latest collection by Vans uses water-based inks and dyes to produce four neutral colourways, including its signature checkerboard print in pastel pink and beige and white and blue options. The sustainable Old Skool Decon features a canvas upper made with 100 per cent organically grown cotton. At the same time, the outsole is made from an all-new responsibly sourced natural rubber instead of petroleum-derived rubber, derived from tree farms that follow ethical and sustainable practices to minimize harm to the ecosystem. In addition, the laces have been crafted from natural jute fibre, while a natural cork top sheet finishes the footbed, and the whole trainer is held together with water-based glues. Vans Eco Theory collection also includes the Sk8-Hi Tapered and Authentic in the same range of colourways as well as black/natural.
Likewise, the 3D shoe design online offers customization solutions to brands that allow them to tower their brand image through customization solutions along with digital features. O-singuliers is an Italian Shoe Design Tool company which has a variety of shoes for people. The Shoe Design Tool allows the customer to customize their select shoe at various predefined positions for customization. The user can select the fabric and accordingly choose the available color for customization. It can customize various parts of the shoes like the side upper, back strip. The user can give a finishing look to his shoes by selecting the lace type, stitching material, and soles. Last but not least, can set the initial/ text/ drawing on the shoe by selecting the shoe’s size.
It is said that whatever we earn belongs to nature and community, and whatever one could do to pay it back should do it. In fact, we have seen that brands that have stood by the community and helped their consumers have backed people who were in crisis during their tough days. Therefore, brands must always seize the opportunity they get to do good for their community. In recent times, we have seen how brands have used every chance to prove to their customers that they are not just about business; they also have many social responsibilities and are willing to fulfil them. For example, a Finnish sustainable sneaker start-up, Rens, which makes shoes made from coffee grounds, is looking to raise 1 million U.S.U.S. dollars with a Kickstarter campaign to fund the manufacture of its new Nomad shoe, which represents a revolution in eco-design. Its founders Jesse Tran and Son Chris, are leading names in the footwear industry who use recycled materials in performance shoes. The Nomad’s latest iteration is constructed from a composite material made from recycled coffee grounds and recycled plastic, utilizing recycled products and by-products.
This time around, the start-up aims to become Finland’s biggest Kickstarter to date, with a target of 1 million U.S.U.S. dollars, which will be used to manufacture and distribute the shoes. Launching Kickstarter aims to put the customer first as it allows them to give real-time feedback. Besides, by pledging directly to the manufacturing units, the brand can “drastically” cut down on factory overrun, production waste, and transportation emissions.
Nonetheless, joining forces with other powerful footwear giants can also help brands expand their business and reach out to the earlier tapped customers. Abercrombie & Fitch is working on this notion is Abercrombie & Fitch, a pioneer in the lifestyle industry and is set to expand its distribution by partnering with Zappos.com for its footwear. This Monday, the brand’s merchandise for women and kids will officially launch on Zappos.com. However, an assortment of products at present is available through the e-commerce footwear retailer. Zappos and Abercrombie have also launched an exclusive collaboration of women’s boots, sneakers, and heels. The ecommerce platform owned by Amazon will allow the brand to spotlight its new footwear offerings that were designed to coordinate with the denim offerings. Zappos is now the only retailer selling Abercrombie & Fitch merchandise in the U.S.U.S. Overseas. Abercrombie’s other retail partners include Asos, About You, Boozt, Next, The Iconic, Tmall, and Zalora. Amazon.com owns Zappos as of 2009. They are reputable for their expedited delivery and 24/7 customer service.
Fashion is synonymous with change, and those who are reluctant to change fade away with time; however, certain trends remain immortal, and one such trend is cowboy shoes. We all have been observant of the western inspiration, and the fashion that this part of the world has offered has stuck with people and would continue to stay. The Shoe Design Tool industry seems particularly keen on trends nodding to Americana and cowboy-inspired designs; though many attempts have been made in the direction to tweak the American style, many brands failed miserably at this. Boots are the style of choice for many brands – whether they come as flats, with low or high heels. There’s a wide variety of designs to choose from, from low-key, sleek everyday boots to ones that’ll challenge your western style. Several brands, such as Ralph Lauren, these western-inspired boots are a part of their legacy, and they will always remain classy; it might be a surefire way to complete a total-black look or complement wardrobe staples such as a white T-shirt or blue denim.
This year, we have witnessed many runways showcasing cowboy boots in their collections, whether for Autumn-Winter 2021, Resort or Spring-Summer 2022. Interestingly, at Céline, we’ve seen elegant white santiags for men and knee-high black versions for women, while designer Isabel Marant displayed her iconic western ankle boots in shiny black leather paired with see-through knits. A sleek matte option was spotted at Armani Exchange – paired with oversized white jeans – and Antonio Marras featured a total look finished with tan low-heel santiags. Ermanno Scervino was more fashion-forward, presenting a pair of electric blue boots with stud details, while Diesel opted for a navy blue version.
The Ball is in Your Court-
To sum up the blog, it would be appropriate to assume that trends and expectations in the fashion industry change faster than any other sector. Brands always have to be on their toes to look for the opportunities that help them adhere to these changes. The shoe design software by iDesigniBuy enables brands to capitalize on the current trends and offers robust business solutions to the footwear manufacturers and retailers that allow them to foresee the trends and accordingly mold their business models. Its digital features allow companies to let their customers freely Shoe Design Tool their pair of funky shoes, establish transparency to initiate sustainable efforts and adopt measures that will spur their online presence.
If you are willing to explore the hidden online marketplace opportunities,
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With the reopening of fashion stores around the world, retailers and manufacturers are eager to entice consumers and lure them back to physical shopping. They are leaving no stone unturned to gain a little help from here and there. Besides, the rising inclination towards online shopping and a significant percentage of consumers find shopping an uncomfortable and even distressing experience. Consequently, apparel brands have to be on their toes and be more inclusive to lure in more buyers in their bricks-and-mortar stores. If this seems an overwhelming task to you, don’t worry, we have got you covered. The online fashion designing software offers customization solutions to digital fashion design and enables them to raise the bar in the fashion industry by allowing them to be more inclusive and provide an enriching experience to their buyers. The custom-made tool allows buyers to design their clothes and give their flair by customizing its fabric, style, and looks.
Fashion Designing Software Offers Solutions that Helps Enticing Millennials
The shopping experience has become the new post-lockdown trend in the fashion industry, and with Gen Z emerging as a powerful and dominating consumer group, this trend is here to stay for a longer time. Several leading brands are deliberately seeking opportunities to cultivate and step up-up multi-sensory digital fashion design that can woo their young buyers. Many beauty counters are particularly eyeing the buyers who expect brands to be funky and flashy. Moreover, it has been found that these tricks, such as appealing to consumers’ tastes and senses, impact purchasing decisions. As per an article on Vogue Business, offline shopping is “really tricky” as a threat of sensory overload can hamper the shopping experience, and it is essential that brands what the customers might abandon when they visit a store and feel overwhelmed by the bombarding of the novel shopping feeling. Therefore, it wouldn’t be incorrect to say that the fashion industry is witnessing the emergence of neurodivergent consumers who are willing to associate with brands that can offer them products that appeal to their personalities and brains.
Moreover, some fashion retailers have found that introducing scent or other sensory appealing factors into stores can increase shoppers intent to buy more. For example, in the 2000s, Abercrombie & Fitch famously enjoyed a surge in popularity with young shoppers when it redesigned its stores with auditory overload — volumes of 88 decibels were recorded inside its nightclub-style interiors. These trends are why brands need to adopt old and new methods to bring customers back in their stores and make shopping a lifetime memory.
Here are some examples of the leading apparel brands of how they are enticing their customers with the novel shopping experience.
We have seen in the last year that many buyers are drawn towards shopping online, and they prefer to buy products from a brand that offers them novel features to experiment with and offers ease in doing the business. One such crucial feature is online payment, although it is not a new concept in the fashion industry. However, with advancements in technology, brands are now capable of taking the concept to a new level. And many brands are leveraging this trend and flourishing in the fashion industry. One of them is Indochino, a custom-made apparel store and Klarna, a global retail bank providing payments and shopping services, has collaborated with the aim to ease online shopping. Recently, the joint forces revealed in a press release that their partnership had been a great success, and they strive to continue it for some more time.
Indochino incorporated Klarna for Business’ Pay in 4 solution that allows customers to split their purchases into four interest-free payments over time, while the brand pays upfront and in full. Additionally, the leading customized suit company implemented Klarna’s On-Site Messaging to allow buyers to be informed about flexible payment options and their benefits throughout the shopping process. The brand even applied Klarna’s co-marketing support towards paid Facebook and Instagram ads, highlighting Klarna as a payment option to reach new customers. This way, they both served each other’s purposes and allowed buyers to shop and design their clothes seamlessly.
Likewise, the design clothes online, a customization solution, helps brands capitalize on the current trends in the fashion market. The customized solution enables apparel brands to give a free hand to their buyers to digital fashion design their clothes, ranging from tops, t-shirts, skirts, shirts, pants, suits, jerseys, hoodies, jackets, and many other products in whichever way they like. The tool offers them the opportunity to drive the clothes industry by letting their customers experience novel shopping patterns and come back to the brand for more customization options in the future.
It takes years to earn someone’s trust, but it can be lost within seconds. This phrase holds, especially in the fashion industry’s case. With young buyers emerging as a dominating group, fashion brands must incorporate strategies that strengthen their relationships with customers. One way to attain this goal is to be transparent with them and educate them about your policies so that they can stand by your side during your thick and thin. For example, Boohoo is offering customers the opportunity to “look behind the scenes” of its supply chain amid new allegations of worker exploitation at the fast-fashion giant. The British fashion group that owns brands, including Nasty Gal, PrettyLittleThing, Misspap, Coast, and Karen Millen, announced last week that it would be allowing customers to “meet the real people who make our clothes”, including fabric weavers, printers, pattern cutters and machinists.
The initiative to directly connect with the buyers and show them the backstage preparations and make buyers feel participated in the production process. This step is also taken in the direction to let people know about their policies and how they treat their employees.
With the advancement in technology, fashion brands are finally able to blur the lines between physical stores and ecommerce. Since people are resuming their routine life and stepping out and shopping is gradually gaining traction among buyers, it is high time brands should offer services that reinforce buyers’ faith to step out and shop. Hudson has announced its plans for a new airport experience store, taking this notion further, as it offers to the new shop-in-shop store holding a range of essential travel products for an on-the-go shopping experience. The new store will implement portfolios with products in line with the concept of the one-stop, travel essential concept. The store shall have various products ranging from apparel to sunglasses and hats, including Happy Socks, Bread & Boxers, leather gift manufacturer Royce New York, Sunglass Hut, Oakley, and Ray-Ban.
The example in the above paragraph shows the importance of offering customer experience in the physical stores as normal life resumes and people again start to travel. The brands must make the most of this trend and allow the buyers to shop from the offline stores using virtual solutions and vice-versa while purchasing online using artificial intelligence.
Towards the End-
In a nutshell, it would be appropriate to say that the customer is the king in today’s market, and brands must do everything in their capacity to entice their kings and queens. Modern-day buyers crave transparent, sustainable, and tech-savvy brands that can pour their hearts out to buyers and show them that the fashion business is not all about profits and losses. The examples states in the blog show that apparel brands are moving towards these changes and incorporating digital fashion design solutions that help them make their way into customer’s hearts. Those who are still reluctant to show any interest in the emerging trends must pace up, or they shall fall flat. If all this seems daunting, connect with the 3D fashion design software by iDesigniBuy to help brands that face difficulties meet today’s challenges and have a tough time figuring out what the future holds for them. The tailored solutions with digitization enable brands to cater to all their users’ dynamic demands.
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The fashion industry is no longer what it used to be. If we could take our memories back decades when we hit our full fast mode. However, the growth of mass production is rapidly countering the growing interest in sustainability, and fashion brands must adopt more technological solutions to balance nature and profit. This is how personalization emerged, which helps fashion design garment brands achieve all their goals and also protects nature. Clothing design software also helps brands meet all the demands and trends of the online market. Bespoke solutions help brands seamlessly integrate digital technology into their business models and streamline their entire supply chain. It is the epitome of bringing together the better of the two worlds, where customers wear what they do and at the same time help brands take control of production.
Fashion Design Garment provides apparel brand solutions for a seamless transition to e-commerce
It is undeniable that the fashion industry has been hit hard by the impact of COVID-19. These disturbances result in changes in consumer preferences and sentiments. According to the Boston Consulting Group, sales in the fashion industry fell by more than a third in 2020 to about $640 billion in sales. This is huge for an industry that thrives on a fast-paced lifestyle and believes in change over time. But it also serves as a warning to many brands that are reluctant to change their business model. The facts show that some of the leading brands have suffered from not being digitally local, including H&M and Zara. H&M is reportedly planning to close 250 of its 5,000 stores worldwide, and Zara owner Inditex SA closed more than 1,000 retail stores early last year. The fashion giants feel that the world will remain a happy place and thrive in the market with their ancient strategy. Several brands have undoubtedly benefited from the strategy, and a real example of them is Boohoo, which went public and sparked new ecommerce creators Pretty Little Thing and Nasty Gal and fueled their online growth. In fact, several established fashion giants have turned their seats into stage shows at Fashion Week, with Chanel showing off her latest collection on a giant airline and Tommy Hilfiger building an entire indoor mini beach full of boardwalks.
As the saying goes, it seems calmer when you are in the eye of the storm. And when the situation worsens and losses begin, some brands are caught unexpectedly. However, many retailers and brands are rushing to see the potential for a pandemic and see a transition to e-commerce platforms to do business in silver. As a result, the fashion design garment industry has had to update its operating regime and rewrite its strategies and approaches to help brands digitize. The declaration of transition to the online market came late, but managed to dissolve its operating rules. In addition, moving to remote work and purchasing items that are used regularly, such as sports and recreation, are quickly becoming the focus of many other clothing items. When people have no physical connection with the outside world, they can wear funky headscarves and pants. So there is no talk of buying a modern toilet. However, when brands started experimenting with their profits and business models, and introducing digital tools to make shopping a fun and lifelong experience, history began to change.
What will the future of the fashion industry look like?
Obviously, the pandemic has opened many gaps in the fashion design garment industry and taught a lesson to be prepared for any situation at all times. Digital technology offers fashion brands a similar choice and allows them to spread their wings to accentuate their presence. Although the apparel industry stalled during the pandemic, it is still in better shape than other industries and also has the power of modern technology that continues to provide strong support. The situation may call for an interesting challenge; it could go further with modern solutions. It is clear that clothing use is declining worldwide, and a report by the Ellen MacArthur Foundation shows that the average amount of clothing worn has decreased by 36% from 15 years ago, and even more in high-income countries.
As the world changes its norms and allows people to see each other online rather than face to face, the trend of buying less – and wearing more – is fueling the rise of style-conscious social media users. Pre-pandemic stories are full of influential people on Instagram who’ve bought items for photos of clothes before returning them. As a result, brands are starting to use AI on their websites and communicate directly with their customers. According to Gartner CEO and analyst Brian Manusama, around 25% of companies plan to deploy AI technology as chatbots in the coming months. Stakeholders recognize the advantages of chatbots and other digital solutions. They are designed to add a more personal touch to shopping, which can lead to customer satisfaction and increased sales.
In addition, when dealing with customers who talk to Zoom all the time, brands have seen an opportunity to contact them more transparently and offer them offline shopping. The case from Dior strongly supports the idea of opening a virtual store with a 360-degree view and allowing customers to walk through the entire store and view items just like in a regular retail store. Other leading fashion houses such as Dolce & Gabbana and Ralph Lauren are also repeating virtual retail success stories to attract their shoppers.
The facts and figures presented above show how important and beneficial it is for brands to adopt new technology solutions to increase their sales.
Let’s talk about other factors that help brands succeed in the apparel market with digital solutions.
Here are the trends that are driving the use of virtual solutions for success in the fashion industry:
Social media is a powerful tool:
The power of social media is open and has played an important role in initiating the moments that shape the world we live in. It helps people express their opinions freely and offers the opportunity to reach millions of people at the same time. Platforms have always been a source of social and political change around the world. Comments, videos and images can hit or break anyone. Moreover, it is a very great tool to market your products and thoughts to people who live in different parts of the world and have different time zones. Many brands have successfully used paid advertising for their marketing campaigns. Domestic brands have taken full advantage of the platform digitally. Its local social media ads have become a great way to create an authentic online marketing campaign. It is the best marketing tool that guarantees sales, turnover and long term which is hard to achieve, especially when travel to and from the site is restricted.
Recent developments on the social media platform suggest that it will continue to increase sales. For example, Twitter is ready to control the shopping function directly on the brand page and is always connecting the latest social media giants to the hot online shopping market with a new pilot function so that users can buy products directly from the brand profile. The company owners said they considered adding a “Buy Now” button, product page, and product collection in 2015, but ultimately chose not to “focus on other areas.” The website follows in the footsteps of Snapchat, Tiktok, Pinterest, and Facebook, which have offered similar shopping features in the past. Your decision to rethink the idea of ”shopping modules” allows Twitter users to buy products directly from branded pages.
E-commerce that provides the mileage clothing brands need:
We can only talk about digital solutions because of e-commerce. Online shopping gained popularity long before the pandemic broke out; however, a new form of shopping suddenly developed after it spread. Since people are required to work from home and their freedom of movement outside the home is severely restricted, online shopping offers them the opportunity to feel at ease. They can view different clothing collections and compare product quality and prices by browsing different websites. Shopping for the comfort of home is something that customers always value. Therefore, many brands that were previously physical-based stores have switched to online storefronts. It also gives brands of many start-ups and SMEs a unique opportunity to quickly adapt to changing shopping trends.
Similarly, sustainable textile maker Aquafil has launched a new shopping platform for Econyl, a reclaimed nylon made from recycled waste. The new e-commerce storefront allows shoppers to browse global brands with Eocnyl Regenerated Nylon and provides information on innovative fibers and the broader topics of sustainability and roundness. The new online platform will start with 15 brands, including ACE, C’est la V, Ludovica Gualtieri Milano and many more. A sustainable brand will allow brands to determine their demands based on ethical and eco-friendly parameters. Econyl was taken over by fashion giants such as Burberry, Prada, Adidas and Speedo.
3D fashion design software also works the same way, allowing ecommerce clothing brands to offer personalized services to their customers. This tool supports brand consumers in designing their clothes with the help of digital functions and in making the smallest changes to clothing designs from the comfort of their own homes. In the past we have helped Customstyle to provide an innovative customer experience on their website. Once our tools are integrated into your website, your customers can access them via widgets, which makes them easy to use and gives shoppers one platform to use an innovative and attractive platform to create personalized clothing.
Inclusive fashion emerges as a new trend
Another important aspect of using digital technology in business models for clothing brands is the unification of people of all skin colors, races, genders and body types at one table. Last year we saw a lot of hashtags trending on social media and most of them were aimed at offering inclusive fashion. Hashtags like #blacklivesmatter have been visible on Instagram and Twitter for several days, and many brands are being called upon to promote beauty and physique in some way. The fashion design garment industry is accused of only accommodating white and skinny people. With this idea, many brands changed their marketing style and embraced all kinds of models. However, had they introduced digital technology sooner, they would not have faced this criticism.
Virtual technology allows shoppers to scan their bodies and try on the clothes that best suit their personalities and, most importantly, what they like to wear. Digitization has the power to give buyers control over what is produced, for whom it is produced, and how it should be produced. No wonder the new generation is so fascinated by the latest developments in the clothing sector. Similar to virtual tailoring, inclusion technology allows shoppers to see a wider variety of sizes and skin tones of clothing models to reflect the buyer’s own appearance. As Kayla Marci, market analyst at Retail and Fashion Technology told Retail Dive, “67% of American women are a size 14 and have a need for fashion products regardless of size.”
Sustainability is a driving force for millennials
Since the start of 2021, fashion has become a status symbol more than ever. As a result, shoppers tend to spend their money on clothing or fashion accessories only if they are loyal and demonstrate an intention to practice sustainability. Some examples of the luxury goods market, such as the concrete jungle, show that when brands are well-meaning and motivated to work with buyers to offer a bright and secure future, customers hold on to it thick and thin. Undoubtedly, fashion brands are doing nothing to be more sustainable and meet the emerging needs of their customers. They have various efforts on their part that have helped them stand out from the competition, and most of these opportunities are not directly related to COVID-19. However, in 2021, it will be more important than ever for fashion brands to tell stories that will entice customers to buy. Focusing on corporate sustainability and social responsibility is a great way to get people connected to a brand, leading to greater buying interest in the fashion design garment brand.
Moreover, technology has played an important role in turning fast fashion design garment brands green. This is why US denim brands like Madewell are launching new used fashion platforms with the help of resale giant ThredUp. A new platform called “Madewell Forever” uses ThredUp’s Resale as a Service (RaaS) to give new life to women’s favorite jeans. Launched last week, the platform currently has over 3,000 products with new styles being added every hour as they become available.
Summing up:
This blog is an attempt to enlighten fashion brands about how retail has changed. Rising last-mile shipping costs and environmental concerns fueled by the e-commerce boom are forcing fashion retailers to explore new shipping and collection methods. The past year has been a lesson for clothing brands to highlight improving the quality of products and services that can attract people and make them shop from the comfort of their homes. Brands that fail to meet these changing expectations will struggle to thrive yesterday in the post-pandemic digital age, unless they rethink their physical assets and make significant improvements to their logistics network. iDesigniBuy’s 3D clothing design software lets clothing brands go the extra mile and helps them stay in the spotlight during the pandemic. The digital capabilities built into personalization features allow apparel manufacturers and retailers to earn customer trust by making shopping safer. Business solutions help them switch to online shopping while maintaining a physical business. He helps brands navigate the digital terrain and experts help him understand these technology trends to be more competitive in 2021 and beyond.
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A few decades ago, it was unthinkable that digital technology would influence and determine what consumers should and should wear. However, as digitization is gradually moving into everyone’s life, it is a challenge for the Fashion Pattern Software industry to remain unaffected. And with buyers growing over thousands of years across multiple industries, apparel brands are faced with the dilemma of improving their offline business models or adapting to new, evolving online business strategies. The best way to deal with this situation is to offer personalized service to your customers. Online fashion design software helps you provide world-class service to your customers while designing their clothes completely with digital technology. Custom tools help companies stay big and handle changes in the fashion industry seamlessly without drastically changing their business model. Brands can think of this tool as an intermediary that helps them better connect with their customers with advanced technology.
Tailoring software provides a solution for clothing brands to keep up with digitization
Like it or not, technology is our future, and the fashion industry is no different. It’s coming and it’s inevitable. Many stakeholders believe, even if we don’t like the idea of technology: it has changed the world and will continue to dominate us no matter what we do. So the question arises of how brands should accept and celebrate it. Not that technology is a new word in the fashion industry; over the years machines have been used in all areas of fashion processes including agriculture, design, inventory management and shipping. And the icing on the cake is e-commerce, which has completely changed the online fashion business and the way brands work. Business models dominate shopping behavior and turn retail into an adventure destination. Fashion designers are also experimenting with new formats, including direct to digital. And as unprecedented events hit the fashion industry last year, it became even more important for brands to deal with those changes. According to a report from the websites Business of Fashion and McKinsey & Company, 2020 was found to be the “worst year in fashion history.” However, the ups and downs could reverse, as the market is projected to recover and reach $672.71 billion by 2023.
The statistics presented in the above paragraphs show that today’s Fashion Pattern Software industry has no choice but to embrace new technological changes. In addition, several leading brands in the industry have introduced technological innovations. Fashion Pattern Software technology seems to be leading the way with exciting innovations accelerating the Covid-19 crisis. In this situation, fashionable technology solutions such as online tailoring software will come in handy as they allow brands to combine the best of both worlds. The customization tool has built-in digital features that allow your customers to design their outfits and visualize them in 3D before they leave. Modern technology offers a solid business solution that enables brands to reduce cart abandonment rates and increase conversion rates.
Let’s take a look at the two main trends in fashion technology that are driving the industry, and how fashion technology companies can take advantage of today’s environment by developing impactful communications programs.
Here are some of the factors driving the emergence of digital technology in clothing:
Direct shopping:
Technology has become the most important part of our lives; People rely on them to perform even the most basic functions in their daily lives. Given this dependence, brands see many opportunities to sell their collections. In addition, they have to contact their shoppers and need a tool or platform to do so, which leads to the decision to “stream shopping live”. Statistics from the National Retail Federation show that direct shopping “will be central in 2021 and potentially one of the fastest growing categories in the digital, one-to-one ecosystem”.
Many brands and retailers like Nordstrom have skipped bands and tested the waters for live streaming or shopping, especially during a pandemic when you need to connect with your audience. Implementing this technology can help smart fashion brands retain their customers. The popularity of e-commerce has increased over the past year. Reports show that consumers spent $861.12 billion online at US retailers last year, 44 percent more than in 2019. Online shopping trends are expected to pick up and the desire for more video content already exists. According to a Wyzowl study, “68% of consumers say the pandemic has affected the number of videos they watch online, with a majority (96%) saying it’s increasing.”
Practical and inclusive fashion technology:
When we talk about e-commerce, there is one thing that has slowed its growth in recent years: virtual practice rooms and locker rooms. While online shopping offers different benefits to shoppers and brands, being an albatross around your neck doesn’t have any distinct appeal. With advanced technology, fashion brands can now allow their customers to shop on their websites and check whether their clothes are suitable or not or if they want to make changes to the clothes. At a high level, virtual technology helps ecommerce shoppers make more informed decisions. This technology can provide shoppers with tailored styles, sizes and recommendations based on data, as well as the opportunity to “try on” clothes by uploading their photos. Although virtual customization has been around for several years, its use has increased during the pandemic. Virtual Fit technology is a great alternative for shoppers who aren’t ready to head back to the store but are ready to refresh their wardrobe after years.
Similar to virtual tailoring, inclusion technology allows shoppers to see a wider variety of sizes and skin tones of clothing models to reflect the buyer’s own appearance. As Kayla Marci, market analyst at Retail and Fashion Technology told Retail Dive, “67% of American women are a size 14 and have a need for fashion products regardless of size.”
Conclusion:
It is safe to conclude that we are in the midst of a transformation in the Fashion Pattern Software industry as it is being groomed in real time, especially with past results that only help and encourage a growing clothing brand. Even though the industry had a difficult year in 2020, it has bounced back and embraced all the changes it had long avoided. iDesigniBuy’s 3D apparel design software is designed to help brands take full advantage of digital technology and thrive in the industry. Customization has an integrated digitizing function that allows buyers to visualize the product in 3D and make the smallest changes. The tool is an armor to survive in the realities of everyday life through fashion and personalization through digital technology. Last year certainly tested that theory, but the combination of technology and fashion will no doubt keep the industry in the headlines for years to come.
The fashion industry is not what it used to be. If we could rewind our memories to a few decades back when we the fast-fashion coming to its fullest. However, the rise in the mass-production was quickly countered by the increasing concern over sustainability, and fashion brands had to adopt more technological solutions that could balance nature and profits. Thus, came customization, which helped Fashion Software Design to attain all their goals and also safeguards nature. Likewise, the clothes designing software helps brands grapple with all the demands and trends emerging in the online marketplace. The custom-made solution helps brands seamlessly implement digital technology into their business model and streamline their entire supply chain. It is the epitome of blending the best of two worlds where customers wear what they do while also helping brands keep the production in check.
Fashion Software Design Offers Solutions to Clothing Brands to Smoothly Transcend into Ecommerce
It is undeniable that the fashion industry has been hit hard by the effects of the COVID-19. The disruption led to the shift in consumer preferences and consumer sentiment. According to Boston Consulting Group, revenue generated by the Fashion Software Design industry dropped by more than one-third in 2020, which is equivalent to around $640 billion in lost sales. This is huge for an industry that thrives on a fast-live lifestyle and believes in changing with time. But it was also a wake call for many brands that were reluctant to bring any change in their business model. The facts suggest that several leading brands had to face the consequence of not being digitally native, including H&M and Zara. It was reported that H&M had planned to close 250 of its 5,000 stores globally, and the Zara owner Inditex SA already closed over 1,000 retail shops earlier last year. The fashion giants were under the impression that the world would remain a happy place and flourish in the market with their age-old strategies. Undoubtedly certain brands did benefit from the strategy, and its living example is Boohoo, who had gone public, snapping up ecommerce upstarts Pretty Little Thing and Nasty Gal, adding gasoline to their online growth. In fact, some established fashion giants were turning their Fashion Week venues into stage shows, with Chanel displaying its latest collection in a giant airline terminal and Tommy Hilfiger building an entire indoor mini-beach, complete with a boardwalk.
As they say, things seem calmer when you are in the eye of the storm. And when the situation took a nasty turn, and the losses started unfolding, several brands were caught off-guard. However, many retailers and manufacturing brands were quick to realize the potential the pandemic offered and saw the silver lining of moving to the ecommerce platform to do business. Therefore, the fashion industry had to revamp its operational mode and rewrite its strategies and approaches to help brands practice digitization. The declaration of switching to the online marketplace did come late, but it has successfully resolved its operational mode. Besides, a switch to working remotely and buying things that were needed more regularly, such as athleisure and streetwear, swiftly became the centre of attention among many other apparels. When people had no physical connection with the outside world, they could wear funky hoodies and sweatpants. So, buying a fashionable outfit was out of the question. However, as brands started to experiment with their bottom line and business model and implemented the digital features to make shopping a lifetime and fun experience, the story began to change.
What does the future hold for the fashion industry?
It is evident that the pandemic has highlighted many loopholes in the fashion industry and taught the lesson of being prepared for any situation at any time. Digital technology provided similar choices to Fashion Software Design brands and enabled them to spread their wings to mark their presence. Despite the apparel industry having downtime during the pandemic, it was still in a better condition than the other sectors, and besides, it had the power of modern technology that further provided strong support. The situation may have demanded an interesting challenge; it can still rise above it using modern-day solutions. It is apparent that clothing utilization is decreasing globally, and a report by the Ellen McArthur foundation suggests that the average number of times a garment is worn has decreased by 36 per cent compared to 15 years ago and even more so in high-income countries.
With the world changing its norms and letting people see each other more online than face-to-face, the trend to buy-less –and wear—more bolstered the rise of style-conscious social media users. Pre-pandemic stories were rife of Instagram influencers buying items once for an outfit photo before returning them. Consequently, brands have started to use AI in their websites and communicate directly with their buyers. According to Gartner Senior Director and Analyst Brian Manusama, about 25 per cent of companies are planning to deploy AI technology like chatbots in the coming months. The benefits of chatbots and other digital solutions are well known to the stakeholders. They were developed to give a more personalized touch to the shopping experience that could translate into customer satisfaction and more sales.
Moreover, in dealing with customers who are always busy in their Zoom calls, brands saw an opportunity to connect with them more transparently and offer them an offline-like shopping experience. The case of Dior perfectly supports the notion where it launched a 360-degree view virtual store and enable customers to walk through the whole store and look at items, just like in a regular retail store. Other leading fashion houses, such as Dolce & Gabbana and Ralph Lauren, also repeated the virtual retail success story to entice their buyers.
The facts and figures presented above show how crucial and beneficial it is for brands to adopt novel technological solutions to ramp up their sales. Let us discuss the other factors that help brands flourish in the apparel market using digital solutions.
Here are trends that determine the use of virtual solutions to thrive in the fashion industry:
The power of social media is out and open, and it has played a vital role in starting various moments that shaped the world we live in. It helps people to freely speak their mind and offer the authority to reach million people at once. The platform has always been a source of bringing some social and political changes around the world. One comment, video, and image can make or break anybody. Additionally, it is a tremendous tool to market your products and thoughts to people living in different parts of the world and having different time zones. Numerous brands have already successfully made use of paid advertising for their marketing campaigns. The digitally native brands have used the platform to the fullest. Its native social media ads have served as a great way to create authentic online marketing campaigns. It is hands down the best marketing tool that guarantees sales, revenue, and large outreach, which otherwise be difficult to attain, especially when travelling and stepping out was restricted.
The latest developments in the social media platform suggest that they will continue to drive sales. For example,Twitter is all set to pilot a direct shopping feature on brand pages and becomes the latest social media giant to tap into the red-hot online shopping world with a new pilot feature allowing users to buy products directly from brands’ profiles. The company owners have stated that they had been thinking of adding a ‘Buy Now’ button, product pages, and product collections way back in 2015 but ultimately decided against it to “focus on other areas”. The networking site follows the footsteps of Snapchat, Tiktok, Pinterest and Facebook that have offered similar shopping features in the past. Their decision to revisit the idea of the ‘Shop Module’ allows Twitter users to buy products directly from the pages of brands.
The fact that we are talking about digital solutions could only be possible because of the existence of ecommerce. Online shopping was gaining traction well before the pandemic outbroke; however, the new form of shopping suddenly boomed after its spread. Since people were asked to work from home, and their movements outside the house were entirely restricted, online shopping offered them the chance to feel good. They could see various clothing collections and compare the product quality and prices by browsing through various websites. Shopping from the comfort of home is something customers will always cherish. Therefore, many brands that were earlier physically-based stores opted for online storefronts. It also offered a golden opportunity to brands to many emerging start-ups and SMEs to swiftly align with the changing shopping trends.
Similarly, a sustainable textile manufacturer Aquafil has launched a new shoppable platform dedicated to Econyl, its regenerated nylon made from recycled waste. The new ecommerce storefront will allow its buyers to browse through global brands using Eocnyl Regenerated Nylon and provide information about the innovative fibre and the broader topics of sustainability and circularity. The new online platform will launch with 15 brands, including ACE, C’est la V, Ludovica Gualtieri Milano, and many others. The sustainable brand will enable brads to set their search using more ethical and eco-friendly parameters. Econyl has been picked up by fashion giants including Burberry, Prada, Adidas and Speedo.
Also, the 3D fashion design software works on similar lines and allows apparel ecommerce brands to offer customization services to their customers. The tool aids brands’ users to design their apparel using digital features and make even the tiniest change in the design of the clothes from the comfort of their home. In the past, we have helped Customstyle to provide an innovative customer experience on their website. After our tool is integrated on your website, your customers can access it using gadgets, thus making it user-friendly and offering a single platform to buyers to use an innovative and exciting platform for creating personalized apparel.
Another significant aspect of using digital technology in the business model for apparel brands is bringing people of all color, races, gender, and body type together on one table. Last year, we saw many hashtags trending on social media, and most of them targeted offering inclusive fashion. The hashtags, such as #blacklivesmatter, were prominent on Instagram and Twitter for many days, and many brands were called out for promoting beauty and body type in a certain way. The fashion industry was accused of only harbouring people who were white and slim. This notion many brands to change their marketing style and include models of all types. However, if they had adopted digital technology earlier, they wouldn’t have to face such criticism.
Virtual technology enables buyers to scan their bodies and try on clothes that best suit their personality and, most importantly, what they like to wear. Digitization has the power to let the buyers take control of what is to be produced, for whom it is to be produced, and how it should be produced. No wonder the new-age generation are so mesmerized by the recent developments happening in the apparel industry. In the same vein as virtual fit, inclusivity-focused technologies allow shoppers to see more variety in the body size and skin color of clothing models to reflect what shoppers themselves look like. As Kayla Marci, a market analyst at a retail and fashion technology firm, told Retail Dive, “67 per cent of American women are a size 14 and are voicing their need for fashionable products regardless of size.”
Since the beginning of 2021, fashion has become more about the status symbol more than ever. As a result, buyers are more likely to spend their money on clothes or fashion accessories only if they are loyal to show some intention of practising sustainability. Several examples in the luxury market, such as Concrete Jungle, show that if brands are well-intentioned and motivated to work with buyers to offer a beautiful and safe future, customers will stick with them through thick and thin. It is undeniable that fashion brands have done nothing to become more sustainable and cater to the emerging needs of their buyers. They have various attempts to their side that have helped them to set themselves apart from their competition, and most of these ways don’t directly relate to COVID-19. Nevertheless, in 2021, it will be more important than ever for Fashion Software Design brands to tell a story that entices customers to buy from them. Focusing on sustainability and corporate social responsibility is a good way to make people relate to a brand, which will result in them being more willing to buy from this brand.
Moreover, technology has played a big role in transforming fast-fashion brands to become eco-friendly. Therefore, a US-based denim brand like Madewell has launched a new second-hand fashion platform with the help of resale giant ThredUp. The new platform, called ‘Madewell Forever’, harnesses ThredUp’s resale-as-a-service (RaaS) to give preloved women’s jeans a new lease of life. The platform was launched last week, currently has over 3,000 products, with new styles added hourly as available.
Days of Reckoning-
The current blog is an attempt to enlighten Fashion Software Design brands about the degree to which the retail industry has transformed. The surging last-mile delivery costs and environmental concerns accelerated by the ecommerce boom compel fashion retailers to explore new delivery and collection methods. The last year was a lesson for apparel brands to emphasize enhancing product quality and services that could entice people and make them shop from the comfort of their homes. Brands that fail to deliver to these changed expectations will struggle to thrive yesteryear in the post-pandemic, digital-first era unless they reimagine their physical assets and make significant upgrades to logistics networks. The 3D clothing design software by iDesigniBuy enables Fashion Software Design brands to walk that extra mile and helps them thrive amid the spotlight during the pandemic. The digital features in-built in the customization feature allow clothing manufacturers and retailers to gain customers’ trust by making shopping safer. The business solution aids them to shift towards online shopping while also maintaining physical stores. It assists brands in navigating the digital terrain, and its experts help understand these tech-driven trends to better compete in 2021 and beyond.
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Customization is certainly not a new trend in the market. Its track records prove that implementing it in the business model help brands to add an extra perk as more and more companies are including customizable features in their Top Product Designers In The World. Customization coupled with ecommerce development is the way forward for entrepreneurs operating in various industries. If you are willing to commence any business, especially in fashion, you must adhere to the changing market trends and consumer behavior. The product configurator software helps brands willing to align their business models as per customers’ ever-evolving needs. The customization has an in-built digital feature that smoothens the designing process for your buyers and enables fashion brands that offer various fashion products, such as footwear, apparel, hats, jewelry, mugs, socks, and many other things, to cater dynamic demands of the customer and provide an exclusive experience.
Online Product Configurator Enables Brands to Tap on Customization Solutions
Customization has become an integral part of our lives; from the shows, we watch to our food, everything is customized. Besides, customization and personalization are not just the nice-to-have features; it has become a much more dominating factor for brands to stand from the crowd. Statistics by Dassault Systèmes and CITE Research reveal that nearly all modern consumers demand and expect some level of personalization in all things they purchase. In a press release, they said that the present-day buyers drive the market, and for them, personalization is a big deal. Fashion companies likeDresshirt and The Mighty Company allow customers to upload custom art or words to be printed on their shirts and jackets. You can even customize your vitamins, and it’s the principal reason everybody loves Etsy.
Over the past couple of years, leading fashion retailers have been working tirelessly to provide micro versions of customer-related experiences. The department stores have been offering novel experiences since past decades where people could ask for help while shopping, and the store manager also provided them all the necessary aid and offer them recommendations that fit the need of the customer. This was the precursor to the customized experiences customers crave now. Moreover, ecommerce provided the required push to customization, which had been halted due to numerous vested interests. It helped many brands to give customers their overdue customer experience while shopping ultimately. The presence of cookies on the brand’ websites enable them to track what their customers are up to, their preferences, choices, and accordingly, offer recommendations. The customized recommendation for buyers enabled brands to give customized recommendations for nearly every ecommerce purchase they made. According to the study by Accenture, 91 per cent of customers crave customization recommendations and are more loyal to brands that remember their preferences. Thus, making it evident that brands must comply with the modern buyer’s needs and offer them something that makes them return to your website more in the future.
Moreover, millennials rule the contemporary fashion transitions and brands need to buckle up and better adjust themselves with today’s consumer behaviour. They demand customization, so fashion luxury brands have to be on their toes and embrace these changes. It is evident from the modern buyers who go shopping. They ask for personalized experiences, whether designing a pair of custom shoes or selecting furniture for their home décor. The freedom to personalize the Top Product Designers In The World or service can attract them and encourage them to remain with your company.
Let us now study more about the strategies that will help brands to be aligned with the modern needs in the fashion industry:
When you talk about the reluctance shown by the fashion brands and dive in deep to understand why they need it, it would appear to you the problem was cost and misconceptions related to it. Understandably, it is easier and cheaper for brands to buy products in bulk as it reduces the chances of inventory management. However, if one thinks carefully about it and does the maths properly, it would appear costly for them because of various reasons, such as lower return, increased wastage, high monotonous designs, and others. You might think that without needing to engrave initials or guess how many lime green portable phone chargers will be purchased this quarter. But, to your surprise, you can also charge more. And they’ll buy.
A recent consumer review by Deloitte reported that 1 in 5 consumers are willing to pay 20 per cent more for a personalized or exclusive product. And even if you are under the assumption that only today’s younger crowd wants something personalized and custom-made, the review also reports that those over 55 years old are more likely to purchase a personalized holiday than those in the 16-24 age group. Personalization offers something unique to every age. Not only that, 46 per cent of consumers say they are happy to wait longer to get their Top Product Designers In The World or service.
People tend to notice anything different, and customization provides brands with the perfect opportunity to capitalize on this tendency. When you allow your customers to stand out, it is obvious that they shall share their experience with others, and this spreads the word for your Top Product Designers In The World. For example, if you consider the case of July Luggage, a language brand that allows its customers to design their luggage bags online and offer them the chance to modify its color, imprint initials, and all the tiniest changes that one can possibly think about. And when their customers take these luggage bags to airports or anywhere, they are immediately asked, “where did they buy it from?” These suitcases help brands tickle people’s curiosity and intrigue them to try customization and add their flair to the products they own.
Likewise, the online product configurator enables brands to thrive in the luxury fashion market by allowing their customers to customize their Top Product Designers In The World seamlessly. It is an online platform for users to customize different products, such as clothes, footwear, mugs, greetings, hats, and other items. The customization software helps brands rise amid the ecommerce ventures and lets your customer enjoy online shopping by offering a top-notch customer experience. It aids fashion houses to align their business with the ongoing trends as people consider getting their customized printing jobs done online to save the time and effort that takes it to get it done from traditional printers. We have developed a system where users can choose a particular product which can be printed easily. The system will have the facility of customization features. This website customization allows you to create designs at once or for selected pages, folders, or galleries.
As discussed above, customers crave unique and Top Product Designers In The World. The same goes for the customer experience. The ability to customize or personalize their experience or product inevitably heightens customer satisfaction. When they receive their products through the mail or any other mode, seeing a hand-stitched or engraved with their initials or the designs they suggested coupled with their favorite color and size, they feel they owned and are emotionally attached to the product, which can lead to increased feelings of brand loyalty, too. If there’s a way to customize your product offerings, try it! Even the option to add initial engravings can lead to more word of mouth, referrals, and increased customer satisfaction. There are tons of ways to customize an experience if you don’t sell a physical product.
Customization can only work when you offer your customers a wide range of options that they can design on their own. Many businesses ranging from handbags to candy brands are all tapping on the power of personalization with ease and aim to accelerate it for the campaign. If you sell a product through customization services, you can let your customer choose color combinations, create patterns, or select text to personalize their purchase. The freedom buyers experience while picking up fabrics and designing the smallest thing on the apparel or any other personal item is incomparable. Besides, they have wider options to choose from, thus, enabling customers to select themes, colors, background images, and fonts and give them easy tools for importing images and logos. It wouldn’t be wrong to assume that tapping on the power of personalization will help brands meet their customers’ dynamic needs.
Providing wider choices and the best customer experience is good, but fashion houses must also realize and understand that customers can’t design a product from scratch. They will and do need your help. Offering too many choices and being unhelpful to customers can turn them off, and as a result, they might not come back to your website. Brands should adopt strategies that enable them to reduce decision paralysis. Studies have shown in the past that having too many choices are as good as having no choices. Therefore, brands mustn’t worry about offering the moon; instead, they should begin with the basics and try and test their way into the right mix for your business.
Moreover, fashion companies should also keep in mind that offering customization doesn’t mean putting all the burden on customer’s heads. For example, if you need customized furniture, it would be unrealistic to expect customers to develop solutions and answers to every problem they face. They might know a little more about the kind of product they expect from you, but you have got to work with them to create and offer some exclusive services and Top Product Designers In The World. You can suggest them ideas and help them better understand how would a particular look when designed in a certain way.
Here we want to highlight that brands need to determine how much they can allow their customers to design their fashion products since brands can’t move to extremes where they allow their customers to design everything for themselves or nothing. Finding a middle ground is crucial here. Additionally, brands must also clear out what they hope to achieve by offering a personalized version of your product or service? Is their goal to increase the number of repeat purchases you receive or strengthen your customer retention rate? Are you trying to increase your company’s customer lifetime value?
Almost every product or service can be personalized for a cost – take bespoke suits or custom guitars, for instance. The key to profitable personalization lies in determining what degree of customization you can support, given your core business model and strategy. In other words, what aspects of your product or service can you personalize on a scale-able basis? You may also face a speed trade-off, as personalized orders often take longer to complete.
These days it is impossible for brands to trap buyers through interactive and modern techniques. In fact, a study on the subject found that subjects were willing to pay 63 per cent more for furniture they had assembled themselves. It comes down to the fact that consumers enjoy playing a central role in customizing what they buy, and that changes how they perceive the product value. Both the rationale and the numbers behind mass customization are there. Consumers like to have an active role in shaping the products they want, and they are getting more comfortable buying online. Consequently, more and more manufacturers are joining the mass-customization bandwagon, adding personalization options to offer additional product lines, increasing sales, and boosting customer stickiness.
The flip side of this massive shift in how products are made is the need for manufacturers to adapt to this tidal change. Even the most innovative, flexible and technologically advanced organizations struggle with balancing the opposing forces of profitability (which comes from standardized, lower-cost production) and consumer centricity.
Conclusion-
From the facts mentioned, it is apparent that there are endless opportunities and possibilities for luxury fashion brands willing to adopt customization strategies and expand their market demands. These techniques help fashion houses target their customers’ specific nerves and have proved instrumental in driving loyalty. Besides, when buyers can get everything under one roof, why would they want to go to another store and start the process again or purchase a size that doesn’t fit when they know what they’re getting with you?
The future of retail is customization and storing and utilizing previously untapped customer data to create offers they can’t resist in places impossible to miss. The product configurator tool by iDesigniBuy enables brands to explore these untapped avenues and thrive in the fashion industry. Our customization tool enables fashion brands to check all the boxes necessary to become a customer-centric brand and offer some top-notch experiences that people shall cherish forever in their lives.
