Many fashion retailers and manufacturers were worried that post-pandemic there would be a drop in the sales of products. But as countries are relaxing the rules and restrictions, there is a surge in virtual shopping appointments thriving the businesses. Likewise, our best t-shirt design software enables brands to offer digital shopping options through which the buyers can customize their t-shirts that best suits them.
T-shirt Design Software Helps Brands to Accustom with New Normal
Retailers are increasingly considering digital tools like these to navigate toward a “new normal” in which they can safely make sales afloat. With e-commerce not making up the difference lost to lockdown, the technology offers a lifeline, especially for smaller, local stores that might not have a robust online presence. New technologies can aid in “social-distance selling” by helping retailers limit physical contact, reduce time spent in stores, avoid large groups of people, and even utilize stores to fulfill online orders. Some of these technologies are still unproven; others are in the early stages of adoption. But use cases suggest they can help retailers recoup sales and increase customer confidence.
Let’s find out what could be other driving factors fuelling the luxury market:
- Rosen Demand for Omnichannel Services
It’s evident these days that having a mere online presence is not sufficient, but with the help of an omnichannel model, brands allow customers to shop local stores remotely and receive items faster than they would be buying things online for home delivery. Among Shopify retail merchants, e-commerce orders made up for 94 percent of lost in-store revenue for six weeks this spring.
Before the pandemic, stores, including Gap, Macy’s, and Bloomingdale’s, had added in-store pickup; some locations of Nordstrom have adopted contactless kerbside pickup. By April, half of US consumers had used to buy online, pick up in-store as a result of Covid-19, according to NRF, and more than 75 percent said they were interested in it. More than 26 percent of Shopify merchants in English-speaking geographies now use some form of local in-store or kerbside pickup and delivery option, compared to 2 percent at the end of February, according to the company.
.@OldNavy rolled out "Buy Online. Pickup In-Store" across all of its US Stores. See how we're making shopping easier and more fun for our customers via @Glossy. https://t.co/BMX9u9Oc98 pic.twitter.com/9rfhI0Ol0O
— Gap Inc. (@GapInc) July 11, 2018
If you are struggling to adopt these changes and want first to test the waters, you must try our free demo for a t-shirt designer. The software will help you offer customization solutions with omnichannel services so that you can connect with your audiences anytime and anywhere.
- More Use of RFID
Using RFID with serialized inventory helps brand owners continue making sales while limiting the number of people in the store at one time and getting items to customers faster by shipping from the closest store. The serialized inventory gives each piece of merchandise a unique digital identity, lets a brand sell any item in its global stock, regardless of where the issue is or how the purchase was made. Using RFID, a retailer can survey inventory quickly without touching each item’s tag.
- Enhanced App Functions
Mobile apps — more customizable than mobile websites — can help facilitate hybrid selling. Retailers can enhance the pickup experience by adding location-based functionality to an app. Brands can use GPS or RFID technology to “geofence” product pickup zones by creating a virtual geographic boundary; push notifications can then be used to send updates to the retailer and customer.
In a store or mall, the same technology can limit crowds and time spent inside. An app might inform a customer that a specific space is at capacity, help them find something in a store, or let shoppers make a mobile purchase from the store’s inventory from directly outside the store.
- Increased Use of Contactless Payment
Contactless payment services like Apple Pay and Google Pay, which don’t require touching a terminal, are expected to increase, as are other mobile-based payments that borrow from online shopping. A new PayPal QR code allows touch-free in-person payments; Klarna has a mobile wallet card to bring installment-based payments to in-store purchases.
Klarna CEO Sebastian Siemiatkowski says that the company is also experimenting with H&M to allow the payment method to carry additional information about the customer, allowing the brand to personalize the experience in a store.
The recent turn of events has completely changed the way the fashion industry would function, but we don’t have time to crib on it. From the facts mentioned above, it is apparent that many leading firms have already embraced the change and are looking for ways to capitalize on them more. The recent innovations adopted by these firms are expected to expand to reduce person-to-person interactions. The online t-shirt design software by iDesigniBuy will help to make the most of the recent changes in consumer behavior. The tool is well designed to accommodate all the demands put forward by buyers and assist you in adopting technological changes so that you could become the pioneer of the world of fashion-forward.
If you are willing to thrive in the ever-growing industry,
Collaborate with us now.