Fashion is all about reflection, and it is the right time to introspect about the actions the apparel industry undertook to boost its sales in the market. These days fashion and luxury have gone beyond the fabric people wear and more about what it means to them and the value system it supports. Today’s fashion is not a fleeting trend; it is reflective of our beliefs and future. People want to shop from apparel brands that are aligned with their demands and needs and care for the environment around them. The dress design software takes this notion further and blends technology to cater to new shopping behavior. It is a customization solution with a built-in digitization feature enabling brands to precisely manufacture apparel as ordered by consumers. The digital technology enables buyers to minutely check every design before heading for final payment to reduce scrapping and dumping of clothes.
3D Fashion Software Offers New Approaches to Fix Past Mistakes
In the past few years, the apparel industry witnessed a sudden shift towards eco-friendly collections, and the attributing factor to this transition has been raising awareness among brands and consumers about the harm they cause to nature with their fashion-related activities. They gradually became educated about the massive amount of clothing and textiles wasted each year that could be reused or recycled. Statistics provided by theEllen MacArthur Foundation, approximately 87 per cent of the clothing material is landfilled or incinerated after its final use. This contributes to at least $100 billion annually wastage of opportunities. According to theGlobal Fashion Agenda and Boston Consulting Group study, about 92 million tons of industrial textile is wasted each year. As per the fashion resale platformThredUp, about 17 billion pounds is discarded by US consumers alone every year.
The facts and statistics presented above indicate various malpractices performed by both users and apparel brands, and it is high time preventive actions are taken to reduce the burden on the environment. Many experts believe that without radically transforming the fashion industry, expecting the planet to cope is impossible. The fashion houses need to pace up their shift towards a waste-free model, circular economy, and join forces with others to change. In the below paragraph, we shall explain what measures and trends should brand follow to keep themselves at the top game.
Here are some strategies that will help you scale up your fashion business in the industry:
- Scaling Sustainability
For a long time, stakeholders in the fashion industry have been advocating the need to change the way the sectors functions; however, charting a practical course to sustainability at scale is a major challenge for many established brands. The fashion houses need to rethink how and from what products are made, the supply chains through which materials are sourced and goods produced, and the “recovery chain” that allows goods and materials to be recaptured. Besides, increasing demand for the recommerce market is a powerful opportunity for brands to recapture resale or materials recovery products. The fashion houses can reuse and recycle the recovered items and formulate new strategies to resell them in the market. Disassembly requires the separation of materials, decolorizing and the respinning of yarns. New technologies like natural fibre welding (NFW) are easing this process. Extending product longevity is another strategy that might involve reselling items multiple times or reusing parts of recovered items in new or refurbished products.
The 3D clothing design software works in the same direction and revamps the business model as it brings in technology facet to the table. The customization solution enables brands to manufacture clothes demanded by consumers and streamline the entire production process. Since people will choose to self-design their clothes with the body-scanning option, there are fewer chances of them dumping their apparel. The sense of belongingness, creativity, and respectfulness for the clothes and brands would be higher.
- Emerging Brands Advancing Circularity
Sustainability and style are mutually inclusive, and therefore, many emerging brands are capitalizing on the trend and pledging to look after nature for the future generation. Numerous articles have been written about the cotton farms, leather produced, and other agricultural hotspots that have been the major cause of climate change, soil degradation and biodiversity loss. It would be unfair to say that brands haven’t done anything to correct their actions, and in the few years, the industry has begun pushingregenerative agriculture in response. Brands are refocusing on securing more sustainable supply chains for the future. Leading the league in the case ofDirt, a new charity company launched by model-turned-activist Arizona Muse. The charity aims to push fashion that represents and reflects the Earth in the best possible way. It wants to helps brands acknowledge the pollution caused by unnecessary dumping and overusing natural resources. The company’s bottom line is to reconcile with the planet and solve the environmental problems created by brands.
Make an Informed Decision-
It has been argued for a long time that the fashion industry is the primary reason for climate change; in the past couple of years, especially during 2020, the apparel sector is trying everything possible in its hand to make things right. Understandably, fully circular fashion and apparel production is far away for many years, but the industry can take a big step forward by blending technology in its business model that will help them reduce the burden on the planet. The fashion design software by iDesigniBuy ensures that apparel brands embark upon the eco-friendly path and look after the people for whom they are manufacturing clothes. The customization tool helps SMEs and high-end fashion brands profitably create clothes, keeping consumers’ demand in mind and getting rid of seasonality and fast fashion. The new preventive solutions provided by the fashion-tech company establishes transparency and uses top-quality material as pr buyers’ choice to reduce wastage by digitizing sourcing, manufacturing and retail operations to improve efficiencies.
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