Why wouldn’t someone love a personal touch to a product he/she ordered. Gone are the days when satisfying all the tastes and preferences of customers was a hurdle once. But, with the entrance of product customization, the gap has been reduced significantly, and shoppers are now presented with compelling options to design the product exactly the way they want it. The product configurator is a step towards making the transition even smoother, as your customers can create their favorite pair of jeans, shirts, sweatshirts, mugs, caps, shirts, caps, shoes, and whatnot.
3D Product Configurator Helps Giving New Dimensions to Fashion Industry
A study by Deloitte states that 36% of consumers covet customized products, and surprisingly 1 in 5 of these shoppers are okay with paying 20% more for owning a product that has been exclusively customized for them. Those stats aren’t the end, yet – 48% of customers are even ready to prolong the wait time for a personalized product or service. Without a doubt, the love towards product customization is evident.
Here are top three ways customized products can transform the Fashion Industry:
Buyers can “See” Digital Products
Frequently people just lack time to go to brick-and-mortar stores and buy products. With the customization inception, shoppers can experiment with any of their fashion styles from the comfort of their homes. Now many AR apps allow users to try on clothes, shoes, and accessories virtually. For this, shoppers need to upload their photograph or a video to the app. Then, they can try various pieces and accessories, choose the most preferred items, and buy them. It’s as easy as that!
Another excellent example of using 3D technology is to help customers make purchasing decisions is virtually showing them various patterns and guiding them through the fashion challenges. This is something that has garnered overwhelmingly positive feedback from its users. The 3D product configurator, is a tool, created by combining customization and personalization strategies, has effectively replaced fitting rooms. With its help, users do not have to go through the process of physically trying and seeing the chosen item.
Earlier this year, Jennifer Lopez released "Medicine", a music video Featuring the #3Dprinted "Endless Echo Hat" I made with Heidi Lee. The styling was spot-on in the whole production.👏 (video here: https://t.co/9hg21WKdlK) #3Dprinting pic.twitter.com/A6Kf9P5MBa
— ThreeForm (@ThreeForm) December 2, 2019
Sell Products Before Manufacturing
3D Product customization makes it easy for you to sell a design even before it is physically created. For example, previously, fashion brands, including apparel, luxury, and others, would announce the launching of the product. Now they could just let consumers walk in the stores or browse through the website and know what the new products are.
When two is better than one. Pair these matching pieces together or mix it up – we like to give you lots of style options.
Featured Product: https://t.co/GozwOGgpac#eshakti #madejustforyou #madetoorder #fashion #fashiondaily #customdresses #customstyle #style #pockets pic.twitter.com/TTh9PkggYG
— eShakti (@eShakti) May 7, 2020
It is worth mentioning that the trend of apparel 3D modeling is eco-friendly. According to ELLE Magazine, the fashion industry contributes more to climate change by emitting carbon than the yearly emissions of air and sea travel combined. So, using greener zero-waste alternatives such as clothes 3D modeling, which is done within digital space, can be a conscious effort to salvage the environment.
Make Luxury Products More Attractive
“What consumers are searching for from the luxury experience is often determined by how they feel their time will be best spent,” says Alex Field, Director of Marketing at Reignwood, the Asian Investment Group. Modern luxury brands are evolving to meet the changing tastes of consumers. These days, luxury goods have become more personal, and interestingly takes into account different tastes and cultural references.
Plenty of thought goes into the buying process of a product, which is costly. Luxury goods are usually considered as prized possessions and are not bought often. But, why not make that buying occasion a memorable outing.
Product customization is on its way to becoming a game-changer of the shopping and retail industry. If you have not added product customization to your online store, do it as quickly as possible to leverage sales. The 3D product customizer by iDesignibuy will help you to bring out the best in your buyer. The tool is well equipped to allow them to lead the fashion industry with creative and unique designs.
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