4 Tips to Initiate Web to Print solutions

‘Web to print solutions’ is one of the trendy topics as a structured printed material for both the consumers and working personnel. To be a printing entrepreneur, with a variety of eCommerce products in the storefront, these tools have the capability to add a unique charm to the rigid as well as simple customization works for customers.

Web to Print Solutions


For internal use, the key selling point for the web to print solution is it can store all marketing materials in a single storefront. Anyone in a company can access it and can initiate the workflow and the process of the orders. Gone are those days when working personnel had to coordinate with the designers, finance experts, and HR for getting the business cards printed. It helps the marketing as well as the sales team to initiate the strategy for email marketing and make PURLs.

It’s very easy for a customer who is on the web to print storefront to order and customize a product. The User interface is very simple and hands-on, which helps in the increase of sales and satisfied customers.

So, why aren’t people signing up for these exclusive platforms? Well, according to a report generated by an individual survey agency, 80% of Web to print users reported that their Web to print solution is not meeting up to the expectations.

After analyzing this data, where you as a print entrepreneur lacks and how to fix it?

Let’s find it out!

    1. Not engaging enough resources for training: – Well, you have to engage resources for training as well. Of course, the web to print software comes with handy features and simple user interface; it still requires curve of training. The internal professionals must be trained in such a way that they are comfortable enough while working with the software. Change is definitely scary, a change in momentum or a step can dishearten the working personnel if they don’t get proper training. The easiest way to tackle this is to have a plan already in place when you purchase Web to print software. Many Web to print software providers include training services in the package, and many web to print software providers like provide this as free Demo. In regard to what you choose of for training as a choice, you can assign a professional, to monitor that the software is working consistently and properly. If any of these is not in your choice then you can end up with inefficient implementations of the web to print software.

    1. Not selecting the required web to print solution as per need: – To invest in any software is a huge commitment. It’s not about only money, but it also requires time and optimum resources. So, it is just to compare all the options, so that you can buy it according to the requirements of your business. Plan out with the team and discuss the hands-on features required for your business and be sure to meet the need of your potential vendors.

    1. Not setting exact Goal for buying the software: – During a training phase, set the goal and required a strategy for the purchase of web to print software. Well, the organization wants to automate the customizing process in a year or to increase its sales and growth by some decided percentage. It depends upon business to business to set the goal for the purchase of web to print software. This is one of the best ways to check about how the installation and usage are in progress. You might think, this is quite irrelevant in this regard, but it truly does. People get framed off at the moment that they forget to plan the next level or a step ahead plan for it. To report or track is something that usually gets neglected.

    2. Not analyzing the data reports: – As the people in a company either leave or sometimes change their positions, a firm can’t be dependent on a single personnel (or small group of people) to know about all the improvements or the changes that had happened. Data that is allowed to be monitored should be easy and clear to objectify. Collect more and more of data to see the wider aspects of the set objective, so that you can see the impact (positive or negative) of it on the business. Reports will definitely help in getting it to know whether the strategies are working in a proper way or not. This can help in improvising further stratagems.

  • Conclusive Comment:-

    To implement Web to print solution as a software is obviously a good decision and will show the long-term growth if executed properly, but as mentioned above everything depends upon what you plan as a strategy for the solutions which can benefit the organization as well as customers.