In the past few months, the rules for engaging with customers are changing. Digital technology, social commerce, influencer marketing, and zero seasonal trends are reshaping the fashion world. The pandemic has forced brands and retailers to rethink how they approach key events this year. The holiday season will be no exception. And customization along with 3d feature is proving to be a game-changer for brands. The fashion design software works on a similar notion and enables you to grow business and expand your market reach with ease and in a short period. The tool is designed to aid brands in catering to customers’ dynamic expectations and help them create their apparel seamlessly.
Apparel Design Software Offers Innovative Solutions to Engage with Customers
Lizzyobx, Lucy10, and Alicia30off may appear to be someone’s user names, but they are useful tools for brands to capture social media influencers’ attention. These codes through influencers to their followers and end-users. It’s a convenient way for brands to track influencer ROI and sales conversion while moving stock without having obvious markdowns. For influencers, it’s a means of audience engagement for followers old and new. Brands can get them to share codes through their Instagram posts and stories, where there can be a direct call-to-action to shop through Instagram’s swipe-up feature. These techniques are helpful for brands to track sales conversions and contacting customers where they are.
Apart from codes, there are many other ways brands are approaching influencers to spread a few words about their brand, aiding them in increasing brand value. Let us have a look at different aspects of reaching customers.
Here are some ways of marking presence in the fashion world:
- Looking After the Planet
Sustainability has been in the apparel world for quite some time, and people are also aware of all practices when a cloth is manufactured. But what about procedures performed after the production? Therefore, big brands like Burberry and Patagonia are designing garments with sustainable aftercare in mind, while the aftercare industry is slowly adopting new methods. Some smart suggestions, including hanging dresses in the shower and spraying, rose water or vodka solutions, are helpful tips forwarded by brands to help customers keep their clothes fresh and wearable even after donning them various times.
The heritage of now
Reinterpreting our spirit of exploration for the modern day, #RiccardoTisci unveils a modern iteration of the trench coat in contrasting check and shearling for #BurberryAutumnWinter20
— Burberry (@Burberry) October 2, 2020
Clothing care labels, the bridge between industry changes, and consumer habits are also being reformed. The recent “Fashion on Climate” report by McKinsey & Company and Global Fashion Agenda found that reduced washing and drying could deliver 186 million tonnes of carbon emission reductions. This is possible if consumers skip one in six washing loads, wash half below 30 degrees, and substitute every sixth dryer usage with open-air drying.
- Creating Cloths Customers Like
Customers are very particular about what they like and what they want to wear; forcing trends and seasonality doesn’t work with them. The fashion companies need solutions that bridge the gap between buyers’ demands and labels’ designs. The digital fashion design, a customization solution, also works on a similar notion allowing your customers to design their apparel with ease and then viewing the entire personalized product with a 360-degree preview.
Levi’s has even started its own customization studio to let its buyers design their denim from start to finish. Project F.L.X. (future-led execution) uses the latest advances in laser-powered technology to digitize denim finishing design and development.
- Collaborating with Big Market Players
Collaboration is key to make anything successful and reach larger audiences. The fashion industry’s emerging brands must take help from other leading labels to extend sustainable clothing care to existing garments and change consumer behavior with education campaigns. Several styles created as part of the Ellen MacArthur Foundation’s Jeans Redesign Project have hit the market. The initiative, which promotes a circular economy within the denim industry, includes numerous leading brands, including H&M, Gap, Lee, Wrangler, Triarchy, Weekday, and Reformation.
From the brands mentioned above, it is clear that many big brands are coming together under one roof to promote and engage with customers and make them aware of various things in the apparel market. The more companies come together, the better it is for the fashion business and consumerism.
The Final Call is Yours-
Towards the end of the blog, all we can say is that online shopping is at the peak, brands are trying various techniques to engage with their clients. Besides, it is also challenging to keep a tap on trends because what may appeal to the US audience might not go with the European buyers. This makes brands to be at the disposal of consumers, hence the customization solution. The design your own clothes virtually by iDesigniBuy works on a similar principle and acts as a bridge between brands and customers. On the one hand, it helps apparel brands to engage with customers through its digital characteristics. On the other hand, it enables consumers to design their clothes with an easy-to-use interface.
If you are willing to explore more about the emerging business tactics,