In the time when COVID-19 has affected the whole world, and fashion industry is no exception to remain unaffected, and in recent times, the sector has undergone monumental changes. The most significant of the changes is adopting technology. Though, in the past ten years, AR solutions have radically jumped forward in terms of their sophistication, becoming both more affordable and more scalable for brands interested in virtual try-on. Our clothing design software works on similar grounds and enables apparel brands to let their customers experiment with their looks freely and check suits them better. Its novel business solutions, along with customization and digital features, allow you to check all the boxes required to stand out from the crowd.
Apparel Design Software Takes Fashion Ecommerce to New Level
Many leading brands, from Farftech to Adidas, have all adopted new technology to entice their customers, and in the past year, we all have witnessed that many fashion companies have embraced the virtual try-on programs. The primary reason for the surge of use of these methods is improving technology. Besides, the pandemic-fueled surge in e-commerce has led to more product returns than ever before. Returns are a trillion-dollar problem for the retail industry, and the problem grew when many brands and retailers extended their return windows during the pandemic. Virtual try-on has swiftly emerged as one method of reducing those returns.
In collaboration with the fashion-tech companies, some brands are taking the whole procedure to the next level. The mobile photo app is Dispo is going through an abrupt and uncomfortable reckoning. Though the app might be in troubled water, its concepts are here to stay and will continue to inspire other fashion houses to tap on the latest technology for better reach. The new AR technology offers new user experience paradigms that have not been seen before in the social media space. Fashion brands are taking note of the potential for building communities.
Apparel Design Software Helps Fashion Brands to Lean Towards Togetherness
There are numerous cases to showcase that this kind of online co-connectivity is on the rise. Fashion brands including Versace, Ami Paris, and Ted Baker have hosted talks on buzzy audio app Clubhouse, exploring a new intimacy with its ad-free, real-time co-hosted rooms. In fact, various social media platforms help brands bridge the gap with their customers, and Instagram is one such platform leading the league by example. Last year, it launched a co-watching feature that enables up to six people to see feed photos and videos simultaneously. In March, it added Live Rooms, which enables four creators to go live together. Learning from Instagram, in December, Twitter acquired a multi-participant social app Squad, and subsequently launched Twitter Spaces, where up to 11 users can interact in private mobile-social spaces. It wouldn’t be incorrect to say these platforms offer brands to create interactive sessions with their customers and understand what they have been looking for. The 3D clothing design software functions in a similar fashion and allows brands to communicate with their end-users freely. The customization solution comes with built-in digital features that allow your consumers to select, customize, and try on their fashion as per their personalities.
Brands are already experimenting. Burberry, the first luxury firm to partner with Twitch, streamed its Spring/Summer 2021 show. As per Burberry’s chief marketing officer Rod Manley while giving interview to Vogue Business “this offered an interactive experience for guests to connect, both with Burberry and each other. For Autumn/Winter 2021, Raf Simons and Stella McCartney hosted presentations on Zoom where guests could interact with each other. Additionally, Brands also have an opportunity to create venues for experiences, whether in-person or online. Currently, that’s happening on gaming platforms: Valentino and Christian Louboutin are among the brands that have jumped on platforms like Animal Crossing and Zepeto, which enable users to buy and wear virtual clothing and show them off to each other online. Louboutin’s partnership with Zepeto sold over 155,000 virtual items and saw over 800,000 in-game photobooths of user-generated content produced and shared on social platforms.
From the above facts and examples of the leading apparel companies, it is evident that while much of the hype around virtual try-on is focused on e-commerce, but little attention is being paid to its in-store functionalities. This is exactly where the fashion design software by iDesigniBuy comes into the picture and allows brands to explore the new possibilities of technology and implement them on websites or brick-and-mortar stores and get acquainted with the new realm of the fashion sector. The customization solution holds various novel techniques that will entice your audience and enable them to express themselves more freely through fashion.
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