Textiles and apparel are vital ingredients in all of our lives, yet, as an industry, it is said to be one of the highest polluting. Many people this as an opportunity to make tremendous changes in the sector by incorporating advanced technologies and innovative solutions in the industry. The custom t-shirt design tool is one of the leading customization software that enables brands to implement digital technology along with modern-day customization solutions that allow buyers to design and create their apparel from the comfort of their couch.
T-shirt Design Software Helps Creating Alignment for Sustainability
How many times does each person on the planet come into contact with one form of textile or another? The answer would be many times as it has become an integral part of lives. We are halfway through 2020, and urgency still remains to chart a new pathway for the world to meet targets of ‘no net loss of nature by 2030’ and limiting climate change to 1.5 degrees Celsius. Many are hopeful that the year will be of profound significance to people are we move towards a safe and just society that respects humans and nature.
As we have entered the second half of the year 2020, the fashion and apparel brands must embark on their journey focusing on three key features, such as sectoral collaboration, transparency, and networked economy. The apparel industry has the golden opportunity to show to the world what the responsible sector looks like and how it tackles the challenges thrown at it.
Let’s dive in to understand how the free factors will help the apparel sector to reinvent itself:
- Expanded Transparency
As more fashion and apparel brands are leaning towards sustainability, it would be naïve to think that the others can escape from key areas’ scrutiny. The sector must meet the demands of consumers to understand better and have a say in how their clothes are sourced, produced, and recycled. The pandemic has only exacerbated the push for ongoing transparency. And in case you are wondering how you can cater to these requirements, the answer is straightforward, implement t-shirt design software online. The customization tool enables brands to let buyers digitally create their t-shirts and maintain transparency with them.
Our 100% Organic Cotton styles are crafted from GOTS-certified cotton, giving them the organic seal of approval. https://t.co/IlUdX2HnH4 pic.twitter.com/GDywmkrarg
— Alternative (@AlternativeApp) September 4, 2019
- Sectoral Collaboration
Here sectoral collaboration doesn’t mean collaboration across sectors, instead, joining the forces unitedly. Though for some high-end brands, the implications for exploring new solutions and bringing about the business model’s positive changes have hit them the hardest. But this shouldn’t stop them from reinventing themselves, as there can be a defining moment to kick-start what they were doing and push sustainability and ESG efforts into high gear. The textile exchange will enable and guide the textile industry to reach a 35-45 percent absolute reduction of GHG emission or CO2 equivalent from textile fiber and materials production, such as pre-spinning.
Considering the case of brands like H&M, Ralph Lauren, Levi’s have always followed ethical practices and give fair wages, use organic fibers, or create more durable items. That consumer may end up paying more – but these garments are meant to last longer.
Sustainability isn’t a trend. It’s our future. That’s why we are committed to fostering a more sustainable world by improving how we make our products, source materials and consume energy
Learn more: https://t.co/L2v34hMrQQ#TheEarthPolo #EarthDay pic.twitter.com/DK5jEjC8Xi
— Ralph Lauren (@RalphLauren) April 22, 2020
- Networked Economy
The apparel industry needs robust digital technology that won’t be applied just on production, but across the value chain as online shopping, banking, and bill payments are gaining taking the sector by storm. Much like transparency, to make more sustainable and responsible production work will rely on an increasingly complex and critical IT infrastructure.
H&M Group recently released a new initiative called Treadler, which shares the H&M sustainable supply chain backbone with participants in order to accelerate lasting change.
Closing Comments
This year we have learned that sustainability doesn’t mean only producing clothes that cause no harm to the environment; instead, it means adopting a holistic approach where fair treatment is given to the people. Their rights are well maintained throughout the value chains. It seems that while fashion has been focused on social and labor issues for a long time – before most environmental issues – they just have not been successful – they now need to succeed truly. Lip service to igniting change will not suffice. The coming days would hold incredible potentials for the apparel industry, and if they use wisely, there is nothing that can stop them. The best t-shirt design software by leading fashion tech company iDesigniBuy offers one-stop solutions for brands that want to establish themselves as an eco-friendly business with its digital customization technology. The tool is well equipped to be flexible enough for customizing the designs regardless of any complexity.
If you also want to balance business with sustainability,
Collaborate with us now!
