The fashion industry is known to create trends. Today, the latest trend isn’t about style or having a seasonal color. It’s about green fashion and ethical clothing. The fashion industry has wreaked havoc on the environment during its process of cloth making and shipping. So, brands and even shoppers have decided to stay on the same page and take steps to support the noble cause of sustainability. Both have agreed to endorse the trend and adopt the right technology to tackle the issues. Our apparel design software is one of such technologies that is designed to support the cause.
In the past, the fashion industry has no such term called “eco-friendly clothing”. But now things are changing, and even the mindset of people and brands are experiencing a paradigm shift. They are becoming conscious of sustainable fashion. Stat says, 88% of customers are willing to support brands that can help them be more environmentally friendly.
Some of the fashion biggies that are supporting sustainable fashion are:
Tentree is one of the brands that live up to its name. Yes, for each item purchased, the brand plants 10 trees. To make it a great experience, they even provide the customer with a code that can help them track their trees’ growth. Tentree is on track to plant 1billion trees by 2030, and till date, they have planted over 48,482,444 trees. Also, their attires are produced in ethical factories and are made of sustainable materials like coconut, recycled polyester, and cork.
Everlane is following a remarkable initiative of providing sustainability with transparency. The brand let their customers know the accurate breakdown of each item’s cost, what the garment is made of, and even shows the factories where garments were made.Everlane has recently released a line of clothing made from recycled plastic bottles and other reused materials.
Patagonia is a brand that uses sustainable materials and encourages its customers to repair their clothes and purchase second-hand items instead of buying new items. They follow fair-trade practices and closely monitors their supply chain process to make it safe for workers, consumers, and the environment.
And many such renowned fashion brands are supporting sustainable fashion.
How apparel design software can provide a solution?
The demand for apparel customization is rising steeply. And another leading online fashion retailer, Fame and Partners, a contemporary womenswear brand, is trying to vanquish the issue of overproduction by offering made-to-order garments. The brand is enticing its customers by providing them the customization option where they can choose the silhouette, neckline, or sleeve length. The prevailing trend indicates that many fashion brands are following the trend of “sustainable fashion”.
Some of the main issues the custom apparel market can address are:
- Water usage: Though our earth is almost covered with water, but we still struggle for fresh and clean drinking water. As per statics fashion industries use more than 1/10th of the water as compared to other sectors. Hence, many of them are looking forward to finding ways to cut down as much water uses as possible. For example, Levi’s is one of those brands focusing on minimizing water use wherever possible with its Water<Less collection, which says it uses up to 96% less water to make attires. By using the online custom apparel software, brands can decrease the number of unwanted productions. Your customers will design their clothes online and then purchase it, and this will indeed address the issue of water wastage.
- Hazardous chemicals: The fashion industry uses many chemicals and dyes during their production process, which mixes up with the community water. These chemicals may not harm the customers, but the workers involved in the cloth-making process and the people living in the production area are affected. Hence, CAD fashion design software can overcome this issue. As many customers cannot decide what they want; manufacturing unwanted clothes to lure them will not be a good idea. Let them visit your website, use the pattern design software, and design attires as per their preferences. This will help manufacturers create only demanded clothes, and the use of unnecessary chemicals and dyes will reduce.
- Short lifecycle: With the seasonal change, brands launch new designs, and customers update their wardrobes. The goal of sustainable fashion is to buy less and use clothes longer. To make it a win-win situation, brands can use sustainable fabrics like Organic Cotton, Hemp, Recycled Polyester, Silk, Linen, etc. to make their clothes. Else, can offer a choice of closet-sharing, encourage second-hand buying like Zalando. This fashion brand has recently announced the launch of a new resale category that allows its customers to trade and buy pre-owned clothing directly on the platform. The software lets your customers choose the fabric for their clothes; hence it can support sustainable fashion.
The apparel design software by iDesigniBuy gives your brand a competitive edge to stand out from the cadre. Our CAD for fashion design software is an apparel customization tool that can be easily integrated on your website to provide your customers with an excellent shopping experience while supporting green fashion.
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