The global pandemic has forced many businesses to re-evaluate the way they function. It is challenging for the fashion brands to call for all stakeholders’ meetings and discuss design physically. Besides, having a one-to-one buyer interaction seems an impossible task. However, with the onset of digital technology, this problem seems to be over. Many industries have transformed their physical stores to more digital advanced stores enabling them to practice social distancing and providing a top-notch user experience. The apparel design software values your brand image and offers digital solutions that enable you to be innovative and meet business requirements. Our sole aim is to provide marvelous solutions to fashion companies to help them lead in the industry and leverage a full supply chain from ideation to selling.
Clothes Designing Enables Brands to Meet Gen Z Expectations
The magic of interacting with buyers is unmatched. No matter how much technology advances, direct communication is always a key to mark your way into customer’s hearts. Though many apparel companies have swiftly reformed their business model, but somewhere down their heart, they still miss those interactions. Not just brands, even customers are looking for more physical options to engage with them. In fact, the retailers are reopening their stores in the hope of the post-pandemic boom and meeting Gen Z requirements. Though the generation is marked as the most digitally savvy, yet it has been witnessed that they love to shop from the brick-and-mortar store. However, their motive is different than older consumers,’ and that spells change for brands.
Let us look at various pointers that help brands understand what customers are expecting from them:
- Inclination Towards Physical Stores
The modern generation is tech-friendly; they rely heavily on the internet and smartphones to perform even a basic task. Therefore, it was always believed that young customers would want to explore more brands and their products using this technology. However, the situation took a complete U-turn when the lock-down was imposed across various cities. The need to step out was observed high among young buyers as they view going to stores as a social excursion. According to a Kearney survey, eighty-one percent of buyers prefer to shop offline, and more than half in this slot do so because it gives them an excuse to escape themselves from social media and the virtual world for some time. This is the perfect landscape retailers have been waiting for a long time as they have the golden opportunity to offer a well-rounded customer experience.
Gen Z’s desire to understand their brand will also allow fashion houses to create the feeling of community while meeting their fashion taste buds. Since people have been away from each other, and as a result, it led to people feel isolated. Therefore, it offers a perfect chance for clothing lines to reinforce the idea of community and togetherness. Leading in the league is the high-end fashion house Prada, which has announced a series of talent and educational initiatives aimed at intensifying its commitment to diversity, equity, and inclusion within the company and the fashion industry as a whole.
- Provision of Over All Customer Experience
The last year has been the loneliest and most isolated time that anyone could have imagined. As per the data provided by the US Loneliness Index, Gen Z considers themselves to be the loneliest as they accounted for seventy-nine percent, compared to seventy-one percent of millennials and fifty percent of boomers, as polled by Ipsos for Cigna. Many apparel lines are taking note of this trend and, therefore, offering an overall customer experience. For example, the famous Gen Z brand Entire World is focusing on basic customer needs. When you open their website, you will hear routine movements, such as mowing the lawn, dogs barking, coffee machine sound. These are built into the online browsing experience to create a moment of pause.
Similarly, our clothes designing software enables apparel companies to provide a well-rounded customer experience with customization and digital solutions. The custom-made tool can be implemented on your website or store, and as your consumer comes in, they can select and design every piece of the apparel from your e-catalog using 3d technology.
- Inclusion of Technology in Physical Stores
The apparel brands have a real job identifying what customers are looking for and what they should put their money on. For this, they need to invest their capital in user experiences they have in the physical store. As per the Kearney study, buyers look for a well-curated store experience that allows them to make strong fashion statements with a limited number of products. The brands must realize that brick-and-mortar stores are all about escaping from the virtual world and allow people to see outside the world. The clothing brands should reinvent themselves and rollout strategies and design the stores that make them more flexible and adaptive. The use of technology to provide these touchpoints and architecture should enable fashion houses to set up and dismantle stores with more ease.
Opportunities are enormous in the fashion industry, and those willing to take them will flourish in the market. The changing shopping behavior, evolving landscape, and upcoming technology are the new best friends of the apparel brands; the more they can capitalize on these, the further their business will expand. The fashion design software by iDesigniBuy boosts companies working in the sector with its digital and customized solutions enabling them to enhance the overall user experience.