Finding the right footwear that matches the dress, occasion, and the most important thing, “comfort” is no easy task. People are exposed to countless styles and brands, but trying them on to check if they fit and are comfortable is an ancient tradition. And frankly, it’s overwhelming. These are just some of the factors that go into finding the perfect pair — and the right shoe brands from which to buy them. The custom shoe designing software will help your buyers narrow down the footwear hunt and allow them to watch out different kinds of shoes under one roof through personalization solutions.
Custom Shoe Designing Provides All Round Solutions for Customer Satisfaction
According to Dassault Systèmes and CITE Research, nearly all consumers today expect some level of personalization in the things they purchase. The study suggests that consumers will pay, on average, 25.3% more for personalization, but they expect savings in return. Generation X, millennials, and Generation Z are the most critical group of buyers as they are more willing to pay and share data for personalization that brings personal safety, time, monetary benefits. These factors make clear that personalization is an integral part of shopping for present-day buyers. These days shopping is an incredibly personal task. Therefore, shoe brands have no choice but to embrace personalization.
Here are some of the reasons that make implementing of customization software imperative:
- Emerging Technologies
With the fast-evolving fashion trends, several leading shoe manufacturers, including ECCO, are embracing the latest technologies. The brand uses technology that allows them to 3D scan their buyer’s feet and then shows them the design that they wish to give their taste and style. The Danish company’s QUANT-U shoes are then made by using 3-D printing in silicone to produce a custom midsole that they promise offers better dynamics, cushioning, and ventilation. If you are looking for a tool that allows you to come at par with the leading brands in technology, the quest stops at the best shoe design software. The tool is inbuilt with the latest customization technology that will enable your customers to select, design, and see the footwear before purchasing it.
- Personalization is a tool of Self-Expression
Custom-designed footwear has become an important trend in the shoe industry, both in terms of fit and style. Brands like Adidas, Vans, and others now offer countless options for their shoppers to customize their sneakers to reflect their unique style. Customers can choose the color, sole, and laces that appeal most to them to create a pair of sneakers that’s all their own. People feel liberated when they get a chance to design and wear a product they created.
- The Uncompromising Fitting
Fit is also crucial. This is especially true with athletic shoes, wear a well-fitting shoe can protect the foot and improve performance. Many medium-sized companies, such as Tecnica’s Plasma S, are using technology to enable buyers to design hiking shoes. The company introduced CAS (custom adaptive shape) technology back in the year 2018. Since then, there has been no stopping for the shoe selling manufacturer. Similarly, Adidas has been increasingly using technology to help customers achieve the target of best fitting.
- Enhances Omnichannel Presence
It is believed that those customers who receive highly personalized emails are more likely to engage with the brand because the information is relevant to them. These personalized email communications result in more sales over time. Modern customers want and expect personalized service and communications. And personalization will differ across brands since it needs to be based on the unique needs of each brand’s target customer.
This is especially important for shoe brands since shoe shopping is an extremely personal experience. Each customer needs a shoe that fits them properly, and for many customers, shoes are a fashion statement and a way to express their unique personality. Smartphones are another area of opportunity, with customized apps that update daily.
We are living in a time where people are conscious while picking the brand and product that brings out the best in them, and with a variety of options, it becomes an overwhelming task. The footwear industry is one such sector that can offer the best personalization experiences. There’s a lot of risks, but there’s also immense potential for the ones who get it right. The custom shoe designer by iDesigniBuy offers customization solutions to your customers so that they can craft their styles on their favorite footwear.
If you wish to provide higher personalization experience to buyers,
Collaborate with us now.