Closed stores and strict hygiene measures are the images that have gone around the world since the outbreak of the coronavirus pandemic. Even though stores have reopened in many places, full purchasing power has not yet returned. However, many must-have brands must have noticed that the online shopping continued to rise even during this crisis. The trend shows the power of the eCommerce domain and why brands should invest more time and resources to make it a better place to shop. Our 3d clothing design online will help companies enhance their productivity and provide better online marketplaces. The customization solution will enable them to let consumers design their outfit and improve their experience while shopping.
Fashion Design Software Helps Brands to Capitalize on Digital Ecommerce Trends
The younger generation has played a vital role in keeping the business on many major apparel companies. The internet generation does not seem to be affected by this and continues to go on shopping sprees, online as well as offline. These factors resulted in long lines in front of stores catering to teenagers and a booming online business.
Let us find out why the younger generation is so inspired to shop even when everything was shut:
- Fashion Needs of Buyers are Unstoppable
According to the data published by HML Modemarketing, many German shoppers, especially the ladies, are not ready for high street shopping yet. On the contrary, the same study shows that almost 56 percent of young girls had already been out shopping. The younger generation wants to experiment with their looks. Therefore, many fashion houses, such as Burberry and Gucci, are wooing young consumers and conceptualizing TikTok content for this growing target group. Similarly, the 3d clothing design software enables companies to let their consumers decide what kind of fashion they want to try with the help of customization solutions. The tool guarantees that buyers will love creating their style and seeing it on the digital platform to check if everything is as per their preference.
#TheBSeries 17 August – shop now
Introducing our new limited-edition pyjama set – a #ThomasBurberryMonogram print Italian-woven silk shirt and shorts made for night and day
Available on Instagram for 24 hours only https://t.co/MepHS9mmuh pic.twitter.com/P0Tw6Xcrz7
— Burberry (@Burberry) August 17, 2020
- Fashion Brands Know How to Woo This Generation
We live in an era surrounded by technology, and the culture that has evolved over the years included the internet as an integral part. And this led to the invention of smartphones, our faithful companion, where ever we go it is with us. People are so involved and dependent on their mobile phones and that it has become easier for brands to target and connect their audiences. The virtual world on a mobile phone appears so real that it has become the only communication mode. Millennials and the generations following them are doing everything on the world wide web: from ‘socializing’ to shopping to handling their own business. The style that develops also depends on which corner of the net the community is located. For example, Generation Z frequents the Chinese short video platform TikTok, where e-boys and e-girls can establish themselves.
Therefore, Tmall, a Chinese online destination for high-end and designer brands, announced new features to bolster luxury brands’ connections with China’s gen-z consumers. This digital-first fashion-forward customer base is fast becoming a driver of global luxury consumption.
- Esports and Gaming Help in Testing the Water
Video games and esports have become vital to connect with Gen Z and millennial consumers, but monetization is also on the horizon for luxury brands. And Esports has become a key point for the organization’s establishment and growth. In fact, leagues have brought more investment into consumer touchpoints that had long been undercapitalized, including apparel. Speciality retail brand, Chico’s, has launched ‘The Art of Chic’ campaign. Designed by women, for women, the aim of the campaign is to provide stylish pieces of art in a fashion-forward approach for women to embrace and express their individuality.
Make a Wise Call-
It is evident from the facts presented above that the tech-savvy generation will continue to drive ecommerce in the days to come because they have stood by the system even before the lockdown. Still, while stores were closed, purchases by young people increased even further. The fashion designing online by iDesigniBuy helps brands to lead in the online business world and enhance millennial’s shopping experience with its innovative solutions, such as customization feature along with the digital platform.
Collaborate with us now!