Consumers have forgone the flashy statements made during the darkest days of the pandemic, favoring them to wear sweatpants and t-shirts over formal apparel for offices. But as people’s lives are returning to normalcy with schools, offices, restaurants, and travel destinations reopening, many apparel investors and stakeholders view it as an opportunity to grab. People will be willing to experiment more with their looks, and brands will also seek potentials that allow them to expand their business and recover all the losses they have faced in the last year. The 3d fashion software is a customization solution that allows brands to make the most of the current opportunities and foresee the emerging trends in the fashion market. The tool has a built-in digitization feature that allows your buyers to preview the designed product in 3d before going ahead with the payment.
Fashion Design Software Helps Brands to Synonymous with Creativity
As the pandemic outbroke, the entire was shut down, with long lockdowns and curfews across major cities of the world, many experts believed that the chances of prolonged recessions were high, and some believed that personal balance sheet would take the beating. However, little did they know that they were underestimating the resiliency of the clothing retailers. While not every business in the fashion industry was unscathed, consumer sentiment remained elevated all along 2020, thanks to ecommerce and multiple touchpoints. Recently, the rolling out of vaccines and reopening of stores and businesses without restrictions have helped brands to see the silver lining. Though the virus is anticipated to stay in the world for a few more years, the likelihood of negative economic impact is overrated. Nearly all emerging policy changes are focused on ramping up vaccinations and encouraging masks, not forcing businesses to close. As long as that doesn’t change, strong consumer demand and easing supply chain pressures will continue to fuel a recovery.
The fashion industry, especially the apparel sector, seems to be the chief beneficiaries of a reopening economy; however, recently, Wall Street has underplayed the companies operating in the domain. With much of the industry easily overshooting earnings forecasts in the first and second quarters of 2021. Apart from improving the economic conditions, the recent developments in the fashion industry are bound to help brands over perform. In fact, in some parts, we shall continue to witness the firms shedding real estate expenses and slashing headcount during the pandemic, resulting in bigger margins. This will occur because as the world is resuming its normalcy, it is still in its early stage. People have just begun to travel again, attending events and heading back to the office. With millions of kids returning to school, and the holiday shopping season approaching in few days, these developments will help brands garner more profit as people will focus more on spending on clothes.
Meanwhile, another boost to apparel companies is the emergence of a new denim cycle. About once per decade, jean fashion undergoes an evolution. For years, the preference – especially among young people – was for a skinnier, formfitting cut. That’s beginning to change, with a looser, more high-waisted style beginning to take hold. Thus, it can be inferred that the fashion industry holds various lucrative opportunities for brands to capitalize on. Therefore, let us look at the various factors and success stories that will inspire others to scale up their business in the industry.
Here are some factors that propel the growth of the apparel industry:
- Joining Hands with the Local Marketers
Before venturing into a new market, it is always advisable to conduct a complete research on how people would react and their preferences. Most importantly, they should also look after the local shops and their owners. They are the key to help you leverage and tap on consumer behavior in the most hassle-free manner. It is a masterstroke strategy that has helped many brands to reach out to more audiences. Let us consider the case of Uniqlo, a fast-retailing Japanese brand that eyes to capture the entire world with its unique and straightforward strategy that has won million hearts. The label plans to take over the American market, as, at present, it holds only 47 stores out of the 2200 global stores. In fact, according to GlobalData, the US market is anticipated to be worth $462 billion by 2025, and the brand aims to make an estimated $324 million in sales in the US, the research firm estimates, a fraction of the sales in Japan, China, and South Korea.
Besides, consumers are bored with the same messages, tweets, emails, and videos; instead, they want a simpler relationship with the fashion players. And with digital technology coming into the picture, it has surpassed the previous expectations for more convenience and immediacy. As a result, many brands are switching to the digital model as it will help them market themselves as the neighbourhood brand. Besides, fashion retail retailers will ramp up their presence across various districts beyond traditional commercial zones. With the help of stores that focus on service, convenience, personalization, and the customer experience, stores can easily catch their customers’ attention. Stores are likely to be smaller than existing outlets, and each will have its look and feel depending on its location.
Moreover, going local plays a crucial role in widening the omnichannel strategy, which means store formats should complement both the flagship and digital environment and serve customers for sales and returns. Stores should use creative and unique designs, highly focused assortments, and experiential elements to connect with local communities. Some may be pop-ups, while others will be found in new corners of established neighborhoods. All will seek to boost brand awareness and loyalty to create a new posture that offers freshness, friendliness, and familiarity.
- Tapping on Generation Z
Modern-day buyers seem to be disrupting the way fashion brands would target their audiences and market themselves. Moreover, they have altered the way they consume, buy, and interact with apparel brands in the past few years. They have forced the entire industry to shift its perception of a one-way shopping system to a need for community and exchange. The recent advancement in technology helps brands to entice their young and tech-savvy buyers. For example,Galaxy was recently launched to help brands blend with today’s customers with its live shopping experiences. It is a first of its kind to be launched for an online platform that will help brands explore the resale market as well. It’s developed with a new generation of young and video-savvy consumers in mind. The tech-giant Samsung aims to enable fashion labels to sell pre-loved fashion items through live videos orchestrated by sellers, so consumers know exactly what they buy and who they buy it from. Consequently, it helps brands offer a unique shopping experience that buyers have been craving with a solution powered by a community of fashion lovers.
Besides, millennials and gen z long for regular interactions with the brands at any time and anywhere; they can better associate themselves with brands that frequently communicate with them transparently. Likewise, the3D clothing design software, a customization solution in a mobile responsive layout, allows brands and buyers to hold freely conversations with one another across various platforms. The tool can be integrated on the website and the physical store, thus helping them collaborate and design apparel, including hoodies, jackets, sportswear, pants, shirts, t-shirts, skirts, jeans, and suits. The tools help brands get rid of the same old designs in the clothing sector as it enables users to add some attractive designs with the help of our developed features, like upload the images, set text and its fonts, shapes, and well as callouts. We have also developed some interesting design themes, stickers, and backgrounds that the customer can use for customization. We understand that custom-made products make great personalized gifts for family and friends; thus, you can let your buyers create a good line of design with the help of our digital solutions. It widens the opportunities to stay ahead in the competition.
- Offering Omnichannel Experience
The pandemic has accelerated the shift in consumer demand; as a result, when economies are reopening, the department stores are struggling to find their footprint. The challenges and disruptions lying ahead are far more daunting, and retailers can recover from them at an extremely slow rate. The disruption and challenges to the format have been felt for years, which is why legacy players from BHS, Debenhams, JC Penney, Sears, Barneys, Neiman Marcus, Hudson’s Bay, and a long list of others have all faced bankruptcy, liquidation, closures, new ownership, refinancing or new management. These stores have been dubbed the legacy laggards, as they saw an average of 18 per cent decline during the pandemic. As for those overly stuffed fashion floors, apparel saw sales plummet 25 per cent.
Though many stores have reopened, the traffic remains down. The primary reason attributed to these changes is the shift in shopping behavior as people want to settle with a lesser day-to-day conundrum. However, it remains to be seen which retailers will attract the most interest. Additionally, the advent of omnichannel has increased shoppers’ expectations, especially for omnichannel experiences. They would rather purchase from online storefronts or various touchpoints for the same day delivery of the products. Retailers are testing the waters for the new format by introducing the new shopping experience on their floor spaces and curating traditional departments into a hybrid showroom. They are offering a superior mix of products in order to drive traffic back to stores.
They now understand that not everything a retailer sells needs to be found in a physical store; therefore, they are shifting to a digital-first strategy that will enable them to convert their regular customers into loyal ones. Look at the example of Marks & Spencer, who was known as a formal clothing brand, but since the change in consumer behavior, the label has reduced selling formalwear. Instead, it has moved its collections to online, acknowledging the category has ebbed for many but will always be needed; customers are choosing to shop elsewhere because it is no longer available.
If fashion brands are hesitant to venture into the unexplored domain, they can always display their interesting capsule ranges by forming partnerships with other brands. This strategy will help them focus on exclusivity, which will be more impactful than legacy retailing. With luxury brands reducing wholesale accounts, finding novel ways of working together with established houses is also an opportunity to focus on new channels, lesser-known designers, smaller ranges and own-brand collections.
- Embracing Inclusive Culture
The fashion industry is synonymous with creativity should embrace inclusivity, diversity, and liberal values. Becoming inclusive doesn’t mean occasionally using black models on catwalks and magazine covers. It must show in their future endeavours. Though it is wrong to paint every brand in the same color, brands have started to alter this perception, and over the next year, we expect major brands to take giant steps toward creating a truly inclusive culture from top to bottom.
Though many brands are taking steps to welcome the differences among people and accept them as they are, it is happening in extremely rare situations. The change will, in part, be structural. In the coming days, diversity and inclusion will become the norm; rather than the exception, customers and stakeholders will keep a close eye on every development by apparel brands. And if any company falls out of the strategy, buyers will take them down on social media.
Over the past year, we have seen several fashion brands using more models of color and partnering with icons, such as Rihanna and Zendaya. For instance, ASOS released three collaborations with GLAAD, assigning 100 per cent of the line’s profits to the LGBTQ organization. Additionally, brands are now catering to the requirements of disabled consumers. For example, IZ Adaptive to Good American, a well-known jeans label that offers them in a wide range of tailored sizes, and trans-friendly lingerie brand Carmen Liu Lingerie are working to meeting the needs of the overlooked consumer groups. One area where more work is required is in the boardroom, and fashion companies remained predominantly led by white males.
The fashion industry is a constantly evolving industry. And as brands and consumers continue to adapt to an uncertain reality, many experts believe that the sector will make an exceptional comeback. Despite certain sections in the industry facing challenges, the sector’s recent developments and success stories suggest otherwise. Apparel brands should now focus on selling looks and offering top-notch customer experiences across multiple channels, and catering to the emerging requirements of the young and overlooked consumer group. It is understandable that attaining these dreams is an extremely daunting task, but don’t worry, the best fashion design software by iDesigniBuy has got your back. Its customization tool allows your consumers to design their apparel using various digital features. The tool is a leading name in the fashion-tech industry, offering robust and relevant market solutions to apparel brands that help them to boost their online sales.
If you are willing to join the stream,