These days finding an indoor furniture store is a task in itself as brands find it incredibly challenging to keep with demands customers have. Therefore, offering customization in this sector can help brands take care of all customers’ needs as they are ready to pay premium prices for top-quality materials, such as hardwood and raw steel. This is the chance for online furniture brands to sell products with the best furniture software, a customization solution that helps brands cater to all needs of customers and sell it as the extravagant prices.
Furniture Configurator Enables Brands to Adopt Eco-Friendly Tactics
According to the Environmental Protection Agency each year, Americans throw out more than 12 million tons of furniture and furnishings. Only a small percentage is recycled, thanks to the diversity of materials in most items—upholstered furniture and mattresses are particularly hard to clean and reprocess. As a result, more than 9 million tons of wood, metal, glass, fabric, leather, and foam waste ends up in a landfill. Therefore, we need customization in this sector and enable brands to meet specific dimensions and requirements gives it a significant advantage over store-bought furniture.
Customized furniture is a cornerstone of the interior design world.
Here are ways to help our environment while keeping the business going:
- Changing People’s Perception of Buying Furniture
People buying furniture with meager savings, especially millennials, understandably opt for cheaper alternatives as they have to move always. For them, it is often easier to toss their decaying armchair or sofa and start over from scratch than pay to move a large item to a new home. In such cases offering customized furniture will enable buyers to design their bookshelves, chairs, tables, and everything according to their needs at affordable prices. People need to be told what habits are causing harm to the environment, and manufactures can also produce less as they can satisfy the demand of customers.
— IKEA USA (@IKEAUSA) May 11, 2020
- Promoting Transparency for Conscious Consumerism
Like the rest of “conscious consumerism,” eco-friendly furniture is pitched at the wealthy—a fig leaf, frequently, for an expansive lifestyle with a much larger carbon footprint than that of more indigent individuals buying less sustainably. Even those ready to pay a premium are hindered by a near-total lack of transparency, making informed purchases almost impossible. To cure this problem, we offer customizable furniture that enables buyers to design their pieces of chairs and tables. As they get to create their furniture through digital platforms, there are lesser chances for them to feel deceived. Every process is followed absolute transparency making it easier for customers to trust their brands.
- Using Quality Material
In America, furniture prices have dropped considerably in the last two decades compared to the costs of other consumer goods, thanks to cheaper materials, economies of scale, and low wages earned by workers abroad. And thanks to globalization, furniture brands had also learned to downgrade their elements. But in case of customization, this is not possible as customers have complete control over the quality. Besides, when buying high-quality material, there are fewer chances of it decaying and people throwing it off. Also, they would be interested in paying higher prices when they get their preferred product with the best color scheme, style, form, and fabric.
- Encashing on Current Needs
Since numerous people are working from home, they all must be having various furniture needs as not many of them would be having required desks and chairs to make it a comfortable workstation. In such situations, brands should offer consumer-facing interfaces to let them decide what fits their demands and customize the furniture with the comfort of home. Sleek, user-friendly interfaces and editorial collections, companies like ZZ Driggs makes furniture rentals look more appealing—and just in time for a wave of renewed customer interest.
Over to You-
Many furniture companies have already invested in sustainability where it’s suited them, but changing the industry in a more sweeping and lasting way won’t be easy. Fortunately, the process, which so often begins with public awareness, is already underway. The custom furniture online by iDesigniBuy will enable brands to adopt eco-friendly solutions with its customization feature. Buyers will know what they are receiving, make them aware, improve quality, and encash on current needs. The software will ensure companies meet all consumer needs for some more time; people would be asked to work from home. It seems such requirements will only continue to pop up—which means nothing but good news for the customized furniture business.
If you are willing to make the earth a better place to live,
Allow us to help you!