Customization has always been an integral part of the furniture industry, as many buyers urge companies to seek out luxurious fabrics and collaborate with workshops to design unique pieces. Though it would take months to manufacture a specifically designed furniture but thanks to ecommerce, many companies are speeding up their customization feature for all. Following a similar path is furniture design software that allows your buyers to create unique designs as they would like to use it. The tool comes with a built-in feature that helps brands emerge as a viable option and attract a more extensive customer base.
Furniture Software Helps Brands to Entice Young Designers and High-End Brands
Digitally native furniture brands promise a convenient shopping experience and quick turnaround times with no pernicious middlemen involved. Furniture companies are trying to market their collections on social media. Therefore, many fashion tech companies are now targeting directly to designers than to buyers. The global scale of the internet offers businesses to make their products sing online. That fact alone has powered much of the past ten years’ innovation, as entrepreneurs have clamored to cut margins and leverage a planet-sized market to make a profit.
Many direct-to-consumer brands that launched intending to sell to a consumer audience of millions now realize the vast potential to reach only a thousand people. Let’s hear out what are the advantages of direct selling to designers.
Here some of the advantages of selling directly to companies:
- Generates Good Margins
The fascination towards the direct-to-consumer model is the elimination of mark-ups that are traditionally baked into the cost of shipping, marketing, selling, and retailing goods. These costs are slashed, and savings are passed on to consumers, with the manufacturer pocketing a tiny profit on production. This model also works for B2B as brands offer specific discounts to cut a deal with designers while also keeping their profitability into account. And it also gives chances to SMEs to make direct connections with high-end brands.
Challenges that companies faced while trying to sell their product directly to the consumers were that they couldn’t match the discount provided by a local business. But when they target the traders directly, they hope to offer the same thing they offer their civilian clients: speed, convenience, and good quality at an affordable price.
- Helps Gaining More Loyal Clients
The potential lifetime value of a designer is far higher than that of the average customer. When companies are directly targeting the designer base or firms operating in the same business, they don’t have to spend much on the advertisements. For example, online furniture design software enables brands to get more prominent in the furniture market with sustainable practices and a single-source production facility. In the modern era, designers have a crucial role to play, making it essential for brands to come up with a viable option that depicts themselves as an easy to go-to choice. And our software helps to achieve the same target.
- Attains Custom-made Products
For many years, it was believed that direct-to consumers brands tend to be focused on getting a few things exactly right. But by contrast, the business-to-business companies want to win with designers and strive to be right the best at customization. The ones that have made the most progress within the trade tend to have the capacity to provide customized features into their DNA.
Some brands are using digital tools to mitigate that risk. For example, the Inside has a robust platform that helps shoppers understand customization options with visualization tools. Their play has been to replicate a simplified version of the workroom experience, but online, and straightforward enough to use it. The same technology can be used to attract designers and high-end brands.
- Caters to Changing Demand
For traders to claim a big slice in the furniture market, they need to tackle numerous trends present in front of them—the declining workforce for local upholstery showrooms to greater competition among brands to technological innovation. However, the most significant force that may push designers to choose D2C brands is simply a generational shift. Younger consumers are increasingly comfortable buying online, even for categories like sofas—as are more budding designers. The furniture brands need to nurture these changes in the marketplace and witness as they emerge as the winner of the new age ecommerce.
The Final Verdict
The entire system has moved online, and young Millennial designers are more accustomed to shopping online, that’s obvious. Those will emerge as winners that have an early-mover advantage, and a service-oriented approach will carry them through. The online furniture design tool by iDesigniBuy will help you to globally scale your brand as ecommerce opens new avenues for growth. The tool with a customization solution will allow you to garner more profit as more buyers move towards customization.
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