Everyone wants to stands tall in the crowd, and in the ecommerce overset and expanded the world, it is very tough to instate. Both the buyer and the business want to show their unique personality to gain an edge in their respective fields, and there is only one way to meet the needs, i.e., offering customized products with the help of product configurator.
Contesting in a highly competitive growing market:
Ecommerce has increased rapidly since 2009 and currently accounts for more than $ 115 million in the retail sector alone in the United States. As more and more businesses enter the e-commerce market, vendors should look beyond the standard loyalty-producing route to achieve their products.
Already, vendors are fighting content saturation by offering return-customer loyalty discounts and free shipping to create and enhance their customer base.
Data access has created lots of new opportunities, allowing businesses to provide customized recommendations to potential buyers and customers who match their purchasing habits.
Online video chat is another feature that provides customer advice and other product questions for an additional level of customization, which online shoppers want.
All of these factors support branding and customer retention. But the issue is that various ecommerce websites are utilizing tools to be normal to make an impact.
Customization concept in transforming market:
Of course, as a solution to the crowded e-commerce market – the notion of customized products is not new. Personalization has been long, focusing mainly on luxury and promotional products.
High-End retailers are always ready to go the extra mile to attract new customers or keep the current customers happy and satisfied. No matter it is a hoodie, suit or jewelry customization can satisfy the need of the Millennials through product design software. The trends are transforming rapidly.
A shift in trend:
While numerous customer looks for new and latest ongoing trends in fashion, gadgets and other products many more people want to showcase their personalities and style and can make extra payments for custom items. According to a survey of 1,000 online shoppers Bain & Company, currently, 25 to 30 percent of buyers look for customization options and are ready to pay a premium price. These customers also said that they wanted to provide customization options by the websites and they are ready to develop brand loyalty in return.
The output of such customization? Customers seem more interested to come back, and others are more likely to recommend a business.
Various enterprises were afraid to come in the customization industry and to offer personalized items to their products rather than looking towards long term scope.
But as per the Jodie Fox, Founder of the Shoes of Prey, personalization is the future in the retail ecommerce industry. In this’ two major aspects are responsible for it.
Firstly, the progress in technology, such as 3-D printing, computerized laths and the ability to screen-print on tiles and leather allow manufacturers to customize items quickly and cheaply. Presently, this progress is happening at a small level, but the biggest benefit is that niche eCommerce business must have the advantage over large scale eCommerce enterprise.
Nowadays, shoppers have transferred the previous major chains and mugs with their names on laptop skins, shoe, heels, shirts, handbags and much more. With the enhancing customization, creative and cost-effective options are open to people with vision and are determined to capitalize on them.
Customized products are no longer brought under the scope of tourists’ memories. They are on the back, wrists, shoulders, legs, and head of most of the people every day. Customization options for products you already sell, or those you are looking forward to adding to the stock, can help you redefine your niche and float at the top of the ecommerce pool.
Branding, customer loyalty, and product identification will make you stand tall among the competitors. And this may lead to sure shot success for a longer period. Therefore, in the crowded e-commerce market, take the competition as your next strategy. We’ at iDesigniBuy develops robust product customization software, with the latest and unique features. We have highly experienced and skillful developers on board who are dedicated to delivering best in class customization solutions as per business needs. For more details drop us a mail at email@example.com.