Abercrombie & Fitch Co. continues to make shopping so much smoother with Klarna

NEW YORK, Oct. 10, 2019 Abercrombie & Fitch Co., a leading global specialty retailer of apparel and accessories for men, women and children through three renowned brands, and Klarna today announced A&F Co. customers in the U.S. will now have access to Klarna’s Pay in 4 services when shopping online. This enables customers across A&F Co.’s brands – Abercrombie & Fitch, abercrombie kids and Hollister Co. – to pay in four installments bi-weekly.

This alternative payment method provides shoppers with greater choice and flexibility in how they pay online, and ultimately, increases purchase power. With Klarna’s innovative payment services and A&F Co.’s quality attire, shoppers never need to miss out on the latest collections and have the freedom to control when and how they pay for their purchases.

The expansion of this partnership to the U.S. comes after A&F Co. saw success with Klarna’s Buy Now, Pay Later service among its customers in Germany, giving shoppers up to 30 days to pay after their order has been delivered. This evolved partnership with Klarna is part of A&F Co.’s continued investment in its online and digital capabilities, as well as its ongoing focus on enhancing the overall customer experience.

Michael Rouse, Chief Commercial Officer at Klarna, said: “Abercrombie & Fitch Co. is a prime example of a global, fashion-forward brand, and with this exciting partnership we aim to create the smoothest shopping experience ever. Klarna is currently serving over 60 million consumers and partnered with 170,000 merchants globally – and so we are excited to help Abercrombie & Fitch Co. deliver a seamless checkout experience in the U.S. and to continue to meet its customers’ growing needs.

Matt Weger, CIO at Abercrombie & Fitch Co., added: “Our customers are the center of everything we do, and a forward-thinking approach is crucial when it comes to ensuring our brands evolve with our customers. We are excited to provide an enhanced, seamless checkout experience with expanded payment options through our partnership with Klarna. It hits the mark for what our customers need.”

Secure and easy online payment mode plays a key role in a seamless shopping experience, whether a customer is buying from the mass-manufactured clothing range or mass-customized one. iDesigniBuy’s apparel design software is one such solution that can easily integrate with your existing website and support different payment gateways.