AG Jeans to donate 1M USD to coronavirus relief in Los Angeles
April 07, 2020– AG Jeans is committing itself to COVID-19 relief, joining the growing list of fashion brands and designers putting their efforts towards relief from the global pandemic.
According to an announcement the Los Angeles-based brand made on April 3 on its Instagram account, AG Jeans will be donating 1M USD to the COVID-19 LA County Response Fund. The fund supports “community clinics and hospitals across the county scale up capacity, staffing & implementation of COVID-19 testing.”
“In these difficult times, it is the encouragement and assistance we give and receive as a community that unifies us,” the post states. “Together we will rise and overcome this global challenge.”
Additionally, the brand will be supporting its own staff by committing continued pay and providing benefits to its company, which counts to approximately 2,000 employees between its affiliate companies in LA, Mexico and each of its retail store locations.
Since the outbreak of coronavirus pandemic, shows are shut-down, runway shows canceled, and global supply chains disrupted, much of the fashion industry has halted at a cross-road from where it can’t return. It doesn’t have the capacity to move forward. But one thing is for sure, the time and again the industry has proved that it has risen from the trap of profit and loss. The coronavirus pandemic has taught the sector very well that together we can overcome any problem lying ahead of us. Designers, luxury labels, and fashion brands are all stepping up to help overcome shortages of masks and other personal protective equipment (PPE) in some of the hardest-hit countries.
The rising need for masks, sanitizers, personal protective equipment is causing chills in the healthcare sectors. In a more traditional charity model, brands are also making financial donations. One prominent example of this scenario is AG Jeans, which has come forward and decided to donate 1M USD to the COVID-19 LA County Response Fund. We, at iDesigniBuy, is a fashion tech company that commends the steps taken by the leading brands as a social responsibility. We offer customization solutions that will help you grow more robust in the tough times and also enable you to foresee such problems.
Source- FashionUnited
