SANTA CLARA, Calif., April 13, 2020 — Since its creation by Parisians Barbara Boccara and Sharon Krief in 2003, luxury fashion brand ba&sh has been a major success. It is the embodiment of French bohemian style, offering signature contemporary clothing in the accessible luxury market. With 249 stores all over the world, ba&sh has ambitious plans for further growth. Through retail expansion and cutting-edge digital solutions, the brand is determined to bring its stylish pieces to women everywhere.
“Our key brand values are generosity and friendship. We strive to make our customers feel comfortable and confident in any circumstances, including online shopping on our website. That’s what we’re going to achieve with the help of Cappasity 3D product imaging technology. Our premium quality fabrics and intricate designs will now be shown through 4K definition 3D images which can be rotated and zoomed at a touch of a finger,” says Alexandra Nervi, CDO of ba&sh.
“I am honored to work with ba&sh towards their ambitious goals. In order to create a truly immersive online shopping experience, we will provide the ba&sh team with a convenient, easy to use and scalable solution,” says Kosta Popov, CEO at Cappasity.
Cappasity is a comprehensive solution for the interactive visualization of products in 3D, which creates an immersive shopping experience for luxury retail.
The recent outbreak of the coronavirus exposed flaws in the fashion industry and how it used to run. Many high-end brands have learned their lesson and have accepted that digital technology is the future. It is the time when influential brands should join forces and help each other in coming out of the traditional way of functioning. Collaboration between immersive technology expert Cappasity and French fashion retailer ba&sh is the perfect example to second the notion. The brand will use the Cappasity platform for the 3D visualization of its online store products. iDesigniBuy is a fashion tech company that offers customization solutions to fashion brands. The organization’s customization tools enable manufacturers and retailers to provide a platform where their customers can virtually select the product, try it, and then customize it as per the needs. The software also allows them to preview the product before buying. Collaborate with us if you wish to thrive in the rising economy.
Source- PR Newswire