October 8, 2020– Crocs has announced a first-ever collaboration with global superstar, Justin Bieber.
The inspiration for the Crocs collection comes from the signature yellow of Bieber’s personal clothing brand, Drew House, and includes eight custom Jibbitz charms.
“As an artist, it’s important that my creations stay true to myself and my style. I wear Crocs all the time, so designing my own pair came naturally,” said Justin Bieber in a statement. “With these Crocs, I just focused on making something cool that I want to wear.”
Bieber’s Instagram post sends Crocs shares rising
Shares of Crocs Inc. rose as much as 13 percent on 1 October after Bieber teased the collaboration with an Instagram post. The Canadian star posted a pair of Crocs floating in a swimming pool, with the caption ‘Soon’. The post was liked more than 700,000 times within a few hours.
“Croctober is a monumental time of year for Crocs fans, so it made sense to up the ante by collaborating with an authentic fan, and one of the world’s biggest superstars, Justin Bieber,” said Heidi Cooley, head of global marketing for Crocs.
“Having a creative of Justin’s caliber wearing Crocs shoes is of the highest compliments, and definitely hasn’t gone unnoticed. But it’s his belief in being true to yourself, a value we share, that makes this special partnership so authentic and exciting.”
The limited-edition collection will be available 13 October for 59.99 dollars across Crocs and the Drew House.
The best way to increase the customer base is forming partnership and explaining audiences what you have in store for them. Therefore, Crocs and Justin Bieber have announced collaboration featuring the signature yellow of Bieber’s personal clothing brand, Drew House, and includes eight custom Jibbitz charms. The organization holds expertise in providing the custom shoe design software, a customization solution to shoe selling brands that will enable them to mark their presence by gaining a competitive edge. It allows brands to let buyers preview the product before buying and enable shoe manufacturers to make footwear for everyone and in real-time. The tool enables brands to enjoy the rising economy of customization as their buyers can freely create their fashion sense.