July 06, 2021– Sportswear brand Ellesse has launched a new global design programme to showcase three emerging designers in the fashion industry.
Ellesse Tailors will provide a platform for three designers selected from the UK, Germany and France to create an exclusive capsule collection for the sportswear brand with a focus on sustainability.
The three emerging designers taking part are London-based designer Kemi Gadebo, who was originally a model, actress and singer before moving into fashion, alongside Berlin-based Nomin Zezegmaa, who recently graduated from her fine art studies at the Gerrit Rietveld Academie in Amsterdam, and Gregory Assad from Paris, a graduate from Institute Francais de la Mode.
Each of the designers will create an 8 to 10 capsule collection as part of the incubator, using a variety of upcycled vintage and deadstock from Ellesse that “brings to life their personal experiences of the fashion industry and their inspiration and approach to design and sustainability”.
The initiative also aims to pay homage to Ellesse’s founder Leonardo Servadio and his tailoring background.
Simon Breckon, global brand director at Ellesse, said in a statement: “Leonardo was the first to introduce a tailored look to tennis and ski wear in the 1960s. He was a pioneer that believed talent should always prevail, regardless of background or social following.
“The idea behind ‘ellesse Tailors’ is to give new fashion designers, who may not otherwise have the opportunity, the chance to express themselves by reimagining the brand’s tailoring heritage by introducing their own refreshing spin on the brand’s iconic fashion sportswear style.”
Throughout the process, each of the three designers will have the opportunity to “speak freely on their personal experiences within the industry,” whilst also showcasing their talent through a global stage, explained the sportswear brand.
The designers will showcase their final designs and capsule collection to a panel of industry insiders who will decide on the winner. The winning line will be commercialised and made directly available to the Ellesse consumer in spring/summer 2022.
The fashion industry has evolved a lot over the years. The recent events around the world provided the apparel industry with such a unique opportunity that will alter its value chain and make it more sustainable. Therefore, leading apparel brands are capitalizing on this trend. Our apparel customization software operates on a similar basis as it lets your buyers design their apparel through a digital medium.