Global Fashion Retailer REVOLVE Announces DUNDAS x REVOLVE
August, 18, 2021, LOS ANGELES — REVOLVE Group, Inc. (NYSE: RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, announces the launch of DUNDAS x REVOLVE. The brand collaboration is an exclusive ready-to-wear capsule collection featuring world-renowned luxury fashion house DUNDAS. In addition, the highly-anticipated collection will feature a campaign starring the collection’s muse, model, activist, and entrepreneur Emily Ratajkowski.
REVOLVE is home to emerging designers and exclusive styles that customers can’t find anywhere else. The platform continues to evolve by launching signature collaborations and developing its own brands with innovative talent and concepts. The DUNDAS x REVOLVE collaboration is an elevated collection that fuses DUNDAS’s world-renowned iconic designs with sexy occasion wear perfect for the REVOLVE customer.
“Working on the DUNDAS x REVOLVE collection was a great experience for me because I was able to incorporate my signature DUNDAS elements and both feel really complimentary,” says Peter Dundas, DUNDAS Co-Founder & Creative Director. “Being half-American and showing in New York, I had fun finding inspiration in American rock music and Americana culture to design an entire wardrobe for the sexy, body-conscious loving customer both brands attract.”
The first of multiple drops to come, the debut collection offers an entire wardrobe of women’s ready-to-wear styles and must-have shoes and accessories. All items will be available to purchase at accessible price points and will include dresses and separates with the cut-out detailing and jewel and metal embellishments DUNDAS is known for. The collection will also feature a wide range of other fabrications like rich velvets, oversized hand knits, and jacquard for the fall season.
The DUNDAS x REVOLVE collection will showcase an initial 50 looks on the runway at New York Fashion Week on September 8th, 2021, at 6:00 pm ET. The collection will launch simultaneously on www.revolve.com during the see now, buy now fashion show.
“We are very excited to announce the DUNDAS x REVOLVE collaboration,” says Michael Mente, Co-CEO & Co-Founder of REVOLVE. “REVOLVE is built on the creativity of unique designers, and Peter’s (Dundas’) modern vision is perfect for the REVOLVE customer. It’s always been a dream of ours to show at New York Fashion Week; we can’t wait to see this collection come to life.”
“As an ever-evolving brand, we are always thinking through innovative ways to set REVOLVE apart. REVOLVE continues to give customers what they’re searching for with our data-driven merchandise strategy,” says Raissa Gerona, Chief Brand Officer, REVOLVE. We’ve been fans of DUNDAS for a long time, and we will launch the collection with our first ever fashion show at New York Fashion Week! We want to celebrate the launch in a BIG way.”
“This is an exciting moment for us as we feel that REVOLVE’s approach to fashion is the future of global retailing. For both Peter and I, their approach aligns with how we think high fashion and luxury should evolve,” states Evangelo Bousis, Co-Founder and Image Director of DUNDAS. “Enabling consumers to purchase designer pieces at a great price point, allowing for a wider customer audience for more than just one exclusive collection is amazing. Now everyone can own a piece of Peter’s beautiful designs.”
The fashion industry has evolved a lot over the years. The recent events around the world provided the apparel industry with such a unique opportunity that will alter its value chain and make it more sustainable and efficient. Therefore, leading apparel brands are capitalizing on this trend. Our apparel customization software operates on a similar basis as it lets your buyers design their apparel through a digital medium.
Source- PRNewswire
