LONDON, – In preparation for the highly anticipated launch of their state-of-the-art showroom in Mayfair, London, later this year, the House of Luxury (HOL), this week, unveils their new virtual showroom with exclusive virtual trunk shows featuring the celebrated fine jewellery and exceptional watch brands in their exquisite collections.
The premiere virtual trunk show is scheduled to go live at 11am (GMT) on 11 April 2020 and will feature the fairytale-inspired designs of Aisha Baker, the passion-infused creations of Alessa Jewelry, the distinctive timepieces of Bvlgari Watches, and the eclectic horlogerie of Franck Muller Watches. Exclusive designs by this quartet of luxury brands will be available for instant purchase via secure link till 11am on 24 April (GMT) when a new quartet of brands will be given their own exclusive virtual trunk show.
Luxury brands set to feature in subsequent trunk shows include celebrity favourites like YEPREM, Tabbah and Simone Jewels as well as avantgarde brands such as Avantist, MAYA, Dreamboule, and Terizhan.
Founder of HOL, Elio D’Anna, says “The pandemic and ensuing crises have made times difficult for all, but this investment in virtual experiential e-commerce demonstrates our long-term commitment to the success of our key partner brands. Once the crisis calms, we look forward to continuing our excellent business relationships with the global network of retailers we have built over the last 10 years, these new virtual experiences will simply become an extended offering.”
He adds, “Beyond providing a memorable luxury shopping experience, the virtual trunk shows will include special offers, fixed pricing and delivery within 48 hours of purchase. The highlight of each 14-day trunk show will be a charity auction with all profits going to the World Health Organization (WHO); a small way for us and our brand partners to support medical professionals around the world on the frontline of the fight against COVID-19.”
This launch will mark HOL’s first foray into virtual programming, following in the footsteps of sister brand, HOFA Gallery, who have had remarkable success with their virtual art exhibitions since the crisis began. Immersive and interactive by design, each virtual trunk show will be a rich landscape weaving together unique brand narratives, product design features and exclusive insights into one-of-a-kind luxury shopping experiences. Developed in ultra-high definition using state-of-the-art technology and with inbuilt VR capabilities, HOL’s virtual trunk shows will engage the senses and avail shoppers a lifelike luxury shopping experience which they can share on large screens via screen casts and projectors.
High-tech way of exhibiting exclusive products is turning out to be a dire need now. With this futuristic approach iDesigniBuy also has a strong hold on tech-driven customization software that can make jewelery design more exclusive and personalized.
Source: PR Newswire