Ivory Ella launches limited edition Australian Wildlife Rescue collection
NEW YORK, Feb. 25, 2020 /PRNewswire/ — Mission driven lifestyle apparel brand, Ivory Ella, is announcing their donation of $96,768.35 ($143,765.19 AUD) to Animals Australia in support of wildlife affected by the devastating Australian bushfires. The contribution comes from the brand’s limited edition Australian Wildlife Rescue collection released last month in which 100% of net profits are donated to the non-profit animal protection organization. Given the high demand and positive customer response, Ivory Ella is expanding the collection including distribution to wholesale retailers to ensure donations can continue.
Launched on January 10th, Ivory Ella’s Australian Wildlife Rescue collection generated sales of over 3,500 units on the first day alone through organic marketing efforts. Ivory Ella went on to sell over 10,000 units within the first ten days of the collection’s release. In response to customer requests for additional color options and shirt style variety, Ivory Ella has added 11 new colorways available to wholesale accounts to the 100% organic cotton collection of graphic tees and offering both short and long-sleeve styles. They will be extending the collection to domestic and international wholesale retailers to increase the impact and generate additional donations to Animals Australia.
Rooted in support of wildlife and the environment, Ivory Ella dedicates a minimum of 10% of net profits to support elephant conservation with over $1.8 million donated since their launch in 2015. With the avid engagement of Ivory Ella’s loyal community, attention can be brought to the ongoing need for animal support in Australia.
“At Ivory Ella, we are champions for elephants and all they represent. We believe strongly in fostering a healthy global environment for humans and all the wildlife with whom we share our home,” explains Cathy Quain, CEO, Ivory Ella. “We were overwhelmed with sadness as we learned about the impact of the devastating wildfires that are killing and displacing millions of wild animals in Australia and became compelled to help where we could. We are looking to our expansive community to help spread awareness and support for the survivors. It will take time to restore their environment and we are inspired by the work done by Animals Australia to get expert wildlife vets into fire-devastated areas where they are helping any surviving animals.”
Ivory Ella will continue to donate 100% of net profits from both their direct sales from the Australian Wildlife Rescue collection as well as wholesale account sales to Animals Australia; encouraging wholesalers to match Ivory Ella donations to the organization.
“We’ve all watched with heavy hearts as our beautiful country burns. But from the decimated firegrounds, there is still hope. Surviving animals remain throughout, and this generous support from the team at Ivory Ella will enable us to help assist specialist vets and wildlife carers to provide the help and care that these animals desperately need,” states Glenys Oogjes, CEO, Animals Australia.
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Source: PR Newswire
