Lifestyle Brand Finn Flare Begins New Journey with Centric Fashion PLM

Finn Flare, the Russian apparel brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software® provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Finn Flare is well-known in Russia for casual wear, with 150 stores across the Russian Federation, Kazakhstan and Belarus, and has expanded to the German market via online outlets. Finn Flare’s brand DNA emphasizes trendy design, comfort and high-quality materials for a reasonable price.

Finn Flare had a legacy PLM solution, but began looking for a replacement to enhance data management and analysis.

“Our collection development process is constantly being improved, and our existing program could not provide enough analytical data,” explains Valentina Khilmanovich, Deputy director of design and production at Finn Flare. “We needed a single platform to combine flows of information, including photos, boards, sketches, spreadsheets, files and e-mails, and give the entire team updated data.”

Finn Flare selected Centric Fashion PLM after a Centric seminar on digital transformation and a subsequent personalized demo.

“Centric is the best fit for us,” says Valentina. “It combines planning, calendar management, material management, collection management, technical product design, quality management and production. The Material Sample and Final Inspection mobile apps will allow our representatives in Southeast Asia to give us information in near-real time on materials and components confirmed for production and the results of final product quality checks.”

Finn Flare expects to reduce development time for new collections while maintaining high quality standards, says Valentina.

“Centric will add flexibility to our processes and enable us to create collections that satisfy our customers. Analytical data from a single platform will drive accurate and quick product decisions. We expect to reduce time to market and further improve product quality.”

“Digital technologies are constantly evolving, so we look forward to a long-term partnership with Centric,” Valentina concludes.

“We are delighted that Finn Flare has selected Centric Fashion PLM,” says Chris Groves, President and CEO of Centric Software. “Centric’s entry into the Russian market marks an exciting new chapter, and we are looking forward to working with Finn Flare as they begin their PLM implementation.”


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