‘What Is Love?’ – Burberry Reveals Festive Campaign

LONDON, Nov. 13, 2019 – ‘I am connected to the idea of unity, togetherness and challenging the perception of what love is today. This for me is the real spirit of the season. It’s one of my favourite times of the year – when I can stop, reflect and reconnect with those who make me feel happy and at home, no matter where I am in the world. I loved the idea of bringing together a group of people that have been so supportive of me since I joined Burberry to celebrate my first holiday campaign for the house.’ says Riccardo Tisci, Burberry Chief Creative Officer

Riccardo Tisci, Burberry Chief Creative Officer

‘What Is Love?’ – Burberry Reveals Festive Campaign

Burberry’s festive campaign is out today.

To mark his first festive campaign for the fashion house, Burberry Chief Creative Officer, Riccardo Tisci has assembled a cast of global talent to celebrate the notion of togetherness, union, hope and love.


The cast includes: Carla Bruni, Fran Summers, brand ambassadors Zhou Dongyu and Yoo Ah-in, Shay, Ikram Abdi Omar, Lea T, Boychild, Wu Tsang, Cecilia Chancellor, Sasha Pivovarova, Marina Morena, Mahmood and Ruben Loftus-Cheek.


The campaign centres around a film of the cast dancing to the soundtrack of ‘What Is Love?’ by Deee-Lite and is shot by renowned photography duo Mert Alas & Marcus Piggott.



Burberry house codes celebrate the festive season, including iconic outerwear, scarves and bags from the TB bag family.



Women’s evening wear is celebrated with hand-linked embellished chain mail dresses with crystal fringing and feather details, hand-gathered tie-detail gowns and mini dresses with sequin embroidery and v-neck details. Men’s classic English-fit tuxedos are updated with crystals and velvet ties.



The classic duffle coat is celebrated in camel with stripe details. Puffer coats are in submarine prints, colour-block and black puffer capes detailed with the Thomas Burberry Monogram. Parkas have been updated in leopard print and python print.



The TB family, which references the initials of the house’s founder, Thomas Burberry, is evolved in a range of colours and fabrics. The TB Bag is available in red, malt, a lizardeffect leather with stripe detail and croc-embossed silver. The Lola bag is updated in studded leather, wool-blend tweed, red sequin embroidery and in a new mini size. The Title, a structured bag with a triple-stud closure, comes in a new double-handle style and in leopard print.



Jewellery includes the Thomas Burberry Monogram worked into stud earrings, oversized hoop earrings with faux-pearl and crystal ring details and sculptural cuffs. Alphabet charms are available in embellished crystal. Small leather accessories include monogrammed wallets, card cases and belts.



Silk scarves feature reissued archive prints. Classic cashmere scarves are updated with reversible TB Monogram, Icon stripe and Dalmatian print.


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