The LYCRA Company to Exhibit Newest LYCRA® Brand Innovations at ISPO Munich
WILMINGTON, Del.– -The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase the most ground-breaking line up of innovations at ISPO Munich in years. Attendees can learn about new LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber, LYCRA® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.
“We are very excited to showcase our latest innovations for activewear, sportswear and athleisure apparel at ISPO,” said Julien Born, President, Apparel, The LYCRA Company. “We look forward to working with brands, and their supply-chains, to create offerings that bring tangible value to garments, consistent with consumers’ active lifestyles and their desire for lasting comfort, fit and shape.”
LYCRA® FitSense™ technology is a patented water-based dispersion that features the same molecule as LYCRA® fiber, but in liquid form. This revolutionary innovation is screen printed onto fabric containing LYCRA® fiber to provide lightweight, targeted support exactly where it is needed most. This solution offers unlimited design possibilities for brands and retailers and may also help streamline garment manufacturing by eliminating sewn-in panels and extra seams.
LYCRA® MyFit™ fiber is a patent-pending new polymer engineered to deliver a customized fit experience by offering greater shape tolerance for a range of body types within a size. This exciting innovation is the only global solution that directly addresses major consumer needs around fit, which can help brands reduce returns, increase consumer satisfaction, and build brand loyalty.
The LYCRA Company is also featuring its first branded elastane that is made with pre-consumer recycled materials at ISPO. LYCRA® EcoMade fiber offers the same performance as the original LYCRA® fiber but is made partly with fiber waste collected at the company’s manufacturing sites, which is blended with virgin polymer at specific concentrations. This sustainable solution reduces waste and puts it back into production.
ISPO attendees can also learn about Planet Agenda, The LYCRA Company’s commitment to building a more sustainable future. The platform has been created to provide insights, technologies, products, and processes that can help customers reduce waste, save energy, extend garment wear life and more. Planet Agenda is built around three interdependent pillars: product sustainability, manufacturing excellence, and corporate responsibility.
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Source: PR Newswire
