Puma launches biodegradable lifestyle and performance collection
June 18 2020–Puma has announced the launch of its new biodegradable lifestyle and performance collection as part of its latest biodesign project.
The “Design to Fade” collection, which was released in collaboration with Dutch project Living Colour and Swedish design studio Streamateria, explores sustainable alternatives for making and dyeing textiles. While some items are dyed using bacteria, others are made with closed loop, degradable materials that can be manufactured locally.
“Our times require us to rethink not only what to create but also how we create,” explained Romain Girard, senior head of innovation at Puma, in a statement on Tuesday. “With Design to Fade, we are working on a future, which focuses on sustainable production methods and recyclable materials.”
This latest biodesign project marks Puma’s third since 2016. Though none of these initiatives have reached a commercial stage, they are “an important step towards making Puma more sustainable in the future,” said the company.
The Living Colour design project dyes textiles by feeding bacteria with a nutrient to produce a pigment usable on most fibers. Meanwhile, Streamateria manufactures closed loop fabrics, which can become a source of raw material post-wear. These materials are made from a printed mesh-structure and coated with a bioplastic.
Over the past few years many fashion apparel brands are stepping forth to show they are above profits and growth. They have become much more inclusive in terms of fashion growth and environmental problems. Puma is one such brand that is offering new biodegradable lifestyle and performance collection as part of its latest biodesign project. Similarly, we at iDesigniBuy a fashion tech company, commend brands that are doing their part in creating an environment-friendly fashion. Our organization is also playing an essential role in safeguarding nature by offering customization solutions to brands. Our customizations software enables fashion house’s consumers to virtually select, design, and buy products that reduce dumping and wasting of unfit and out fashion products. We help sportswear companies to get the best of both worlds; that is, on one side, customization helps them to generate higher revenue, stay relevant, and cater to the demands of people. And, on the other hand, it promotes ethical fashion. Collaborate with us if you are willing to pave success in the fashion world.
Source- Fashion United
