RED WING, Minn., Oct. 1, 2020 — In a new take on a western classic, Red Wing Shoes has introduced the RIO FLEX pull-on work boot. Featuring the brand’s first square-toed silhouette, this next-generation western work boot was inspired by iconic Red Wing work boots and updated with modern technology to improve fit, comfort, flexibility and durability. The RIO FLEX is purpose-built for the most demanding jobs in difficult terrain to ensure today’s workers can tackle the projects of the future safely and comfortably.
“Today’s laborer is looking for one pair of high-quality, versatile boots that matches their style and can handle the day-in, day-out expectations of a demanding job,” said Kristin Hamilton, senior product merchandising manager at Red Wing Shoe Company. “With that in mind, we created the supremely durable RIO FLEX pull-on boot, which features premium leather, authentic western details, and outstanding fit and comfort.”
RIO FLEX is built for demanding work in construction, warehousing, ranching and manufacturing. Key performance features of the ASTM-compliant RIO FLEX models include:
Safety professionals interested in the RIO FLEX line or any of Red Wing’s safety footwear for their employees can easily manage the purchase process by participating in Red Wing for Business, an innovative platform that combines digital and retail experiences. This simplified purchasing process gives workers access to digital vouchers that they can use to purchase more than 250 industry-specific designs at any Red Wing retail store, on-site mobile shoe store or authorized Red Wing retailer. Red Wing for Business reduces administration time, mitigates risks by assuring the right boot is selected for the job and eliminates costly waste and inaccuracies.
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Source- PR Newswire