SHEIN Announced First Ever Virtual Fashion Show Through Its App

SINGAPORE, Sept. 18, 2020 /PRNewswire/ — Global fashion retailer SHEIN has announced the brand’s first-ever virtual fashion show: #WalkYourWonderful. With a stellar lineup featuring Ellie Goulding, Rita Ora, Stefflon Don and SHY’M, plus over 100 influencers from across the globe, the online event will launch on Saturday September 19, 2020 at 10am PDT, exclusively on the SHEIN App.

The virtual broadcast is more than just an online fashion show, as #WalkYourWonderful is truly an all-inclusive event intended to break down boundaries and bring the world of fashion to everyone. Inspired by the growing global movement calling for a more diverse and accepting world, #WalkYourWonderful is an open invitation for all to unite and share one virtual runway.

#WalkYourWonderful will kick off with influencers posting their “walk” to their own social channels to start the challenge. Each clip will be synced into SHEIN’s live stream, which will act as a central hub for the fashion show. SHEIN’s five new Fall/Winter collections: “Classic Bohemian”, “Modern City”, “Renaissance Romance”, “Retro Vogue”, and “SHEIN Premium” will be presented in different locations across the globe. Following the collection presentation, the runway show will open to all viewers who can submit their own “walk” via their personal social channels. All the walks will be celebrated during SHEIN’s virtual fashion show.

SHEIN’s #WalkYourWonderful will also support a notable charity who strives to support and empower all women: Dress for Success, a global non-profit organization that empowers women to achieve economic independence, by providing them with professional attire.

All clothes featured in #WalkYourWonderful, including those worn by influencers and celebrities will be available on  SHEIN will donate $1 USD to Dress for Success for every item of clothing sold for one month from 9/19-10/19.

“DRESS FOR SUCCESS is delighted to be supported by SHEIN through their virtual fashion show and donation from purchases. Their support means that Dress for Success can reach even more women to assist in their confidence and be successful in gaining employment. Throughout this pandemic, women are feeling the impact in terms of unemployment, high stress levels and anxiety and SHEIN’s support will assist in reducing this. Be part of the impact and make a difference.” – FIONNUALA SHANNON, Executive Director, Dress for Success GL

The digital way of showcasing the new age fashion collection is the latest trend these days. iDesigniBuy, a pioneering software provider, enables fashion brands and apparel manufacturers to bring their brands online and let their patrons decide their personalized design.

Source: PR Newswire