AIRPORT CITY, Israel, Aug. 20, 2020– My Size, Inc. (TASE: MYSZ), the developer and creator of smartphone measurement solutions, today announced it has successfully integrated and launched its MySizeID widget for NOCTURNE, a European women’s apparel brand that designs, manufactures, distributes and sells ready to wear apparel.
The MySizeID app is a turnkey solution that helps NOCTURNE’s customers choose the appropriate apparel size based on the shopper’s real-time measurements. My Size’s innovative technology enables consumers to measure themselves using their smartphone and then matches the measurements with a brand-specific apparel item in their size. It also allows them to confidently purchase products online without leaving the house amid the COVID-19 pandemic.
Can Tarlan, CEO of NOCTURNE, stated, “Incorrect sizing is a leading cause of product returns and negatively affects our customers’ shopping experience. We are excited to launch MySizeID™ into our platform, as our customers will now be able to easily measure their correct size by downloading the app and can enjoy a seamless shopping experience on our website.”
Ronen Luzon, CEO of My Size Inc., commented, “We are pleased to collaborate with NOCTURNE, a forward-thinking women’s fashion brand. With MySizeID™, NOCTURNE can reduce cart abandonment, while increasing revenues and decreasing the online return rates. Our goal is to revolutionize the retail industry through our patented technology, while helping retailers foster brand loyalty by improving the customers shopping experience.”
The best way to increase the customer base is to form partnerships and explain to audiences what you have in store for them. Another way to expand the business horizon would be carefully monitoring today’s trends and adapting those changes. Today’s and tomorrow’s shoppers have high expectations—personalization will be the key to meeting and exceeding them. Therefore, My Size announced it has successfully integrated and launched its MySizeID widget for NOCTURNE, a European women’s apparel brand that designs, manufactures, distributes and sells ready to wear apparel. In a similar tone, the apparel design software by iDesigniBuy enables fashion brands to enjoy the rising economy of customization as their buyers can freely create their fashion sense. The software can be integrated on any device, making it easier for brands’ buyers to design their apparel anytime and anywhere they want seamlessly.