Stockholm Fashion Week Cancels Citing Sustainability Reasons

HELSINKI, Nov. 14, 2019 /— The Swedish Fashion Council recently canceled Stockholm Fashion Week in the name of sustainability. Stockholm – the “sustainable fashion capital of the world” – wanted to change the way the world produces, purchases and consumes clothes. Now the Swedish Fashion Council will announce their strategy for influencing the global fashion industry towards more sustainable practices at the Sustainable Fashion Forum, presented by the Swedish-American Chamber of Commerce in New York on November 21.

“If the industry should have a chance to survive together with the planet, it must self-disrupt. Sticking your head in the sand does not make the problem go away, neither does the traditional Fashion Week format. In order to make the transformation towards becoming sustainable, the industry needs support, new tools, and platforms that extend across industries as well as national borders,” said Jennie Rosén, CEO of Swedish Fashion Council, at the time of the cancellation.

Jennie Rosén is a featured speaker at the Sustainable Fashion Forum, together with other Swedish as well as American industry players including the Fashion Institute of Technology, H&M, Fjällräven, Nudie Jeans, Fashion Innovation Center, Swedish Fashion District, The Swedish Villa, Gudrun Sjödén, Re:newcell, and SpinDye. These experts in fashion, fashion tech, and innovation have a proven positive impact on the industry and are inspiring sustainable production and consumption habits around the world.

Sustainability in fashion has been growing, with millennial generation making their choices in clothes and accessories count for the cause. Cancellation of the grand scale Stockholm Fashion Week indicates that practices, even if self-disruptive, will be adopted to drive ecological sustenance. Hence, it’s high time fashion brands embrace the sustainable business model driving customization to inspire fashionistas to design clothes based on personal preferences. Your apparel brand can join this league with iDesigniBuy’s apparel design software that empowers your environmentally conscious customers to choose sustainable fashion.