Sustainable swimwear brand F and Wild launches

New ethical swimwear brand F and Wild London has launched its debut collection made from regenerated plastic waste including fishing nets cleaned from our oceans.

Founded by slow fashion advocate Njoki Muchuki, the debut Lamu Collection from the women’s swimwear brand is named after her birthplace Lamu Island in Kenya.

The collection features a plunging, double-layered ‘Alice’ swimsuit designed to optimise curves for a sophisticated vintage look and two bikini styles designed to be mixed and matched. The ‘Dee’ is a bandeau with a high-waist bottom, while the ‘Kami’ is a gathered tie-back halter neck bikini top with a curve-flattering bottom.

Every piece comes in three colours, midnight blue, terracotta and animal print.

F and Wild swimwear use eco-friendly Econyl, a versatile, hyper-resistant, thin, soft and breathable stretch fabric created from regenerated Nylon. The swimsuits are also sun cream and oil resistant, offer UV protection and are ultra-chlorine resistant.

All items are designed and handmade in a studio in Greenwich, south-east London, where Muchuki ensures fair living wages are paid and ethical working standards are maintained.

F and Wild one-piece suits cost 130 pounds and come in sizes 8-18, while bikini tops are 50 pounds and bottoms 60 pounds, available in sizes 8-14 via the brand’s website.

F and Wild is London based sustainable swimwear brand. Their swimwear is designed and handmade in London, using ECONYL® fabric. They believe that sustainability should not stop at just the fabric used but applied throughout our entire business model and supply chain.


A sustainable techo-fabric made with regenerated Nylon.  Nylon waste from landfills and oceans around the world is transformed into ECONYL® regenerated nylon. It’s exactly the same as brand new nylon and can be recycled, recreated and remoulded again and again

ECONYL® is versatile, hyper-resistant, thin, elegant, stretch, soft and breathable: a unique mix of muscular compression and comfort. Thanks to its innovative construction, its features include suncream and oil resistant, excellent UV protection and ultra-chlorine resistant.


Their swimwear is handmade in a small fashion studio in Greenwich London. They are committed in promoting fair living wages and ethical working standards, and by working with a small studio means that we can monitor and ensure that their ethos are aligned with ours.

F and Wild believe in slow fashion and that is why we will not be running/introducing a new collection every season. Instead we have made the swimwear pieces to last for many seasons.

Sustainable fashion is need of the hour and it is crucial that all the apparel and fashion brands must opt the ways through which they can offer sustainable fashion to their customers. Keeping the modern day needs in mind iDesigniBuy offers advance apparel design software that helps fashion and apparel brands to offer customized sustainable clothes via their online store.

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