September 18, 2020–Uniqlo has launched an initiative, Re.Uniqlo, to encourage customers to give new life to clothes they no longer wear.
The Re.Uniqlo project was started in Japan a year ago, which collects already worn out items from customers in order to recycle them. Starting 24 September, customers who bring their used clothing into stores to donate or recycle, will receive a store voucher.
Christophe Lemaire, art director of Uniqlo’s Paris R&D Center, commented on the announcement: “My personal commitment is in line with Re.Uniqlo’s goals. The Uniqlo U Recycled Down Jacket represents Uniqlo’s and my own ongoing commitment to sustainability”.
The first product to be introduced from the collection will be the recycled down jacket, the products contain reprocessed down materials from 620,000 jackets across the country since September last year.
In using materials from recycled clothing, there is a reduction in carbon dioxide emissions and resource consumption throughout the entire product life cycle.
The jacket will be priced at 79.99 euros and will be available in brown, dark green, dark grey and brown, 9 November.
This down recycling project will kick off Uniqlo’s down reuse activities around the world, starting in the fall of 2020.
Of late, retailers have deferred stock and canceled orders. A popular strategy is opting for out-of-character discounting to make up for lost sales. Although this may generate some short-term revenue, heavy discounting inevitably dilutes brand prestige. Unsold inventory also includes online returns. And as brands are investing in online services due to uncertain futures, the returns are anticipated to rise. In this tough time, adequate returns management, including selling stored inventory, will be an essential investment to cut costs, save time, and retain customers. Storing excess inventory was never a problem for brands and retailers, but for retailers now, finding stock exit routes this year’s collections is an absolute priority. The recent events around the world provided the apparel industry with such a unique opportunity that will alter its value chain and make it more sustainable and efficient. Our apparel customization software operates on a similar basis as it lets your buyers design their apparel through a digital medium, thus, ensuring minimal wastage and less recycling requirements.