NEW YORK and CHICAGO: Wilson Sporting Goods, the luxury travel and accessories brand, MCM Worldwide, and the National Football League® (NFL) unveiled today a new collector’s edition football exclusive for Super Bowl LIV in Miami, FL. This is the third product drop to emerge from the Wilson and MCM partnership, which started in 2018, and the collaboration’s second limited-edition football with the NFL.
At the nexus of fashion and sport, Wilson, MCM Worldwide, and the NFL created a Limonta gold football to celebrate the 100th anniversary of professional football. Three panels of the football feature MCM’s iconic Visetos design, and the main panel features the Wilson script logo and NFL’s 100-year season logo. The ball is finished with sleek black laces.
“Our partnership with MCM celebrates the cultural phenomenon and energy of the sports lifestyle movement,” said Amanda Lamb, Wilson’s Global Marketing Director of Team Sports. “For Super Bowl LIV, we wanted to create a football that brought together the very best of Wilson, MCM, and the League. The result is a ball that is unlike anything football and fashion fans have seen before, and that celebrates the 100th anniversary of the game in style.”
“We are excited to see our partnership with Wilson continue to evolve. This year we set out to create a truly unique, limited, collector’s football to commemorate the NFL’s 100th anniversary, and the result has exceeded expectations again,” said Patrick Valeo, President of MCM Americas. “Sports and Football have created a natural platform for players to express their personal style and MCM is honored to have so many athletes representing and supporting the brand on and off the field.”
The gold Wilson x MCM x NFL football debuts today at MCM’s new Miami store. Wilson will feature this collector’s edition football in its retail and experiential space within the NFL Experience at the Miami Beach Convention Center.
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is the world’s leading manufacturer of sports equipment, apparel, and accessories. As the official football of the NFL®, the College Football Playoff, and more high school and youth teams than any other company, Wilson is the undisputed performance leader in football. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century. As every sector is getting technology oriented, sports apparel and accessories industry is also experiencing tech-driven ways where end users can design and customize their sports apparels and accessories. To cater modern needs, iDesigniBuy in this segment offers advance sports apparel customization software that helps client’s to offers custom sports apparel to their customers.