As the fashion industry is all set to digitize, many fashion tech companies are offering platforms through which brands can establish themselves in the ecommerce world. It also gives them a broad range of options to mark their presence. The 3d clothing design software will help you to stream all of your production lines and enable you to adopt the latest industry’s technology.
How Online 3D Fashion Design Software Re-establishes Online Business?
Fashion’s trade bodies from the British Fashion Council to the Council of Fashion Designers of America have begun establishing websites for fashion week content. Still, there is not a single, dominant platform to host videos. And therefore, social media platforms have come to their rescue and are providing some ground-breaking solutions that will offer a digital platform. Using a secure platform gives access to a broader audience and built-in tech, which far outweigh videos posted on brands’ own websites.
Here are some of the ways to re-establish online business
- Optimum Use of Social Media Platforms
Instagram added video in June seven years ago. Two months later, the platform announced it had reached 150 million monthly active users; it now has one billion. The pandemic has served to make its live videos a habit; during one week in March, Instagram reported a 70 percent increase in Instagram Live views. Instagram’s advantage is a loyal following. However, viewing content on phone screens can be limiting; therefore, shopping features, such as tagging images and videos with shoppable items and augmented reality effects, are planned.
Therefore, the brands that offer the best 3D effects will win, and as a result, the virtual world would give rise to being able to try on a piece with an avatar right after the event.
- Offer Personal Service
The nascent Russian e-commerce market has seen rapid growth in the last five years after a sluggish early adoption rate based on low consumer trust, a preference for cash payments, and a lack of delivery and return services. Millennials in St Petersburg and Moscow were the most likely group to shop online in Russia in 2018-19, according to PWC. Now, Covid-19 has accelerated e-commerce growth more broadly, boosting penetration among skeptical older consumers and outside luxury clusters of the first two cities. Therefore, the apparel brands need to adopt the digital fashion pro, which allows customers to try on pieces before paying for them. Thus, it ensures each buyer is heard, attended, and taken care of, which would directly depict in rising sales. Besides, it enhances the store experience of trying on in a fitting room with no financial ties and appeals to older consumers who don’t like to buy things on credit.
- Race towards Sustainability
Fashion is racing to solve its sustainability problem: the World Bank estimates that the fashion industry accounts for up to 20 percent of wastewater and up to 8 percent of greenhouse gas emissions, according to Quantis and the Ellen MacArthur Foundation. Much of fashion’s carbon footprint comes from its raw materials, although little is tracked. The aim is to combine Google’s machine learning capabilities with WWF’s knowledge of the environmental impact of a product’s lifetime (from working with Ikea) to help brands make better decisions on which raw materials and suppliers. Google declined to name brand partners, although it worked with Stella McCartney on the test pilot and says that many luxury, denim, and athletic brands have signed on to participate.
- Go Local from Global
The fashion clothing brands need to build their own logistics operation domestically have to compete with local players’ sophisticated delivery and returns systems. Implementing a customization solution will aid brands to get rid-off logistical problems and warehouses to shield consumers from customs delays and charges. They can ask the local artisans to put up their work on the company’s website from where the audiences can select what kind of design they want on apparel. This way, manufacturers can get the order in real-time, and buyers will also know what they will be getting.
The bottom line of the blog is the apparel firms have very little time to turn the table and quickly learn from the success of other leading companies. Right now, it’s not about correct or incorrect options as people are seeking opportunities that give them the best of both worlds, that is, the latest fashion styles and customization solutions. With the help of digital fashion design software by iDesigniBuy, the apparel houses can take chances to find success and inspire other domains to implement customization solutions.
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