Virtual fashion has been flourishing in the industry over the past couple of years. Many fashion and luxury brands and retailers have already climbed over one another to dip their toes into the industry’s new metaverse presence. The new-age technology enables fashion companies to offer a platform for their buyers to socialize, play games, and customize their own skins. Similarly, our online product designer enables apparel and luxury companies to thrive in the ever-evolving landscape in the fashion domain and lead in the online marketplace. The tool enables brands to let their customers design their apparel, footwear, handbag, and many other products in an immersive digital environment.
Online Product Design Software Helps Fashion Houses Double their Digital Expansion
Many fashion houses are increasingly using the tech giants to enter into the new fashion model. Roblox is one of the leading platforms that has particularly caught many brands’ attention, boasting a community of 49 million active users that take to its virtual world daily to play games, socialize and customize their own avatars. Many high-end fashion labels are making their first move in the digital market by forming a partnership with the gaming giant. Brands such as Tommy Hilfiger, Gucci, and Ralph Lauren are among those that have taken to the Roblox world, either in the form of exclusive events or digital clothing drops. Purchasing fashion items through the platform has become so popular, in fact, that the company said in 2021, over 25 million virtual items had been created, with 5.8 billion items bought throughout the year. In fact, the investments done by the fashion companies in the technology domain are set to create an investment record by nearly doubling their stake from 1.6 per cent in 2021 to 3 per cent of sales by 2030. According to the latest Business of Fashion and McKinsey report, “The State of Fashion: Technology,” the fashion sector and the entire world will see some of the biggest technological progress in the coming decade than has happened over the past century. The entire industry’s value chain will see great technological advances, including streamlined multi-channel shopping, eCommerce software solving online sizing issues, and lesser returns. The data from Crunchbase suggest that investment in technology-related tools is exponentially rising, with the top 50 investments soaring to 16.2 billion dollars in 2019. The statistics in the above paragraph indicate how many lucrative opportunities fashion companies can get from technology. We shall explore new trends that help brands constantly re-assess themselves and reinvent themselves in the online marketplace in the current blog.
Here are new ways fashion houses can reinvent themselves amid the changing landscape in the fashion domain:
Appealing to Gen Z and Modern Buyers
Gen Z and modern shoppers are born out of social media and other technological advancements in the fashion industry. Therefore, it is imperative for fashion houses to incorporate new solutions into their business model and cater to their consumers’ modern and dynamic demands. New-age marketing tools, such as social media, especially TikTok and Instagram reels, are really traction points for brands looking to entice new-age buyers. For instance, the contemporary brandStitch is one of the labels that has benefitted from TikTok. It started on Instagram in 2018, with the founder, who goes only by Clouder, presenting his anime printed T-shirts, long sleeves and denim, communicating with fans in the comments or via direct message. In June 2020, the designer gave TikTok a try, posting lo-fi videos on his design process. The video garnered over 5,000 likes and boosted Stitch’s Instagram following and e-commerce sales. Clouder now cites TikTok as his main marketing tool.
TikTok has the power to lure in more buyers than any other social media platform. It offers a more suitable application to fashion houses to share their processes of how cloth is developed and artwork is added, making it a more creative and engaging platform. Besides, users are putting more emphasis on fashion education and processes. These strategies help customers to relate with brands and designers and boost reach. Stich’s raw approach has an anti-establishment vibe which attracts more young fashion consumers. Similarly, our 3D product design software empowers fashion brands and retailers to leverage the ongoing digital trends. After seamlessly installing the software on the business websites, brands can let their shoppers select, design, and preview the product using digital solutions, such as 360-degree preview. The tool helps brands establish a direct connection with customers and make them active members in your designing process.
Collaborating with Leading Names
The leading names in the fashion domain have well explored the new online marketplace primarily because they have better and larger resources. However, they need support from budding brands and designers because their help in learning new trends and have a command over consumer mindset. Therefore, a proper collaboration between established brands with upcoming fashion labels can take the industry to a level than was earlier impossible to imagine. For instance, luxury conglomerate LVMH has revealed the 21 startups that will be joining its LVMH Lab at the 2022 Viva Technology fair, taking part from June 15 to 18. The selected companies also have a chance of winning this year’s LVMH Innovation Award. This is the sixth edition of the awards, with the winning candidates invited to join the LVMH accelerator programme, La Maison des Startups. Six different categories, such as 3d product experience, retail, omnichannel, metaverse, and many more, will define the chosen startups this year. Many fashion houses that have proved themselves in the intensely competitive landscape have won these awards. The line-up includes the likes of digital wardrobe platform, DressX, a streaming technology firm, SeenThis, alternative fur producer, BioFluff, and agricultural development firm Genesis.
Despite big fashion brands regularly testing the waters of the online platform, Roblox, a leading name in the gaming industry, encourages indie creators also to explore their creativity. Its faction of nine million-strong indie developers is supported through initiatives like Roblox’s user-generated content (UGC) programme, which enables creators to develop new designs that can be bought and worn by its players. The platform is also launching new avatars, such as Layered Clothing, enabling virtual designs to be worn on any skin, essentially acting as the digital versions of “one-size-fits-all” clothing. The new feature hopes to encourage self-expression through the platform further, offering more options for creativity when it comes to metaverse fashion.
Leveraging Mobile Shopping for Cross-Channel and Sustainable Approach
Mobile phones have become an integral part of our lives, and fashion businesses need to create seamless journeys from digital to store as consumer behavior. Customers demand a seamless shopping experience, and their demands can only meet by leveraging mobile shopping for cross-channel accessibility. The mCommerce helps apparel and luxury brands to optimize revenues and elevate experiences. Retailers that are successfully bringing mobile experience inside the store enjoy a wider advantage, with research finding that allowing shoppers “to use a mix of mobile and brick-and-mortar shopping channels earn an average Index score of 139.”
Similarly, climate change is one of the hot topics in the fashion domain, with more shoppers becoming aware of what they wear and from where they buy. People sometimes struggle to trust the brands they purchase from, and labelling products with “sustainability” won’t work. Greenwashing, inaction, and manipulative marketing campaigns are a desperate call from leading polluting industries like fashion. Fashion brands, such as Refash, Spiber, Depop, and Shoppervird are redefining fashion by mainstreaming upcycled styles, vintage, used clothes, and natural/recycled fabrics. The company believes shoppers should use creativity and critical thinking while shopping on-demand.
In a nutshell, embracing technology is a differentiator that shows companies can easily be seen as either leading or lagging. With a focus on operational efficiency and customer-centric service, adapting new practices is the only way to stay ahead. The online product design tool by iDesigniBuy helps businesses capitalize on digital trends and stay ahead in the business. The customization software enables fashion houses to reinvent and rebrand themselves in the market with its novel digital solutions.