Technology has transformed the fashion industry in a way that nobody could have imagined. The unprecedented events in 2020 compelled people to change their shopping behavior, and as a consequence, brands too had to revamp their business model to accommodate the shift. The fashion tech strategy adopted by apparel brands further boosted the technology and accelerated the growth of the ecommerce domain. Taking this concept to the next level is our custom shirt design software empowering lifestyle brands to enable their customers to select and design even a minute detail on their apparel with digital features. The tool is designed to cater to every wish your buyer wants to incorporate in their customized clothes.
Shirts Design Software Enable Fashion Houses to Lure in More Customers
The drastic shift in the last year had caused tremendous pain for the brands; they had to shut down their stores, consumers were unable to step out, buying and selling through online platform garnered less profit. Brands had to think out of the box, and the silver lining was technology. The modern-day solutions that fashion houses had been avoiding for several years seemed to have an answer for every problem they faced. With each passing day, IT solutions had something new to offer that becomes irresistible for brands to adopt.
Artificial Intelligence and Augmented and Virtual reality enabled brands to deliver a consistent and unique customer experience. The strategy helped fashion retailers and manufacturers entice more audience and enabled them to cater to their specific demands, such as unique clothing style with inclusive fashion for all sizes and genders. This first step ensured brands could transform every person’s life and choice and, as a result, gained huge loyalty among users. These advancements in the fashion world led to cut-throat competition as every brand is trying their hands at the latest technology and offer novel and one-of-kind service to their consumers. Buyers couldn’t have been more thrilled. If you are willing to stream on the new wave, you must understand how technology is reshaping the fashion industry and what techniques would be helpful to boost your online business.
Here are some tips that will help you lure in more customers in the apparel sector:
- Implementing Enhanced Virtual Try-ons
Since people are asked to practice social distancing and maintain hygiene, it is becoming increasingly impractical for brands to let them try out new collections or allow them to use trial rooms. The new technological shifts in the clothing domain call for offering dressing room experience to customers. The latest solutions enable brands to become more digital and emerge to provide an online platform to buyers and shop online easily. The new technologies that bring the precision of a dressing room experience to online shopping, putting shoppers’ bodies at the centre of things are making easier for brands to sell. For example, Farfetech is leading the race for testing Snapchat’s apparel trail software as it suggests products to their buyers by placing it on them virtually. They can then either share the image or buy it directly within Snapchat.
Brands are using the augmented reality to map body and joints, cloth simulation coupled with voice-enabled controls. The new-age technology allows buyers to try various apparels without stepping back and forth between their smartphone, using 40 different voice commands. Likewise, our shirt design software online can be easily integrated into your brand website and enable you to offer custom apparel to buyers using 3d technology.
- Capitalizing on Social Selling
Mobile devices are proving to be a great selling point for apparel brands. They are bringing the end-user and their favourite company together to create something magical and unique. Additionally, using advanced technology allow companies to create their profile on various social media handles and add their filters to engage more customers. They can also add their content, shoppable e-catalogues; besides, using the new template on social media, like Snapchat, you can also create AR shopping lenses. The buyers can upload their pictures wearing an old dress, and the platform will offer them recommendations based on your integrated e-catalogues that fit them as if tailored.
The virtual platforms that were originally created to become a new hangout place for users eventually become a solid selling point for buyers. If they are used appropriately, they can do wonders for fashion houses. Look at the case of American Eagle, which experimented with “Connected Lenses” to turn it into a virtual store. The brand enables its users to dress a virtual mannequin, see where the other person is in the store and buy physical items within the space.
The fashion industry is booming, and by implementing the latest technologies in their business model and catering to customers’ needs, the brands are taking the sector to a new level. Several high-end fashion houses are adopting the above mentioned successful strategies and transforming the way they do business. If you are willing to reciprocate their success stories, you must implement the shirt design tool by iDesigniBuy. The customization solution enables brands to find the shoppers apparel that fits them perfectly and shoes their fashion style. The tool comes with a built-in technology that empowers fashion houses to let their shoppers have a positive experience with the fit; they don’t return their orders; rather return to the brand.