Earlier customization would mean changing color or adding very minute details to the product. Still, as technology is advancing, the better customers are able to use it to create something unique. And we have stepped into the new era of social media, the scope of customization has widened. It is not just about the product, but experience as a whole, and in recent times, it has largely become a trend of showcasing the outfit creations and the latest purchases on social media. The product design tools offer a similar set of robust business solutions to apparel, footwear, headgear, and jewelry brands to let their customers design their product in whichever way they want. The software comes with a novel business tactic of enabling brands to enhance their customer experiences by allowing their buyers to start and end their shopping in 3d. In short, they can now select, design, and preview using our tool’s advanced technology.
Online Product Designer Enables Brands to Strengthen their Core Business Model
We all have seen how fashion has transformed digital over the last few years. The way brands and designers communicate has always remained the same for premium products. Their aim is to tell a story that impacts consumer purchase decision in a way that this results in longing for status and luxury products. This has seen a raft of inspirational content shared across Instagram – from luxury style inspiration to luxury watch accounts. As such, this fast-growing trend of luxury-seeking has resulted in a need for exclusivity. Customization is truly the future of digital marketing. In fact, uniqueness is what customers want. They what marketing, event products that make them feel unique. One study even shows that 79% of consumers feel frustrated if their viewing isn’t tailored to them.
Many customers have had a difficult time in 2020, and they’re looking for the brands they’ve stuck by to support them and help make 2021 much better. The good news is that Forrester predicts that 25% of brands will have significant advances in the quality of their customer experience in the year 2021. According to Gartner, by 2020, at least 90% of online advertisers will start using marketing personalization. And by 2021, there will be a significant increase in fully personalized websites.
Let us have a look at how brands can offer customization to their buyers and boost their sales:
- Athleisure Transmit Itself into Primary Business
The NPD Group study conducted research and found that athleisure is all set to lead the American shoe sale market through 2021, as it continues its steady 7% year-on-year rise. These findings support Lyst’s most recent report, which revealed that luxury streetwear and sportswear continue to evolve their definitions. Just like these reports, many experts believe that ‘streetwear’ and ‘athleisure’ powered the year’s biggest trends with customers. It is due to the fact that people demand versatility and everyday comfort as they are majorly working from home. Besides these factors, the inclination towards fitness and health regime is rising, and as a result, the fashion and luxury market are dominated by sportswear.
Our #UAHOVRPhantom2 ColdGear Reactor keeps your feet warm & dry with its ColdGear® Reactor insulation. Stay winter-ready on your runs. https://t.co/VoFmYdhjWW pic.twitter.com/8kYuHpf7FM
— Under Armour (@UnderArmour) December 26, 2020
Additionally, you will also be surprised to know that many celebrities, including Rihana and Beyonce, are all making this sector fancier and glamorizing by displaying it as a key element of their ‘behind the scenes’ lifestyles, regularly being pepped looking comfortable in fitted tracksuits aboard private jets or expensive chauffeured vehicles. And as more companies are providing the option of working from home, more buyers are looking for inspiration to copy their style. Therefore, many leading brands like Under Armour, Fendi, and GymShark are gradually increasing their market reach using influencer usage.
Likewise, the 3d product design tools offer such customization solutions to brands that will enable their customers to design any luxury product from apparel to shoes as per their choice. The customization tool supports brands in making their buyers’ wishes come true.
- Re-commerce Lets Companies to Go Mainstream
Re-commerce or reverse commerce has been in the fashion business for quite some time, but a little has been done to promote it. The term means reusing or recycling the already produced product and selling it to the customer. With rising environmental and ethical concerns, people are opting for brands that use this method to do business. They are increasingly searching for economical, sustainable methods of buying or owning new clothes instead of buying a brand new.
As the fashion world moves toward a more sustainable model and post-pandemic spending preferences force brands to be more accountable, resale is a fashion ecommerce trend experiencing a rebirth. Up from $7 billion in 2019 to an estimated $36 billion by 2024 with a forecasted 39% annual growth rate, the online and offline resale industry has a new lease of life in its quest to remain an affordable, sustainable way to keep up with fashion.
As discussed above, the rise of the now-major players in the fashion re-commerce industry began back in 2009, when retailers like ThredUp, Vestiaire Collective, and Tradesy launched their brands. Luxury re-commerce retailer The RealReal spied a growing market and launched two years later in 2011, as did the more accessible and social media-based DePop. In fact, many influencers, such as the Kardashian-Jenner family and Chrissy Teigen, support brands that promote good business measures. Therefore, brands like Louis Vuitton and Gucci become offerings for investable and high-quality pieces.
- Seasonless Fashion Gains Momentum in the Industry
Since we are talking about adopting ethical and environmentally friendly strategies, we should also think about shunning the concept of seasons. The brands must design products that are always in demand and don’t follow the traditional footprint of seasons and the fashion sense following it. The measure has started last year, where core fashion events and items, such as boots, were promoted in Spring, while during the Winter shows, sleeveless and trench style coats took precedence over heavy wool outerwear. In Giambattista Valli‘s Fall collection, pastel pinks and floral colors adorned dresses, whereas traditionally, those types of details would be reserved for Spring.
It’s good news if you’re an ecommerce business that has traditionally held seasonal wear. If your products have the versatility to cross-function through unpredictable and ever-changing seasons, it’s time to identify and market those USPs.
The Choice is Yours-
Everyone is sailing in the same boat, whether it is consumers or brands. Everyone is trying to navigate them to understand and sort their preferences after the effect of COVID-19 gone. There are always new ways for every industry to try on. Right now, in the fashion and luxury industry, sustainable yet affordable clothing is on the rise and those who are ready to make most of it are booming with grounds to flourish further in the wake of global economic changes. The glossy fashion events that the industry has become synonymous with are going to, replaced instead by a growing market for seasonless items as consumers look to make the most out of each purchase. Similarly, the custom product designer by iDesigniBuy allows brands to adopt smart strategies that advance their business and promote brand value. Its customization solutions, along with digitization, enable brands to check all the boxes and make a strong impact on the fashion and luxury industry.
If you are willing to sail on the success boat,
Collaborate with us now!