Fashion has expanded its horizon beyond purely physical clothes. In the last couple of months, the apparel industry has witnessed a storm of innovations that the pandemic has accelerated. These days, it is more common to see designers, brands, and retailers invest in the digital and immersive technologies that have changed the landscape. As more brands went online and several buyers preferred online shopping, the clothes’ production too became digital that customers can actually wear. On a similar ground, the custom-made suits, a customization tool, allows clothing brands and retailers to let their customers virtually design their suits that display their fashion sense, attitude towards nature, and comfort. It allows your customers to preview the customized apparel in 3d so that they can make even the minute changes in the products including, fabric, style of collars, cuffs, zips, buttons, and many other things.
Suit Design Software Offers Solutions to Brands in Capitalizing the New Age Fashion Trends
In the last few months, several fashion houses have started mintingnon-fungible tokens (NFTs), unique digital assets, and numerous digital-only designers and collectives are making waves, partnering with mainstream brands to bring them into the realm of cyber fashion. Virtual fashion has become a huge trend that even some of the top models in the fashion industry are not humans. Life-size android artist Ai-Da creates these models, and some digital influencer Lil Miquela has 3million followers on Instagram. The scope digital platforms offer to the apparel sector indicate that it can turn into an antidote to the excesses of fast fashion and the waste associated with all aspects of fashion overproduction. At its heart, fashion has always been about embracing creativity, but it has long been an industry plagued by criticism, from a continued lack of inclusivity and representation to utter disregard for the climate and an elitist perspective when it comes to who decides what’s “in fashion“. The novel technologies, whose metaverse is an integral part, are full of endless potential and uncharted territory. Cyber fashion offers unexplored opportunities to brands, designers, and retailers to think out-of-the-box, check its success rate through social media and move with the collection line. Modern fashion is not going just beyond the physical garment but helping in radically reimagining the status quo. On various levels, it is democratizing fashion that allows anyone with a computer and the right software to showcase their vision. Creating from a digital-only perspective also encourages the kind of out-of-the-box thinking and design that can only happen when clothes don’t need to serve a particular purpose, exist as physical garments or adhere to the proportions and build of a human body.
The term virtual fashion got its due credit during the pandemic; however, it had been doing the rounds in the fashion industry for quite some time. Several luxury and apparel companies had already tested the water and dipped their toe in it before its benefits spread like wildfire. Primarily, it was launched through the gaming industry, but as customers became more accustomed to it, fashion houses started going ahead with the technology on their own. This helped them to attract youthful new audiences and build up brand loyalty. Let us take the case of Ralph Lauren, who has opened a shoppable Roblox experience with eight gender-neutral winter sportswear looks inspired by the Polo Sports line from the 1990s archive. This era is currently trending for Gen Z as they are a big shopping group during the holiday season to entice and are on edge to pivot to the metaverse. The brand allows its customers to try on digital clothing through virtual Polo Shops to enable purchasing and wearing with the help of Roblox. These services are exclusive as a part of the Ralph Lauren Winter Escape till the beginning of January. The collection line includes the Polo Sport, Stadium and Snow Beach archives in bold colours and sporty graphics, ranging from 150 to 300 Robux (the equivalent of about $1.25 to $3, or $1 for 100 Robux).
Despite the metaverse being a costly playground, the world’s leading names in the fashion and luxury market are swiftly changing the gears to seize the opportunity the latest technologies offer. The curious case of fashion designer Denni Francisco explains the need to pivot to the digital spaces as the designer used virtual reality solutions to display the designs and collection lines. Her use of the digital platform has become a trendsetter for other budding and leading designers and brands to let customers access their collections, especially when things do south. Big players, such as Toni Maticevski, are taking on a more pragmatic approach using augmented and virtual reality by letting fashion enthusiasts try different designs in virtual reality. Not just designers and individual artists, several leading brands, too, are taking virtual reality seriously and using it to showcase their talent; the big wigs, such as Balenciaga, Kering, Burberry and Louis Vuitton, are adopting technologies that enable a metaverse-like experience. Kering, LVMH and Richemont, for instance, have taken to virtual reality showrooms and trade shows, whileDior andGucci have partnered with the parent company of Snapchat to create AR sneakers for users. While Balenciaga is working with Epic Games (makers of Fortnite) to create virtual wearable accessories and weaponry that players could buy in the Fortnite metaverse. If we simply put it, the implication of the metaverse for brands and fashion designers on the internet 3.0 is humungous. NFTs, along with the metaverse in the new digital spaces, are capable of allowing customers to entirely immerse themselves in the aesthetically pleasing environment where shopping is adopted with artistic culture. Through these platforms, fashion industry stakeholders will have more accessibility towards revenue and more control of their products. The 3D suit design software helps brands stream on the latest solutions offered by the novel technologies with the extra benefits of customization. The tool allows your customers to design suits that set them apart from the crowd and empower them to unleash their creativity and fashion sense. Apparel companies also benefit from the customization solution. They can collaborate with their audience in real-time, peep in their brands what they like, and offer suggestions. The solution aids brands to establish transparency as it allows customers to preview the design in 3d technology before placing the order. Besides, the tool is extremely user-friendly, enabling buyers to select, design, and visualize the product from your e-catalogue in a few seconds.
From the case studies mentioned above, it is apparent that many brands, retailers, and designers have adopted the new virtual technology, but there are many who are still reluctant to adhere to the latest fashion technology trends. In the current blog, we have broken down various advantages of pivoting to the metaverse and NFTs.
Here are some benefits of using digital solutions in the business model:
- Blends Physical and Digital Stores
For a long time, clothing companies have been trying to implement solutions that enable them to blend physical reality with the virtual marketplace. They did make some progress in that direction but couldn’t attain much. With the onset of blockchain technology and NFTs, the fashion industry is on the verge of revolutionizing the business. Until now, NFTs are all the rage in the digital art scene, with skyrocketing biding prices on NFT auction markets, such as OpenSea. In the near future, they are expected to take the market by storm with the help of the metaverse. They together will completely change the way people interact with fashion brands and bring about the true ownership of digital fashion items. Courtesy to NFTs, fashion labels are better equipped to display their collections in the metaverse situation, which can also be brought from within the metaverse or traded with other users on a decentralized virtual marketplace. Since NFTs are traceable and unique on the blockchain, the concerns regarding fake fashion can easily be addressed and eliminated. They now have become a thing of the past, and the new technology will allow brands to display their collection more freely as their product lines will be verifiable on the blockchain.
- Offers New Revenue Stream to the Fashion Industry
Implementing the advanced technologies in the business model, clothing companies can tap on the new ways to earn more profits. Earlier, brands and retailers would charge the buyer for every visit to the store and the product they purchased. With the new solution in the picture, brands will make money by selling their products and clothing on a decentralized market. They have a golden opportunity to reach out to more talented people and bring them on board who will partake without any physical intimacy to the brand. For example, a fashionista in a different part of the world will be able to visit and shop from your virtual showrooms and try on the clothes with the help of digital technology. And offering customization in these scenarios offers another advantage as brands too can stand out from the crowd with their distinguished designs that cater to each customer’s unique needs and demands. They can set themselves apart with unique editions of fashion and luxury products in the virtual world as well as in the real world. Brands, independent designers, and retailers will receive royalties for secondary trades of their products throughout a Web 3.0 internet.
- Provides a Personalized Touch
As discussed above, offering customization and personalization services along with digital solutions can take your apparel business to new heights. In this new-found digital era, fashion brands and designers can connect with their buyers anytime and anywhere and provide them more immersive shopping experience with a personalized touch. Customers, such as millennials and Gen Z, are more digitally inclined, so connecting to brands and establishing these warm relationships with brands will not be a problem as they crave association with names that provide unique experiences. In the NFT-enabled digital marketplace, brands and retailers have better chances of offering personalized experiences and special designs and editions. The new platform also allows brands and retailers to offer customized apparel, where some may set themselves apart with limited edition designs. The metaverse will help brands push a more experienced economy where the key brand value is based on offering and selling experiences; instead of physical products. NFTs and the latest metaverse version allows brands to market their products in cheaper and more creative ways. As they don’t have to worry about shipping physical inventory and setting up physical shops or showrooms, they can sit back and relax and focus on providing exceptional customer services. Additionally, fashion houses can charge more from buyers, and they will be more than happy to pay because their disposable income is also rising, and they are getting services that can’t be found anywhere else. Thus, you will create truly unique shopping and entertainment experiences for customers.
- Caters to Environmental Needs
Modern-day buyers are more aware of the negative effects of the fashion industry, and they have spoken out against the practices apparel companies follow that further accelerated the gap between buyers and companies. However, the new-age technology is more environmentally friendly as it is traceable and enables fashion brands to give their conscious customers confirmation of environmentally friendly products. Metaverse and NFTs are the easiest ways for apparel labels to show their customers that they take CSRs and sustainable goals extremely seriously. Furthermore, it allows consumers to verify whether the product they have purchased is sustainable in the true sense or not through the NFT’s authenticity and origin on the blockchain.
The Ball is in Your Court-
To sum up the blog, the metaverse and NFTs offers fashion brands, retailers, and designers an opportunity to leverage the changing market trends and advancing technologies. It is high time that brands realize the potentials of the transforming landscape and gain a competitive edge as the virtual world becomes the new reality. The custom-tailored suits online by iDesigniBuy help apparel brands capitalize on the latest virtual trends and take their business to a new level.
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