The fashion industry is one of the worst offenders of the environment. Several brands have own up to their mistakes and took certain positive steps to maintain the balance of the ecosystem, yet it is still far away from the goal. Our custom-made suits, a customization software, enables brands to expedite their pace by implementing sustainable solutions that help them maintain the profits and safeguard nature. The tool assists apparel brands in becoming increasingly prominent in the fashion industry and regulating and following their CSRs.
Suit Design Tool Offers Solutions to Protect the Environment
Eco-friendly products are in use for ages. Numerous agencies have been calling out the fashion houses to adhere to the sustainable business model, but the companies paid little heed to these warnings. Consequently, they sometimes had to face consumer rejection or fight court cases. It is high time for the fashion world to listen and see what is happening around the world. They should go beyond mere investigation and scrutinize their complex global supply chain. They must become establish more transparency and rise above the rat race to balance the environmental progress.
There are many brands that are undertaking initiatives and reassessing their claims to become sustainable brands. However, their claims may turn out to be untrue as the brands fail to understand the promises they make to the world. As a result, the Netherlands Authority for Consumers and Markets released its five rules of thumb. It aimed to investigate 170 largest local businesses, including fashion brands and understand their environmental claims. Fashion and luxury brands must realize that customers are willing to invest in ethical and sustainable products that don’t exploit the planet. They must shun the practice of making false and vague promises and later hide the details that indicate the product was rather unethical.
We have discussed enough the challenges, but what about the solutions. Let us now look at the various ways the fashion industry can truly embrace sustainability.
Here are the strategies that will help the clothing companies to become more sustainable and establish transparency in their business model:
- Reducing the Use of Ambiguous Words
The guidance or content provided by the brands on their website is often simple and suggestive, which means their claims are clear and specific. However, many competition and consumer agencies, such as CMS, believe that the use of vague terms, including eco, sustainable, recycled, or organic confuses or misguides consumers. According to the brands, label the collection as per their liking and never disclose how much percentage of material it applies to. It is plausible that brands may market their apparel to suggest the entire line of clothes is eco-friendly.
The overuse of vague terms like organic makes it challenging for buyers to find a truly sustainable and well-intentioned brand on the internet. Moreover, several fashion brands that consider themselves to be truly eco-friendly find it harder to reach out to their audiences as they are undermined by the apparel manufacturers and retailers that overuse such words. Consequently, the emerging brands are playing with their taglines to counter this narrative. For example, the US-based apparel brand Reformative wrote a tagline that helped in surging its popularity. They said, “Being naked is the number one most sustainable option. We’re number two.” The line indicates how pressure brands have to make themselves visible and sellable in the dynamic online marketplace. Likewise, the 3d suit designer brings in the best of sustainable features, such as customization and digitization, to enable brands to become more transparent, direct, and sustainable. The tool empowers fashion houses to maintain top-notch quality, minimum wastage, and maximum transparency.
- Simplifying the Global Supply Chain
The biggest challenge in front of fashion brands in the global supply chain. It is daunting for them to label the products when they are produced and sold across multiple countries. The regulatory systems and norms change, and it is practically impossible to ensure cross-border enforcement. The brands need to balance the suppliers who are operating in different parts of the world. As a result, it is imperative for brands that regulate standardized norms that are acceptable to people working in different parts of the world and departments. Besides, the apparel industry must ensure that its brand value isn’t misrepresented by its agents and formulate righteous strategies that are inclusive of various cultures, norms, and consumer behavior.
It is understandably unfair to paint every brand with the same color; however, it is essential for fashion houses to form more stringent, standardized norms that are acceptable across regions and countries. Besides, buyers show no sign of slowing down on purchasing a sustainable and ethical product. Consequently, brands need to come up with more serious enforcement to safeguard customers’ interest. The suit design software by iDesigniBuy offers the latest business solutions to brands and enable them to strike a balance between profits and nurture the planet.