It is undeniable that the hot topic in the fashion industry is the metaverse. The new business model is used across various platforms, such as fashion shows, stores, websites, and many other formats. In this scenario, the apparel sector seems to find itself at the intersection of digital social interaction, online commerce, and creative virtual expression. Deciding where to go can be daunting in such scenarios; hence, clothing brands and retailers require a customization solution, like t-shirt designer software, that allows them to leverage all dimensions of the new-age technology. The tool comes with digital features which enable your buyers to select, design, and preview using 3d technology.
T-Shirt Design Software Help Brands Enter the Digital Space
The day has finally come when garment companies no longer have to pitch web 3 and the metaverse against one another. These two new solutions can go hand-in-hand and complement fashion activations of IRL. Fashion houses should now embrace both spaces and use them to amplify their brand value and narrative to reach new audiences. Many leading names in the fashion domain, such as Etro, Dolce & Gabbana, Dundas, Elie Saa, and more independent labels, including Christ, Auroboros, and Gary McQueen, have already either partnered with or scheduled a pact with notable virtual moments to delve into. However, each had an agenda of their own in the metaverse.
Similarly, when Decentraland hosted its first-ever Metaverse Fashion Week, the interest in the fashion sector piqued. Some questioned whether it received its optimal standard or did it leave some desires unattended. There is always scope for improvement in the future. Its launching time was perfect; the hype was at its peak, and the metaverse and NFTs could now move into the popular lexicon.
The virtual fashion show jumped at the correct opportunity to recruit fashion brands and fans to its blockchain-based platform for the four-day event. However, this would be too soon to comment on the success and failure of the project. It is just the beginning, and the fashion industry is taking baby steps to ensure everyone, including customers, distributors, and others, is on the same page for various aspects. In the internet era, browsers and computers will become more powerful, which means the quality will improve and more closely it will resemble the results that the fashion community often expects. From the first-ever metaverse fashion show, fashion labels and organizers are already taking an interest in planning the next milestone and using the experience they have learned from their first iteration. They will apply it to the next event, which is slated to occur a year.
It is evident from the success of the metaverse fashion show that in the near future, people are going to their closets to choose something to throw on for buyers’ next video call. People are going just to turn their virtual wardrobe to pick out a 3D-rendered digital outfit to wear and flaunt their fashion sense. Many in fashion and technology are already banking on this notion, and as more businesses look to the promise of digital fashion. Therefore, Youth retailer, Pacsun has taken another step into the virtual world with the opening of a digital mall in Roblox, the metaverse social media platform. The new virtual mall, Pacworld, an extension of Pacsun, is a way to grow Roblox’s presence. It offers an interactive experience that allows users to own and operate their mall within the space and allows them to make the mall as profitable as possible.
Pacworld enables players to create and delete shops, carry out upgrades, decorate the mall, and then again try to attract customers. In its press release, the president of the brand said that innovation and creativity are at the heart of the brand’s voice, and they are committed to catering to a fully digital generation. These recent innovations have highlighted a significant factor that many brands very conveniently chose to ignore: the rising domination of millennials and other young generations in the fashion sector from all walks of life. Gen Z values community, innovation, and accessibility more than any other generation, and therefore, partnering with the gaming giants help luxury brands to build that connection with customers. Similarly, our t-shirt design maker is a pioneer in the fashion sector that enables labels to empower their younger buyer to design and personalize their apparel. The customization solution aids brands to entice their young buyers by letting them voice their opinions and being transparent with them.
Many new innovations, such as NFTs and collaborative reality projects in the apparel domain, have been only to lure in modern buyers. Roblox is one the biggest name that is on the lips of Gen Z, and they use it as a point of socialization; and clothing companies understand that these gaming platforms are only going to further strong emotional resonance as a brand, and they should work tirelessly to build their name alongside them in the gaming world. On a similar note, when Etro hosted a show during the Metaverse Fashion Week, its avatars or skins looked more realistic and were more in line with the label’s signature paisley print. The Italian company is optimistic that these steps will help it penetrate the younger generation’s mindset and reach a wider audience. Indeed, it was a challenging task for the brand to put together a show that was almost closer to a real fashion show. Apparel brands need to rely more on technology as immersive experiences are a crucial and integral part of the entertainment. They successfully bridge the gap between eCommerce, social media, and the gaming sector. In the years to come, the concept will gain more momentum and will successfully entice more audiences from all age groups.
The metaverse and the recent innovative solutions implemented in the fashion industry are many compelling brands to partake in MVFM. Names including Dundas introduced its first NFT collection during the Super Bowl, not only hosted a fashion show; it went on to create pop-up stores that featured its panther print codes. According to its creative director, Peter Dundas, it is of utmost prudence to create a link between the metaverse and the physical world. Therefore, brands need to conceptualize the entire event as a physical event and create looks, music, backdrop, styling, and many other aspects in virtual avatars. These are the exciting times and extensions of fashion that offer unlimited fun and imagination for brands as well as customers. And since it offers scope to make the industry more sustainable, its implementation becomes all the more significant.
So far, we have limited data to suggest that NFTs lead to less impact on the environment; however, as per DressX’s sustainability report, the production of a digital garment emits 97 per cent less carbon than any physical garment and saves up to 3,300 litres of water per item. This new data suggests opening a new window of possibilities and opportunities for leading brands and budding brands alike to take their business model to the next level by using innovative marketing strategies. For instance, the NFT marketplace is on the horizon, where new digital brands can offer exclusive designs and allow retailers to collect and sell them in the secondary market. Whitehouse, Grant, and Monahan all pointed to more eco-friendly ways of building NFT platforms, such as using blockchains that operate on an allegedly greener “proof of stake” system or offering the ability to pay in fiat money instead of crypto. The more software comes into the market, the more opportunities will be there to address the issue. The adoption of virtual fashion will only bring positivity and lead to zero-emission of carbon on the planet. Having sustainable options is the need of the hour, and for an industry that is one of the major contributors to the world’s carbon emissions and microplastic pollution in the ocean, it is prudent that it must replace its old practices and use new solutions to reduce the burden on the planet.
The Ball is in Your Court-
As more apparel brands and retailers dip into the virtual world, the interest in staking the claim will certainly outpace the technology. A wardrobe that can be worn across multiple gaming platforms, social media, and other platforms will require compatibility. And at present, these all domains are disintegrated. Therefore, the fashion sector needs a solution that seamlessly allows buyers to wear as many clothes as possible across various platforms and cause no harm to nature. The t-shirt design software online by iDesigniBuy offers customization solutions to garment manufacturers and retailers that enable their buyers to select, design, and preview the product using 3d solutions. Since it works in a virtual space and doesn’t emit harmful products, it helps fashion labels to maintain their sustainability measures and implement innovative solutions to stand tall in the market.