The fashion industry has been a little slow in adopting digitization. Still, recent events have made it imperative for them to accommodate changes in their business model or be ready to fall behind. Keeping those changes in mind, many brands are leveraging these trends, boosting their sales, and enhancing customer experience. The custom tailoring software is a stepping stone for these brands willing to revamp their business strategy. The customization tool enables them to take on the various trends adopted by customers and provide top-notch services.
Tailoring Software Offers Top-Notch Solutions to Brands for Digital Transformation
With changing times and advancing technology, fashion manufacturers and retailers are able to offer seamless services to customers and enable easy shopping. It is not surprising that people use Alexa from Amazon or Google Assistant to order clothes or browse through various other fashion products. The trend shows how much consumer behavior has evolved over the years and why they rely on the internet for everything. Therefore, integrating your ecommerce storefront with mobile is the need of the hour, and many clothing brands are successfully providing these solutions and streamlining their production process.
Fashion was very slow to adapt to our new hyper-connected reality but has, in a very short time, managed not only to catch up but also to innovate in the ways tech can be used to give a time-tested but fast-paced industry a lift. In the words of Heidi Klum, in fashion, much like in tech, “One day you are in and the next you are out.”
Let us take a look at some of the best-selling trends that can help apparel brands to rise to the occasion:
- Artificial Intelligence for Personalized Shopping
In the past 7-8 months, people have developed the habit of staying home, giving exponential rise to online shopping. And the biggest barrier customers would face while shopping online is that they couldn’t feel it or touch it as they would in real-time. Science has a solution for every problem. The shifts in technology have made it possible for brands to let consumers shop online and let them feel and touch the product as they would in offline stores. Companies are also using artificial intelligence (AI) to discern significant fashion trends that are popular with customers on channels, such as Instagram or Google sources. Also, leading brands like Burberry, Hugo Boss, and Castelbajac use this technology to broadcast their fashion shows in 3d.
Additionally, the apparel industry can use this technology to let its customers design their clothes virtually, preview them, and then head for the final payment. Our digital tailoring software enables companies to provide personalization services to their buyers and let them create their fashion sense using the tool’s 3d visualization technique to have a complete 360-degree preview of the designed product, and if they want to make any change, they are quickly doing it before heading to payment gateways.
- Crowdsourcing and Curation for Emotional Connection
Crowdsourcing and curation have been the talk of the town for quite some time now, and brands have successfully used it to create social media buzz and established a strong emotional bond with consumers. Threadless was one of the first e-tailers to let the crowd in on their creative process by letting them vote on their favorite t-shirt designs to go into production. Following the same path, an increasing number of brands and websites are using curation to attract influential bloggers, stylists, and celebrities to sell products via e-shops with an editorial feel. London-based Stylistpick offers consumers a “personalized showroom” full of products selected by well-known stylists. #MyMix for eBay in the UK and Germany is curated by The eBay Style Collective, fashion bloggers, stylists, and eBay fanatics.
- Mixing Offline and Online Stores for Purchasing Experience
Consumers want to be treated differently and demand personalized shopping. Since they are not able to able to shop from the bricks-and-mortar store, they want brands to look after them. The advanced technology is enabling brands to take care of customers and provide them recommendations just like any other sales executive would offer them. We’ve seen the tech applied to art installations like in the case of Nordstrom in downtown Seattle, where passers-by could draw with the light on the back wall, and Repetto that with motion tracking enabled people to interact with its store window in Paris and zap through several ballet videos made by Marcel.
The changing landscape in the apparel industry shows how much potential it has to offer to its customers. If the business owners adopt the right strategy, they can emerge as a game-changer and revamp the fashion industry’s entire functionality. The online custom tailoring software by iDesigniBuy encourages fashion labels’ consumers to come up with creative ideas and design their apparel as per their preferences using digital technology.
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