Unpredictability and uncertainty have consumed the entire supply chain of the fashion industry. The brands are unaware of what steps to take that would push their economy and help them understand what customers want. The task is tedious but not impossible as the companies can use customization solutions that will help them to gain momentum in the stalled market. The custom tailoring software is one such customization solution that allows brands to delve deeper into customers’ brains and enable them to create a fashion style of their own. The tool will help the apparel brands to conquer the market and entice their customers with a unique experience, designs, and independence.
Tailoring Software Enabling Brands to Win Over the Lost the Battle
For years, the fashion industry has remained unmoved by the growing demand for introspection and using ground-breaking technology that could have helped brands to spur even during the pandemic time. Technology is now an essential part of the retail business. Tapping into retail analytics data is vital to ensure success. The key here is how. The Internet of things has a significant contribution to make to the store of the future once retailers find suitable business cases.
The current situation makes it an appropriate time to bring about drastic changes along with the personalization features. In the new generation of stores, retailers increasingly depend on technology to bring their vision to life, an idea based on enabling their customers to build immersive, rewarding, multimedia experiences that will almost certainly have begun before they visit the store.
Here are some insights into how you can also revamp your business model and accommodate innovative technology to create a buzz in the apparel market.
Let us look at the various technological trends spurring the fashion industry:
- Rising Trend of Mobile Commerce
The usage of mobile phones has evolved drastically during the past decade. It is no more a tool to make or receive a call. It is a small device that connects brands with customers and significantly the biggest ally of ecommerce. The consumer market is easily reachable through online shopping, where payments are made digitally. Lately, shoppers prefer making purchases online, citing reasons of convenience and less hassle/time. The fashion industry has shifted focus on mobile application development that is easy to use and help customer purchase online. Working on similar lines, Avail, the social shopping app for independent brands founded in 2019 by Noëmie Haverhals from Belgium, has launched ‘Remote Runway’ the first community-driven runway show.
On a similar note works the digital tailoring software, a customization tool that can be integrated into a mobile phone. People can seamlessly select, design, and place an order with the comfort of their homes.
- Increasing Demand for Sustainable Products
For years, consumer demand for sustainable, eco-friendly fashion has increased, and every season we are seeing more and new sustainable materials incorporated into product lines. According to Kering, raw material choice accounts for 72 percent of a brand’s environmental impact, and raw materials from animals rank as some of the most environmentally damaging on the Higg Index. Therefore, the time has come for the apparel brands to shun their traditional business method and adopt novel eco-friendly measures that can help them grapple with the changing landscape. Brands like Desserto has some top-secret brand partnerships coming out soon, but, in the meantime, smaller brands have been quick to incorporate the material into their work.
We like to take fashion risks, but we’re not into risky fashion. That’s why we’ve adopted the strictest chemical restrictions in the industry, and why all hazardous chemicals are gone from our production. Yes, gone! #whatsinyourclothes #HM https://t.co/d2Wp3GcRrp pic.twitter.com/jfdPeWljCA
— H&M (@hm) April 20, 2020
Ananas Anam’s leather alternative is a modern update of a traditional cloth made from waste pineapple leaf fiber. It’s been used in dozens of collections by brands like H&M and Hugo Boss.
- Growing Use of Artificial Intelligence
As people move away from the brick-and-mortar stores and inclining towards the online stores, the brands need to find alternatives that will help them offer the services that customers were habitual of while shopping in the physical store. The physical assets now include a new generation of in-store virtual reality, augmented reality hardware, Wi-Fi sensors, smart mirrors, Radio Frequency Identification (RFID) readers, and network-enabled devices.
The Final Verdict-
The apparel market offers numerous opportunities to those who are willing to make the most of it. However, it is also essential for brands to keep in mind that an investment return will only be higher if they implement the right strategy in the right way. The online tailoring software by iDesigniBuy provides brands the latest solutions that will help companies scale-up their business and encourage them to explore new possibilities.
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