When striving to reach a goal, there’s something to be said for taking the bull by the horns. Therefore, brands are reinventing to their store experience to ensure the safest environment possible and create a convenient shopping experience for customers without sacrificing its emphasis on personalized service. The tailoring software helps leading market giants in the fashion industry to rediscover their lost grip and provide an environment to grow.
Tailoring Solution Software Helps Redefining Power with Clothes
In the sea of “business casual,” where fast fashion rules and Silicon Valley tech-heads set the scene in jeans and hoodies, the man (or woman) in a tailored suit stands out. And in recent years, those in the tailoring trade have enjoyed a renaissance of sorts. Rising demand for all things custom-made and bespoke has helped grow the niche business of tailors. But in the current time, they are fighting hard to gain the lost ground. Recently, Suitsupply, the leading tailoring brand, known for its on-site alterations and custom-made suiting, said it has tested and adapted measures rolled out in other countries to come up with new shopping protocols for U.S. shoppers.
— Julio Viskovich (@JulioVisko) December 3, 2017
Here are a few ways to win the lost battle:
- Offer Virtual Experience
Since social distancing is the norm, the brands can offer a guided virtual experience on its web site that helps customers pre-select items. This will also reduce the in-store traffic, and at 8the same time, companies can offer store visits through co-browsing sessions with live style experts. Customers can be guaranteed their selections will be waiting when they arrive at the store. In addition, an optional online appointment booking tool allows customers to reserve prepared fitting rooms and private shopping for apparel. Besides, you can always offer facemasks, sanitizer to customers visiting the brick-and-mortar-store.
- Gen Z Spur the Industry
This age group is dominating the entire world, thanks to the internet; they are rediscovering custom-made clothes. It is also fanning the revival of traditional craftsmanship. This has inevitably led to enterprising and passionate among them to open their shops. The clothing design software is well suited for new customers. The tool will help you to capitalize on the need for an enjoyable exploration leading to the discovery of self-style. You can errand your young buyers to errand a fashion sense that fulfills their obligation to stand out from the crowd.
- Essential Services Require Formal Clothes
All is not lost in the current scenario. It is well-known that all offices across the globe are shut, and people are asked to work remotely, because of which the formal clothing brands are struggling to survive. But here is the silver lining, all essential services, such as banks, retail chains, airlines, and security agencies, are working just fine and continue to demand tailor-made uniforms. Their frontline staff, crew, and guards need to look smart and professional.
- Redefine Businesswomen
Women deserve to climb the corporate ladder with the same level of tailoring and style that men have. This significant gap in the market, combined with a movement of social change toward empowering women in business, became a combined creative calling for many fashion houses to start custom clothing business only for women. These brands, including, Bluesuits, SuitKits, and Sene, are all about personal expression through power suits that ooze attitude and self-confidence from every stitch. The term “businesswomen” has changed over the years; now, in the 21stcentury, women are speaking up more than ever, finding their voice, their purpose, and taking a stand for their convictions. Fashion has not just evolved to suit powerful women wanting to look and feel professional, but it also represents what modern women stand for.
The blog was written to make fashion market giants aware of how empowered customers are. It is crucial to produce clothes that are in sync with their dominant personality, even in the place of work. Customization with digital technology is a movement to break boundaries in different industries worldwide and allow customers to design their clothes to reflect their power. The fashion design software by iDesigniBuy will help your buyers in styling themselves in a way that is true to their persona.