As calendars are finally filling up with social events after the prolonged lockdowns, the Summer/Spring 2022 trends offer numerous opportunities to be daring and provocative. Shoppers are interested in shopping for colourful and stylish clothes to make up for the outings, functions, gatherings, offices, and many other events. Thus, it is challenging for many apparel brands to suddenly change their products and designs to meet customers’ requirements. However, with the help of tools, like custom design hoodies, fashion houses have better chances of dealing with sudden changes in the fashion industry and consumer behavior. The custom-made solution ensures that brands can accommodate changes in their bottom lines by letting customers select, design, and preview the product before heading for the final payment.
Hoodie Design Software Enables Fashion Brands to Increase Visibility Across Platforms
Fashion trends are constantly developing, evolving, and changing to meet consumers’ insatiable demand for something new. Therefore, it is imperative for fashion brands willing to remain competitive and relevant must continuously reinvent themselves and implement measures to attain the goal.
It is crucial for fashion brands and retailers to thrive in the post-pandemic era by developing a strong omnichannel strategy. Despite many brands and retailers beginning to embrace a digital mindset and are willing to interact with customers on whatever platform they are on, several apparel houses still hesitate to go fully digital. Having a website along with a physical store doesn’t solve the purpose in this highly digitized era. As technology becomes ever more important for brands to create an authentic, seamless digital experience, the need for a secure solution is vital.
The trend of multiple touchpoints was evident before the pandemic, but as the world was completely halted and disrupted by the pandemic for almost two years, apparel houses had no other option than to make themselves visible among buyers across various platforms. More than two years after the COVID-19 outbreak, statistics indicate that footfall in high streets and shopping malls is yet to recover fully. Data from Springboard reveal that footfall during the last week of March 2022 was about 15.7 per cent lower than the same week pre-pandemic. The trend could be noticed due to the fact that customers remain cautious about returning to physical stores and malls. On the other hand, Oberlo suggests that digital adoption has increased exponentially in the last couple of years, with over 2.14 billion people shopping online in 2021, equal to 27.6 per cent of the world’s total population. The study further indicates that 27.9 per cent of anticipated global eCommerce revenue came from fashion-related products in 2021. Thus, it makes it clear that apparel brands and retailers who lack a strong foothold in the online marketplace will struggle to survive.
In the current blog, we shall highlight how leading fashion brands are reacting to these trends and from where should companies start to develop an online presence.
Let us the most common path leading garment companies to follow to sustain themselves in the ever-evolving environment:
- Stepping into the Ecommerce Zone
Many garment companies have believed that launching an eCommerce platform and selling products is sufficient. However, as the competition among fashion houses intensifies and the online marketplaces become more crowded, brands must expedite their digital transformation strategies to expand globally and target wider audiences. Having accessibility across various platforms enables brands to engage with as many customers as possible as they move along the path to purchase. One of the best ways to develop a strong omnichannel strategy is by leveraging a customization solution, such as a hoodie design template. In the digital realm, consumers are unable to touch or feel the product, and they merely have to trust what the brand says. In such scenarios, having a digital solution that comes with customization techniques can do wonders for fashion houses. They can guide their customers’ decisions by connecting with them in real-time and helping them design their clothes. The solution can be installed on the brand’s eCommerce site and empower the fashion house to garner more profits. By enabling customers to do their designing on their apparel, brands have better chances of promotion as customers would testify about their immersive experiences along with outstanding visuals. The encouraging product interaction and user-friendly interface will help brands connect with their customers online, even on mobiles. Our tool will help brands deliver cross-channel product shopping experiences, no matter their country, while aligning vision, voice, and information quickly.
To support the notion presented in the above paragraph, here is a successful case ofKlarna, a famous payment provider that has announced the introduction of a Virtual Shopping offering. The platform will allow customers to browse and buy products through live chats and video calls. In fact, in-store experts using Klarna’s Store App will be able to connect with shoppers online, with the option to provide demonstrations on items and share photos of products with app users. They have already implemented the strategy across the 18 US, UK, and Canada markets. They have already connected with over 300 brands, including Hugo Boss, Herman Miller, Levi’s, and many more, for the launch and jump on the omnichannel bandwagon. The launch of new sales features indicates that fashion brands have moved far ahead in the online game, and to catch up with them, you need to revolutionize your business model.
- Leveraging Advanced Digital Trends
While the digital world isn’t necessarily a new concept, the fashion sector’s presence is increasing in the space speedily. The year 2022, in particular, proving to be the best time so far, has been full to the brim of digital integration and metaverse activations. A new report by Fashionbi explores the various ways brands are making use of this continuously developing virtual space through different strategies that hope to appeal to their customer group in new and exciting ways. Using non-fungible tokens (NFTs) can hold more information about the product and the producer in comparison to the digital currency. Owning an NFT for virtual fashion assets provides the holder with exclusive ownership of that asset. This element has made the NFT so popular in the luxury industry, offering buyers a unique experience that is somewhat difficult to attain. NFTs help brands gain more revenue and enable buyers to gain a lot of extra perks from owning this new artwork, for example, the ability to integrate it into online games or unlocking experiences.
For instance, Dolce & Gabbana had auctioned and resold the Doge Crown NFT for over 1.2 million dollars. Other cases includeGucci‘s Supergucci collection, which has appeared in resale for around 83,000 dollars, and Givenchy‘s collaboration NFTs with Chito, which have peaked at 13,000 dollars. Similarly, popular gaming platforms and the virtual world offer users many benefits apart from exploring, playing games, or socializing with friends. Gaming giants, such asFortnite or Zepeto, have already attracted a plethora of brands looking to dip their toes into digital merchandising and explore what possibilities exist within online gaming, whether online retail spaces or other digital asset launches.
Towards the End-
With the changing tides in the fashion industry due to the inception of Web3 and the transformation in consumer behavior, it is imperative for fashion houses to align their business models. As depicted in the blog, many leading names in the apparel industry are reacting extremely well to the changing trends. However, there are companies that are yet to arrive at the occasion and help them come to the shore; iDesigniBuy offers a hoodie design maker. It is a customization solution that helps companies make the most of emerging and ongoing trends in the fashion industry. The tool helps apparel houses to reinvent themselves and implement revolutionary solutions in their business model.