Every businessman is always prepared for a little set back from the market; however, he/she and the entire team sweat to bounce back in the sector. But what to do when for a long time the whole is down, and there was no sign of resuming normal functioning. This is what happened to the fashion industry when the entire supply was disrupted. The brands saw some of the unprecedented from where they saw no returning. As they say, time is the best healer; fashion brands gradually came to terms and adopted new was, such as digital ecommerce, ethical practices, and many other aspects that would keep business running. Similarly, online fashion designing software offers a platform to brands where they can manufacture clothes required and designed by and for customers. The tool comes with a built-in customization feature along with a digital preview that checks all the boxes of a brand and helps them bolster the business.
3d Clothing Design Online Offers Numerous Opportunities for Brands to Grow Business
We have all have been witnessed some of the most turbulent times, and much has been written about how to make the supply chain more resilient. But little efforts have been made to wary of eroding this problem forever; instead, we have been busy taking some preventive measures that minimize these effects for the future run. But these continuous lockdowns across the world have compelled many apparel brand owners to take firm measures and comply with them. It is for this reason; many top CEOs and Supply Chain and Operational Managers are taking note of the issues and lessons learned from it. For them, which was unexpected is now turning out to be probable, and they are now making baselines level for expected losses from the future disruptions. These new ways of financial planning can help in making businesses stronger as they can make better-informed decisions.
The Fortune studies indicate that an average large company could spend up to 45% of one year’s profits in resilience measures and still come out ahead over a decade. That investment can leave “just in time” systems better prepared for “just in case” eventualities. It’s not just a figment of our collective anxiety: The world really has become riskier. Changes in the environment and the global economy are increasing the frequency and magnitude of supply chain shocks. Dozens of weather disasters each year cause damages exceeding a billion dollars each—and the economic toll caused by the most extreme events has been escalating, as Hurricane Laura and the California wildfires are proving yet again. A multipolar world with clashing economic systems is producing more trade disputes, tariffs, and uncertainty. However, looking at the brighter side, change is gradually brewing. McKinsey surveyed 60 global supply chain executives in May 2020. An overwhelming 93% reported that they plan to take steps to make their supply chains more resilient—and half of them were willing to prioritize resilience over short-term profitability. Overall, 53% of respondents plan to diversify their supplier network by qualifying more vendors and building in redundancies; 47% plan to hold more inventory of critical inputs; 40% plan to near-shore their supply base, and 38% plan to regionalize it.
Many brands have transformed their business model and accommodate the new trend to scale-up their business. By looking at their successful transformation, you will be inspired to revamp your business tactics. Let us look at the strategies adopted by them.
Here are ways brands can re-boost their presence in the apparel market:
- Moving Online Opens Windows of Opportunities
There is literally nobody on this planet who would suggest that moving online doesn’t serve purposes. It is the best way to reach out to the masses and expand your business. Since we were discussing the problems we faced during the lockdowns, we failed to notice that it brought incredible growth opportunities to digital-native companies. As people spent most of their time watching tv and mobile for movies, web series, and other things, these gateways provided huge scope for brands to show people that they care and divert their attention from the depressing news of the coronavirus.
It is undeniable that online shopping is booming, and as a result, many traditional brick-and-mortar stores are moving their base to the online medium. The recent brand to try its hand at ecommerce storefront is WORKINGMENBLUES, a manufacturer of fancy fabrics and premium garments with its headquarters in Amsterdam, has recently introduced its Digital Fabric Library. At WORKINGMENBLUES, a small team has taken this matter into their own hands and launched the first independent manufacturer-to-client online fabric library where clients can directly select and order their favorite swatches from a collection of over 1000 special in-house designed fabrics.
- Realizing the Significance of Social Media
We live in the digital era, and anything that happens around us, either in the professional and personal life, is put out on a social media platform. In fact, it has emerged as a powerful tool for people to speak up their minds. It also provides huge scope for brands to meet their customers and make them directly selling personally. Besides, you also have the opportunity to attract your buyers with novel products you are about to launch and them aware of the other projects, such as environmental consciousness and other activities they are taking up.
Shoppable content and social commerce are the new frontiers of digital sales, with Instagram announcing e-commerce in its short-video feature will be made permanent. The development further highlights the importance of brands taking a mobile-first approach. With its new feature, Instagram is making shopping available via every format, in its Feed, in Stories, Live, and IGTV.
TikTok, the rival short-video platform, is partnering with Shopify to launch new shopping features, including a test that would let Shopify users tag stores in their videos with a “shop now” button.
According to Business of Fashion, apparel brands have been slow to enter the social commerce space, preferring instead to lure shoppers to their e-commerce websites where they can retain control over valuable shopper data as well as the entirety of their sales.
Similarly, the fashion design software offers an online podium to brands where they can establish an omnichannel strategy and communicate with their buyers. The customization solution comes with a mobile responsive layout through which customers can directly design their apparel and buy their product.
- Initiating Eco-friendly Measures
A lot has been said about the growing negative impact of the fashion industry on the environment, but a little is done to achieve the target. The adverse times that we saw were the result of us ignoring the signs of nature that constantly cautioned us about our deeds and actions. You reap what you sow is the appropriate lesson we all should learn from our acts and take measures to stop the havoc we are causing to the planet. Though, it would be unfair on the labels that are actually taking the step to solve this problem and tag them as someone who is unmoved by the current situation. For example, Burberry has teamed up with the British Fashion Council (BFC) to launch ReBurberry Fabric. This pilot program will see the British luxury label donate leftover fabrics to fashion students most in need across the country.
Through the Institute of Positive Fashion and Colleges Council, the BFC will oversee the logistics of the fabric donations, with shipments going to students throughout the UK. The initiative aims to be rolled out as an industry-wide program and hopes to act as a blueprint for other brands and colleges to work together to provide practical support to future talent, Burberry said.
These are the small steps taken in the direction to make the Earth a liveable place for everyone, where people prosper, grow, and are always in their best health. The moto brands shouldn’t be just about garnering profits, but also bringing the noble causes into consideration. If everyone decides to do their bit, very soon, we shall become one of the most sustainable life-promoting industries.
- Unfolding the New Avenues for Business
In the digital era, technology has become the show stopper of apparel brands. If they are willing to capitalize on this trend, they should rest be assured that these new technological trends will become the face of your company and help you survive in any circumstances. As we have discussed above, online shopping is going to stay here forever, and technology is only going to take this trend forward. Therefore, many brands have started to make the most of this trend, and the recent brand to join the stream is Dior, which is all set to unveil a joyful and psychedelic men’s collection online. “When we started the collection, we were coming out of the first confinement, and I wanted to bring joy, happiness, and hope,” explains Kim Jones, the British designer of men’s collections from the French luxury house in a video accompanying the presentation of the collection.
A new, universal window into the Maison. Discover #ValentinoInsights, the new virtual modernist villa, showcasing the newest Valentino ready to wear and accessories among secret experiences and surreal surprises. Take a look inside via the link in bio. pic.twitter.com/MKkNaL6Nom
— Valentino (@MaisonValentino) December 15, 2020
Besides, the other essential aspect of doing a business is having a diet connect with the audience. As fashion brands are looking for new ways to bring in audience and engagement from consumers with the traditional runway show format being thrown to the wind, Valentino will be staging an interactive experience in Shanghai. After their business took a major hit from the coronavirus pandemic, Valentino is looking at ways to turn their financial situation around. Part of that plan includes targeting China, where the luxury market is seeing a tremendous rebound.
The Future Holds Various Opportunities-
From the factors mentioned above, it is evident that though we have witnessed some unprecedented times, we are at the intersection where we can only go ahead further if we think beyond changing the physical location. The pandemic has been a blessing in disguise for the fashion industry as it came at the time when the sector was preparing itself for the 4.0 era- and creating numerous growth opportunities. The technology made it possible for fashion houses to establish transparency through digitization as it not in a state where it boosts productivity and resilience at the same time.
Digitization enables visibility into who supplies your suppliers and spots vulnerabilities hidden deep in the network’s lower tiers. When the COVID pandemic broke out, several brands digitized their supply chain and enabled them to quickly shift products headed for brick-and-mortar stores to e-commerce fulfillment centers. As a result, they had successfully minimized the hit to revenue at a time when its competitors sustained much larger hits. Some companies have made it a point to model prioritized risks, but they have often done so by looking at these shocks as discrete events. Now analytics tools enable a more sophisticated approach that quantifies risks in the context of broader and more integrated scenarios. This makes it possible to combine extreme one-off events with knock-on effects and the ongoing business cycle, taking correlations into account. Scenarios can also integrate a range of risk-mitigation strategies to test, which would be most effective. The results can then inform strategic planning and capital allocation decisions.
Likewise, the digital fashion design by iDesigniBuy is a leading name in the apparel industry as it offers customization solutions to fashion brands and allows their customers to view and design their apparel with the utmost ease digitally. The custom-made tool is an epitome of providing robust business solutions that opens several avenues for growth and prosperity.
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