Manufacturers and retailers are shocked by drop-off delays, postponed collections, and cancellations of trade fairs, therefore, the question of purchasing planning is at the heart of the disruptions brought about by the crisis. All of these problems are directing to a solution that is digital fashion. And to help brands adapt these trends, we offer design shoes online, a customization software that comes with built-in digital features allowing your customers to design and wear shoes that are specially made for them.
Custom Design Shoes Supports Brands to Accommodate Digitization
Recently, many fashion companies have announced virtual fashion week, showroom, and trade shows, which fashion professionals are still trying to acclimate. To cope with this rapidly changing landscape, buyers of concept stores and e-tailers adopt different approaches, some with more confidence than others. If you want to dive into the new wave of doing business, the below-mentioned points will help you understand the changing dynamics of the fashion industry and consumer shopping pattern.
Here are some factors to give you insights into the evolving fashion business:
- New Found Way of Shopping
Before the fashion industry suffered such colossal loss, people were already progressively moving towards online shopping. Yes, this pandemic indeed accelerated the trend with new and globally-shared concerns about social distancing. A study was conducted to back the notion by ‘buy now, pay later’ provider Laybuy. They found out that 38 percent of UK shoppers were feeling nervous about returning to stores before reopening last week. At the same time, people don’t want to turn their back on the exclusive in-store shopping experience. In this space between convenience and engagement, new opportunities for brands to reimagine the shopping experience are opening.
Similarly, the Italian luxury label Gucci has reportedly launched a new virtual shopping service to give its customers a virtual in-store experience from the comfort of their own home. Called Gucci Live, the service works by connecting clients via video call to a Gucci employee working from a particular store, named Gucci 9, in Florence. On the same pattern, our 3d shoe design online offers ‘Try Before You Buy’ is a beautiful concept that empowers customers to get a hands-on experience of how apparel is manufactured before buying it. Our customization solutions also enable your customers to create their designs and visualize them in 3D before placing an order.
- Virtual fashion Weeks and Catwalks
Fashion weeks have always been an innately physical affair. They have always been about packing close locations to the brim, sitting shoulder to shoulder while gawking at the latest trends. But one thing they were imagined they would have to adopt was the new socially-distanced world. So, of course, the industry had to adapt. And of late, the London Fashion Week (LFW) became the first of the four major fashion capitals to showcase its fully-digital iteration – a three-day schedule of films, video discussions, and workshops, among other things.
Though the event was undoubtedly far less spectacular and theatrical than past international fashion weeks, the free online show offered a more democratized edition of the traditionally exclusive event. The fashion weeks, such as these, have helped deliver a highly interactive event that deviated from its traditional industry audience and to more consumer engagement. Visitors can now watch the real-life models walk down virtual catwalks with CGI backgrounds and ask real-time questions to designers about their collections and, tapping into the growing trend of ‘see now, buy now,’ could see which items were immediately available for purchase.
- Digital Fitting Rooms
This is another crucial aspect that enables brands to provide an in-store experience so that your customers can again learn to trust you and value your words. Trying on new footwear or any luxury products seems like an inherently physical process. Therefore, more companies in the fashion industry are looking at ways to change that. Besides, this is a positive step considering the fact that buyer’s rising inclination towards online shopping is based on new concerns over the safety of using fitting rooms. In fact, a recent study by auditing firm EY found that 80 percent of UK shoppers said they were unwilling to try on new clothing in stores ahead of them reopening.
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The pandemic was just a push that was needed by the fashion industry; otherwise, several brands had already adopted the digital medium to showcase their designs and designs. Time will tell how significant these digital innovations will play in the long-term of the industry perhaps the virtual trade fair experience will one day be practically indistinguishable from the real thing, perhaps digital fashion. The shoe pattern making software by iDesigniBuy will help you to start your footwear line that has the proper blend of customization, digitization, and consumer engagement.
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